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Nursery & Playroom stores on Shopify

Updated Nov 14 2025

There are 11,036 live Shopify stores in the Nursery & Playroom category.

In this report, we'll cover the following essential statistics on Shopify stores in the Nursery & Playroom category.

Download a complete list of Shopify stores the Nursery & Playroom category with a paid account.
Create a free account to get a feel for the data we provide.

Growth of Nursery & Playroom Stores On Shopify

Here is the historical growth of stores on Shopify in the Nursery & Playroom category.

  • Shopify stores in the Nursery & Playroom category have decreased -29.2% quarter-over-quarter in 2025 Q3.
  • Shopify stores in the Nursery & Playroom category have decreased -86% year-over-year in 2025 Q3.
Quarter
New Active Stores
2017 Q1
168
2017 Q2
127
2017 Q3
141
2017 Q4
150
2018 Q1
150
2018 Q2
384
2018 Q3
192
2018 Q4
187
2019 Q1
189
2019 Q2
213
2019 Q3
214
2019 Q4
194
2020 Q1
221
2020 Q2
323
2020 Q3
305
2020 Q4
359
2021 Q1
342
2021 Q2
282
2021 Q3
305
2021 Q4
253
2022 Q1
217
2022 Q2
246
2022 Q3
348
2022 Q4
235
2023 Q1
324
2023 Q2
349
2023 Q3
394
2023 Q4
369
2024 Q1
428
2024 Q2
458
2024 Q3
499
2024 Q4
534
2025 Q1
593
2025 Q2
401
2025 Q3
72
2025 Q4 (to date)
51
Active Store Count by Quarter

It's hard to know exactly when a Shopify store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On Shopify Stores In The Nursery & Playroom Category

Here are the top social media sites for Shopify stores in the Nursery & Playroom category.

  • Instagram is used by 63.9% of Shopify stores in the Nursery & Playroom category.
  • Facebook is used by 48.5% of Shopify stores in the Nursery & Playroom category.
  • Pinterest is used by 18.2% of Shopify stores in the Nursery & Playroom category.
Type
Stores
Instagram
7,051
Facebook
5,350
Pinterest
2,014
YouTube
1,713
Tiktok
1,711
LinkedIn
942
Twitter
918
WhatsApp
202
Facebook Group
201
Snapchat
19
Yelp
3

Contact Information On Shopify Stores In The Nursery & Playroom Category

Here are the top contact methods for Shopify stores in the Nursery & Playroom category.

  • 74.4% of Shopify stores in the Nursery & Playroom category have an email on their website
  • 37.7% of Shopify stores in the Nursery & Playroom category provide a phone number on their website
Type
Stores
Email
8,210
Phone
4,158

Top Countries For Shopify Stores In The Nursery & Playroom Category

Here are the top countries for Shopify stores in the Nursery & Playroom category.

  • 38.1% of Shopify stores in the Nursery & Playroom category are in United States
  • 12.1% of Shopify stores in the Nursery & Playroom category are in Australia
  • 10.9% of Shopify stores in the Nursery & Playroom category are in United Kingdom
  • 6.0% of Shopify stores in the Nursery & Playroom category are in Canada
Country
Stores
1,331
657
606
227
191
187

With a paid account, stores can also be segmented by region and city.

Top Shopify Apps For Stores In The Nursery & Playroom Category

Here are the top Shopify apps, ordered by number of installs, across stores in the Nursery & Playroom category.

  • 26.5% of Shopify stores in the Nursery & Playroom category have installed the Judge.me Product Reviews App Shopify app.
  • 24.8% of Shopify stores in the Nursery & Playroom category have installed the Klaviyo: Email Marketing & SMS Shopify app.
  • 19.4% of Shopify stores in the Nursery & Playroom category have installed the Shopify Inbox Shopify app.

With a paid account on Store Leads, you'll be able to see which stores have installed specific apps. You can also see when specific apps were installed (or uninstalled) by each store.

