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Fitness stores on Shopify

Updated Sep 19 2025

There are 29,166 live Shopify stores in the Fitness category.

In this report, we'll cover the following essential statistics on Shopify stores in the Fitness category.

Download a complete list of Shopify stores the Fitness category with a paid account.
Create a free account to get a feel for the data we provide.

Growth of Fitness Stores On Shopify

Here is the historical growth of stores on Shopify in the Fitness category.

  • Shopify stores in the Fitness category have increased 100.8% quarter-over-quarter in 2025 Q2.
  • Shopify stores in the Fitness category have increased 184% year-over-year in 2025 Q2.
Quarter
New Active Stores
2017 Q1
180
2017 Q2
120
2017 Q3
155
2017 Q4
180
2018 Q1
181
2018 Q2
449
2018 Q3
280
2018 Q4
200
2019 Q1
277
2019 Q2
295
2019 Q3
327
2019 Q4
332
2020 Q1
305
2020 Q2
571
2020 Q3
557
2020 Q4
594
2021 Q1
606
2021 Q2
497
2021 Q3
563
2021 Q4
456
2022 Q1
378
2022 Q2
351
2022 Q3
644
2022 Q4
495
2023 Q1
576
2023 Q2
696
2023 Q3
770
2023 Q4
896
2024 Q1
1,002
2024 Q2
1,107
2024 Q3
1,162
2024 Q4
1,480
2025 Q1
2,114
2025 Q2
3,140
2025 Q3 (to date)
6,305
Active Store Count by Quarter
2017 Q1 2017 Q3 2018 Q1 2018 Q3 2019 Q1 2019 Q3 2020 Q1 2020 Q3 2021 Q1 2021 Q3 2022 Q1 2022 Q3 2023 Q1 2023 Q3 2024 Q1 2024 Q3 2025 Q1 2025 Q302,0004,0006,0008,00010,00012,00014,00016,00018,00020,00022,00024,00026,00028,00030,000

It's hard to know exactly when a Shopify store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On Shopify Stores In The Fitness Category

Here are the top social media sites for Shopify stores in the Fitness category.

  • Instagram is used by 42.5% of Shopify stores in the Fitness category.
  • Facebook is used by 24.8% of Shopify stores in the Fitness category.
  • YouTube is used by 15.4% of Shopify stores in the Fitness category.
Type
Stores
Instagram
12,391
Facebook
7,243
YouTube
4,501
Tiktok
3,388
Twitter
1,973
LinkedIn
1,724
Pinterest
1,437
WhatsApp
374
Facebook Group
234
Snapchat
83
Yelp
12
Discord
12
Soundcloud
5

Contact Information On Shopify Stores In The Fitness Category

Here are the top contact methods for Shopify stores in the Fitness category.

  • 53.8% of Shopify stores in the Fitness category have an email on their website
  • 27.0% of Shopify stores in the Fitness category provide a phone number on their website
Type
Stores
Email
15,678
Phone
7,868

Top Countries For Shopify Stores In The Fitness Category

Here are the top countries for Shopify stores in the Fitness category.

  • 40.1% of Shopify stores in the Fitness category are in United States
  • 9.4% of Shopify stores in the Fitness category are in United Kingdom
  • 5.9% of Shopify stores in the Fitness category are in Australia
  • 5.5% of Shopify stores in the Fitness category are in Canada
Country
Stores
11,691
1,727
1,613
1,156
1,044
882
459
352
United StatesUnited KingdomAustraliaCanadaIndiaGermanyFranceNetherlandsSpain

With a paid account, stores can also be segmented by region and city.

Top Shopify Apps For Stores In The Fitness Category

Here are the top Shopify apps, ordered by number of installs, across stores in the Fitness category.

  • 19.6% of Shopify stores in the Fitness category have installed the Judge.me Product Reviews App Shopify app.
  • 16.6% of Shopify stores in the Fitness category have installed the Klaviyo: Email Marketing & SMS Shopify app.
  • 12.6% of Shopify stores in the Fitness category have installed the Shopify Inbox Shopify app.

