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Fitness stores on Shopify

Updated Dec 5 2025

There are 30,392 live Shopify stores in the Fitness category.

In this report, we'll cover the following essential statistics on Shopify stores in the Fitness category.

Download a complete list of Shopify stores the Fitness category with a paid account.
Create a free account to get a feel for the data we provide.

Growth of Fitness Stores On Shopify

Here is the historical growth of stores on Shopify in the Fitness category.

  • Shopify stores in the Fitness category have increased 47.6% quarter-over-quarter in 2025 Q3.
  • Shopify stores in the Fitness category have increased 258% year-over-year in 2025 Q3.
Quarter
New Active Stores
2017 Q1
175
2017 Q2
124
2017 Q3
152
2017 Q4
177
2018 Q1
175
2018 Q2
443
2018 Q3
276
2018 Q4
190
2019 Q1
276
2019 Q2
285
2019 Q3
321
2019 Q4
326
2020 Q1
294
2020 Q2
572
2020 Q3
562
2020 Q4
579
2021 Q1
595
2021 Q2
487
2021 Q3
567
2021 Q4
426
2022 Q1
361
2022 Q2
358
2022 Q3
632
2022 Q4
471
2023 Q1
559
2023 Q2
677
2023 Q3
716
2023 Q4
852
2024 Q1
950
2024 Q2
1,070
2024 Q3
1,080
2024 Q4
1,278
2025 Q1
1,760
2025 Q2
2,124
2025 Q3
3,870
2025 Q4 (to date)
5,711
Active Store Count by Quarter

It's hard to know exactly when a Shopify store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On Shopify Stores In The Fitness Category

Here are the top social media sites for Shopify stores in the Fitness category.

  • Instagram is used by 41.8% of Shopify stores in the Fitness category.
  • Facebook is used by 23.9% of Shopify stores in the Fitness category.
  • YouTube is used by 15.0% of Shopify stores in the Fitness category.
Type
Stores
Instagram
12,711
Facebook
7,251
YouTube
4,566
Tiktok
3,534
Twitter
1,955
LinkedIn
1,791
Pinterest
1,462
WhatsApp
352
Facebook Group
242
Snapchat
82
Yelp
11
Discord
9
Soundcloud
5

Contact Information On Shopify Stores In The Fitness Category

Here are the top contact methods for Shopify stores in the Fitness category.

  • 52.7% of Shopify stores in the Fitness category have an email on their website
  • 26.3% of Shopify stores in the Fitness category provide a phone number on their website
Type
Stores
Email
16,015
Phone
7,990

Top Countries For Shopify Stores In The Fitness Category

Here are the top countries for Shopify stores in the Fitness category.

  • 38.6% of Shopify stores in the Fitness category are in United States
  • 9.3% of Shopify stores in the Fitness category are in United Kingdom
  • 5.9% of Shopify stores in the Fitness category are in Australia
  • 5.5% of Shopify stores in the Fitness category are in Canada
Country
Stores
11,734
1,782
1,667
1,522
1,001
944
521
366

With a paid account, stores can also be segmented by region and city.

Top Shopify Apps For Stores In The Fitness Category

Here are the top Shopify apps, ordered by number of installs, across stores in the Fitness category.

  • 20.1% of Shopify stores in the Fitness category have installed the Judge.me Product Reviews App Shopify app.
  • 16.3% of Shopify stores in the Fitness category have installed the Klaviyo: Email Marketing & SMS Shopify app.
  • 12.8% of Shopify stores in the Fitness category have installed the Klarna On‑Site Messaging Shopify app.

With a paid account on Store Leads, you'll be able to see which stores have installed specific apps. You can also see when specific apps were installed (or uninstalled) by each store.

Top Technologies on Shopify Stores In The Fitness Category

Many Shopify merchants run third-party technologies on their store in addition to apps from the Shopify App Store.

We're tracking 527 different technologies that have 266,292 collective installs on Shopify stores in the Fitness category.

  • Cloudflare is used by 99.4% of Shopify stores in the Fitness category.
  • Cloudflare CDN is used by 98.8% of Shopify stores in the Fitness category.
  • Arrive is used by 93.5% of Shopify stores in the Fitness category.

Here are the top 10 third-party technologies, ordered by number of installs, across all Shopify stores.

Technology
Stores
30,199
28,419
18,123
17,062
16,577

Number Of Products Sold For Shopify Stores In The Fitness Category

Here is the breakdown of Shopify stores in the Fitness category by the number of products that they sell.

  • 37.9% of Shopify stores in the Fitness category sell 1 - 9 different products.
  • 22.5% of Shopify stores in the Fitness category sell 10 - 24 different products.
  • 13.0% of Shopify stores in the Fitness category sell 25 - 49 different products.
Products Sold
Stores
1 - 9
11,524
10 - 24
6,845
25 - 49
3,946
50 - 99
2,707
100 - 249
2,093
250 - 999
1,333
1000 - 4999
383
5000 - 9999
34
10000 - 24999
18
25000 - 99999
25

Top Shopify Themes For Stores In The Fitness Category

Shopify has an active and extension theme store. Merchants using Shopify can use one of those pre-built theme or develop their own custom theme to meet their needs. We're currently tracking over 1000 different Shopify themes. Here are the top themes.

  • The trademark theme is used by 20.2% of Shopify stores in the Fitness category.
  • The dawn theme is used by 8.5% of Shopify stores in the Fitness category.
  • The refresh theme is used by 6.9% of Shopify stores in the Fitness category.
Theme Name
Stores
trademark
6,132
dawn
2,591
refresh
2,086
horizon
1,686
rise
1,438
debut
1,194
origin
952
crave
736
spotlight
691
impulse
602

Top-level Domain Distribution For Shopify Stores In The Fitness Category

The majority of Shopify stores use a .com domain. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

  • 65.4% of Shopify stores in the Fitness category have a .com domain.
  • 7.4% of Shopify stores in the Fitness category have a .store domain.
  • 3.1% of Shopify stores in the Fitness category have a .shop domain.
Top-level Domain
Stores
.com
19,878
.store
2,251
.shop
943
.co.uk
758
.com.au
652
.co
467
.de
449
.ca
376
.net
339
.in
314

Top Stores In The Fitness Category

Here are the top 5 Fitness stores ordered by worldwide store rank.

Name
Domain
Rank
Created
Alo Yoga
214
2017/10/27
Gymshark
329
2016/12/30
Peloton
395
2017/09/29
Manduka
687
2009/09/18
Gaiam
707
2017/02/17

For more insights on Shopify stores, create a free account and explore our data.

New Stores In The Fitness Category

Here are the top 5 most recent Fitness stores.

Name
Domain
Rank
Created
triotis
3,592,764
2025/12/05
WM Fitness
3,833,520
2025/12/05
Key Fitness USA
4,833,629
2025/12/05
PeakForm™️ – Cozy
cozyhomeofficial.shop
6,669,010
2025/12/05
dev.aloyoga
6,678,760
2025/12/05

Get more insights on Shopify stores

Our search interface is easy to use and helps you find the Shopify stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Installed Apps
  • Theme and Theme Vendor
  • Number of Products Sold
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on Shopify stores, create a free account and have a look for yourself.

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