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Toys & Hobbies stores on Shopify

Updated Feb 23 2024

There are 57,456 live Shopify stores in the Toys & Hobbies category.

In this report, we'll cover the following essential statistics on Shopify stores in the Toys & Hobbies category.

Download a complete list of Shopify stores the Toys & Hobbies category with a paid account.
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The most popular subcategories under Toys & Hobbies are:

  • 70.3% of Shopify stores in the Toys & Hobbies category sell Arts & Crafts products
  • 4.3% of Shopify stores in the Toys & Hobbies category sell Radio Control & Modeling products
  • 2.0% of Shopify stores in the Toys & Hobbies category sell Stuffed Toys products

Here are the the top Toys & Hobbies subcategories by store count.

Growth of Toys & Hobbies Stores On Shopify

Here is the historical growth of stores on Shopify in the Toys & Hobbies category.

  • Shopify stores in the Toys & Hobbies category have increased 13.5% quarter-over-quarter in 2023 Q4.
  • Shopify stores in the Toys & Hobbies category have increased 42% year-over-year in 2023 Q4.
Quarter
New Active Stores
2017 Q1
740
2017 Q2
495
2017 Q3
536
2017 Q4
708
2018 Q1
704
2018 Q2
1,392
2018 Q3
967
2018 Q4
804
2019 Q1
1,078
2019 Q2
1,041
2019 Q3
1,058
2019 Q4
952
2020 Q1
1,173
2020 Q2
1,853
2020 Q3
1,884
2020 Q4
2,184
2021 Q1
2,117
2021 Q2
1,724
2021 Q3
1,933
2021 Q4
1,717
2022 Q1
1,368
2022 Q2
1,669
2022 Q3
2,464
2022 Q4
1,878
2023 Q1
2,387
2023 Q2
2,855
2023 Q3
3,974
2023 Q4
6,128
2024 Q1 (to date)
5,884
Active Store Count by Quarter

It's hard to know exactly when a Shopify store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On Shopify Stores In The Toys & Hobbies Category

Here are the top social media sites for Shopify stores in the Toys & Hobbies category.

  • Instagram is used by 52.1% of Shopify stores in the Toys & Hobbies category.
  • Facebook is used by 39.4% of Shopify stores in the Toys & Hobbies category.
  • Pinterest is used by 14.2% of Shopify stores in the Toys & Hobbies category.
Type
Stores
Instagram
29,927
Facebook
22,631
Pinterest
8,158
YouTube
7,205
Tiktok
5,743
Twitter
4,816
LinkedIn
1,699
Facebook Group
1,490
WhatsApp
292
Snapchat
128
Yelp
34

Contact Information On Shopify Stores In The Toys & Hobbies Category

Here are the top contact methods for Shopify stores in the Toys & Hobbies category.

  • 49.4% of Shopify stores in the Toys & Hobbies category have an email on their website
  • 25.1% of Shopify stores in the Toys & Hobbies category provide a phone number on their website
Type
Stores
Email
28,370
Phone
14,450

Top Countries For Shopify Stores In The Toys & Hobbies Category

Here are the top countries for Shopify stores in the Toys & Hobbies category.

  • 54.7% of Shopify stores in the Toys & Hobbies category are in United States
  • 11.1% of Shopify stores in the Toys & Hobbies category are in United Kingdom
  • 7.4% of Shopify stores in the Toys & Hobbies category are in Canada
  • 7.0% of Shopify stores in the Toys & Hobbies category are in Australia
Country
Stores
31,445
4,231
4,014
1,691
734
578
484
470

With a paid account, stores can also be segmented by region and city.

Top Shopify Apps For Stores In The Toys & Hobbies Category

Here are the top Shopify apps, ordered by number of installs, across stores in the Toys & Hobbies category.

  • 26.8% of Shopify stores in the Toys & Hobbies category have installed the Geolocation Shopify app.
  • 22.1% of Shopify stores in the Toys & Hobbies category have installed the Product Reviews Shopify app.
  • 19.7% of Shopify stores in the Toys & Hobbies category have installed the Shopify Inbox Shopify app.

