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Family & Relationships stores on Shopify

Updated Jan 9 2026

There are 36,534 live Shopify stores in the Family & Relationships category.

In this report, we'll cover the following essential statistics on Shopify stores in the Family & Relationships category.

Download a complete list of Shopify stores the Family & Relationships category with a paid account.
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The most popular subcategories under Family & Relationships are:

  • 71.9% of Shopify stores in the Family & Relationships category sell Family products
  • 22.0% of Shopify stores in the Family & Relationships category sell Marriage products
  • 0.2% of Shopify stores in the Family & Relationships category sell Troubled Relationships products

Here are the the top Family & Relationships subcategories by store count.

Name
Store Count
26,285
8,048

Growth of Family & Relationships Stores On Shopify

Here is the historical growth of stores on Shopify in the Family & Relationships category.

  • Shopify stores in the Family & Relationships category have decreased -83.8% quarter-over-quarter in 2025 Q4.
  • Shopify stores in the Family & Relationships category have increased 157% year-over-year in 2025 Q4.
Quarter
New Active Stores
2017 Q1
396
2017 Q2
280
2017 Q3
270
2017 Q4
321
2018 Q1
356
2018 Q2
842
2018 Q3
488
2018 Q4
394
2019 Q1
525
2019 Q2
497
2019 Q3
533
2019 Q4
499
2020 Q1
508
2020 Q2
768
2020 Q3
715
2020 Q4
882
2021 Q1
917
2021 Q2
719
2021 Q3
850
2021 Q4
654
2022 Q1
575
2022 Q2
702
2022 Q3
1,025
2022 Q4
690
2023 Q1
913
2023 Q2
928
2023 Q3
1,034
2023 Q4
1,053
2024 Q1
1,189
2024 Q2
1,314
2024 Q3
1,314
2024 Q4
1,496
2025 Q1
1,843
2025 Q2
1,978
2025 Q3
2,618
2025 Q4
3,842
2026 Q1 (to date)
624
Active Store Count by Quarter

It's hard to know exactly when a Shopify store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On Shopify Stores In The Family & Relationships Category

Here are the top social media sites for Shopify stores in the Family & Relationships category.

  • Instagram is used by 57.6% of Shopify stores in the Family & Relationships category.
  • Facebook is used by 38.1% of Shopify stores in the Family & Relationships category.
  • Pinterest is used by 15.8% of Shopify stores in the Family & Relationships category.
Type
Stores
Instagram
21,032
Facebook
13,905
Pinterest
5,755
Tiktok
5,447
YouTube
4,653
Twitter
2,205
LinkedIn
2,191
WhatsApp
968
Facebook Group
439
Snapchat
82
Yelp
29
Soundcloud
9
Applemusic
4

Contact Information On Shopify Stores In The Family & Relationships Category

Here are the top contact methods for Shopify stores in the Family & Relationships category.

  • 68.6% of Shopify stores in the Family & Relationships category have an email on their website
  • 37.4% of Shopify stores in the Family & Relationships category provide a phone number on their website
Type
Stores
Email
25,080
Phone
13,675

Top Countries For Shopify Stores In The Family & Relationships Category

Here are the top countries for Shopify stores in the Family & Relationships category.

  • 31.2% of Shopify stores in the Family & Relationships category are in United States
  • 8.4% of Shopify stores in the Family & Relationships category are in United Kingdom
  • 7.7% of Shopify stores in the Family & Relationships category are in Australia
  • 6.1% of Shopify stores in the Family & Relationships category are in Canada
Country
Stores
11,400
2,803
2,217
1,917
1,558
1,207
659
633

With a paid account, stores can also be segmented by region and city.

Top Shopify Apps For Stores In The Family & Relationships Category

Here are the top Shopify apps, ordered by number of installs, across stores in the Family & Relationships category.

  • 23.4% of Shopify stores in the Family & Relationships category have installed the Judge.me Product Reviews App Shopify app.
  • 19.8% of Shopify stores in the Family & Relationships category have installed the Klaviyo: Email Marketing & SMS Shopify app.
  • 15.5% of Shopify stores in the Family & Relationships category have installed the Shopify Inbox Shopify app.

