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Beauty & Fitness stores on Shopify

Updated Jun 12 2026

There are 315,822 live Shopify stores in the Beauty & Fitness category.

In this report, we'll cover the following essential statistics on Shopify stores in the Beauty & Fitness category.

Download a complete list of Shopify stores the Beauty & Fitness category with a paid account.
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The most popular subcategories under Beauty & Fitness are:

  • 61.9% of Shopify stores in the Beauty & Fitness category sell Face & Body Care products
  • 16.1% of Shopify stores in the Beauty & Fitness category sell Hair Care products
  • 9.3% of Shopify stores in the Beauty & Fitness category sell Fitness products

Here are the the top Beauty & Fitness subcategories by store count.

Name
Store Count
50,891
29,307
4,204
3,636

Social Media Usage On Shopify Stores In The Beauty & Fitness Category

Here are the top social media sites for Shopify stores in the Beauty & Fitness category.

  • Instagram is used by 49.8% of Shopify stores in the Beauty & Fitness category.
  • Facebook is used by 27.3% of Shopify stores in the Beauty & Fitness category.
  • Tiktok is used by 17.3% of Shopify stores in the Beauty & Fitness category.
Type
Stores
Instagram
157,245
Facebook
86,185
Tiktok
54,645
YouTube
36,689
Pinterest
20,864
LinkedIn
18,260
Twitter
16,428
WhatsApp
6,172
Facebook Group
1,694
Snapchat
1,395
Yelp
215
Soundcloud
37
Discord
18

Contact Information On Shopify Stores In The Beauty & Fitness Category

Here are the top contact methods for Shopify stores in the Beauty & Fitness category.

  • 61.7% of Shopify stores in the Beauty & Fitness category have an email on their website
  • 33.0% of Shopify stores in the Beauty & Fitness category provide a phone number on their website
Type
Stores
Email
194,951
Phone
104,192

Top Countries For Shopify Stores In The Beauty & Fitness Category

Here are the top countries for Shopify stores in the Beauty & Fitness category.

  • 37.7% of Shopify stores in the Beauty & Fitness category are in United States
  • 7.4% of Shopify stores in the Beauty & Fitness category are in United Kingdom
  • 4.7% of Shopify stores in the Beauty & Fitness category are in Canada
  • 4.6% of Shopify stores in the Beauty & Fitness category are in Australia
Country
Stores
119,188
14,801
14,590
13,816
12,706
8,992
8,145
6,187
6,037

With a paid account, stores can also be segmented by region and city.

Top Shopify Apps For Stores In The Beauty & Fitness Category

Here are the top Shopify apps, ordered by number of installs, across stores in the Beauty & Fitness category.

  • 27.9% of Shopify stores in the Beauty & Fitness category have installed the Judge.me Product Reviews App Shopify app.
  • 18.4% of Shopify stores in the Beauty & Fitness category have installed the Klaviyo: Email Marketing & SMS Shopify app.
  • 13.3% of Shopify stores in the Beauty & Fitness category have installed the Shopify Inbox Shopify app.

With a paid account on Store Leads, you'll be able to see which stores have installed specific apps. You can also see when specific apps were installed (or uninstalled) by each store.

Top Technologies on Shopify Stores In The Beauty & Fitness Category

Many Shopify merchants run third-party technologies on their store in addition to apps from the Shopify App Store.

We're tracking 761 different technologies that have 2,963,506 collective installs on Shopify stores in the Beauty & Fitness category.

  • Cloudflare is used by 99.6% of Shopify stores in the Beauty & Fitness category.
  • Cloudflare CDN is used by 98.9% of Shopify stores in the Beauty & Fitness category.
  • Arrive is used by 94.7% of Shopify stores in the Beauty & Fitness category.

Here are the top 10 third-party technologies, ordered by number of installs, across all Shopify stores.

Technology
Stores
314,421
312,265
299,110
193,161
179,348
171,250
112,403

Number Of Products Sold For Shopify Stores In The Beauty & Fitness Category

Here is the breakdown of Shopify stores in the Beauty & Fitness category by the number of products that they sell.

  • 33.7% of Shopify stores in the Beauty & Fitness category sell 1 - 9 different products.
  • 20.4% of Shopify stores in the Beauty & Fitness category sell 10 - 24 different products.
  • 13.9% of Shopify stores in the Beauty & Fitness category sell 25 - 49 different products.
Products Sold
Stores
1 - 9
106,538
10 - 24
64,305
25 - 49
43,984
50 - 99
34,319
100 - 249
28,503
250 - 999
19,407
1000 - 4999
6,226
5000 - 9999
867
10000 - 24999
476
25000 - 99999
307

Top Shopify Themes For Stores In The Beauty & Fitness Category

Shopify has an active and extension theme store. Merchants using Shopify can use one of those pre-built theme or develop their own custom theme to meet their needs. We're currently tracking over 1000 different Shopify themes. Here are the top themes.

  • The trademark theme is used by 16.5% of Shopify stores in the Beauty & Fitness category.
  • The dawn theme is used by 8.8% of Shopify stores in the Beauty & Fitness category.
  • The horizon theme is used by 6.2% of Shopify stores in the Beauty & Fitness category.
Theme Name
Stores
trademark
52,005
dawn
27,750
horizon
19,673
rise
14,016
debut
11,741
savor
10,525
origin
9,701
tinker
9,029
refresh
8,507
prestige
7,003

Top-level Domain Distribution For Shopify Stores In The Beauty & Fitness Category

The majority of Shopify stores use a .com domain. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

  • 67.7% of Shopify stores in the Beauty & Fitness category have a .com domain.
  • 2.9% of Shopify stores in the Beauty & Fitness category have a .store domain.
  • 2.7% of Shopify stores in the Beauty & Fitness category have a .shop domain.
Top-level Domain
Stores
.com
213,903
.store
9,278
.shop
8,580
.co.uk
7,601
.com.au
6,942
.co
5,854
.de
4,544
.ca
4,269
.fr
4,036
.in
3,999

Top Stores In The Beauty & Fitness Category

Here are the top 0 Beauty & Fitness stores ordered by worldwide store rank.

Name
Domain
Rank
Created
Alo Yoga
220
2017/10/27
Gymshark
244
2016/12/30
rhode
249
2022/04/08
European Wax Center
256
2020/04/24
Huda Beauty
264
2016/12/30

For more insights on Shopify stores, create a free account and explore our data.

New Stores In The Beauty & Fitness Category

Here are the top 0 most recent Beauty & Fitness stores.

Name
Domain
Rank
Created
Rejuran
335,814
2026/06/12
El Abrahaham
723,583
2026/06/12
www.herbalessenceshop.com
2,702,255
2026/06/12
Spezieria di San Marco
2,717,066
2026/06/12
Freedom Wellness and Aesthetics
3,051,488
2026/06/12

Get more insights on Shopify stores

Our search interface is easy to use and helps you find the Shopify stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Installed Apps
  • Theme and Theme Vendor
  • Number of Products Sold
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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