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Fitness stores on Shopify

Updated Jan 9 2026

There are 30,741 live Shopify stores in the Fitness category.

In this report, we'll cover the following essential statistics on Shopify stores in the Fitness category.

Download a complete list of Shopify stores the Fitness category with a paid account.
Create a free account to get a feel for the data we provide.

Growth of Fitness Stores On Shopify

Here is the historical growth of stores on Shopify in the Fitness category.

  • Shopify stores in the Fitness category have decreased -73.9% quarter-over-quarter in 2025 Q4.
  • Shopify stores in the Fitness category have increased 411% year-over-year in 2025 Q4.
Quarter
New Active Stores
2017 Q1
179
2017 Q2
128
2017 Q3
149
2017 Q4
177
2018 Q1
177
2018 Q2
446
2018 Q3
275
2018 Q4
189
2019 Q1
274
2019 Q2
286
2019 Q3
331
2019 Q4
326
2020 Q1
294
2020 Q2
571
2020 Q3
541
2020 Q4
570
2021 Q1
587
2021 Q2
480
2021 Q3
570
2021 Q4
426
2022 Q1
346
2022 Q2
359
2022 Q3
621
2022 Q4
463
2023 Q1
540
2023 Q2
693
2023 Q3
695
2023 Q4
817
2024 Q1
908
2024 Q2
1,038
2024 Q3
1,049
2024 Q4
1,193
2025 Q1
1,624
2025 Q2
1,851
2025 Q3
2,950
2025 Q4
6,102
2026 Q1 (to date)
1,594
Active Store Count by Quarter

It's hard to know exactly when a Shopify store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On Shopify Stores In The Fitness Category

Here are the top social media sites for Shopify stores in the Fitness category.

  • Instagram is used by 41.5% of Shopify stores in the Fitness category.
  • Facebook is used by 23.6% of Shopify stores in the Fitness category.
  • YouTube is used by 14.8% of Shopify stores in the Fitness category.
Type
Stores
Instagram
12,746
Facebook
7,244
YouTube
4,552
Tiktok
3,576
Twitter
1,935
LinkedIn
1,806
Pinterest
1,470
WhatsApp
366
Facebook Group
231
Snapchat
84
Yelp
10
Discord
10
Soundcloud
5

Contact Information On Shopify Stores In The Fitness Category

Here are the top contact methods for Shopify stores in the Fitness category.

  • 52.3% of Shopify stores in the Fitness category have an email on their website
  • 26.1% of Shopify stores in the Fitness category provide a phone number on their website
Type
Stores
Email
16,090
Phone
8,031

Top Countries For Shopify Stores In The Fitness Category

Here are the top countries for Shopify stores in the Fitness category.

  • 38.3% of Shopify stores in the Fitness category are in United States
  • 9.5% of Shopify stores in the Fitness category are in United Kingdom
  • 6.0% of Shopify stores in the Fitness category are in Australia
  • 5.4% of Shopify stores in the Fitness category are in Canada
Country
Stores
11,776
1,830
1,664
1,400
1,012
954
530
359

With a paid account, stores can also be segmented by region and city.

Top Shopify Apps For Stores In The Fitness Category

Here are the top Shopify apps, ordered by number of installs, across stores in the Fitness category.

  • 19.8% of Shopify stores in the Fitness category have installed the Judge.me Product Reviews App Shopify app.
  • 16.2% of Shopify stores in the Fitness category have installed the Klaviyo: Email Marketing & SMS Shopify app.
  • 12.9% of Shopify stores in the Fitness category have installed the Klarna On‑Site Messaging Shopify app.

With a paid account on Store Leads, you'll be able to see which stores have installed specific apps. You can also see when specific apps were installed (or uninstalled) by each store.

Top Technologies on Shopify Stores In The Fitness Category

Many Shopify merchants run third-party technologies on their store in addition to apps from the Shopify App Store.

We're tracking 528 different technologies that have 267,538 collective installs on Shopify stores in the Fitness category.

  • Cloudflare is used by 99.4% of Shopify stores in the Fitness category.
  • Cloudflare CDN is used by 98.8% of Shopify stores in the Fitness category.
  • Arrive is used by 93.6% of Shopify stores in the Fitness category.

Here are the top 10 third-party technologies, ordered by number of installs, across all Shopify stores.

Technology
Stores
30,545
28,782
18,374
17,295
16,772

Number Of Products Sold For Shopify Stores In The Fitness Category

Here is the breakdown of Shopify stores in the Fitness category by the number of products that they sell.

  • 38.1% of Shopify stores in the Fitness category sell 1 - 9 different products.
  • 22.6% of Shopify stores in the Fitness category sell 10 - 24 different products.
  • 12.8% of Shopify stores in the Fitness category sell 25 - 49 different products.
Products Sold
Stores
1 - 9
11,706
10 - 24
6,938
25 - 49
3,930
50 - 99
2,757
100 - 249
2,113
250 - 999
1,390
1000 - 4999
341
5000 - 9999
34
10000 - 24999
16
25000 - 99999
30

Top Shopify Themes For Stores In The Fitness Category

Shopify has an active and extension theme store. Merchants using Shopify can use one of those pre-built theme or develop their own custom theme to meet their needs. We're currently tracking over 1000 different Shopify themes. Here are the top themes.

  • The trademark theme is used by 19.5% of Shopify stores in the Fitness category.
  • The dawn theme is used by 8.0% of Shopify stores in the Fitness category.
  • The horizon theme is used by 7.7% of Shopify stores in the Fitness category.
Theme Name
Stores
trademark
5,981
dawn
2,470
horizon
2,380
refresh
2,030
rise
1,394
debut
1,179
origin
937
spotlight
689
crave
668
impulse
585

Top-level Domain Distribution For Shopify Stores In The Fitness Category

The majority of Shopify stores use a .com domain. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

  • 65.9% of Shopify stores in the Fitness category have a .com domain.
  • 7.1% of Shopify stores in the Fitness category have a .store domain.
  • 3.0% of Shopify stores in the Fitness category have a .shop domain.
Top-level Domain
Stores
.com
20,257
.store
2,170
.shop
932
.co.uk
768
.com.au
653
.co
495
.de
447
.ca
371
.net
345
.fr
307

Top Stores In The Fitness Category

Here are the top 5 Fitness stores ordered by worldwide store rank.

Name
Domain
Rank
Created
Alo Yoga
205
2017/10/27
Gymshark
344
2016/12/30
Peloton
383
2017/09/29
Gaiam
654
2017/02/17
Manduka
685
2009/09/18

For more insights on Shopify stores, create a free account and explore our data.

New Stores In The Fitness Category

Here are the top 5 most recent Fitness stores.

Name
Domain
Rank
Created
Gymleco
3,579,212
2026/01/09
EpicHome Fitness
3,590,251
2026/01/09
Movimente
3,986,225
2026/01/09
PowerPlan
4,797,205
2026/01/09
NOVAMARKET
rcshopping.shop
4,811,846
2026/01/09

Get more insights on Shopify stores

Our search interface is easy to use and helps you find the Shopify stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Installed Apps
  • Theme and Theme Vendor
  • Number of Products Sold
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on Shopify stores, create a free account and have a look for yourself.

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