Top Technologies on Shopify Stores In The Nursery & Playroom Category

Many Shopify merchants run third-party technologies on their store in addition to apps from the Shopify App Store.

We're tracking 466 different technologies that have 115,917 collective installs on Shopify stores in the Nursery & Playroom category.

  • Cloudflare is used by 99.6% of Shopify stores in the Nursery & Playroom category.
  • Cloudflare CDN is used by 99.4% of Shopify stores in the Nursery & Playroom category.
  • Arrive is used by 98.1% of Shopify stores in the Nursery & Playroom category.

Here are the top 10 third-party technologies, ordered by number of installs, across all Shopify stores.

Technology
Stores
10,988
10,831
7,169
6,747
6,611

Number Of Products Sold For Shopify Stores In The Nursery & Playroom Category

Here is the breakdown of Shopify stores in the Nursery & Playroom category by the number of products that they sell.

  • 18.3% of Shopify stores in the Nursery & Playroom category sell 1 - 9 different products.
  • 14.8% of Shopify stores in the Nursery & Playroom category sell 10 - 24 different products.
  • 14.5% of Shopify stores in the Nursery & Playroom category sell 50 - 99 different products.
Products Sold
Stores
1 - 9
2,023
10 - 24
1,635
25 - 49
1,598
50 - 99
1,599
100 - 249
1,586
250 - 999
1,483
1000 - 4999
738
5000 - 9999
76
10000 - 24999
38
25000 - 99999
10

Top Shopify Themes For Stores In The Nursery & Playroom Category

Shopify has an active and extension theme store. Merchants using Shopify can use one of those pre-built theme or develop their own custom theme to meet their needs. We're currently tracking over 1000 different Shopify themes. Here are the top themes.

  • The trademark theme is used by 15.0% of Shopify stores in the Nursery & Playroom category.
  • The dawn theme is used by 8.3% of Shopify stores in the Nursery & Playroom category.
  • The debut theme is used by 6.6% of Shopify stores in the Nursery & Playroom category.
Theme Name
Stores
trademark
1,653
dawn
918
debut
728
rise
387
impulse
369
refresh
250
ride
233
minimal
202
origin
189
prestige
188

Top-level Domain Distribution For Shopify Stores In The Nursery & Playroom Category

The majority of Shopify stores use a .com domain. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

  • 67.3% of Shopify stores in the Nursery & Playroom category have a .com domain.
  • 7.4% of Shopify stores in the Nursery & Playroom category have a .com.au domain.
  • 4.7% of Shopify stores in the Nursery & Playroom category have a .co.uk domain.
Top-level Domain
Stores
.com
7,430
.com.au
813
.co.uk
518
.ca
215
.in
206
.co
190
.shop
177
.co.nz
169
.store
145
.co.za
125

Top Stores In The Nursery & Playroom Category

Here are the top 5 Nursery & Playroom stores ordered by worldwide store rank.

Name
Domain
Rank
Created
4moms.com
1,182
2020/03/27
Kids2.com – Kids2, LLC
9,903
2018/12/07
Bunnies By The Bay
10,970
2018/10/12
Green Toys eCommerce
16,001
2019/06/07
Avenlur.com
24,080
2021/08/27

For more insights on Shopify stores, create a free account and explore our data.

New Stores In The Nursery & Playroom Category

Here are the top 5 most recent Nursery & Playroom stores.

Name
Domain
Rank
Created
Little North Co
8,842,671
2025/11/14
Bibs & Cribs
8,848,973
2025/11/14
Somniva Ch
8,894,663
2025/11/14
Babibay
babibay.shop
8,919,183
2025/11/14
little_chime
13,233,065
2025/11/14

Get more insights on Shopify stores

Our search interface is easy to use and helps you find the Shopify stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Installed Apps
  • Theme and Theme Vendor
  • Number of Products Sold
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on Shopify stores, create a free account and have a look for yourself.

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