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Toys & Hobbies stores on Shopify

Updated Sep 12 2025

There are 76,131 live Shopify stores in the Toys & Hobbies category.

In this report, we'll cover the following essential statistics on Shopify stores in the Toys & Hobbies category.

Download a complete list of Shopify stores the Toys & Hobbies category with a paid account.
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The most popular subcategories under Toys & Hobbies are:

  • 65.8% of Shopify stores in the Toys & Hobbies category sell Arts & Crafts products
  • 4.9% of Shopify stores in the Toys & Hobbies category sell Radio Control & Modeling products
  • 1.9% of Shopify stores in the Toys & Hobbies category sell Stuffed Toys products

Here are the the top Toys & Hobbies subcategories by store count.

Growth of Toys & Hobbies Stores On Shopify

Here is the historical growth of stores on Shopify in the Toys & Hobbies category.

  • Shopify stores in the Toys & Hobbies category have increased 3.0% quarter-over-quarter in 2025 Q2.
  • Shopify stores in the Toys & Hobbies category have increased 76% year-over-year in 2025 Q2.
Quarter
New Active Stores
2017 Q1
781
2017 Q2
510
2017 Q3
528
2017 Q4
716
2018 Q1
696
2018 Q2
1,449
2018 Q3
960
2018 Q4
800
2019 Q1
1,089
2019 Q2
1,025
2019 Q3
1,062
2019 Q4
957
2020 Q1
1,139
2020 Q2
1,837
2020 Q3
1,833
2020 Q4
2,143
2021 Q1
2,229
2021 Q2
1,731
2021 Q3
1,916
2021 Q4
1,601
2022 Q1
1,371
2022 Q2
1,584
2022 Q3
2,262
2022 Q4
1,568
2023 Q1
1,941
2023 Q2
2,095
2023 Q3
2,508
2023 Q4
2,687
2024 Q1
2,850
2024 Q2
3,306
2024 Q3
3,387
2024 Q4
4,457
2025 Q1
5,127
2025 Q2
5,813
2025 Q3 (to date)
5,987
Active Store Count by Quarter
2017 Q1 2017 Q3 2018 Q1 2018 Q3 2019 Q1 2019 Q3 2020 Q1 2020 Q3 2021 Q1 2021 Q3 2022 Q1 2022 Q3 2023 Q1 2023 Q3 2024 Q1 2024 Q3 2025 Q1 2025 Q3010,00020,00030,00040,00050,00060,00070,00080,000

It's hard to know exactly when a Shopify store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On Shopify Stores In The Toys & Hobbies Category

Here are the top social media sites for Shopify stores in the Toys & Hobbies category.

  • Instagram is used by 55.5% of Shopify stores in the Toys & Hobbies category.
  • Facebook is used by 35.9% of Shopify stores in the Toys & Hobbies category.
  • YouTube is used by 15.3% of Shopify stores in the Toys & Hobbies category.
Type
Stores
Instagram
42,220
Facebook
27,321
YouTube
11,659
Pinterest
10,468
Tiktok
9,583
Twitter
5,239
LinkedIn
2,808
Facebook Group
1,718
WhatsApp
983
Snapchat
163
Yelp
40
Soundcloud
18
Discord
15

Contact Information On Shopify Stores In The Toys & Hobbies Category

Here are the top contact methods for Shopify stores in the Toys & Hobbies category.

  • 61.4% of Shopify stores in the Toys & Hobbies category have an email on their website
  • 32.2% of Shopify stores in the Toys & Hobbies category provide a phone number on their website
Type
Stores
Email
46,782
Phone
24,539

Top Countries For Shopify Stores In The Toys & Hobbies Category

Here are the top countries for Shopify stores in the Toys & Hobbies category.

  • 42.1% of Shopify stores in the Toys & Hobbies category are in United States
  • 9.9% of Shopify stores in the Toys & Hobbies category are in United Kingdom
  • 6.3% of Shopify stores in the Toys & Hobbies category are in Canada
  • 5.8% of Shopify stores in the Toys & Hobbies category are in Australia
Country
Stores
32,074
4,805
4,378
3,529
1,890
1,870
1,734
1,187
1,185
United StatesUnited KingdomCanadaAustraliaIndiaGermanyChinaFranceHong KongNetherlands

With a paid account, stores can also be segmented by region and city.

Top Shopify Apps For Stores In The Toys & Hobbies Category

Here are the top Shopify apps, ordered by number of installs, across stores in the Toys & Hobbies category.

