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Nursery & Playroom stores on Shopify

Updated Jan 23 2026

There are 10,435 live Shopify stores in the Nursery & Playroom category.

In this report, we'll cover the following essential statistics on Shopify stores in the Nursery & Playroom category.

Download a complete list of Shopify stores the Nursery & Playroom category with a paid account.
Create a free account to get a feel for the data we provide.

Growth of Nursery & Playroom Stores On Shopify

Here is the historical growth of stores on Shopify in the Nursery & Playroom category.

  • Shopify stores in the Nursery & Playroom category have decreased -58.3% quarter-over-quarter in 2025 Q4.
  • Shopify stores in the Nursery & Playroom category have decreased -84% year-over-year in 2025 Q4.
Quarter
New Active Stores
2017 Q1
163
2017 Q2
122
2017 Q3
138
2017 Q4
144
2018 Q1
149
2018 Q2
376
2018 Q3
188
2018 Q4
183
2019 Q1
187
2019 Q2
201
2019 Q3
214
2019 Q4
191
2020 Q1
210
2020 Q2
311
2020 Q3
289
2020 Q4
344
2021 Q1
334
2021 Q2
272
2021 Q3
297
2021 Q4
248
2022 Q1
206
2022 Q2
240
2022 Q3
337
2022 Q4
218
2023 Q1
298
2023 Q2
331
2023 Q3
376
2023 Q4
340
2024 Q1
406
2024 Q2
428
2024 Q3
465
2024 Q4
461
2025 Q1
504
2025 Q2
313
2025 Q3
41
2025 Q4
72
2026 Q1 (to date)
30
Active Store Count by Quarter

It's hard to know exactly when a Shopify store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On Shopify Stores In The Nursery & Playroom Category

Here are the top social media sites for Shopify stores in the Nursery & Playroom category.

  • Instagram is used by 64.9% of Shopify stores in the Nursery & Playroom category.
  • Facebook is used by 49.6% of Shopify stores in the Nursery & Playroom category.
  • Pinterest is used by 18.8% of Shopify stores in the Nursery & Playroom category.
Type
Stores
Instagram
6,770
Facebook
5,179
Pinterest
1,962
YouTube
1,696
Tiktok
1,693
LinkedIn
934
Twitter
881
WhatsApp
199
Facebook Group
191
Snapchat
16
Yelp
2

Contact Information On Shopify Stores In The Nursery & Playroom Category

Here are the top contact methods for Shopify stores in the Nursery & Playroom category.

  • 74.9% of Shopify stores in the Nursery & Playroom category have an email on their website
  • 38.3% of Shopify stores in the Nursery & Playroom category provide a phone number on their website
Type
Stores
Email
7,814
Phone
3,992

Top Countries For Shopify Stores In The Nursery & Playroom Category

Here are the top countries for Shopify stores in the Nursery & Playroom category.

  • 38.5% of Shopify stores in the Nursery & Playroom category are in United States
  • 12.1% of Shopify stores in the Nursery & Playroom category are in Australia
  • 10.7% of Shopify stores in the Nursery & Playroom category are in United Kingdom
  • 6.1% of Shopify stores in the Nursery & Playroom category are in Canada
Country
Stores
1,266
632
541
224
187
161

With a paid account, stores can also be segmented by region and city.

Top Shopify Apps For Stores In The Nursery & Playroom Category

Here are the top Shopify apps, ordered by number of installs, across stores in the Nursery & Playroom category.

  • 27.2% of Shopify stores in the Nursery & Playroom category have installed the Judge.me Product Reviews App Shopify app.
  • 25.4% of Shopify stores in the Nursery & Playroom category have installed the Klaviyo: Email Marketing & SMS Shopify app.
  • 19.5% of Shopify stores in the Nursery & Playroom category have installed the Shopify Inbox Shopify app.

With a paid account on Store Leads, you'll be able to see which stores have installed specific apps. You can also see when specific apps were installed (or uninstalled) by each store.

