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Toys & Hobbies stores on Shopify

Updated Jan 23 2026

There are 76,567 live Shopify stores in the Toys & Hobbies category.

In this report, we'll cover the following essential statistics on Shopify stores in the Toys & Hobbies category.

Download a complete list of Shopify stores the Toys & Hobbies category with a paid account.
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The most popular subcategories under Toys & Hobbies are:

  • 64.3% of Shopify stores in the Toys & Hobbies category sell Arts & Crafts products
  • 5.2% of Shopify stores in the Toys & Hobbies category sell Radio Control & Modeling products
  • 2.0% of Shopify stores in the Toys & Hobbies category sell Stuffed Toys products

Here are the the top Toys & Hobbies subcategories by store count.

Growth of Toys & Hobbies Stores On Shopify

Here is the historical growth of stores on Shopify in the Toys & Hobbies category.

  • Shopify stores in the Toys & Hobbies category have decreased -60.9% quarter-over-quarter in 2025 Q4.
  • Shopify stores in the Toys & Hobbies category have increased 65% year-over-year in 2025 Q4.
Quarter
New Active Stores
2017 Q1
785
2017 Q2
501
2017 Q3
538
2017 Q4
704
2018 Q1
671
2018 Q2
1,433
2018 Q3
951
2018 Q4
795
2019 Q1
1,064
2019 Q2
986
2019 Q3
1,055
2019 Q4
917
2020 Q1
1,105
2020 Q2
1,792
2020 Q3
1,806
2020 Q4
2,055
2021 Q1
2,181
2021 Q2
1,686
2021 Q3
1,892
2021 Q4
1,546
2022 Q1
1,341
2022 Q2
1,541
2022 Q3
2,178
2022 Q4
1,472
2023 Q1
1,844
2023 Q2
1,979
2023 Q3
2,333
2023 Q4
2,484
2024 Q1
2,708
2024 Q2
3,094
2024 Q3
3,063
2024 Q4
3,640
2025 Q1
4,149
2025 Q2
3,922
2025 Q3
3,742
2025 Q4
6,009
2026 Q1 (to date)
2,351
Active Store Count by Quarter

It's hard to know exactly when a Shopify store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On Shopify Stores In The Toys & Hobbies Category

Here are the top social media sites for Shopify stores in the Toys & Hobbies category.

  • Instagram is used by 56.0% of Shopify stores in the Toys & Hobbies category.
  • Facebook is used by 35.8% of Shopify stores in the Toys & Hobbies category.
  • YouTube is used by 15.9% of Shopify stores in the Toys & Hobbies category.
Type
Stores
Instagram
42,909
Facebook
27,379
YouTube
12,210
Pinterest
10,557
Tiktok
10,228
Twitter
5,146
LinkedIn
2,889
Facebook Group
1,701
WhatsApp
1,024
Snapchat
147
Yelp
42
Soundcloud
17
Discord
13

Contact Information On Shopify Stores In The Toys & Hobbies Category

Here are the top contact methods for Shopify stores in the Toys & Hobbies category.

  • 62.1% of Shopify stores in the Toys & Hobbies category have an email on their website
  • 33.0% of Shopify stores in the Toys & Hobbies category provide a phone number on their website
Type
Stores
Email
47,560
Phone
25,242

Top Countries For Shopify Stores In The Toys & Hobbies Category

Here are the top countries for Shopify stores in the Toys & Hobbies category.

  • 41.5% of Shopify stores in the Toys & Hobbies category are in United States
  • 9.7% of Shopify stores in the Toys & Hobbies category are in United Kingdom
  • 6.2% of Shopify stores in the Toys & Hobbies category are in Canada
  • 5.5% of Shopify stores in the Toys & Hobbies category are in Australia
Country
Stores
31,745
4,753
4,240
3,184
2,075
2,055
1,757
1,264
1,183

With a paid account, stores can also be segmented by region and city.

Top Shopify Apps For Stores In The Toys & Hobbies Category

Here are the top Shopify apps, ordered by number of installs, across stores in the Toys & Hobbies category.

