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Toys & Hobbies stores on Shopify

Updated Dec 5 2025

There are 77,664 live Shopify stores in the Toys & Hobbies category.

In this report, we'll cover the following essential statistics on Shopify stores in the Toys & Hobbies category.

Download a complete list of Shopify stores the Toys & Hobbies category with a paid account.
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The most popular subcategories under Toys & Hobbies are:

  • 64.3% of Shopify stores in the Toys & Hobbies category sell Arts & Crafts products
  • 5.2% of Shopify stores in the Toys & Hobbies category sell Radio Control & Modeling products
  • 1.9% of Shopify stores in the Toys & Hobbies category sell Stuffed Toys products

Here are the the top Toys & Hobbies subcategories by store count.

Growth of Toys & Hobbies Stores On Shopify

Here is the historical growth of stores on Shopify in the Toys & Hobbies category.

  • Shopify stores in the Toys & Hobbies category have increased 23.2% quarter-over-quarter in 2025 Q3.
  • Shopify stores in the Toys & Hobbies category have increased 53% year-over-year in 2025 Q3.
Quarter
New Active Stores
2017 Q1
797
2017 Q2
502
2017 Q3
543
2017 Q4
708
2018 Q1
693
2018 Q2
1,440
2018 Q3
962
2018 Q4
808
2019 Q1
1,075
2019 Q2
1,013
2019 Q3
1,069
2019 Q4
931
2020 Q1
1,123
2020 Q2
1,803
2020 Q3
1,816
2020 Q4
2,108
2021 Q1
2,215
2021 Q2
1,738
2021 Q3
1,946
2021 Q4
1,567
2022 Q1
1,356
2022 Q2
1,571
2022 Q3
2,201
2022 Q4
1,511
2023 Q1
1,896
2023 Q2
2,036
2023 Q3
2,405
2023 Q4
2,560
2024 Q1
2,798
2024 Q2
3,193
2024 Q3
3,163
2024 Q4
3,900
2025 Q1
4,584
2025 Q2
4,563
2025 Q3
4,849
2025 Q4 (to date)
5,972
Active Store Count by Quarter

It's hard to know exactly when a Shopify store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On Shopify Stores In The Toys & Hobbies Category

Here are the top social media sites for Shopify stores in the Toys & Hobbies category.

  • Instagram is used by 55.5% of Shopify stores in the Toys & Hobbies category.
  • Facebook is used by 35.5% of Shopify stores in the Toys & Hobbies category.
  • YouTube is used by 15.7% of Shopify stores in the Toys & Hobbies category.
Type
Stores
Instagram
43,102
Facebook
27,553
YouTube
12,156
Pinterest
10,625
Tiktok
10,068
Twitter
5,233
LinkedIn
2,898
Facebook Group
1,709
WhatsApp
1,027
Snapchat
156
Yelp
42
Soundcloud
18
Discord
13

Contact Information On Shopify Stores In The Toys & Hobbies Category

Here are the top contact methods for Shopify stores in the Toys & Hobbies category.

  • 62.1% of Shopify stores in the Toys & Hobbies category have an email on their website
  • 32.6% of Shopify stores in the Toys & Hobbies category provide a phone number on their website
Type
Stores
Email
48,238
Phone
25,332

Top Countries For Shopify Stores In The Toys & Hobbies Category

Here are the top countries for Shopify stores in the Toys & Hobbies category.

  • 41.4% of Shopify stores in the Toys & Hobbies category are in United States
  • 9.7% of Shopify stores in the Toys & Hobbies category are in United Kingdom
  • 6.1% of Shopify stores in the Toys & Hobbies category are in Canada
  • 5.5% of Shopify stores in the Toys & Hobbies category are in Australia
Country
Stores
32,157
4,776
4,285
3,912
2,018
1,995
1,784
1,253
1,182

With a paid account, stores can also be segmented by region and city.

Top Shopify Apps For Stores In The Toys & Hobbies Category

Here are the top Shopify apps, ordered by number of installs, across stores in the Toys & Hobbies category.

