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Toys & Hobbies stores on Shopify

Updated Feb 13 2026

There are 76,645 live Shopify stores in the Toys & Hobbies category.

In this report, we'll cover the following essential statistics on Shopify stores in the Toys & Hobbies category.

Download a complete list of Shopify stores the Toys & Hobbies category with a paid account.
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The most popular subcategories under Toys & Hobbies are:

  • 64.6% of Shopify stores in the Toys & Hobbies category sell Arts & Crafts products
  • 5.2% of Shopify stores in the Toys & Hobbies category sell Radio Control & Modeling products
  • 2.0% of Shopify stores in the Toys & Hobbies category sell Stuffed Toys products

Here are the the top Toys & Hobbies subcategories by store count.

Growth of Toys & Hobbies Stores On Shopify

Here is the historical growth of stores on Shopify in the Toys & Hobbies category.

  • Shopify stores in the Toys & Hobbies category have decreased -28.1% quarter-over-quarter in 2025 Q4.
  • Shopify stores in the Toys & Hobbies category have increased 49% year-over-year in 2025 Q4.
Quarter
New Active Stores
2017 Q1
772
2017 Q2
494
2017 Q3
535
2017 Q4
704
2018 Q1
675
2018 Q2
1,425
2018 Q3
942
2018 Q4
786
2019 Q1
1,058
2019 Q2
978
2019 Q3
1,059
2019 Q4
914
2020 Q1
1,094
2020 Q2
1,786
2020 Q3
1,789
2020 Q4
2,060
2021 Q1
2,167
2021 Q2
1,687
2021 Q3
1,892
2021 Q4
1,528
2022 Q1
1,342
2022 Q2
1,549
2022 Q3
2,169
2022 Q4
1,458
2023 Q1
1,832
2023 Q2
1,960
2023 Q3
2,342
2023 Q4
2,453
2024 Q1
2,668
2024 Q2
3,083
2024 Q3
3,019
2024 Q4
3,586
2025 Q1
3,992
2025 Q2
3,840
2025 Q3
3,575
2025 Q4
5,342
2026 Q1 (to date)
3,840
Active Store Count by Quarter

It's hard to know exactly when a Shopify store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On Shopify Stores In The Toys & Hobbies Category

Here are the top social media sites for Shopify stores in the Toys & Hobbies category.

  • Instagram is used by 56.2% of Shopify stores in the Toys & Hobbies category.
  • Facebook is used by 35.7% of Shopify stores in the Toys & Hobbies category.
  • YouTube is used by 16.0% of Shopify stores in the Toys & Hobbies category.
Type
Stores
Instagram
43,108
Facebook
27,387
YouTube
12,294
Tiktok
10,579
Pinterest
10,546
Twitter
5,120
LinkedIn
2,886
Facebook Group
1,702
WhatsApp
1,044
Snapchat
155
Yelp
40
Soundcloud
17
Discord
15

Contact Information On Shopify Stores In The Toys & Hobbies Category

Here are the top contact methods for Shopify stores in the Toys & Hobbies category.

  • 62.2% of Shopify stores in the Toys & Hobbies category have an email on their website
  • 33.1% of Shopify stores in the Toys & Hobbies category provide a phone number on their website
Type
Stores
Email
47,641
Phone
25,361

Top Countries For Shopify Stores In The Toys & Hobbies Category

Here are the top countries for Shopify stores in the Toys & Hobbies category.

  • 41.4% of Shopify stores in the Toys & Hobbies category are in United States
  • 9.7% of Shopify stores in the Toys & Hobbies category are in United Kingdom
  • 6.2% of Shopify stores in the Toys & Hobbies category are in Canada
  • 5.5% of Shopify stores in the Toys & Hobbies category are in Australia
Country
Stores
31,709
4,756
4,214
3,155
2,066
2,059
1,739
1,257
1,196

With a paid account, stores can also be segmented by region and city.

Top Shopify Apps For Stores In The Toys & Hobbies Category

Here are the top Shopify apps, ordered by number of installs, across stores in the Toys & Hobbies category.

