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Toys & Hobbies stores on Shopify

Updated Dec 19 2025

There are 77,932 live Shopify stores in the Toys & Hobbies category.

In this report, we'll cover the following essential statistics on Shopify stores in the Toys & Hobbies category.

Download a complete list of Shopify stores the Toys & Hobbies category with a paid account.
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The most popular subcategories under Toys & Hobbies are:

  • 64.1% of Shopify stores in the Toys & Hobbies category sell Arts & Crafts products
  • 5.2% of Shopify stores in the Toys & Hobbies category sell Radio Control & Modeling products
  • 2.0% of Shopify stores in the Toys & Hobbies category sell Stuffed Toys products

Here are the the top Toys & Hobbies subcategories by store count.

Growth of Toys & Hobbies Stores On Shopify

Here is the historical growth of stores on Shopify in the Toys & Hobbies category.

  • Shopify stores in the Toys & Hobbies category have increased 49.2% quarter-over-quarter in 2025 Q3.
  • Shopify stores in the Toys & Hobbies category have increased 46% year-over-year in 2025 Q3.
Quarter
New Active Stores
2017 Q1
792
2017 Q2
503
2017 Q3
539
2017 Q4
707
2018 Q1
688
2018 Q2
1,438
2018 Q3
952
2018 Q4
805
2019 Q1
1,075
2019 Q2
1,001
2019 Q3
1,064
2019 Q4
927
2020 Q1
1,120
2020 Q2
1,800
2020 Q3
1,802
2020 Q4
2,083
2021 Q1
2,213
2021 Q2
1,726
2021 Q3
1,931
2021 Q4
1,563
2022 Q1
1,347
2022 Q2
1,558
2022 Q3
2,192
2022 Q4
1,506
2023 Q1
1,892
2023 Q2
2,036
2023 Q3
2,399
2023 Q4
2,541
2024 Q1
2,794
2024 Q2
3,194
2024 Q3
3,166
2024 Q4
3,827
2025 Q1
4,486
2025 Q2
4,476
2025 Q3
4,630
2025 Q4 (to date)
6,907
Active Store Count by Quarter

It's hard to know exactly when a Shopify store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On Shopify Stores In The Toys & Hobbies Category

Here are the top social media sites for Shopify stores in the Toys & Hobbies category.

  • Instagram is used by 55.4% of Shopify stores in the Toys & Hobbies category.
  • Facebook is used by 35.3% of Shopify stores in the Toys & Hobbies category.
  • YouTube is used by 15.7% of Shopify stores in the Toys & Hobbies category.
Type
Stores
Instagram
43,163
Facebook
27,546
YouTube
12,204
Pinterest
10,588
Tiktok
10,106
Twitter
5,198
LinkedIn
2,899
Facebook Group
1,708
WhatsApp
1,043
Snapchat
151
Yelp
42
Soundcloud
18
Discord
14

Contact Information On Shopify Stores In The Toys & Hobbies Category

Here are the top contact methods for Shopify stores in the Toys & Hobbies category.

  • 62.1% of Shopify stores in the Toys & Hobbies category have an email on their website
  • 32.6% of Shopify stores in the Toys & Hobbies category provide a phone number on their website
Type
Stores
Email
48,367
Phone
25,443

Top Countries For Shopify Stores In The Toys & Hobbies Category

Here are the top countries for Shopify stores in the Toys & Hobbies category.

  • 41.2% of Shopify stores in the Toys & Hobbies category are in United States
  • 9.6% of Shopify stores in the Toys & Hobbies category are in United Kingdom
  • 6.1% of Shopify stores in the Toys & Hobbies category are in Canada
  • 5.5% of Shopify stores in the Toys & Hobbies category are in Australia
Country
Stores
32,094
4,753
4,282
3,999
2,069
2,026
1,785
1,237
1,225

With a paid account, stores can also be segmented by region and city.

Top Shopify Apps For Stores In The Toys & Hobbies Category

Here are the top Shopify apps, ordered by number of installs, across stores in the Toys & Hobbies category.

  • 20.0% of Shopify stores in the Toys & Hobbies category have installed the Judge.me Product Reviews App Shopify app.
  • 17.3% of Shopify stores in the Toys & Hobbies category have installed the Shopify Inbox Shopify app.
  • 11.2% of Shopify stores in the Toys & Hobbies category have installed the Klaviyo: Email Marketing & SMS Shopify app.

