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Toys & Hobbies stores on Shopify

Updated Dec 2 2022

There are 48,160 live Shopify stores in the Toys & Hobbies category.

In this report, we'll cover the following essential statistics on Shopify stores in the Toys & Hobbies category.

Download a complete list of Shopify stores the Toys & Hobbies category with a paid account.
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The most popular subcategories under Toys & Hobbies are:

  • 65.9% of Shopify stores in the Toys & Hobbies category sell Arts & Crafts products
  • 5.0% of Shopify stores in the Toys & Hobbies category sell Radio Control & Modeling products
  • 2.0% of Shopify stores in the Toys & Hobbies category sell Stuffed Toys products

Here are the the top Toys & Hobbies subcategories by store count.

Growth of Toys & Hobbies Stores On Shopify

Here is the historical growth of stores on Shopify in the Toys & Hobbies category.

  • Shopify stores in the Toys & Hobbies category have increased 13.3% quarter-over-quarter in 2022 Q3.
  • Shopify stores in the Toys & Hobbies category have increased 39% year-over-year in 2022 Q3.
Quarter
New Active Stores
2017 Q1
811
2017 Q2
594
2017 Q3
624
2017 Q4
803
2018 Q1
775
2018 Q2
896
2018 Q3
1,087
2018 Q4
944
2019 Q1
1,157
2019 Q2
1,305
2019 Q3
1,122
2019 Q4
1,114
2020 Q1
1,339
2020 Q2
2,256
2020 Q3
2,265
2020 Q4
2,681
2021 Q1
2,569
2021 Q2
2,179
2021 Q3
2,291
2021 Q4
2,321
2022 Q1
1,932
2022 Q2
2,725
2022 Q3
5,033
2022 Q4 (to date)
5,162
Cumulative Stores by Quarter

It's hard to know exactly when a Shopify store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On Shopify Stores In The Toys & Hobbies Category

Here are the top social media sites for Shopify stores in the Toys & Hobbies category.

  • Instagram is used by 53.1% of Shopify stores in the Toys & Hobbies category.
  • Facebook is used by 44.4% of Shopify stores in the Toys & Hobbies category.
  • Pinterest is used by 15.6% of Shopify stores in the Toys & Hobbies category.
Type
Stores
Instagram
25,549
Facebook
21,394
Pinterest
7,511
YouTube
5,767
Twitter
4,996
Tiktok
2,639
Facebook Group
1,477
LinkedIn
992
Snapchat
107
Yelp
31

Contact Information On Shopify Stores In The Toys & Hobbies Category

Here are the top contact methods for Shopify stores in the Toys & Hobbies category.

  • 54.3% of Shopify stores in the Toys & Hobbies category have an email on their website
  • 27.9% of Shopify stores in the Toys & Hobbies category provide a phone number on their website
Type
Stores
Email
26,140
Phone
13,442

Top Countries For Shopify Stores In The Toys & Hobbies Category

Here are the top countries for Shopify stores in the Toys & Hobbies category.

  • 57.4% of Shopify stores in the Toys & Hobbies category are in United States
  • 10.7% of Shopify stores in the Toys & Hobbies category are in United Kingdom
  • 8.0% of Shopify stores in the Toys & Hobbies category are in Canada
  • 7.5% of Shopify stores in the Toys & Hobbies category are in Australia
Country
Stores
27,637
3,839
3,619
815
462
435
435
359

With a paid account, stores can also be segmented by region and city.

Top Shopify Apps For Stores In The Toys & Hobbies Category

Here are the top Shopify apps, ordered by number of installs, across stores in the Toys & Hobbies category.

  • 20.1% of Shopify stores in the Toys & Hobbies category have installed the Product Reviews Shopify app.
  • 18.0% of Shopify stores in the Toys & Hobbies category have installed the Mobile App Builder ‑ Shopney Shopify app.
  • 16.4% of Shopify stores in the Toys & Hobbies category have installed the Shopify Inbox Shopify app.

