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Fitness stores on Shopify

Updated Nov 7 2025

There are 29,712 live Shopify stores in the Fitness category.

In this report, we'll cover the following essential statistics on Shopify stores in the Fitness category.

Download a complete list of Shopify stores the Fitness category with a paid account.
Create a free account to get a feel for the data we provide.

Growth of Fitness Stores On Shopify

Here is the historical growth of stores on Shopify in the Fitness category.

  • Shopify stores in the Fitness category have decreased -17.2% quarter-over-quarter in 2025 Q3.
  • Shopify stores in the Fitness category have increased 327% year-over-year in 2025 Q3.
Quarter
New Active Stores
2017 Q1
175
2017 Q2
123
2017 Q3
149
2017 Q4
177
2018 Q1
179
2018 Q2
447
2018 Q3
277
2018 Q4
189
2019 Q1
276
2019 Q2
289
2019 Q3
324
2019 Q4
328
2020 Q1
299
2020 Q2
553
2020 Q3
552
2020 Q4
575
2021 Q1
599
2021 Q2
493
2021 Q3
560
2021 Q4
440
2022 Q1
368
2022 Q2
350
2022 Q3
644
2022 Q4
469
2023 Q1
580
2023 Q2
686
2023 Q3
723
2023 Q4
876
2024 Q1
954
2024 Q2
1,081
2024 Q3
1,089
2024 Q4
1,342
2025 Q1
1,829
2025 Q2
2,302
2025 Q3
4,651
2025 Q4 (to date)
3,849
Active Store Count by Quarter

It's hard to know exactly when a Shopify store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On Shopify Stores In The Fitness Category

Here are the top social media sites for Shopify stores in the Fitness category.

  • Instagram is used by 42.1% of Shopify stores in the Fitness category.
  • Facebook is used by 24.4% of Shopify stores in the Fitness category.
  • YouTube is used by 15.2% of Shopify stores in the Fitness category.
Type
Stores
Instagram
12,518
Facebook
7,254
YouTube
4,518
Tiktok
3,437
Twitter
1,947
LinkedIn
1,755
Pinterest
1,444
WhatsApp
363
Facebook Group
233
Snapchat
83
Yelp
10
Discord
9
Soundcloud
4

Contact Information On Shopify Stores In The Fitness Category

Here are the top contact methods for Shopify stores in the Fitness category.

  • 53.0% of Shopify stores in the Fitness category have an email on their website
  • 26.5% of Shopify stores in the Fitness category provide a phone number on their website
Type
Stores
Email
15,760
Phone
7,874

Top Countries For Shopify Stores In The Fitness Category

Here are the top countries for Shopify stores in the Fitness category.

  • 39.3% of Shopify stores in the Fitness category are in United States
  • 9.4% of Shopify stores in the Fitness category are in United Kingdom
  • 5.8% of Shopify stores in the Fitness category are in Australia
  • 5.4% of Shopify stores in the Fitness category are in Canada
Country
Stores
11,682
1,726
1,616
1,375
981
903
491
349

With a paid account, stores can also be segmented by region and city.

Top Shopify Apps For Stores In The Fitness Category

Here are the top Shopify apps, ordered by number of installs, across stores in the Fitness category.

  • 19.8% of Shopify stores in the Fitness category have installed the Judge.me Product Reviews App Shopify app.
  • 16.3% of Shopify stores in the Fitness category have installed the Klaviyo: Email Marketing & SMS Shopify app.
  • 12.2% of Shopify stores in the Fitness category have installed the Shopify Inbox Shopify app.

With a paid account on Store Leads, you'll be able to see which stores have installed specific apps. You can also see when specific apps were installed (or uninstalled) by each store.

Top Technologies on Shopify Stores In The Fitness Category

Many Shopify merchants run third-party technologies on their store in addition to apps from the Shopify App Store.

We're tracking 528 different technologies that have 263,087 collective installs on Shopify stores in the Fitness category.

  • Cloudflare is used by 99.3% of Shopify stores in the Fitness category.
  • Cloudflare CDN is used by 98.9% of Shopify stores in the Fitness category.
  • Arrive is used by 96.8% of Shopify stores in the Fitness category.

Here are the top 10 third-party technologies, ordered by number of installs, across all Shopify stores.

Technology
Stores
29,512
28,754
17,764
16,800
16,148

Number Of Products Sold For Shopify Stores In The Fitness Category

Here is the breakdown of Shopify stores in the Fitness category by the number of products that they sell.

  • 37.7% of Shopify stores in the Fitness category sell 1 - 9 different products.
  • 22.5% of Shopify stores in the Fitness category sell 10 - 24 different products.
  • 12.8% of Shopify stores in the Fitness category sell 25 - 49 different products.
Products Sold
Stores
1 - 9
11,189
10 - 24
6,683
25 - 49
3,817
50 - 99
2,722
100 - 249
2,081
250 - 999
1,289
1000 - 4999
391
5000 - 9999
30
10000 - 24999
19
25000 - 99999
34

Top Shopify Themes For Stores In The Fitness Category

Shopify has an active and extension theme store. Merchants using Shopify can use one of those pre-built theme or develop their own custom theme to meet their needs. We're currently tracking over 1000 different Shopify themes. Here are the top themes.

  • The trademark theme is used by 20.7% of Shopify stores in the Fitness category.
  • The dawn theme is used by 8.3% of Shopify stores in the Fitness category.
  • The refresh theme is used by 6.9% of Shopify stores in the Fitness category.
Theme Name
Stores
trademark
6,148
dawn
2,461
refresh
2,056
rise
1,496
horizon
1,234
debut
1,183
origin
960
spotlight
717
crave
680
impulse
584

Top-level Domain Distribution For Shopify Stores In The Fitness Category

The majority of Shopify stores use a .com domain. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

  • 65.5% of Shopify stores in the Fitness category have a .com domain.
  • 7.4% of Shopify stores in the Fitness category have a .store domain.
  • 3.1% of Shopify stores in the Fitness category have a .shop domain.
Top-level Domain
Stores
.com
19,456
.store
2,209
.shop
917
.co.uk
746
.com.au
642
.co
467
.de
451
.ca
351
.net
336
.in
278

Top Stores In The Fitness Category

Here are the top 5 Fitness stores ordered by worldwide store rank.

Name
Domain
Rank
Created
Alo Yoga
229
2017/10/27
Gymshark
311
2016/12/30
Peloton
398
2017/09/29
Manduka
665
2009/09/18
Gaiam
767
2017/02/17

For more insights on Shopify stores, create a free account and explore our data.

New Stores In The Fitness Category

Here are the top 5 most recent Fitness stores.

Name
Domain
Rank
Created
House Party
3,359,238
2025/11/07
Reliefpilatesstudio
4,336,796
2025/11/07
CRZ YOGA US
5,518,975
2025/11/07
LIFTELLO
liftello.shop
6,567,754
2025/11/07
Pebbles
6,588,150
2025/11/07

Get more insights on Shopify stores

Our search interface is easy to use and helps you find the Shopify stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Installed Apps
  • Theme and Theme Vendor
  • Number of Products Sold
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on Shopify stores, create a free account and have a look for yourself.

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