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Beauty & Fitness stores on VirtueMart

Updated Jan 2 2026

There are 542 live VirtueMart stores in the Beauty & Fitness category.

In this report, we'll cover the following essential statistics on VirtueMart stores in the Beauty & Fitness category.

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The most popular subcategories under Beauty & Fitness are:

  • 58.5% of VirtueMart stores in the Beauty & Fitness category sell Face & Body Care products
  • 12.5% of VirtueMart stores in the Beauty & Fitness category sell Hair Care products
  • 8.7% of VirtueMart stores in the Beauty & Fitness category sell Fitness products

Here are the the top Beauty & Fitness subcategories by store count.

Growth of Beauty & Fitness Stores On VirtueMart

Here is the historical growth of stores on VirtueMart in the Beauty & Fitness category.

  • VirtueMart stores in the Beauty & Fitness category have decreased -20.0% quarter-over-quarter in 2025 Q3.
  • VirtueMart stores in the Beauty & Fitness category have decreased -67% year-over-year in 2025 Q3.
Quarter
New Active Stores
2017 Q1
2
2017 Q2
5
2017 Q3
8
2017 Q4
3
2018 Q1
5
2018 Q2
46
2018 Q3
10
2018 Q4
11
2019 Q1
12
2019 Q2
7
2019 Q3
8
2019 Q4
11
2020 Q1
11
2020 Q2
9
2020 Q3
5
2020 Q4
7
2021 Q1
15
2021 Q2
11
2021 Q3
7
2021 Q4
7
2022 Q1
4
2022 Q2
1
2022 Q3
11
2022 Q4
3
2023 Q2
12
2023 Q3
33
2023 Q4
134
2024 Q1
23
2024 Q2
14
2024 Q3
15
2024 Q4
10
2025 Q1
11
2025 Q2
4
2025 Q3
5
2025 Q4 (to date)
4
Active Store Count by Quarter

It's hard to know exactly when a VirtueMart store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On VirtueMart Stores In The Beauty & Fitness Category

Here are the top social media sites for VirtueMart stores in the Beauty & Fitness category.

  • Facebook is used by 41.0% of VirtueMart stores in the Beauty & Fitness category.
  • Instagram is used by 36.5% of VirtueMart stores in the Beauty & Fitness category.
  • Twitter is used by 9.0% of VirtueMart stores in the Beauty & Fitness category.
Type
Stores
Facebook
222
Instagram
198
Twitter
49
YouTube
45
Pinterest
25
WhatsApp
19
LinkedIn
12
Tiktok
9
Facebook Group
5

Contact Information On VirtueMart Stores In The Beauty & Fitness Category

Here are the top contact methods for VirtueMart stores in the Beauty & Fitness category.

  • 70.3% of VirtueMart stores in the Beauty & Fitness category provide a phone number on their website
  • 50.2% of VirtueMart stores in the Beauty & Fitness category have an email on their website
Type
Stores
Phone
381
Email
272

Top Countries For VirtueMart Stores In The Beauty & Fitness Category

Here are the top countries for VirtueMart stores in the Beauty & Fitness category.

  • 16.6% of VirtueMart stores in the Beauty & Fitness category are in Russian Federation
  • 9.4% of VirtueMart stores in the Beauty & Fitness category are in Greece
  • 4.6% of VirtueMart stores in the Beauty & Fitness category are in Ukraine
  • 4.2% of VirtueMart stores in the Beauty & Fitness category are in Hungary
Country
Stores
51
25
23
23
21
16
16

With a paid account, stores can also be segmented by region and city.

Top Technologies on VirtueMart Stores In The Beauty & Fitness Category

We're tracking 50 different technologies that have 1,616 collective installs on VirtueMart stores in the Beauty & Fitness category.

  • reCAPTCHA is used by 46.1% of VirtueMart stores in the Beauty & Fitness category.
  • Google Analytics is used by 44.5% of VirtueMart stores in the Beauty & Fitness category.
  • Google Adsense is used by 38.6% of VirtueMart stores in the Beauty & Fitness category.

Here are the top 10 third-party technologies, ordered by number of installs, across all VirtueMart stores.

Number Of Products Sold For VirtueMart Stores In The Beauty & Fitness Category

Here is the breakdown of VirtueMart stores in the Beauty & Fitness category by the number of products that they sell.

  • 22.1% of VirtueMart stores in the Beauty & Fitness category sell 1 - 9 different products.
  • 14.4% of VirtueMart stores in the Beauty & Fitness category sell 250 - 999 different products.
  • 13.1% of VirtueMart stores in the Beauty & Fitness category sell 100 - 249 different products.
Products Sold
Stores
1 - 9
120
10 - 24
44
25 - 49
59
50 - 99
16
100 - 249
71
250 - 999
78
1000 - 4999
25
5000 - 9999
6
10000 - 24999
2
100000 - 249999
1

Top-level Domain Distribution For VirtueMart Stores In The Beauty & Fitness Category

The majority of VirtueMart stores use a .com domain. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

  • 20.7% of VirtueMart stores in the Beauty & Fitness category have a .com domain.
  • 15.3% of VirtueMart stores in the Beauty & Fitness category have a .ru domain.
  • 8.5% of VirtueMart stores in the Beauty & Fitness category have a .gr domain.
Top-level Domain
Stores
.com
112
.ru
83
.gr
46
.hu
23
.it
22
.com.ua
18
.es
17
.de
16
.nl
16
.cz
13

Top Stores In The Beauty & Fitness Category

Here are the top 5 Beauty & Fitness stores ordered by worldwide store rank.

Name
Domain
Rank
Created
Yoga Sandals® Official Site
212,150
2016/12/30
Wise Tree Naturals
267,719
2020/01/17
Online kupovina
271,501
2024/05/24
Amphora Aromatics Ltd
325,165
2016/12/30
arkadia.spb.ru
387,622
2023/06/23

For more insights on VirtueMart stores, create a free account and explore our data.

New Stores In The Beauty & Fitness Category

Here are the top 5 most recent Beauty & Fitness stores.

Name
Domain
Rank
Created
Kokulu Taş Ankara
8,077,709
2025/12/26
purecomfortwellness.com
3,896,429
2025/11/14
Wiener Kosmetikum
2,449,488
2025/10/24
royaldermaproducts.com
1,261,849
2025/10/03
May Lopez Store
11,673,892
2025/08/08

Get more insights on VirtueMart stores

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You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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