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Nursery & Playroom stores on Shopify

Updated Jan 9 2026

There are 10,584 live Shopify stores in the Nursery & Playroom category.

In this report, we'll cover the following essential statistics on Shopify stores in the Nursery & Playroom category.

Download a complete list of Shopify stores the Nursery & Playroom category with a paid account.
Create a free account to get a feel for the data we provide.

Growth of Nursery & Playroom Stores On Shopify

Here is the historical growth of stores on Shopify in the Nursery & Playroom category.

  • Shopify stores in the Nursery & Playroom category have decreased -84.1% quarter-over-quarter in 2025 Q4.
  • Shopify stores in the Nursery & Playroom category have decreased -83% year-over-year in 2025 Q4.
Quarter
New Active Stores
2017 Q1
163
2017 Q2
124
2017 Q3
139
2017 Q4
143
2018 Q1
148
2018 Q2
377
2018 Q3
188
2018 Q4
183
2019 Q1
186
2019 Q2
204
2019 Q3
214
2019 Q4
192
2020 Q1
211
2020 Q2
311
2020 Q3
292
2020 Q4
349
2021 Q1
338
2021 Q2
274
2021 Q3
299
2021 Q4
247
2022 Q1
205
2022 Q2
242
2022 Q3
342
2022 Q4
220
2023 Q1
300
2023 Q2
340
2023 Q3
379
2023 Q4
350
2024 Q1
421
2024 Q2
434
2024 Q3
468
2024 Q4
469
2025 Q1
528
2025 Q2
344
2025 Q3
58
2025 Q4
82
2026 Q1 (to date)
13
Active Store Count by Quarter

It's hard to know exactly when a Shopify store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On Shopify Stores In The Nursery & Playroom Category

Here are the top social media sites for Shopify stores in the Nursery & Playroom category.

  • Instagram is used by 64.5% of Shopify stores in the Nursery & Playroom category.
  • Facebook is used by 49.1% of Shopify stores in the Nursery & Playroom category.
  • Pinterest is used by 18.6% of Shopify stores in the Nursery & Playroom category.
Type
Stores
Instagram
6,826
Facebook
5,201
Pinterest
1,967
YouTube
1,698
Tiktok
1,690
LinkedIn
935
Twitter
886
WhatsApp
200
Facebook Group
196
Snapchat
16
Yelp
2

Contact Information On Shopify Stores In The Nursery & Playroom Category

Here are the top contact methods for Shopify stores in the Nursery & Playroom category.

  • 74.9% of Shopify stores in the Nursery & Playroom category have an email on their website
  • 38.1% of Shopify stores in the Nursery & Playroom category provide a phone number on their website
Type
Stores
Email
7,926
Phone
4,033

Top Countries For Shopify Stores In The Nursery & Playroom Category

Here are the top countries for Shopify stores in the Nursery & Playroom category.

  • 38.3% of Shopify stores in the Nursery & Playroom category are in United States
  • 12.1% of Shopify stores in the Nursery & Playroom category are in Australia
  • 10.7% of Shopify stores in the Nursery & Playroom category are in United Kingdom
  • 6.0% of Shopify stores in the Nursery & Playroom category are in Canada
Country
Stores
1,282
639
581
225
188
160

With a paid account, stores can also be segmented by region and city.

Top Shopify Apps For Stores In The Nursery & Playroom Category

Here are the top Shopify apps, ordered by number of installs, across stores in the Nursery & Playroom category.

  • 27.2% of Shopify stores in the Nursery & Playroom category have installed the Judge.me Product Reviews App Shopify app.
  • 25.3% of Shopify stores in the Nursery & Playroom category have installed the Klaviyo: Email Marketing & SMS Shopify app.
  • 19.3% of Shopify stores in the Nursery & Playroom category have installed the Shopify Inbox Shopify app.

With a paid account on Store Leads, you'll be able to see which stores have installed specific apps. You can also see when specific apps were installed (or uninstalled) by each store.