Top Technologies on Shopify Stores In The Nursery & Playroom Category

Many Shopify merchants run third-party technologies on their store in addition to apps from the Shopify App Store.

We're tracking 474 different technologies that have 112,306 collective installs on Shopify stores in the Nursery & Playroom category.

  • Cloudflare is used by 99.6% of Shopify stores in the Nursery & Playroom category.
  • Cloudflare CDN is used by 99.4% of Shopify stores in the Nursery & Playroom category.
  • Arrive is used by 95.3% of Shopify stores in the Nursery & Playroom category.

Here are the top 10 third-party technologies, ordered by number of installs, across all Shopify stores.

Technology
Stores
10,393
9,944
6,786
6,389
6,255

Number Of Products Sold For Shopify Stores In The Nursery & Playroom Category

Here is the breakdown of Shopify stores in the Nursery & Playroom category by the number of products that they sell.

  • 17.7% of Shopify stores in the Nursery & Playroom category sell 1 - 9 different products.
  • 14.8% of Shopify stores in the Nursery & Playroom category sell 10 - 24 different products.
  • 14.6% of Shopify stores in the Nursery & Playroom category sell 25 - 49 different products.
Products Sold
Stores
1 - 9
1,846
10 - 24
1,540
25 - 49
1,522
50 - 99
1,506
100 - 249
1,493
250 - 999
1,423
1000 - 4999
742
5000 - 9999
75
10000 - 24999
34
25000 - 99999
19

Top Shopify Themes For Stores In The Nursery & Playroom Category

Shopify has an active and extension theme store. Merchants using Shopify can use one of those pre-built theme or develop their own custom theme to meet their needs. We're currently tracking over 797 different Shopify themes. Here are the top themes.

  • The trademark theme is used by 13.8% of Shopify stores in the Nursery & Playroom category.
  • The dawn theme is used by 8.8% of Shopify stores in the Nursery & Playroom category.
  • The debut theme is used by 7.0% of Shopify stores in the Nursery & Playroom category.
Theme Name
Stores
trademark
1,439
dawn
918
debut
733
impulse
372
rise
338
ride
226
refresh
220
prestige
207
minimal
198
origin
171

Top-level Domain Distribution For Shopify Stores In The Nursery & Playroom Category

The majority of Shopify stores use a .com domain. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

  • 67.5% of Shopify stores in the Nursery & Playroom category have a .com domain.
  • 7.6% of Shopify stores in the Nursery & Playroom category have a .com.au domain.
  • 4.8% of Shopify stores in the Nursery & Playroom category have a .co.uk domain.
Top-level Domain
Stores
.com
7,040
.com.au
788
.co.uk
505
.ca
206
.in
183
.co
178
.co.nz
165
.shop
142
.store
124
.co.za
121

Top Stores In The Nursery & Playroom Category

Here are the top 5 Nursery & Playroom stores ordered by worldwide store rank.

Name
Domain
Rank
Created
4moms.com
1,270
2020/03/27
Kids2
6,638
2018/12/07
Bunnies By The Bay
9,114
2018/10/12
Green Toys eCommerce
13,893
2019/06/07
Avenlur.com
25,074
2021/08/27

For more insights on Shopify stores, create a free account and explore our data.

New Stores In The Nursery & Playroom Category

Here are the top 5 most recent Nursery & Playroom stores.

Name
Domain
Rank
Created
forlittlemoments.com
8,490,324
2026/01/23
Primo
8,498,499
2026/01/23
Kheera Online
8,511,442
2026/01/23
Little Loft Balloon
8,610,214
2026/01/23
Peachy Nursery
8,610,592
2026/01/23

Get more insights on Shopify stores

Our search interface is easy to use and helps you find the Shopify stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Installed Apps
  • Theme and Theme Vendor
  • Number of Products Sold
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on Shopify stores, create a free account and have a look for yourself.

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