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Beauty & Fitness stores on Shopify

Updated Jun 27 2025

There are 284,417 live Shopify stores in the Beauty & Fitness category.

In this report, we'll cover the following essential statistics on Shopify stores in the Beauty & Fitness category.

Download a complete list of Shopify stores the Beauty & Fitness category with a paid account.
Create a free account to get a feel for the data we provide.

The most popular subcategories under Beauty & Fitness are:

  • 60.1% of Shopify stores in the Beauty & Fitness category sell Face & Body Care products
  • 16.5% of Shopify stores in the Beauty & Fitness category sell Hair Care products
  • 9.9% of Shopify stores in the Beauty & Fitness category sell Fitness products

Here are the the top Beauty & Fitness subcategories by store count.

Name
Store Count
47,011
28,182
3,577
3,254

Social Media Usage On Shopify Stores In The Beauty & Fitness Category

Here are the top social media sites for Shopify stores in the Beauty & Fitness category.

  • Instagram is used by 50.7% of Shopify stores in the Beauty & Fitness category.
  • Facebook is used by 30.3% of Shopify stores in the Beauty & Fitness category.
  • Tiktok is used by 15.2% of Shopify stores in the Beauty & Fitness category.
Type
Stores
Instagram
144,247
Facebook
86,184
Tiktok
43,104
YouTube
34,198
Pinterest
18,459
Twitter
17,840
LinkedIn
16,596
WhatsApp
5,085
Facebook Group
1,774
Snapchat
1,459
Yelp
246
Soundcloud
34
Discord
18

Contact Information On Shopify Stores In The Beauty & Fitness Category

Here are the top contact methods for Shopify stores in the Beauty & Fitness category.

  • 61.1% of Shopify stores in the Beauty & Fitness category have an email on their website
  • 32.0% of Shopify stores in the Beauty & Fitness category provide a phone number on their website
Type
Stores
Email
173,712
Phone
91,053

Top Countries For Shopify Stores In The Beauty & Fitness Category

Here are the top countries for Shopify stores in the Beauty & Fitness category.

  • 40.7% of Shopify stores in the Beauty & Fitness category are in United States
  • 7.8% of Shopify stores in the Beauty & Fitness category are in United Kingdom
  • 5.0% of Shopify stores in the Beauty & Fitness category are in Canada
  • 4.9% of Shopify stores in the Beauty & Fitness category are in Australia
Country
Stores
115,632
14,253
13,915
11,650
11,264
8,293
7,299
5,525
4,318
United StatesUnited KingdomCanadaAustraliaIndiaFrancePakistanGermanyNetherlandsItaly

With a paid account, stores can also be segmented by region and city.

Top Shopify Apps For Stores In The Beauty & Fitness Category

Here are the top Shopify apps, ordered by number of installs, across stores in the Beauty & Fitness category.

  • 23.9% of Shopify stores in the Beauty & Fitness category have installed the Judge.me Product Reviews App Shopify app.
  • 18.3% of Shopify stores in the Beauty & Fitness category have installed the Klaviyo: Email Marketing & SMS Shopify app.
  • 16.0% of Shopify stores in the Beauty & Fitness category have installed the Shopify Inbox Shopify app.

With a paid account on Store Leads, you'll be able to see which stores have installed specific apps. You can also see when specific apps were installed (or uninstalled) by each store.

Top Technologies on Shopify Stores In The Beauty & Fitness Category

Many Shopify merchants run third-party technologies on their store in addition to apps from the Shopify App Store.

We're tracking 706 different technologies that have 2,521,608 collective installs on Shopify stores in the Beauty & Fitness category.

  • Cloudflare is used by 98.9% of Shopify stores in the Beauty & Fitness category.
  • Cloudflare CDN is used by 98.7% of Shopify stores in the Beauty & Fitness category.
  • Arrive is used by 94.6% of Shopify stores in the Beauty & Fitness category.

Here are the top 10 third-party technologies, ordered by number of installs, across all Shopify stores.

Technology
Stores
281,375
280,579
269,150
172,017
158,787
153,636
102,829
70,599

Number Of Products Sold For Shopify Stores In The Beauty & Fitness Category

Here is the breakdown of Shopify stores in the Beauty & Fitness category by the number of products that they sell.

  • 34.2% of Shopify stores in the Beauty & Fitness category sell 1 - 9 different products.
  • 20.9% of Shopify stores in the Beauty & Fitness category sell 10 - 24 different products.
  • 14.6% of Shopify stores in the Beauty & Fitness category sell 25 - 49 different products.
Products Sold
Stores
1 - 9
97,297
10 - 24
59,466
25 - 49
41,499
50 - 99
32,134
100 - 249
25,618
250 - 999
16,620
1000 - 4999
4,996
5000 - 9999
688
10000 - 24999
317
25000 - 99999
1,385
1 - 910 - 2425 - 4950 - 99100 - 249250 - 9991000 - 4999

Top Shopify Themes For Stores In The Beauty & Fitness Category

Shopify has an active and extension theme store. Merchants using Shopify can use one of those pre-built theme or develop their own custom theme to meet their needs. We're currently tracking over 999 different Shopify themes. Here are the top themes.

  • The trademark theme is used by 22.4% of Shopify stores in the Beauty & Fitness category.
  • The dawn theme is used by 8.4% of Shopify stores in the Beauty & Fitness category.
  • The rise theme is used by 5.3% of Shopify stores in the Beauty & Fitness category.
Theme Name
Stores
trademark
63,737
dawn
23,897
rise
15,088
debut
14,456
refresh
9,287
origin
8,998
spotlight
7,264
prestige
5,819
impulse
5,639
ride
4,802
trademarkdawnrisedebutrefreshoriginspotlightprestigeimpulseride

Top-level Domain Distribution For Shopify Stores In The Beauty & Fitness Category

The majority of Shopify stores use a .com domain. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

  • 68.5% of Shopify stores in the Beauty & Fitness category have a .com domain.
  • 3.5% of Shopify stores in the Beauty & Fitness category have a .store domain.
  • 2.6% of Shopify stores in the Beauty & Fitness category have a .shop domain.
Top-level Domain
Stores
.com
194,893
.store
9,909
.shop
7,479
.co.uk
7,042
.com.au
6,438
.co
5,217
.de
4,191
.ca
3,948
.fr
3,434
.in
3,266
.com.store.shop.co.uk.com.au.co.de.ca

Top Stores In The Beauty & Fitness Category

Here are the top 0 Beauty & Fitness stores ordered by worldwide store rank.

Name
Domain
Rank
Created
Alo Yoga
201
2017/10/27
European Wax Center
238
2020/04/24
YoungLA
242
2016/05/20
Gymshark
252
2016/12/30
Sol de Janeiro
254
2018/03/30

For more insights on Shopify stores, create a free account and explore our data.

New Stores In The Beauty & Fitness Category

Here are the top 0 most recent Beauty & Fitness stores.

Name
Domain
Rank
Created
Thursday Plantation NZ
924,951
2025/06/27
Cove Beauty
951,238
2025/06/27
Northy Gym
1,627,802
2025/06/27
Skinoem.com
3,465,592
2025/06/27
Matthew Accessories Store
3,537,935
2025/06/27

Get more insights on Shopify stores

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You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
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  • Country
  • Installed Apps
  • Theme and Theme Vendor
  • Number of Products Sold
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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