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Beauty & Fitness stores on Shopify

Updated Dec 2 2022

There are 180,512 live Shopify stores in the Beauty & Fitness category.

In this report, we'll cover the following essential statistics on Shopify stores in the Beauty & Fitness category.

Download a complete list of Shopify stores the Beauty & Fitness category with a paid account.
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The most popular subcategories under Beauty & Fitness are:

  • 58.0% of Shopify stores in the Beauty & Fitness category sell Face & Body Care products
  • 18.1% of Shopify stores in the Beauty & Fitness category sell Hair Care products
  • 9.6% of Shopify stores in the Beauty & Fitness category sell Fitness products

Here are the the top Beauty & Fitness subcategories by store count.

Name
Store Count
32,739
17,307
2,530
2,283

Growth of Beauty & Fitness Stores On Shopify

Here is the historical growth of stores on Shopify in the Beauty & Fitness category.

  • Shopify stores in the Beauty & Fitness category have increased 13.3% quarter-over-quarter in 2022 Q3.
  • Shopify stores in the Beauty & Fitness category have increased 39% year-over-year in 2022 Q3.
Quarter
New Active Stores
2017 Q1
2,159
2017 Q2
1,692
2017 Q3
1,739
2017 Q4
2,269
2018 Q1
2,334
2018 Q2
2,504
2018 Q3
3,620
2018 Q4
3,247
2019 Q1
4,032
2019 Q2
4,883
2019 Q3
4,390
2019 Q4
4,714
2020 Q1
5,411
2020 Q2
10,711
2020 Q3
10,535
2020 Q4
11,715
2021 Q1
11,175
2021 Q2
9,494
2021 Q3
9,753
2021 Q4
9,045
2022 Q1
7,618
2022 Q2
10,190
2022 Q3
19,037
2022 Q4 (to date)
17,800
Cumulative Stores by Quarter

It's hard to know exactly when a Shopify store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On Shopify Stores In The Beauty & Fitness Category

Here are the top social media sites for Shopify stores in the Beauty & Fitness category.

  • Instagram is used by 53.9% of Shopify stores in the Beauty & Fitness category.
  • Facebook is used by 42.1% of Shopify stores in the Beauty & Fitness category.
  • YouTube is used by 11.9% of Shopify stores in the Beauty & Fitness category.
Type
Stores
Instagram
97,359
Facebook
76,047
YouTube
21,420
Twitter
19,055
Pinterest
18,044
Tiktok
12,513
LinkedIn
7,141
Facebook Group
1,791
Snapchat
1,019
Yelp
166

Contact Information On Shopify Stores In The Beauty & Fitness Category

Here are the top contact methods for Shopify stores in the Beauty & Fitness category.

  • 56.1% of Shopify stores in the Beauty & Fitness category have an email on their website
  • 28.2% of Shopify stores in the Beauty & Fitness category provide a phone number on their website
Type
Stores
Email
101,198
Phone
50,973

Top Countries For Shopify Stores In The Beauty & Fitness Category

Here are the top countries for Shopify stores in the Beauty & Fitness category.

  • 60.2% of Shopify stores in the Beauty & Fitness category are in United States
  • 9.0% of Shopify stores in the Beauty & Fitness category are in United Kingdom
  • 6.5% of Shopify stores in the Beauty & Fitness category are in Australia
  • 6.5% of Shopify stores in the Beauty & Fitness category are in Canada
Country
Stores
108,717
11,785
11,714
3,976
2,168
1,765
1,542
1,531
1,500

With a paid account, stores can also be segmented by region and city.

Top Shopify Apps For Stores In The Beauty & Fitness Category

Here are the top Shopify apps, ordered by number of installs, across stores in the Beauty & Fitness category.

  • 26.8% of Shopify stores in the Beauty & Fitness category have installed the Product Reviews Shopify app.
  • 18.1% of Shopify stores in the Beauty & Fitness category have installed the Shopify Inbox Shopify app.
  • 18.0% of Shopify stores in the Beauty & Fitness category have installed the Mobile App Builder ‑ Shopney Shopify app.