  • 19.4% of Shopify stores in the Toys & Hobbies category have installed the Judge.me Product Reviews App Shopify app.
  • 17.8% of Shopify stores in the Toys & Hobbies category have installed the Shopify Inbox Shopify app.
  • 11.3% of Shopify stores in the Toys & Hobbies category have installed the Klaviyo: Email Marketing & SMS Shopify app.

With a paid account on Store Leads, you'll be able to see which stores have installed specific apps. You can also see when specific apps were installed (or uninstalled) by each store.

Top Technologies on Shopify Stores In The Toys & Hobbies Category

Many Shopify merchants run third-party technologies on their store in addition to apps from the Shopify App Store.

We're tracking 566 different technologies that have 662,247 collective installs on Shopify stores in the Toys & Hobbies category.

  • Cloudflare is used by 99.6% of Shopify stores in the Toys & Hobbies category.
  • Cloudflare CDN is used by 99.4% of Shopify stores in the Toys & Hobbies category.
  • Arrive is used by 98.4% of Shopify stores in the Toys & Hobbies category.

Here are the top 10 third-party technologies, ordered by number of installs, across all Shopify stores.

Technology
Stores
75,848
74,889
50,005
46,808
46,782

Number Of Products Sold For Shopify Stores In The Toys & Hobbies Category

Here is the breakdown of Shopify stores in the Toys & Hobbies category by the number of products that they sell.

  • 15.5% of Shopify stores in the Toys & Hobbies category sell 100 - 249 different products.
  • 15.4% of Shopify stores in the Toys & Hobbies category sell 1 - 9 different products.
  • 14.7% of Shopify stores in the Toys & Hobbies category sell 10 - 24 different products.
Products Sold
Stores
1 - 9
11,717
10 - 24
11,226
25 - 49
10,389
50 - 99
10,663
100 - 249
11,829
250 - 999
11,134
1000 - 4999
5,629
5000 - 9999
940
10000 - 24999
495
25000 - 99999
245
1 - 910 - 2425 - 4950 - 99100 - 249250 - 9991000 - 4999

Top Shopify Themes For Stores In The Toys & Hobbies Category

Shopify has an active and extension theme store. Merchants using Shopify can use one of those pre-built theme or develop their own custom theme to meet their needs. We're currently tracking over 1000 different Shopify themes. Here are the top themes.

  • The trademark theme is used by 22.5% of Shopify stores in the Toys & Hobbies category.
  • The dawn theme is used by 10.4% of Shopify stores in the Toys & Hobbies category.
  • The debut theme is used by 6.4% of Shopify stores in the Toys & Hobbies category.
Theme Name
Stores
trademark
17,119
dawn
7,951
debut
4,887
rise
3,823
spotlight
2,633
refresh
1,732
ride
1,630
origin
1,572
minimal
1,524
impulse
1,339
trademarkdawndebutrisespotlightrefreshrideoriginminimalimpulse

Top-level Domain Distribution For Shopify Stores In The Toys & Hobbies Category

The majority of Shopify stores use a .com domain. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

  • 71.1% of Shopify stores in the Toys & Hobbies category have a .com domain.
  • 3.9% of Shopify stores in the Toys & Hobbies category have a .co.uk domain.
  • 2.8% of Shopify stores in the Toys & Hobbies category have a .com.au domain.
Top-level Domain
Stores
.com
54,112
.co.uk
2,967
.com.au
2,153
.store
1,941
.shop
1,779
.ca
1,413
.de
985
.in
951
.net
788
.co
747
.com.co.uk.com.au.store.shop.ca

Top Stores In The Toys & Hobbies Category

Here are the top 5 Toys & Hobbies stores ordered by worldwide store rank.

Name
Domain
Rank
Created
Sanrio
214
2016/12/30
americangirl.com
377
2016/12/30
Melissa & Doug
581
2016/12/30
Toynk Toys
589
2016/12/30
Toys"R"Us
641
2016/12/30

For more insights on Shopify stores, create a free account and explore our data.

New Stores In The Toys & Hobbies Category

Here are the top 5 most recent Toys & Hobbies stores.

Name
Domain
Rank
Created
Meine kreative Welt
3,458,911
2025/09/12
Sew & Reimagine
3,653,119
2025/09/12
HOME – JVTSS
3,660,405
2025/09/12
My Store
3,660,729
2025/09/12
CiciToy
3,712,283
2025/09/12

Get more insights on Shopify stores

Our search interface is easy to use and helps you find the Shopify stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Installed Apps
  • Theme and Theme Vendor
  • Number of Products Sold
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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