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Beauty & Fitness stores on BigCommerce

Updated Dec 5 2025

There are 2,185 live BigCommerce stores in the Beauty & Fitness category.

In this report, we'll cover the following essential statistics on BigCommerce stores in the Beauty & Fitness category.

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The most popular subcategories under Beauty & Fitness are:

  • 61.6% of BigCommerce stores in the Beauty & Fitness category sell Face & Body Care products
  • 16.6% of BigCommerce stores in the Beauty & Fitness category sell Hair Care products
  • 8.4% of BigCommerce stores in the Beauty & Fitness category sell Fitness products

Here are the the top Beauty & Fitness subcategories by store count.

Growth of Beauty & Fitness Stores On BigCommerce

Here is the historical growth of stores on BigCommerce in the Beauty & Fitness category.

  • BigCommerce stores in the Beauty & Fitness category have decreased -8.6% quarter-over-quarter in 2025 Q3.
  • BigCommerce stores in the Beauty & Fitness category have increased 9% year-over-year in 2025 Q3.
Quarter
New Active Stores
2017 Q1
42
2017 Q2
46
2017 Q3
29
2017 Q4
54
2018 Q1
38
2018 Q2
104
2018 Q3
116
2018 Q4
44
2019 Q1
58
2019 Q2
38
2019 Q3
59
2019 Q4
43
2020 Q1
41
2020 Q2
47
2020 Q3
54
2020 Q4
52
2021 Q1
39
2021 Q2
42
2021 Q3
45
2021 Q4
41
2022 Q1
25
2022 Q2
25
2022 Q3
59
2022 Q4
24
2023 Q1
26
2023 Q2
46
2023 Q3
35
2023 Q4
39
2024 Q1
50
2024 Q2
25
2024 Q3
32
2024 Q4
48
2025 Q1
36
2025 Q2
68
2025 Q3
35
2025 Q4 (to date)
32
Active Store Count by Quarter

It's hard to know exactly when a BigCommerce store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On BigCommerce Stores In The Beauty & Fitness Category

Here are the top social media sites for BigCommerce stores in the Beauty & Fitness category.

  • Instagram is used by 52.2% of BigCommerce stores in the Beauty & Fitness category.
  • Facebook is used by 51.9% of BigCommerce stores in the Beauty & Fitness category.
  • Twitter is used by 22.6% of BigCommerce stores in the Beauty & Fitness category.
Type
Stores
Instagram
1,141
Facebook
1,133
Twitter
494
YouTube
476
Pinterest
376
LinkedIn
334
Tiktok
122
Facebook Group
22
WhatsApp
18
Yelp
9

Contact Information On BigCommerce Stores In The Beauty & Fitness Category

Here are the top contact methods for BigCommerce stores in the Beauty & Fitness category.

  • 67.9% of BigCommerce stores in the Beauty & Fitness category provide a phone number on their website
  • 56.1% of BigCommerce stores in the Beauty & Fitness category have an email on their website
Type
Stores
Phone
1,484
Email
1,226

Top Countries For BigCommerce Stores In The Beauty & Fitness Category

Here are the top countries for BigCommerce stores in the Beauty & Fitness category.

  • 67.8% of BigCommerce stores in the Beauty & Fitness category are in United States
  • 8.3% of BigCommerce stores in the Beauty & Fitness category are in Australia
  • 6.0% of BigCommerce stores in the Beauty & Fitness category are in United Kingdom
  • 3.4% of BigCommerce stores in the Beauty & Fitness category are in Canada
Country
Stores
181
75
14
12
11

With a paid account, stores can also be segmented by region and city.

Top Technologies on BigCommerce Stores In The Beauty & Fitness Category

We're tracking 314 different technologies that have 16,071 collective installs on BigCommerce stores in the Beauty & Fitness category.

  • Cloudflare is used by 95.7% of BigCommerce stores in the Beauty & Fitness category.
  • reCAPTCHA is used by 73.1% of BigCommerce stores in the Beauty & Fitness category.
  • Google Tag Manager is used by 50.9% of BigCommerce stores in the Beauty & Fitness category.

Here are the top 10 third-party technologies, ordered by number of installs, across all BigCommerce stores.

Number Of Products Sold For BigCommerce Stores In The Beauty & Fitness Category

Here is the breakdown of BigCommerce stores in the Beauty & Fitness category by the number of products that they sell.

  • 22.2% of BigCommerce stores in the Beauty & Fitness category sell 1 - 9 different products.
  • 14.5% of BigCommerce stores in the Beauty & Fitness category sell 100 - 249 different products.
  • 12.8% of BigCommerce stores in the Beauty & Fitness category sell 25 - 49 different products.
Products Sold
Stores
1 - 9
486
10 - 24
238
25 - 49
279
50 - 99
79
100 - 249
316
250 - 999
246
1000 - 4999
91
5000 - 9999
12
10000 - 24999
11
25000 - 99999
4

Top-level Domain Distribution For BigCommerce Stores In The Beauty & Fitness Category

The majority of BigCommerce stores use a .com domain. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

  • 79.9% of BigCommerce stores in the Beauty & Fitness category have a .com domain.
  • 6.1% of BigCommerce stores in the Beauty & Fitness category have a .com.au domain.
  • 3.2% of BigCommerce stores in the Beauty & Fitness category have a .co.uk domain.
Top-level Domain
Stores
.com
1,745
.com.au
133
.co.uk
70
.net
29
.co.nz
27
.ca
26
.ie
12
.eu
9
.shop
9
.co
7

Top Stores In The Beauty & Fitness Category

Here are the top 5 Beauty & Fitness stores ordered by worldwide store rank.

Name
Domain
Rank
Created
Oral
1,034
2016/12/30
IPSY
1,043
2016/12/30
GilletteĀ®
1,480
2016/12/30
New Directions Aromatics
2,971
2016/12/30
OLAY Official Site
3,564
2016/12/30

For more insights on BigCommerce stores, create a free account and explore our data.

New Stores In The Beauty & Fitness Category

Here are the top 5 most recent Beauty & Fitness stores.

Name
Domain
Rank
Created
NUNU TRADING INTERNATIONAL SLU
13,259,622
2025/12/05
NUNU TRADING INTERNATIONAL SLU
13,288,133
2025/12/05
JAY
7,250,933
2025/11/28
Hustle Butter
12,231,920
2025/11/21

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