With a paid account on Store Leads, you'll be able to see which stores have installed specific apps. You can also see when specific apps were installed (or uninstalled) by each store.

Top Technologies on Shopify Stores In The Toys & Hobbies Category

Many Shopify merchants run third-party technologies on their store in addition to apps from the Shopify App Store.

We're tracking 582 different technologies that have 680,765 collective installs on Shopify stores in the Toys & Hobbies category.

  • Cloudflare is used by 99.6% of Shopify stores in the Toys & Hobbies category.
  • Cloudflare CDN is used by 99.3% of Shopify stores in the Toys & Hobbies category.
  • Arrive is used by 95.8% of Shopify stores in the Toys & Hobbies category.

Here are the top 10 third-party technologies, ordered by number of installs, across all Shopify stores.

Technology
Stores
77,635
74,697
51,200
47,837
47,706

Number Of Products Sold For Shopify Stores In The Toys & Hobbies Category

Here is the breakdown of Shopify stores in the Toys & Hobbies category by the number of products that they sell.

  • 16.1% of Shopify stores in the Toys & Hobbies category sell 1 - 9 different products.
  • 15.3% of Shopify stores in the Toys & Hobbies category sell 100 - 249 different products.
  • 14.8% of Shopify stores in the Toys & Hobbies category sell 250 - 999 different products.
Products Sold
Stores
1 - 9
12,554
10 - 24
11,095
25 - 49
10,461
50 - 99
10,766
100 - 249
11,942
250 - 999
11,541
1000 - 4999
5,890
5000 - 9999
952
10000 - 24999
506
25000 - 99999
265

Top Shopify Themes For Stores In The Toys & Hobbies Category

Shopify has an active and extension theme store. Merchants using Shopify can use one of those pre-built theme or develop their own custom theme to meet their needs. We're currently tracking over 1000 different Shopify themes. Here are the top themes.

  • The trademark theme is used by 21.2% of Shopify stores in the Toys & Hobbies category.
  • The dawn theme is used by 10.6% of Shopify stores in the Toys & Hobbies category.
  • The debut theme is used by 6.1% of Shopify stores in the Toys & Hobbies category.
Theme Name
Stores
trademark
16,497
dawn
8,249
debut
4,726
rise
3,782
horizon
2,734
spotlight
2,517
origin
1,677
refresh
1,484
ride
1,481
minimal
1,479

Top-level Domain Distribution For Shopify Stores In The Toys & Hobbies Category

The majority of Shopify stores use a .com domain. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

  • 70.8% of Shopify stores in the Toys & Hobbies category have a .com domain.
  • 3.8% of Shopify stores in the Toys & Hobbies category have a .co.uk domain.
  • 2.8% of Shopify stores in the Toys & Hobbies category have a .com.au domain.
Top-level Domain
Stores
.com
55,199
.co.uk
2,980
.com.au
2,157
.shop
1,795
.store
1,614
.ca
1,431
.in
1,074
.de
1,071
.net
801
.co
775

Top Stores In The Toys & Hobbies Category

Here are the top 5 Toys & Hobbies stores ordered by worldwide store rank.

Name
Domain
Rank
Created
Sanrio
209
2016/12/30
americangirl.com
377
2016/12/30
Toys"R"Us
606
2016/12/30
Kidrobot
692
2016/12/30
Joylabz Official Makey Makey Store
967
2018/06/22

For more insights on Shopify stores, create a free account and explore our data.

New Stores In The Toys & Hobbies Category

Here are the top 5 most recent Toys & Hobbies stores.

Name
Domain
Rank
Created
merceriaceraunavolta
3,482,453
2025/12/19
Helicóptero por indução
3,720,972
2025/12/19
Manóvár gyermekjáték kiskereskedelem és webshop
3,897,534
2025/12/19
DroneZone
4,288,583
2025/12/19
Notechi Designs
6,662,070
2025/12/19

Get more insights on Shopify stores

Our search interface is easy to use and helps you find the Shopify stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Installed Apps
  • Theme and Theme Vendor
  • Number of Products Sold
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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