With a paid account on Store Leads, you'll be able to see which stores have installed specific apps. You can also see when specific apps were installed (or uninstalled) by each store.

Top Technologies on Shopify Stores In The Beauty & Fitness Category

Many Shopify merchants run third-party technologies on their store in addition to apps from the Shopify App Store.

We're tracking 407 different technologies that have 1,243,780 collective installs on Shopify stores in the Beauty & Fitness category.

  • Cloudflare CDN is used by 99.1% of Shopify stores in the Beauty & Fitness category.
  • Apple Pay is used by 65.4% of Shopify stores in the Beauty & Fitness category.
  • Google Pay is used by 59.7% of Shopify stores in the Beauty & Fitness category.

Here are the top 10 third-party technologies, ordered by number of installs, across all Shopify stores.

Technology
Stores
178,977
118,107
107,846
105,465
32,223

Number Of Products Sold For Shopify Stores In The Beauty & Fitness Category

Here is the breakdown of Shopify stores in the Beauty & Fitness category by the number of products that they sell.

  • 31.9% of Shopify stores in the Beauty & Fitness category sell 1 - 9 different products.
  • 22.6% of Shopify stores in the Beauty & Fitness category sell 10 - 24 different products.
  • 16.2% of Shopify stores in the Beauty & Fitness category sell 25 - 49 different products.
Products Sold
Stores
1 - 9
57,641
10 - 24
40,767
25 - 49
29,269
50 - 99
21,393
100 - 249
16,226
250 - 999
9,769
1000 - 4999
2,767
5000 - 9999
389
10000 - 24999
190
250000+
103

Top Shopify Themes For Stores In The Beauty & Fitness Category

Shopify has an active and extension theme store. Merchants using Shopify can use one of those pre-built theme or develop their own custom theme to meet their needs. We're currently tracking over 500 different Shopify themes. Here are the top themes.

  • The debut theme is used by 17.7% of Shopify stores in the Beauty & Fitness category.
  • The dawn theme is used by 14.3% of Shopify stores in the Beauty & Fitness category.
  • The impulse theme is used by 4.6% of Shopify stores in the Beauty & Fitness category.
Theme Name
Stores
debut
31,979
dawn
25,857
impulse
8,252
sense
7,671
brooklyn
7,041
prestige
6,798
minimal
5,086
narrative
3,442
supply
3,177
venture
3,177

Top-level Domain Distribution For Shopify Stores In The Beauty & Fitness Category

The majority of Shopify stores use a .com domain. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

  • 77.4% of Shopify stores in the Beauty & Fitness category have a .com domain.
  • 3.2% of Shopify stores in the Beauty & Fitness category have a .co.uk domain.
  • 3.2% of Shopify stores in the Beauty & Fitness category have a .com.au domain.
Top-level Domain
Stores
.com
139,776
.co.uk
5,737
.com.au
5,688
.ca
3,486
.co
3,470
.shop
2,917
.net
2,221
.store
2,037
.in
1,241
.co.nz
1,113

Top Stores In The Beauty & Fitness Category

Here are the top 5 Beauty & Fitness stores ordered by worldwide store rank.

Name
Domain
Rank
Created
Kylie Cosmetics
57
2016/12/30
Gymshark US
461
2016/12/30
SKIMS
665
2019/09/20
Bodybuilding.com
678
2016/12/30
Gaiam
783
2017/02/17

For more insights on Shopify stores, create a free account and explore our data.

New Stores In The Beauty & Fitness Category

Here are the top 5 most recent Beauty & Fitness stores.

Name
Domain
Rank
Created
CURATEUR
367,651
2022/12/02
wsca.lovingtan.com
411,490
2022/12/02
Eikon Tattoo Supply
413,658
2022/12/02
Restd
487,718
2022/12/02
Itech Spa
1,043,592
2022/12/02

Get more insights on Shopify stores

Our search interface is easy to use and helps you find the Shopify stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Installed Apps
  • Theme and Theme Vendor
  • Number of Products Sold
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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Filter on stores with Facebook accounts.

For more insights on Shopify stores, create a free account and have a look for yourself.

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