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Toys & Hobbies stores on STORES

Updated Jan 9 2026

There are 112 live STORES stores in the Toys & Hobbies category.

In this report, we'll cover the following essential statistics on STORES stores in the Toys & Hobbies category.

Download a complete list of STORES stores the Toys & Hobbies category with a paid account.
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The most popular subcategories under Toys & Hobbies are:

  • 67.0% of STORES stores in the Toys & Hobbies category sell Arts & Crafts products
  • 4.5% of STORES stores in the Toys & Hobbies category sell Radio Control & Modeling products
  • 3.6% of STORES stores in the Toys & Hobbies category sell Dolls products

Here are the the top Toys & Hobbies subcategories by store count.

Growth of Toys & Hobbies Stores On STORES

Here is the historical growth of stores on STORES in the Toys & Hobbies category.

  • STORES stores in the Toys & Hobbies category have decreased 0.0% quarter-over-quarter in 2025 Q3.
  • STORES stores in the Toys & Hobbies category have increased 100% year-over-year in 2025 Q3.
Quarter
New Active Stores
2017 Q2
1
2018 Q2
1
2019 Q1
35
2020 Q2
1
2020 Q3
1
2021 Q1
24
2021 Q2
5
2021 Q3
1
2022 Q1
3
2022 Q2
1
2023 Q1
1
2023 Q2
2
2024 Q2
19
2024 Q3
1
2024 Q4
3
2025 Q1
2
2025 Q2
2
2025 Q3
2
2025 Q4 (to date)
2
Active Store Count by Quarter

It's hard to know exactly when a STORES store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On STORES Stores In The Toys & Hobbies Category

Here are the top social media sites for STORES stores in the Toys & Hobbies category.

  • Instagram is used by 70.5% of STORES stores in the Toys & Hobbies category.
  • Facebook is used by 34.8% of STORES stores in the Toys & Hobbies category.
  • Twitter is used by 31.2% of STORES stores in the Toys & Hobbies category.
Type
Stores
Instagram
79
Facebook
39
Twitter
35
YouTube
2

Contact Information On STORES Stores In The Toys & Hobbies Category

Here are the top contact methods for STORES stores in the Toys & Hobbies category.

  • 8.9% of STORES stores in the Toys & Hobbies category have an email on their website
Type
Stores
Email
10

Top Countries For STORES Stores In The Toys & Hobbies Category

Here are the top countries for STORES stores in the Toys & Hobbies category.

  • 100.0% of STORES stores in the Toys & Hobbies category are in Japan
Country
Stores
112

With a paid account, stores can also be segmented by region and city.

Top Technologies on STORES Stores In The Toys & Hobbies Category

We're tracking 14 different technologies that have 1,092 collective installs on STORES stores in the Toys & Hobbies category.

  • Cloudflare is used by 100.0% of STORES stores in the Toys & Hobbies category.
  • Facebook SDK is used by 100.0% of STORES stores in the Toys & Hobbies category.
  • Google Ads Pixel is used by 100.0% of STORES stores in the Toys & Hobbies category.

Here are the top 10 third-party technologies, ordered by number of installs, across all STORES stores.

Number Of Products Sold For STORES Stores In The Toys & Hobbies Category

Here is the breakdown of STORES stores in the Toys & Hobbies category by the number of products that they sell.

  • 60.7% of STORES stores in the Toys & Hobbies category sell 1 - 9 different products.
  • 1.8% of STORES stores in the Toys & Hobbies category sell 250 - 999 different products.
  • 0.9% of STORES stores in the Toys & Hobbies category sell 100 - 249 different products.
Products Sold
Stores
1 - 9
68
100 - 249
1
250 - 999
2

Top-level Domain Distribution For STORES Stores In The Toys & Hobbies Category

The majority of STORES stores use a .com domain. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

  • 96.4% of STORES stores in the Toys & Hobbies category have a .jp domain.
  • 3.6% of STORES stores in the Toys & Hobbies category have a .com domain.
Top-level Domain
Stores
.jp
108
.com
4

Top Stores In The Toys & Hobbies Category

Here are the top 5 Toys & Hobbies stores ordered by worldwide store rank.

Name
Domain
Rank
Created
nijitoki-toys.com
2,525,617
2023/05/05
ONABAKE97
3,154,373
2017/04/28
HOZUBAG
3,327,318
2020/08/28
SkyDRONE Online
5,102,205
2022/01/07
zen to
11,733,816
2021/01/01

For more insights on STORES stores, create a free account and explore our data.

New Stores In The Toys & Hobbies Category

Here are the top 5 most recent Toys & Hobbies stores.

Name
Domain
Rank
Created
hironoc
12,375,973
2025/12/26
小川染色's STORE
11,781,383
2025/11/21
yooquo.stores.jp
11,866,945
2025/09/12
KANAZAWANISHIKI STORES SHOP
11,846,527
2025/07/11
フランス アンティーク 食器・花瓶 専門店 Rustique_Poterie
11,754,354
2025/05/30

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