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Sporting Goods stores on BigCommerce

Updated Feb 20 2026

There are 2,011 live BigCommerce stores in the Sporting Goods category.

In this report, we'll cover the following essential statistics on BigCommerce stores in the Sporting Goods category.

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The most popular subcategories under Sporting Goods are:

  • 36.7% of BigCommerce stores in the Sporting Goods category sell Outdoors products
  • 13.3% of BigCommerce stores in the Sporting Goods category sell Fishing products
  • 3.8% of BigCommerce stores in the Sporting Goods category sell Sports Memorabilia products

Here are the the top Sporting Goods subcategories by store count.

Name
Store Count
739
267

Growth of Sporting Goods Stores On BigCommerce

Here is the historical growth of stores on BigCommerce in the Sporting Goods category.

  • BigCommerce stores in the Sporting Goods category have decreased -33.3% quarter-over-quarter in 2025 Q4.
  • BigCommerce stores in the Sporting Goods category have decreased -44% year-over-year in 2025 Q4.
Quarter
New Active Stores
2017 Q1
36
2017 Q2
47
2017 Q3
32
2017 Q4
55
2018 Q1
30
2018 Q2
79
2018 Q3
102
2018 Q4
44
2019 Q1
50
2019 Q2
29
2019 Q3
42
2019 Q4
30
2020 Q1
37
2020 Q2
41
2020 Q3
65
2020 Q4
41
2021 Q1
45
2021 Q2
38
2021 Q3
34
2021 Q4
32
2022 Q1
18
2022 Q2
22
2022 Q3
41
2022 Q4
22
2023 Q1
18
2023 Q2
47
2023 Q3
29
2023 Q4
34
2024 Q1
52
2024 Q2
31
2024 Q3
30
2024 Q4
48
2025 Q1
32
2025 Q2
41
2025 Q3
23
2025 Q4
27
2026 Q1 (to date)
18
Active Store Count by Quarter

It's hard to know exactly when a BigCommerce store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On BigCommerce Stores In The Sporting Goods Category

Here are the top social media sites for BigCommerce stores in the Sporting Goods category.

  • Facebook is used by 52.9% of BigCommerce stores in the Sporting Goods category.
  • Instagram is used by 50.4% of BigCommerce stores in the Sporting Goods category.
  • YouTube is used by 30.9% of BigCommerce stores in the Sporting Goods category.
Type
Stores
Facebook
1,064
Instagram
1,013
YouTube
621
Twitter
476
LinkedIn
376
Pinterest
165
Tiktok
91
Facebook Group
16
WhatsApp
3
Yelp
2

Contact Information On BigCommerce Stores In The Sporting Goods Category

Here are the top contact methods for BigCommerce stores in the Sporting Goods category.

  • 76.1% of BigCommerce stores in the Sporting Goods category provide a phone number on their website
  • 55.4% of BigCommerce stores in the Sporting Goods category have an email on their website
Type
Stores
Phone
1,530
Email
1,115

Top Countries For BigCommerce Stores In The Sporting Goods Category

Here are the top countries for BigCommerce stores in the Sporting Goods category.

  • 75.6% of BigCommerce stores in the Sporting Goods category are in United States
  • 6.3% of BigCommerce stores in the Sporting Goods category are in Australia
  • 6.2% of BigCommerce stores in the Sporting Goods category are in United Kingdom
  • 4.0% of BigCommerce stores in the Sporting Goods category are in Canada

With a paid account, stores can also be segmented by region and city.

Top Technologies on BigCommerce Stores In The Sporting Goods Category

We're tracking 262 different technologies that have 14,010 collective installs on BigCommerce stores in the Sporting Goods category.

  • Cloudflare is used by 95.7% of BigCommerce stores in the Sporting Goods category.
  • reCAPTCHA is used by 77.5% of BigCommerce stores in the Sporting Goods category.
  • Google Tag Manager is used by 53.5% of BigCommerce stores in the Sporting Goods category.

Here are the top 10 third-party technologies, ordered by number of installs, across all BigCommerce stores.

Number Of Products Sold For BigCommerce Stores In The Sporting Goods Category

Here is the breakdown of BigCommerce stores in the Sporting Goods category by the number of products that they sell.

  • 16.9% of BigCommerce stores in the Sporting Goods category sell 1 - 9 different products.
  • 15.4% of BigCommerce stores in the Sporting Goods category sell 100 - 249 different products.
  • 13.4% of BigCommerce stores in the Sporting Goods category sell 250 - 999 different products.
Products Sold
Stores
1 - 9
340
10 - 24
171
25 - 49
177
50 - 99
65
100 - 249
310
250 - 999
270
1000 - 4999
140
5000 - 9999
28
10000 - 24999
31
25000 - 99999
16

Top-level Domain Distribution For BigCommerce Stores In The Sporting Goods Category

The majority of BigCommerce stores use a .com domain. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

  • 82.7% of BigCommerce stores in the Sporting Goods category have a .com domain.
  • 4.7% of BigCommerce stores in the Sporting Goods category have a .com.au domain.
  • 3.7% of BigCommerce stores in the Sporting Goods category have a .co.uk domain.
Top-level Domain
Stores
.com
1,664
.com.au
94
.co.uk
74
.net
42
.ca
30
.co.nz
14
.org
13
.co
9
.us
8
.shop
6

Top Stores In The Sporting Goods Category

Here are the top 5 Sporting Goods stores ordered by worldwide store rank.

Name
Domain
Rank
Created
Bicycle Cards
342
2017/11/17
SOG
1,611
2020/08/14
Cutter & Buck
1,684
2013/01/25
K2 Skates
2,235
2016/12/30
Realtree Camo Gear
2,264
2016/12/30

For more insights on BigCommerce stores, create a free account and explore our data.

New Stores In The Sporting Goods Category

Here are the top 5 most recent Sporting Goods stores.

Name
Domain
Rank
Created
Zone Fly Fishing
5,966,925
2026/02/20
Interspire Store
12,527,169
2026/02/20
cape-may-tackle.mybigcommerce.com
12,641,053
2026/02/20
Cyber Archery Store Front
12,658,124
2026/02/20
www.macgregorgolf.co.uk
6,392,284
2026/02/13

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