Top Technologies on Shopify Stores In The Nursery & Playroom Category

Many Shopify merchants run third-party technologies on their store in addition to apps from the Shopify App Store.

We're tracking 474 different technologies that have 112,633 collective installs on Shopify stores in the Nursery & Playroom category.

  • Cloudflare is used by 99.6% of Shopify stores in the Nursery & Playroom category.
  • Cloudflare CDN is used by 99.4% of Shopify stores in the Nursery & Playroom category.
  • Arrive is used by 95.2% of Shopify stores in the Nursery & Playroom category.

Here are the top 10 third-party technologies, ordered by number of installs, across all Shopify stores.

Technology
Stores
10,543
10,079
6,852
6,448
6,317

Number Of Products Sold For Shopify Stores In The Nursery & Playroom Category

Here is the breakdown of Shopify stores in the Nursery & Playroom category by the number of products that they sell.

  • 17.7% of Shopify stores in the Nursery & Playroom category sell 1 - 9 different products.
  • 14.7% of Shopify stores in the Nursery & Playroom category sell 10 - 24 different products.
  • 14.6% of Shopify stores in the Nursery & Playroom category sell 25 - 49 different products.
Products Sold
Stores
1 - 9
1,878
10 - 24
1,561
25 - 49
1,547
50 - 99
1,537
100 - 249
1,503
250 - 999
1,445
1000 - 4999
746
5000 - 9999
77
10000 - 24999
35
25000 - 99999
13

Top Shopify Themes For Stores In The Nursery & Playroom Category

Shopify has an active and extension theme store. Merchants using Shopify can use one of those pre-built theme or develop their own custom theme to meet their needs. We're currently tracking over 796 different Shopify themes. Here are the top themes.

  • The trademark theme is used by 14.1% of Shopify stores in the Nursery & Playroom category.
  • The dawn theme is used by 8.9% of Shopify stores in the Nursery & Playroom category.
  • The debut theme is used by 6.9% of Shopify stores in the Nursery & Playroom category.
Theme Name
Stores
trademark
1,495
dawn
938
debut
735
impulse
375
rise
345
refresh
231
ride
224
prestige
208
minimal
198
origin
170

Top-level Domain Distribution For Shopify Stores In The Nursery & Playroom Category

The majority of Shopify stores use a .com domain. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

  • 67.5% of Shopify stores in the Nursery & Playroom category have a .com domain.
  • 7.5% of Shopify stores in the Nursery & Playroom category have a .com.au domain.
  • 4.8% of Shopify stores in the Nursery & Playroom category have a .co.uk domain.
Top-level Domain
Stores
.com
7,145
.com.au
790
.co.uk
511
.ca
208
.in
198
.co
180
.co.nz
165
.shop
151
.co.za
121
.store
121

Top Stores In The Nursery & Playroom Category

Here are the top 5 Nursery & Playroom stores ordered by worldwide store rank.

Name
Domain
Rank
Created
4moms.com
1,257
2020/03/27
Kids2
6,423
2018/12/07
Bunnies By The Bay
9,031
2018/10/12
Green Toys eCommerce
13,784
2019/06/07
Avenlur.com
25,031
2021/08/27

For more insights on Shopify stores, create a free account and explore our data.

New Stores In The Nursery & Playroom Category

Here are the top 5 most recent Nursery & Playroom stores.

Name
Domain
Rank
Created
rustiawoodcraft
8,541,616
2026/01/09
NativeNationClothing
8,610,995
2026/01/09
Kiran Store
frankwilliams.shop
8,663,977
2026/01/09
H
12,618,111
2026/01/09
Tiny tots
12,619,803
2026/01/09

Get more insights on Shopify stores

Our search interface is easy to use and helps you find the Shopify stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Installed Apps
  • Theme and Theme Vendor
  • Number of Products Sold
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on Shopify stores, create a free account and have a look for yourself.

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