  • 20.2% of Shopify stores in the Toys & Hobbies category have installed the Judge.me Product Reviews App Shopify app.
  • 17.3% of Shopify stores in the Toys & Hobbies category have installed the Shopify Inbox Shopify app.
  • 11.4% of Shopify stores in the Toys & Hobbies category have installed the Klaviyo: Email Marketing & SMS Shopify app.

With a paid account on Store Leads, you'll be able to see which stores have installed specific apps. You can also see when specific apps were installed (or uninstalled) by each store.

Top Technologies on Shopify Stores In The Toys & Hobbies Category

Many Shopify merchants run third-party technologies on their store in addition to apps from the Shopify App Store.

We're tracking 579 different technologies that have 681,855 collective installs on Shopify stores in the Toys & Hobbies category.

  • Cloudflare is used by 99.6% of Shopify stores in the Toys & Hobbies category.
  • Cloudflare CDN is used by 99.3% of Shopify stores in the Toys & Hobbies category.
  • Arrive is used by 95.8% of Shopify stores in the Toys & Hobbies category.

Here are the top 10 third-party technologies, ordered by number of installs, across all Shopify stores.

Technology
Stores
76,282
73,385
50,788
47,461
47,370

Number Of Products Sold For Shopify Stores In The Toys & Hobbies Category

Here is the breakdown of Shopify stores in the Toys & Hobbies category by the number of products that they sell.

  • 15.6% of Shopify stores in the Toys & Hobbies category sell 1 - 9 different products.
  • 15.4% of Shopify stores in the Toys & Hobbies category sell 100 - 249 different products.
  • 15.0% of Shopify stores in the Toys & Hobbies category sell 250 - 999 different products.
Products Sold
Stores
1 - 9
11,959
10 - 24
10,881
25 - 49
10,244
50 - 99
10,637
100 - 249
11,783
250 - 999
11,469
1000 - 4999
5,905
5000 - 9999
936
10000 - 24999
503
25000 - 99999
275

Top Shopify Themes For Stores In The Toys & Hobbies Category

Shopify has an active and extension theme store. Merchants using Shopify can use one of those pre-built theme or develop their own custom theme to meet their needs. We're currently tracking over 1000 different Shopify themes. Here are the top themes.

  • The trademark theme is used by 20.4% of Shopify stores in the Toys & Hobbies category.
  • The dawn theme is used by 10.7% of Shopify stores in the Toys & Hobbies category.
  • The debut theme is used by 6.1% of Shopify stores in the Toys & Hobbies category.
Theme Name
Stores
trademark
15,607
dawn
8,178
debut
4,658
rise
3,594
horizon
3,435
spotlight
2,366
origin
1,561
minimal
1,454
ride
1,428
refresh
1,375

Top-level Domain Distribution For Shopify Stores In The Toys & Hobbies Category

The majority of Shopify stores use a .com domain. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

  • 70.9% of Shopify stores in the Toys & Hobbies category have a .com domain.
  • 3.9% of Shopify stores in the Toys & Hobbies category have a .co.uk domain.
  • 2.8% of Shopify stores in the Toys & Hobbies category have a .com.au domain.
Top-level Domain
Stores
.com
54,277
.co.uk
2,988
.com.au
2,173
.shop
1,701
.store
1,481
.ca
1,448
.de
1,122
.in
903
.net
784
.co
744

Top Stores In The Toys & Hobbies Category

Here are the top 5 Toys & Hobbies stores ordered by worldwide store rank.

Name
Domain
Rank
Created
Sanrio
211
2016/12/30
americangirl.com
364
2016/12/30
Toys"R"Us
607
2016/12/30
Dooney & Bourke
649
2017/12/22
Altenew
812
2016/12/30

For more insights on Shopify stores, create a free account and explore our data.

New Stores In The Toys & Hobbies Category

Here are the top 5 most recent Toys & Hobbies stores.

Name
Domain
Rank
Created
Maxx Family Fun Centre
2,257,355
2026/01/23
菜じみ -najimi-
3,411,205
2026/01/23
HumpToy
3,622,638
2026/01/23
Kunst Club
3,742,872
2026/01/23
Seconds
3,840,689
2026/01/23

Get more insights on Shopify stores

Our search interface is easy to use and helps you find the Shopify stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Installed Apps
  • Theme and Theme Vendor
  • Number of Products Sold
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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