With a paid account on Store Leads, you'll be able to see which stores have installed specific apps. You can also see when specific apps were installed (or uninstalled) by each store.

Top Technologies on Shopify Stores In The Toys & Hobbies Category

Many Shopify merchants run third-party technologies on their store in addition to apps from the Shopify App Store.

We're tracking 329 different technologies that have 302,305 collective installs on Shopify stores in the Toys & Hobbies category.

  • Cloudflare CDN is used by 99.1% of Shopify stores in the Toys & Hobbies category.
  • Apple Pay is used by 66.7% of Shopify stores in the Toys & Hobbies category.
  • Shop Pay is used by 61.5% of Shopify stores in the Toys & Hobbies category.

Here are the top 10 third-party technologies, ordered by number of installs, across all Shopify stores.

Number Of Products Sold For Shopify Stores In The Toys & Hobbies Category

Here is the breakdown of Shopify stores in the Toys & Hobbies category by the number of products that they sell.

  • 18.5% of Shopify stores in the Toys & Hobbies category sell 1 - 9 different products.
  • 15.1% of Shopify stores in the Toys & Hobbies category sell 100 - 249 different products.
  • 14.4% of Shopify stores in the Toys & Hobbies category sell 10 - 24 different products.
Products Sold
Stores
1 - 9
8,901
10 - 24
6,959
25 - 49
6,712
50 - 99
6,772
100 - 249
7,261
250 - 999
6,749
1000 - 4999
3,298
5000 - 9999
508
10000 - 24999
277
25000 - 99999
76

Top Shopify Themes For Stores In The Toys & Hobbies Category

Shopify has an active and extension theme store. Merchants using Shopify can use one of those pre-built theme or develop their own custom theme to meet their needs. We're currently tracking over 500 different Shopify themes. Here are the top themes.

  • The debut theme is used by 17.8% of Shopify stores in the Toys & Hobbies category.
  • The dawn theme is used by 16.6% of Shopify stores in the Toys & Hobbies category.
  • The minimal theme is used by 5.1% of Shopify stores in the Toys & Hobbies category.
Theme Name
Stores
debut
8,559
dawn
7,986
minimal
2,477
supply
1,701
brooklyn
1,609
impulse
1,485
simple
1,383
craft
1,381
studio
992
venture
983

Top-level Domain Distribution For Shopify Stores In The Toys & Hobbies Category

The majority of Shopify stores use a .com domain. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

  • 76.3% of Shopify stores in the Toys & Hobbies category have a .com domain.
  • 4.3% of Shopify stores in the Toys & Hobbies category have a .co.uk domain.
  • 3.8% of Shopify stores in the Toys & Hobbies category have a .com.au domain.
Top-level Domain
Stores
.com
36,763
.co.uk
2,065
.com.au
1,828
.ca
1,197
.shop
949
.net
605
.co
585
.store
533
.co.nz
402
.us
253

Top Stores In The Toys & Hobbies Category

Here are the top 5 Toys & Hobbies stores ordered by worldwide store rank.

Name
Domain
Rank
Created
Sanrio
627
2016/12/30
americangirl.com
1,430
2016/12/30
Hasbro Pulse
1,911
2019/02/15
Missouri Star Quilt Company
1,931
2016/12/30
Lion Brand Yarn
2,286
2016/12/30

For more insights on Shopify stores, create a free account and explore our data.

New Stores In The Toys & Hobbies Category

Here are the top 5 most recent Toys & Hobbies stores.

Name
Domain
Rank
Created
Potensic
346,119
2022/12/02
ComeInsideKitty
716,896
2022/12/02
ShotDeck
953,154
2022/12/02
Dimitrius Jones
1,625,552
2022/12/02
Rosalind Stoddart
2,728,463
2022/12/02

Get more insights on Shopify stores

Our search interface is easy to use and helps you find the Shopify stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Installed Apps
  • Theme and Theme Vendor
  • Number of Products Sold
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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For more insights on Shopify stores, create a free account and have a look for yourself.

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