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Fitness stores on Shopify

Updated Feb 13 2026

There are 30,512 live Shopify stores in the Fitness category.

In this report, we'll cover the following essential statistics on Shopify stores in the Fitness category.

Download a complete list of Shopify stores the Fitness category with a paid account.
Create a free account to get a feel for the data we provide.

Growth of Fitness Stores On Shopify

Here is the historical growth of stores on Shopify in the Fitness category.

  • Shopify stores in the Fitness category have increased 9.7% quarter-over-quarter in 2025 Q4.
  • Shopify stores in the Fitness category have increased 262% year-over-year in 2025 Q4.
Quarter
New Active Stores
2017 Q1
175
2017 Q2
127
2017 Q3
151
2017 Q4
173
2018 Q1
173
2018 Q2
443
2018 Q3
277
2018 Q4
192
2019 Q1
271
2019 Q2
278
2019 Q3
326
2019 Q4
323
2020 Q1
292
2020 Q2
547
2020 Q3
538
2020 Q4
568
2021 Q1
565
2021 Q2
473
2021 Q3
566
2021 Q4
429
2022 Q1
348
2022 Q2
340
2022 Q3
612
2022 Q4
466
2023 Q1
519
2023 Q2
683
2023 Q3
692
2023 Q4
790
2024 Q1
874
2024 Q2
1,000
2024 Q3
1,038
2024 Q4
1,166
2025 Q1
1,421
2025 Q2
1,649
2025 Q3
2,256
2025 Q4
4,217
2026 Q1 (to date)
4,624
Active Store Count by Quarter

It's hard to know exactly when a Shopify store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On Shopify Stores In The Fitness Category

Here are the top social media sites for Shopify stores in the Fitness category.

  • Instagram is used by 42.0% of Shopify stores in the Fitness category.
  • Facebook is used by 23.5% of Shopify stores in the Fitness category.
  • YouTube is used by 15.0% of Shopify stores in the Fitness category.
Type
Stores
Instagram
12,815
Facebook
7,177
YouTube
4,579
Tiktok
3,743
Twitter
1,896
LinkedIn
1,816
Pinterest
1,464
WhatsApp
390
Facebook Group
240
Snapchat
80
Yelp
10
Discord
8
Soundcloud
4

Contact Information On Shopify Stores In The Fitness Category

Here are the top contact methods for Shopify stores in the Fitness category.

  • 53.1% of Shopify stores in the Fitness category have an email on their website
  • 26.7% of Shopify stores in the Fitness category provide a phone number on their website
Type
Stores
Email
16,194
Phone
8,160

Top Countries For Shopify Stores In The Fitness Category

Here are the top countries for Shopify stores in the Fitness category.

  • 37.9% of Shopify stores in the Fitness category are in United States
  • 9.5% of Shopify stores in the Fitness category are in United Kingdom
  • 5.9% of Shopify stores in the Fitness category are in Australia
  • 5.5% of Shopify stores in the Fitness category are in Canada
Country
Stores
11,568
1,809
1,668
1,161
1,052
966
593
378

With a paid account, stores can also be segmented by region and city.

Top Shopify Apps For Stores In The Fitness Category

Here are the top Shopify apps, ordered by number of installs, across stores in the Fitness category.

  • 20.3% of Shopify stores in the Fitness category have installed the Judge.me Product Reviews App Shopify app.
  • 16.5% of Shopify stores in the Fitness category have installed the Klaviyo: Email Marketing & SMS Shopify app.
  • 12.9% of Shopify stores in the Fitness category have installed the Klarna On‑Site Messaging Shopify app.

With a paid account on Store Leads, you'll be able to see which stores have installed specific apps. You can also see when specific apps were installed (or uninstalled) by each store.

Top Technologies on Shopify Stores In The Fitness Category

Many Shopify merchants run third-party technologies on their store in addition to apps from the Shopify App Store.

We're tracking 530 different technologies that have 267,954 collective installs on Shopify stores in the Fitness category.

  • Cloudflare is used by 99.4% of Shopify stores in the Fitness category.
  • Cloudflare CDN is used by 98.6% of Shopify stores in the Fitness category.
  • Arrive is used by 93.4% of Shopify stores in the Fitness category.

Here are the top 10 third-party technologies, ordered by number of installs, across all Shopify stores.

Technology
Stores
30,321
28,508
18,467
17,390
16,818

Number Of Products Sold For Shopify Stores In The Fitness Category

Here is the breakdown of Shopify stores in the Fitness category by the number of products that they sell.

  • 38.5% of Shopify stores in the Fitness category sell 1 - 9 different products.
  • 22.1% of Shopify stores in the Fitness category sell 10 - 24 different products.
  • 12.6% of Shopify stores in the Fitness category sell 25 - 49 different products.
Products Sold
Stores
1 - 9
11,750
10 - 24
6,736
25 - 49
3,840
50 - 99
2,734
100 - 249
2,090
250 - 999
1,404
1000 - 4999
348
5000 - 9999
32
10000 - 24999
16
25000 - 99999
23

Top Shopify Themes For Stores In The Fitness Category

Shopify has an active and extension theme store. Merchants using Shopify can use one of those pre-built theme or develop their own custom theme to meet their needs. We're currently tracking over 1000 different Shopify themes. Here are the top themes.

  • The trademark theme is used by 18.1% of Shopify stores in the Fitness category.
  • The horizon theme is used by 9.5% of Shopify stores in the Fitness category.
  • The dawn theme is used by 8.0% of Shopify stores in the Fitness category.
Theme Name
Stores
trademark
5,529
horizon
2,901
dawn
2,444
refresh
1,797
rise
1,329
debut
1,157
origin
898
spotlight
656
crave
628
impulse
593

Top-level Domain Distribution For Shopify Stores In The Fitness Category

The majority of Shopify stores use a .com domain. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

  • 66.0% of Shopify stores in the Fitness category have a .com domain.
  • 6.4% of Shopify stores in the Fitness category have a .store domain.
  • 3.0% of Shopify stores in the Fitness category have a .shop domain.
Top-level Domain
Stores
.com
20,148
.store
1,953
.shop
923
.co.uk
765
.com.au
667
.co
500
.de
458
.ca
375
.net
318
.in
306

Top Stores In The Fitness Category

Here are the top 5 Fitness stores ordered by worldwide store rank.

Name
Domain
Rank
Created
Peloton
298
2017/09/29
REDCON1
395
2016/12/30
Sunny Health & Fitness
399
2019/05/24
Cellucor®
446
2017/02/24
Barbell Apparel
468
2016/12/30

For more insights on Shopify stores, create a free account and explore our data.

New Stores In The Fitness Category

Here are the top 5 most recent Fitness stores.

Name
Domain
Rank
Created
FitPilates
3,448,331
2026/02/13
FitMode
3,544,685
2026/02/13
Fit with Kearia
5,993,832
2026/02/13
gabimcoaching
5,999,665
2026/02/13
DailyBoxingShop
5,999,803
2026/02/13

Get more insights on Shopify stores

Our search interface is easy to use and helps you find the Shopify stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Installed Apps
  • Theme and Theme Vendor
  • Number of Products Sold
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on Shopify stores, create a free account and have a look for yourself.

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