  • 19.9% of Shopify stores in the Toys & Hobbies category have installed the Judge.me Product Reviews App Shopify app.
  • 17.4% of Shopify stores in the Toys & Hobbies category have installed the Shopify Inbox Shopify app.
  • 11.3% of Shopify stores in the Toys & Hobbies category have installed the Klaviyo: Email Marketing & SMS Shopify app.

With a paid account on Store Leads, you'll be able to see which stores have installed specific apps. You can also see when specific apps were installed (or uninstalled) by each store.

Top Technologies on Shopify Stores In The Toys & Hobbies Category

Many Shopify merchants run third-party technologies on their store in addition to apps from the Shopify App Store.

We're tracking 576 different technologies that have 682,961 collective installs on Shopify stores in the Toys & Hobbies category.

  • Cloudflare is used by 99.6% of Shopify stores in the Toys & Hobbies category.
  • Cloudflare CDN is used by 99.3% of Shopify stores in the Toys & Hobbies category.
  • Arrive is used by 95.8% of Shopify stores in the Toys & Hobbies category.

Here are the top 10 third-party technologies, ordered by number of installs, across all Shopify stores.

Technology
Stores
77,365
74,409
51,104
47,783
47,649

Number Of Products Sold For Shopify Stores In The Toys & Hobbies Category

Here is the breakdown of Shopify stores in the Toys & Hobbies category by the number of products that they sell.

  • 16.0% of Shopify stores in the Toys & Hobbies category sell 1 - 9 different products.
  • 15.3% of Shopify stores in the Toys & Hobbies category sell 100 - 249 different products.
  • 14.8% of Shopify stores in the Toys & Hobbies category sell 250 - 999 different products.
Products Sold
Stores
1 - 9
12,414
10 - 24
11,014
25 - 49
10,506
50 - 99
10,781
100 - 249
11,915
250 - 999
11,519
1000 - 4999
5,836
5000 - 9999
954
10000 - 24999
512
25000 - 99999
253

Top Shopify Themes For Stores In The Toys & Hobbies Category

Shopify has an active and extension theme store. Merchants using Shopify can use one of those pre-built theme or develop their own custom theme to meet their needs. We're currently tracking over 1000 different Shopify themes. Here are the top themes.

  • The trademark theme is used by 21.4% of Shopify stores in the Toys & Hobbies category.
  • The dawn theme is used by 10.6% of Shopify stores in the Toys & Hobbies category.
  • The debut theme is used by 6.2% of Shopify stores in the Toys & Hobbies category.
Theme Name
Stores
trademark
16,646
dawn
8,228
debut
4,779
rise
3,814
spotlight
2,513
horizon
2,428
origin
1,644
ride
1,511
refresh
1,506
minimal
1,490

Top-level Domain Distribution For Shopify Stores In The Toys & Hobbies Category

The majority of Shopify stores use a .com domain. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

  • 71.0% of Shopify stores in the Toys & Hobbies category have a .com domain.
  • 3.9% of Shopify stores in the Toys & Hobbies category have a .co.uk domain.
  • 2.8% of Shopify stores in the Toys & Hobbies category have a .com.au domain.
Top-level Domain
Stores
.com
55,106
.co.uk
3,001
.com.au
2,161
.shop
1,782
.store
1,617
.ca
1,433
.de
1,071
.in
1,052
.net
787
.co
771

Top Stores In The Toys & Hobbies Category

Here are the top 5 Toys & Hobbies stores ordered by worldwide store rank.

Name
Domain
Rank
Created
Sanrio
206
2016/12/30
americangirl.com
378
2016/12/30
Toys"R"Us
606
2016/12/30
Kidrobot
686
2016/12/30
Dooney & Bourke
747
2017/12/22

For more insights on Shopify stores, create a free account and explore our data.

New Stores In The Toys & Hobbies Category

Here are the top 5 most recent Toys & Hobbies stores.

Name
Domain
Rank
Created
allthecooltoys.com
3,458,198
2025/12/05
KIDQUBE
3,473,463
2025/12/05
UNDOYARN
3,864,667
2025/12/05
3d Lair
3,897,492
2025/12/05
Mercado Bebê
3,997,752
2025/12/05

Get more insights on Shopify stores

Our search interface is easy to use and helps you find the Shopify stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Installed Apps
  • Theme and Theme Vendor
  • Number of Products Sold
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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