With a paid account on Store Leads, you'll be able to see which stores have installed specific apps. You can also see when specific apps were installed (or uninstalled) by each store.

Top Technologies on Shopify Stores In The Toys & Hobbies Category

Many Shopify merchants run third-party technologies on their store in addition to apps from the Shopify App Store.

We're tracking 459 different technologies that have 495,750 collective installs on Shopify stores in the Toys & Hobbies category.

  • Cloudflare is used by 99.6% of Shopify stores in the Toys & Hobbies category.
  • Cloudflare CDN is used by 99.5% of Shopify stores in the Toys & Hobbies category.
  • Arrive is used by 97.9% of Shopify stores in the Toys & Hobbies category.

Here are the top 10 third-party technologies, ordered by number of installs, across all Shopify stores.

Technology
Stores
57,228
56,251
38,302
37,803
35,371

Number Of Products Sold For Shopify Stores In The Toys & Hobbies Category

Here is the breakdown of Shopify stores in the Toys & Hobbies category by the number of products that they sell.

  • 17.6% of Shopify stores in the Toys & Hobbies category sell 1 - 9 different products.
  • 15.8% of Shopify stores in the Toys & Hobbies category sell 100 - 249 different products.
  • 14.8% of Shopify stores in the Toys & Hobbies category sell 10 - 24 different products.
Products Sold
Stores
1 - 9
10,128
10 - 24
8,494
25 - 49
8,277
50 - 99
8,222
100 - 249
9,067
250 - 999
7,872
1000 - 4999
3,807
5000 - 9999
633
10000 - 24999
350
25000 - 99999
106

Top Shopify Themes For Stores In The Toys & Hobbies Category

Shopify has an active and extension theme store. Merchants using Shopify can use one of those pre-built theme or develop their own custom theme to meet their needs. We're currently tracking over 1000 different Shopify themes. Here are the top themes.

  • The dawn theme is used by 23.4% of Shopify stores in the Toys & Hobbies category.
  • The debut theme is used by 10.4% of Shopify stores in the Toys & Hobbies category.
  • The craft theme is used by 5.4% of Shopify stores in the Toys & Hobbies category.
Theme Name
Stores
dawn
13,420
debut
5,991
craft
3,122
spotlight
2,067
refresh
1,933
minimal
1,744
studio
1,705
sense
1,522
impulse
1,250
supply
1,241

Top-level Domain Distribution For Shopify Stores In The Toys & Hobbies Category

The majority of Shopify stores use a .com domain. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

  • 75.6% of Shopify stores in the Toys & Hobbies category have a .com domain.
  • 4.2% of Shopify stores in the Toys & Hobbies category have a .co.uk domain.
  • 3.3% of Shopify stores in the Toys & Hobbies category have a .com.au domain.
Top-level Domain
Stores
.com
43,416
.co.uk
2,415
.com.au
1,900
.shop
1,527
.ca
1,275
.store
1,104
.co
827
.net
686
.in
509
.co.nz
444

Top Stores In The Toys & Hobbies Category

Here are the top 5 Toys & Hobbies stores ordered by worldwide store rank.

Name
Domain
Rank
Created
Sanrio
172
2016/12/30
Vera Bradley
370
2019/12/13
americangirl.com
420
2016/12/30
Hasbro Pulse
635
2019/02/15
Lion Brand Yarn
814
2016/12/30

For more insights on Shopify stores, create a free account and explore our data.

New Stores In The Toys & Hobbies Category

Here are the top 5 most recent Toys & Hobbies stores.

Name
Domain
Rank
Created
One Spring Day
3,185,189
2024/02/23
345 – KAKOO
3,199,698
2024/02/23
ship – ShadowShop
3,339,852
2024/02/23
CuteBabies
3,368,220
2024/02/23
www.dazry.com
3,415,336
2024/02/23

Get more insights on Shopify stores

Our search interface is easy to use and helps you find the Shopify stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Installed Apps
  • Theme and Theme Vendor
  • Number of Products Sold
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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