With a paid account on Store Leads, you'll be able to see which stores have installed specific apps. You can also see when specific apps were installed (or uninstalled) by each store.

Top Technologies on Shopify Stores In The Family & Relationships Category

Many Shopify merchants run third-party technologies on their store in addition to apps from the Shopify App Store.

We're tracking 574 different technologies that have 343,637 collective installs on Shopify stores in the Family & Relationships category.

  • Cloudflare is used by 99.4% of Shopify stores in the Family & Relationships category.
  • Cloudflare CDN is used by 98.8% of Shopify stores in the Family & Relationships category.
  • Arrive is used by 94.0% of Shopify stores in the Family & Relationships category.

Here are the top 10 third-party technologies, ordered by number of installs, across all Shopify stores.

Technology
Stores
36,309
34,324
22,150
20,111
19,732

Number Of Products Sold For Shopify Stores In The Family & Relationships Category

Here is the breakdown of Shopify stores in the Family & Relationships category by the number of products that they sell.

  • 24.1% of Shopify stores in the Family & Relationships category sell 1 - 9 different products.
  • 15.7% of Shopify stores in the Family & Relationships category sell 10 - 24 different products.
  • 13.6% of Shopify stores in the Family & Relationships category sell 25 - 49 different products.
Products Sold
Stores
1 - 9
8,797
10 - 24
5,730
25 - 49
4,971
50 - 99
4,505
100 - 249
4,620
250 - 999
4,251
1000 - 4999
1,834
5000 - 9999
208
10000 - 24999
107
25000 - 99999
119

Top Shopify Themes For Stores In The Family & Relationships Category

Shopify has an active and extension theme store. Merchants using Shopify can use one of those pre-built theme or develop their own custom theme to meet their needs. We're currently tracking over 1000 different Shopify themes. Here are the top themes.

  • The trademark theme is used by 16.9% of Shopify stores in the Family & Relationships category.
  • The dawn theme is used by 9.6% of Shopify stores in the Family & Relationships category.
  • The debut theme is used by 4.8% of Shopify stores in the Family & Relationships category.
Theme Name
Stores
trademark
6,170
dawn
3,493
debut
1,739
rise
1,655
horizon
1,573
refresh
1,155
impulse
1,032
origin
910
prestige
855
ride
658

Top-level Domain Distribution For Shopify Stores In The Family & Relationships Category

The majority of Shopify stores use a .com domain. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

  • 64.7% of Shopify stores in the Family & Relationships category have a .com domain.
  • 4.3% of Shopify stores in the Family & Relationships category have a .com.au domain.
  • 3.3% of Shopify stores in the Family & Relationships category have a .co.uk domain.
Top-level Domain
Stores
.com
23,636
.com.au
1,555
.co.uk
1,190
.shop
743
.store
725
.de
721
.ca
562
.co
518
.in
516
.fr
514

Top Stores In The Family & Relationships Category

Here are the top 5 Family & Relationships stores ordered by worldwide store rank.

Name
Domain
Rank
Created
momcozy
91,866
2020/01/03
Happiest Baby
94,475
2016/12/30
Babylist
94,804
2016/12/30
Lansinoh
96,143
2017/10/27
PatPat
96,505
2020/08/14

For more insights on Shopify stores, create a free account and explore our data.

New Stores In The Family & Relationships Category

Here are the top 5 most recent Family & Relationships stores.

Name
Domain
Rank
Created
Best Baby Essentials
3,707,043
2026/01/09
Weddhead
5,062,611
2026/01/09
Meryfor
www.meryfor.us
5,815,817
2026/01/09
SPLASH
8,507,758
2026/01/09
Galt Baby
www.galtbaby.us
8,515,139
2026/01/09

Get more insights on Shopify stores

Our search interface is easy to use and helps you find the Shopify stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Installed Apps
  • Theme and Theme Vendor
  • Number of Products Sold
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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For more insights on Shopify stores, create a free account and have a look for yourself.

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