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Family & Relationships stores on Shopify

Updated Feb 13 2026

There are 36,590 live Shopify stores in the Family & Relationships category.

In this report, we'll cover the following essential statistics on Shopify stores in the Family & Relationships category.

Download a complete list of Shopify stores the Family & Relationships category with a paid account.
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The most popular subcategories under Family & Relationships are:

  • 71.6% of Shopify stores in the Family & Relationships category sell Family products
  • 22.3% of Shopify stores in the Family & Relationships category sell Marriage products
  • 0.2% of Shopify stores in the Family & Relationships category sell Troubled Relationships products

Here are the the top Family & Relationships subcategories by store count.

Name
Store Count
26,188
8,171

Growth of Family & Relationships Stores On Shopify

Here is the historical growth of stores on Shopify in the Family & Relationships category.

  • Shopify stores in the Family & Relationships category have decreased -22.9% quarter-over-quarter in 2025 Q4.
  • Shopify stores in the Family & Relationships category have increased 113% year-over-year in 2025 Q4.
Quarter
New Active Stores
2017 Q1
394
2017 Q2
281
2017 Q3
267
2017 Q4
323
2018 Q1
350
2018 Q2
836
2018 Q3
475
2018 Q4
394
2019 Q1
528
2019 Q2
492
2019 Q3
532
2019 Q4
485
2020 Q1
514
2020 Q2
772
2020 Q3
696
2020 Q4
869
2021 Q1
903
2021 Q2
726
2021 Q3
860
2021 Q4
653
2022 Q1
552
2022 Q2
682
2022 Q3
1,014
2022 Q4
674
2023 Q1
889
2023 Q2
928
2023 Q3
1,039
2023 Q4
1,026
2024 Q1
1,165
2024 Q2
1,321
2024 Q3
1,301
2024 Q4
1,463
2025 Q1
1,685
2025 Q2
1,818
2025 Q3
2,186
2025 Q4
3,120
2026 Q1 (to date)
2,405
Active Store Count by Quarter

It's hard to know exactly when a Shopify store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On Shopify Stores In The Family & Relationships Category

Here are the top social media sites for Shopify stores in the Family & Relationships category.

  • Instagram is used by 57.7% of Shopify stores in the Family & Relationships category.
  • Facebook is used by 38.0% of Shopify stores in the Family & Relationships category.
  • Pinterest is used by 15.8% of Shopify stores in the Family & Relationships category.
Type
Stores
Instagram
21,129
Facebook
13,914
Pinterest
5,785
Tiktok
5,722
YouTube
4,716
LinkedIn
2,205
Twitter
2,198
WhatsApp
971
Facebook Group
420
Snapchat
81
Yelp
31
Soundcloud
7
Applemusic
4

Contact Information On Shopify Stores In The Family & Relationships Category

Here are the top contact methods for Shopify stores in the Family & Relationships category.

  • 68.4% of Shopify stores in the Family & Relationships category have an email on their website
  • 37.7% of Shopify stores in the Family & Relationships category provide a phone number on their website
Type
Stores
Email
25,027
Phone
13,805

Top Countries For Shopify Stores In The Family & Relationships Category

Here are the top countries for Shopify stores in the Family & Relationships category.

  • 31.1% of Shopify stores in the Family & Relationships category are in United States
  • 8.4% of Shopify stores in the Family & Relationships category are in United Kingdom
  • 7.7% of Shopify stores in the Family & Relationships category are in Australia
  • 6.1% of Shopify stores in the Family & Relationships category are in Canada
Country
Stores
11,389
2,814
2,232
1,752
1,536
1,223
692
658

With a paid account, stores can also be segmented by region and city.

Top Shopify Apps For Stores In The Family & Relationships Category

Here are the top Shopify apps, ordered by number of installs, across stores in the Family & Relationships category.

  • 23.8% of Shopify stores in the Family & Relationships category have installed the Judge.me Product Reviews App Shopify app.
  • 19.8% of Shopify stores in the Family & Relationships category have installed the Klaviyo: Email Marketing & SMS Shopify app.
  • 15.5% of Shopify stores in the Family & Relationships category have installed the Shopify Inbox Shopify app.

