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Sporting Goods stores on BigCommerce

Updated Dec 5 2025

There are 2,100 live BigCommerce stores in the Sporting Goods category.

In this report, we'll cover the following essential statistics on BigCommerce stores in the Sporting Goods category.

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The most popular subcategories under Sporting Goods are:

  • 36.7% of BigCommerce stores in the Sporting Goods category sell Outdoors products
  • 12.8% of BigCommerce stores in the Sporting Goods category sell Fishing products
  • 4.0% of BigCommerce stores in the Sporting Goods category sell Sports Memorabilia products

Here are the the top Sporting Goods subcategories by store count.

Name
Store Count
770
269

Growth of Sporting Goods Stores On BigCommerce

Here is the historical growth of stores on BigCommerce in the Sporting Goods category.

  • BigCommerce stores in the Sporting Goods category have decreased -16.7% quarter-over-quarter in 2025 Q3.
  • BigCommerce stores in the Sporting Goods category have increased 3% year-over-year in 2025 Q3.
Quarter
New Active Stores
2017 Q1
44
2017 Q2
47
2017 Q3
30
2017 Q4
54
2018 Q1
30
2018 Q2
91
2018 Q3
122
2018 Q4
44
2019 Q1
55
2019 Q2
28
2019 Q3
41
2019 Q4
32
2020 Q1
37
2020 Q2
43
2020 Q3
68
2020 Q4
44
2021 Q1
49
2021 Q2
47
2021 Q3
39
2021 Q4
33
2022 Q1
19
2022 Q2
25
2022 Q3
43
2022 Q4
21
2023 Q1
19
2023 Q2
51
2023 Q3
34
2023 Q4
37
2024 Q1
53
2024 Q2
50
2024 Q3
29
2024 Q4
48
2025 Q1
37
2025 Q2
40
2025 Q3
30
2025 Q4 (to date)
25
Active Store Count by Quarter

It's hard to know exactly when a BigCommerce store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On BigCommerce Stores In The Sporting Goods Category

Here are the top social media sites for BigCommerce stores in the Sporting Goods category.

  • Facebook is used by 53.2% of BigCommerce stores in the Sporting Goods category.
  • Instagram is used by 50.8% of BigCommerce stores in the Sporting Goods category.
  • YouTube is used by 31.0% of BigCommerce stores in the Sporting Goods category.
Type
Stores
Facebook
1,118
Instagram
1,067
YouTube
652
Twitter
515
LinkedIn
387
Pinterest
177
Tiktok
86
Facebook Group
14
Yelp
3
WhatsApp
3

Contact Information On BigCommerce Stores In The Sporting Goods Category

Here are the top contact methods for BigCommerce stores in the Sporting Goods category.

  • 74.4% of BigCommerce stores in the Sporting Goods category provide a phone number on their website
  • 55.1% of BigCommerce stores in the Sporting Goods category have an email on their website
Type
Stores
Phone
1,563
Email
1,158

Top Countries For BigCommerce Stores In The Sporting Goods Category

Here are the top countries for BigCommerce stores in the Sporting Goods category.

  • 73.9% of BigCommerce stores in the Sporting Goods category are in United States
  • 6.4% of BigCommerce stores in the Sporting Goods category are in United Kingdom
  • 6.3% of BigCommerce stores in the Sporting Goods category are in Australia
  • 3.9% of BigCommerce stores in the Sporting Goods category are in Canada

With a paid account, stores can also be segmented by region and city.

Top Technologies on BigCommerce Stores In The Sporting Goods Category

We're tracking 268 different technologies that have 14,733 collective installs on BigCommerce stores in the Sporting Goods category.

  • Cloudflare is used by 95.6% of BigCommerce stores in the Sporting Goods category.
  • reCAPTCHA is used by 75.4% of BigCommerce stores in the Sporting Goods category.
  • Google Tag Manager is used by 53.7% of BigCommerce stores in the Sporting Goods category.

Here are the top 10 third-party technologies, ordered by number of installs, across all BigCommerce stores.

Number Of Products Sold For BigCommerce Stores In The Sporting Goods Category

Here is the breakdown of BigCommerce stores in the Sporting Goods category by the number of products that they sell.

  • 18.2% of BigCommerce stores in the Sporting Goods category sell 1 - 9 different products.
  • 16.4% of BigCommerce stores in the Sporting Goods category sell 100 - 249 different products.
  • 14.2% of BigCommerce stores in the Sporting Goods category sell 250 - 999 different products.
Products Sold
Stores
1 - 9
383
10 - 24
192
25 - 49
198
50 - 99
70
100 - 249
344
250 - 999
299
1000 - 4999
153
5000 - 9999
31
10000 - 24999
36
25000 - 99999
14

Top-level Domain Distribution For BigCommerce Stores In The Sporting Goods Category

The majority of BigCommerce stores use a .com domain. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

  • 83.1% of BigCommerce stores in the Sporting Goods category have a .com domain.
  • 4.7% of BigCommerce stores in the Sporting Goods category have a .com.au domain.
  • 3.4% of BigCommerce stores in the Sporting Goods category have a .co.uk domain.
Top-level Domain
Stores
.com
1,745
.com.au
98
.co.uk
72
.net
41
.ca
32
.co.nz
14
.org
13
.co
9
.us
9
.shop
8

Top Stores In The Sporting Goods Category

Here are the top 5 Sporting Goods stores ordered by worldwide store rank.

Name
Domain
Rank
Created
Realtree Camo Gear
1,616
2016/12/30
BuckĀ® Knives OFFICIAL SITE
2,900
2016/12/30
Bushnell Golf
3,203
2018/11/16
TackleDirect
3,963
2017/01/27
Brompton
4,008
2016/12/30

For more insights on BigCommerce stores, create a free account and explore our data.

New Stores In The Sporting Goods Category

Here are the top 5 most recent Sporting Goods stores.

Name
Domain
Rank
Created
CANADIAN TACKLE SUPPLY
8,265,822
2025/12/05
Camdon Defense
12,981,279
2025/12/05
Hunting
13,443,739
2025/12/05
Firestorm Airsoft Guns
4,443,668
2025/11/28
WPS Athlete Portal
6,923,284
2025/11/28

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