The State of CTT in 2025

In this report, we'll cover the following essential statistics on CTT usage.

• CTT growth
• Social media usage on CTT stores
• Contact information on CTT stores
• Top categories for CTT stores
• Top countries for CTT stores
• Number of employees for CTT stores
• Number of products sold for CTT stores
• Top CTT technologies
• CTT store top-level domain distribution
• Top CTT stores
• New CTT stores
• Stores switching to CTT from other platforms
• Stores switching from CTT to other platforms

CTT Growth

At present, there are 302 live stores running on the CTT platform.

Here is the historical growth of stores running CTT.

• CTT stores increased 2.4% quarter-over-quarter in 2025 Q3.

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a CTT store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On CTT Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

• Instagram is used by 80.8% of CTT stores.
• Facebook is used by 61.3% of CTT stores.
• Tiktok is used by 14.2% of CTT stores.

Contact Information On CTT Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

• 41% of CTT stores have an email on their website
• 33% of CTT stores provide a phone number on their website

Top Categories For CTT Stores

Here is the breakdown of industry verticals for stores on CTT.

• 16.6% of CTT stores sell Apparel products.
• 13.2% of CTT stores sell Food & Drink products.
• 11.9% of CTT stores sell Beauty & Fitness products.

Top Countries For CTT Stores

Here are the top countries for stores using CTT.

• 78.8% of CTT stores are in Portugal

With a paid account, stores can also be segmented by region and city.

Number Of Employees For CTT Stores

Here is the breakdown of CTT stores by the number of employees.

• 98.7% of CTT stores have Unknown employees.
• 0.3% of CTT stores have 1 - 9 employees.
• 0.3% of CTT stores have 10 - 24 employees.

Number Of Products Sold For CTT Stores

Here is the breakdown of CTT stores by the number of products that they sell.

• 16.2% of CTT stores sell 1 - 9 different products.
• 11.3% of CTT stores sell 100 - 249 different products.
• 9.9% of CTT stores sell 25 - 49 different products.

Top Technologies on CTT Stores

We're tracking 32 different technologies that have 2,482 collective installs on CTT stores.

• Cloudfront CDN is used by 100.0% of CTT stores.
• Google Ads Pixel is used by 99.7% of CTT stores.
• Google Adsense is used by 99.7% of CTT stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all CTT stores.

CTT Store Top-level Domain Distribution

Here is the top-level domain distribution for CTT stores.

• 74.2% of CTT stores have a .pt domain.
• 20.5% of CTT stores have a .com domain.
• 2.6% of CTT stores have a .com.pt domain.

Top CTT Stores

Here are the top stores, powered by CTT, ordered by store rank.

New CTT Stores

Here are the 5 highest-ranked stores added most recently.

Stores Switching to CTT From Other Platforms

Over the last 90 days, CTT has taken 2 merchants from competitive ecommerce platforms.

Here are the top stores that have switched to CTT from competitive ecommerce platforms.

Stores Switching from CTT To Other Platforms

Over the last 90 days, CTT has lost 2 merchants to competitive platforms.

Here are the top CTT stores that have recently changed to a competitive platform.

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