With a paid account on Store Leads, you'll be able to see which stores have installed specific apps. You can also see when specific apps were installed (or uninstalled) by each store.

Top Technologies on Shopify Stores In The Family & Relationships Category

Many Shopify merchants run third-party technologies on their store in addition to apps from the Shopify App Store.

We're tracking 581 different technologies that have 345,313 collective installs on Shopify stores in the Family & Relationships category.

  • Cloudflare is used by 99.4% of Shopify stores in the Family & Relationships category.
  • Cloudflare CDN is used by 98.8% of Shopify stores in the Family & Relationships category.
  • Arrive is used by 93.7% of Shopify stores in the Family & Relationships category.

Here are the top 10 third-party technologies, ordered by number of installs, across all Shopify stores.

Technology
Stores
36,360
34,299
22,082
20,090
19,719

Number Of Products Sold For Shopify Stores In The Family & Relationships Category

Here is the breakdown of Shopify stores in the Family & Relationships category by the number of products that they sell.

  • 24.2% of Shopify stores in the Family & Relationships category sell 1 - 9 different products.
  • 15.4% of Shopify stores in the Family & Relationships category sell 10 - 24 different products.
  • 13.4% of Shopify stores in the Family & Relationships category sell 25 - 49 different products.
Products Sold
Stores
1 - 9
8,872
10 - 24
5,651
25 - 49
4,919
50 - 99
4,510
100 - 249
4,659
250 - 999
4,235
1000 - 4999
1,863
5000 - 9999
225
10000 - 24999
106
25000 - 99999
120

Top Shopify Themes For Stores In The Family & Relationships Category

Shopify has an active and extension theme store. Merchants using Shopify can use one of those pre-built theme or develop their own custom theme to meet their needs. We're currently tracking over 1000 different Shopify themes. Here are the top themes.

  • The trademark theme is used by 16.1% of Shopify stores in the Family & Relationships category.
  • The dawn theme is used by 9.5% of Shopify stores in the Family & Relationships category.
  • The horizon theme is used by 5.2% of Shopify stores in the Family & Relationships category.
Theme Name
Stores
trademark
5,897
dawn
3,487
horizon
1,899
debut
1,705
rise
1,630
refresh
1,108
impulse
1,021
origin
894
prestige
863
ride
643

Top-level Domain Distribution For Shopify Stores In The Family & Relationships Category

The majority of Shopify stores use a .com domain. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

  • 65.0% of Shopify stores in the Family & Relationships category have a .com domain.
  • 4.3% of Shopify stores in the Family & Relationships category have a .com.au domain.
  • 3.3% of Shopify stores in the Family & Relationships category have a .co.uk domain.
Top-level Domain
Stores
.com
23,766
.com.au
1,565
.co.uk
1,196
.de
713
.shop
691
.store
679
.ca
569
.co
511
.fr
510
.nl
505

Top Stores In The Family & Relationships Category

Here are the top 5 Family & Relationships stores ordered by worldwide store rank.

Name
Domain
Rank
Created
momcozy
55,865
2020/01/03
Owlet US
58,388
2017/12/29
R for Rabbit
59,344
2016/12/30
Solid Starts
59,817
2016/12/30
Embark Dog DNA Test
59,846
2016/12/30

For more insights on Shopify stores, create a free account and explore our data.

New Stores In The Family & Relationships Category

Here are the top 5 most recent Family & Relationships stores.

Name
Domain
Rank
Created
TheSwaddlePillow
3,281,864
2026/02/13
Aiwibi 中国
8,201,677
2026/02/13
Alaskah Hindry • Paediatric OT
8,201,719
2026/02/13
Amethystaurallc
8,206,208
2026/02/13
Darzeh Embroidery Studio
8,207,013
2026/02/13

Get more insights on Shopify stores

Our search interface is easy to use and helps you find the Shopify stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Installed Apps
  • Theme and Theme Vendor
  • Number of Products Sold
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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For more insights on Shopify stores, create a free account and have a look for yourself.

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