  • 20.4% of Shopify stores in the Toys & Hobbies category have installed the Judge.me Product Reviews App Shopify app.
  • 17.1% of Shopify stores in the Toys & Hobbies category have installed the Shopify Inbox Shopify app.
  • 11.4% of Shopify stores in the Toys & Hobbies category have installed the Klaviyo: Email Marketing & SMS Shopify app.

With a paid account on Store Leads, you'll be able to see which stores have installed specific apps. You can also see when specific apps were installed (or uninstalled) by each store.

Top Technologies on Shopify Stores In The Toys & Hobbies Category

Many Shopify merchants run third-party technologies on their store in addition to apps from the Shopify App Store.

We're tracking 582 different technologies that have 680,079 collective installs on Shopify stores in the Toys & Hobbies category.

  • Cloudflare is used by 99.6% of Shopify stores in the Toys & Hobbies category.
  • Cloudflare CDN is used by 99.3% of Shopify stores in the Toys & Hobbies category.
  • Arrive is used by 95.7% of Shopify stores in the Toys & Hobbies category.

Here are the top 10 third-party technologies, ordered by number of installs, across all Shopify stores.

Technology
Stores
76,360
73,336
50,738
47,409
47,375

Number Of Products Sold For Shopify Stores In The Toys & Hobbies Category

Here is the breakdown of Shopify stores in the Toys & Hobbies category by the number of products that they sell.

  • 15.6% of Shopify stores in the Toys & Hobbies category sell 1 - 9 different products.
  • 15.4% of Shopify stores in the Toys & Hobbies category sell 100 - 249 different products.
  • 15.0% of Shopify stores in the Toys & Hobbies category sell 250 - 999 different products.
Products Sold
Stores
1 - 9
11,929
10 - 24
10,858
25 - 49
10,304
50 - 99
10,643
100 - 249
11,798
250 - 999
11,484
1000 - 4999
5,911
5000 - 9999
970
10000 - 24999
513
25000 - 99999
288

Top Shopify Themes For Stores In The Toys & Hobbies Category

Shopify has an active and extension theme store. Merchants using Shopify can use one of those pre-built theme or develop their own custom theme to meet their needs. We're currently tracking over 1000 different Shopify themes. Here are the top themes.

  • The trademark theme is used by 19.9% of Shopify stores in the Toys & Hobbies category.
  • The dawn theme is used by 10.8% of Shopify stores in the Toys & Hobbies category.
  • The debut theme is used by 6.0% of Shopify stores in the Toys & Hobbies category.
Theme Name
Stores
trademark
15,268
dawn
8,305
debut
4,612
horizon
3,787
rise
3,534
spotlight
2,275
origin
1,563
minimal
1,427
ride
1,408
refresh
1,325

Top-level Domain Distribution For Shopify Stores In The Toys & Hobbies Category

The majority of Shopify stores use a .com domain. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

  • 71.0% of Shopify stores in the Toys & Hobbies category have a .com domain.
  • 3.9% of Shopify stores in the Toys & Hobbies category have a .co.uk domain.
  • 2.8% of Shopify stores in the Toys & Hobbies category have a .com.au domain.
Top-level Domain
Stores
.com
54,381
.co.uk
2,999
.com.au
2,163
.shop
1,691
.store
1,450
.ca
1,448
.de
1,102
.in
867
.net
783
.co
756

Top Stores In The Toys & Hobbies Category

Here are the top 5 Toys & Hobbies stores ordered by worldwide store rank.

Name
Domain
Rank
Created
Altenew
347
2016/12/30
Dooney & Bourke
421
2017/12/22
Hobbii
527
2017/07/28
Warmies USA
673
2020/07/24
Toys"R"Us
874
2016/12/30

For more insights on Shopify stores, create a free account and explore our data.

New Stores In The Toys & Hobbies Category

Here are the top 5 most recent Toys & Hobbies stores.

Name
Domain
Rank
Created
Nube de trazos
3,074,408
2026/02/13
JuguetesOnline
3,624,091
2026/02/13
MIAVKA
3,631,925
2026/02/13
Mino
3,673,394
2026/02/13
kushi.online
3,687,499
2026/02/13

Get more insights on Shopify stores

Our search interface is easy to use and helps you find the Shopify stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Installed Apps
  • Theme and Theme Vendor
  • Number of Products Sold
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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