With a paid account on Store Leads, you'll be able to see which stores have installed specific apps. You can also see when specific apps were installed (or uninstalled) by each store.

Top Technologies on Shopify Stores In The Fitness Category

Many Shopify merchants run third-party technologies on their store in addition to apps from the Shopify App Store.

We're tracking 521 different technologies that have 255,905 collective installs on Shopify stores in the Fitness category.

  • Cloudflare is used by 99.4% of Shopify stores in the Fitness category.
  • Cloudflare CDN is used by 98.9% of Shopify stores in the Fitness category.
  • Arrive is used by 97.1% of Shopify stores in the Fitness category.

Here are the top 10 third-party technologies, ordered by number of installs, across all Shopify stores.

Technology
Stores
28,977
28,309
17,395
16,587
16,056

Number Of Products Sold For Shopify Stores In The Fitness Category

Here is the breakdown of Shopify stores in the Fitness category by the number of products that they sell.

  • 37.7% of Shopify stores in the Fitness category sell 1 - 9 different products.
  • 22.1% of Shopify stores in the Fitness category sell 10 - 24 different products.
  • 13.0% of Shopify stores in the Fitness category sell 25 - 49 different products.
Products Sold
Stores
1 - 9
11,004
10 - 24
6,444
25 - 49
3,801
50 - 99
2,710
100 - 249
2,055
250 - 999
1,263
1000 - 4999
387
5000 - 9999
28
10000 - 24999
18
25000 - 99999
20
1 - 910 - 2425 - 4950 - 99100 - 249250 - 999

Top Shopify Themes For Stores In The Fitness Category

Shopify has an active and extension theme store. Merchants using Shopify can use one of those pre-built theme or develop their own custom theme to meet their needs. We're currently tracking over 1000 different Shopify themes. Here are the top themes.

  • The trademark theme is used by 21.9% of Shopify stores in the Fitness category.
  • The dawn theme is used by 8.5% of Shopify stores in the Fitness category.
  • The refresh theme is used by 6.7% of Shopify stores in the Fitness category.
Theme Name
Stores
trademark
6,392
dawn
2,476
refresh
1,944
rise
1,561
debut
1,196
origin
932
spotlight
772
crave
648
horizon
646
impulse
590
trademarkdawnrefreshrisedebutoriginspotlightcravehorizonimpulse

Top-level Domain Distribution For Shopify Stores In The Fitness Category

The majority of Shopify stores use a .com domain. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

  • 65.0% of Shopify stores in the Fitness category have a .com domain.
  • 7.6% of Shopify stores in the Fitness category have a .store domain.
  • 3.3% of Shopify stores in the Fitness category have a .shop domain.
Top-level Domain
Stores
.com
18,950
.store
2,227
.shop
973
.co.uk
717
.com.au
653
.co
473
.de
458
.ca
366
.net
327
.fr
280
.com.store.shop.co.uk.com.au.co.de

Top Stores In The Fitness Category

Here are the top 5 Fitness stores ordered by worldwide store rank.

Name
Domain
Rank
Created
Alo Yoga
237
2017/10/27
Gymshark
305
2016/12/30
Peloton
389
2017/09/29
Manduka
728
2009/09/18
Gaiam
801
2017/02/17

For more insights on Shopify stores, create a free account and explore our data.

New Stores In The Fitness Category

Here are the top 5 most recent Fitness stores.

Name
Domain
Rank
Created
zayble.com
3,330,528
2025/09/19
Savage Soul Society
3,371,108
2025/09/19
Athletes HUB
3,759,856
2025/09/19
Active life sports wear
3,840,058
2025/09/19
Forge2Fit
4,020,034
2025/09/19

Get more insights on Shopify stores

Our search interface is easy to use and helps you find the Shopify stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Installed Apps
  • Theme and Theme Vendor
  • Number of Products Sold
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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For more insights on Shopify stores, create a free account and have a look for yourself.

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