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Beauty & Fitness stores on Shopify

Updated Jun 19 2026

There are 315,837 live Shopify stores in the Beauty & Fitness category.

In this report, we'll cover the following essential statistics on Shopify stores in the Beauty & Fitness category.

Download a complete list of Shopify stores the Beauty & Fitness category with a paid account.
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The most popular subcategories under Beauty & Fitness are:

  • 62.0% of Shopify stores in the Beauty & Fitness category sell Face & Body Care products
  • 16.1% of Shopify stores in the Beauty & Fitness category sell Hair Care products
  • 9.2% of Shopify stores in the Beauty & Fitness category sell Fitness products

Here are the the top Beauty & Fitness subcategories by store count.

Name
Store Count
51,007
29,209
4,202
3,624

Social Media Usage On Shopify Stores In The Beauty & Fitness Category

Here are the top social media sites for Shopify stores in the Beauty & Fitness category.

  • Instagram is used by 49.8% of Shopify stores in the Beauty & Fitness category.
  • Facebook is used by 27.3% of Shopify stores in the Beauty & Fitness category.
  • Tiktok is used by 17.3% of Shopify stores in the Beauty & Fitness category.
Type
Stores
Instagram
157,340
Facebook
86,179
Tiktok
54,769
YouTube
36,691
Pinterest
20,897
LinkedIn
18,280
Twitter
16,413
WhatsApp
6,171
Facebook Group
1,686
Snapchat
1,394
Yelp
219
Soundcloud
40
Discord
17

Contact Information On Shopify Stores In The Beauty & Fitness Category

Here are the top contact methods for Shopify stores in the Beauty & Fitness category.

  • 61.8% of Shopify stores in the Beauty & Fitness category have an email on their website
  • 33.0% of Shopify stores in the Beauty & Fitness category provide a phone number on their website
Type
Stores
Email
195,185
Phone
104,376

Top Countries For Shopify Stores In The Beauty & Fitness Category

Here are the top countries for Shopify stores in the Beauty & Fitness category.

  • 37.7% of Shopify stores in the Beauty & Fitness category are in United States
  • 7.3% of Shopify stores in the Beauty & Fitness category are in United Kingdom
  • 4.7% of Shopify stores in the Beauty & Fitness category are in Canada
  • 4.6% of Shopify stores in the Beauty & Fitness category are in Australia
Country
Stores
119,220
14,772
14,558
13,768
12,658
8,992
8,112
6,188
6,019

With a paid account, stores can also be segmented by region and city.

Top Shopify Apps For Stores In The Beauty & Fitness Category

Here are the top Shopify apps, ordered by number of installs, across stores in the Beauty & Fitness category.

  • 28.0% of Shopify stores in the Beauty & Fitness category have installed the Judge.me Product Reviews App Shopify app.
  • 18.4% of Shopify stores in the Beauty & Fitness category have installed the Klaviyo: Email Marketing & SMS Shopify app.
  • 13.3% of Shopify stores in the Beauty & Fitness category have installed the Shopify Inbox Shopify app.

With a paid account on Store Leads, you'll be able to see which stores have installed specific apps. You can also see when specific apps were installed (or uninstalled) by each store.

Top Technologies on Shopify Stores In The Beauty & Fitness Category

Many Shopify merchants run third-party technologies on their store in addition to apps from the Shopify App Store.

We're tracking 766 different technologies that have 2,967,156 collective installs on Shopify stores in the Beauty & Fitness category.

  • Cloudflare is used by 99.6% of Shopify stores in the Beauty & Fitness category.
  • Cloudflare CDN is used by 98.9% of Shopify stores in the Beauty & Fitness category.
  • Arrive is used by 94.7% of Shopify stores in the Beauty & Fitness category.

Here are the top 10 third-party technologies, ordered by number of installs, across all Shopify stores.

Technology
Stores
314,427
312,266
298,968
193,151
179,284
171,163
110,972

Number Of Products Sold For Shopify Stores In The Beauty & Fitness Category

Here is the breakdown of Shopify stores in the Beauty & Fitness category by the number of products that they sell.

  • 33.8% of Shopify stores in the Beauty & Fitness category sell 1 - 9 different products.
  • 20.3% of Shopify stores in the Beauty & Fitness category sell 10 - 24 different products.
  • 13.9% of Shopify stores in the Beauty & Fitness category sell 25 - 49 different products.
Products Sold
Stores
1 - 9
106,674
10 - 24
64,239
25 - 49
43,950
50 - 99
34,266
100 - 249
28,456
250 - 999
19,398
1000 - 4999
6,254
5000 - 9999
873
10000 - 24999
481
25000 - 99999
295

Top Shopify Themes For Stores In The Beauty & Fitness Category

Shopify has an active and extension theme store. Merchants using Shopify can use one of those pre-built theme or develop their own custom theme to meet their needs. We're currently tracking over 1000 different Shopify themes. Here are the top themes.

  • The trademark theme is used by 16.4% of Shopify stores in the Beauty & Fitness category.
  • The dawn theme is used by 8.8% of Shopify stores in the Beauty & Fitness category.
  • The horizon theme is used by 6.1% of Shopify stores in the Beauty & Fitness category.
Theme Name
Stores
trademark
51,838
dawn
27,767
horizon
19,297
rise
13,976
debut
11,694
savor
10,815
origin
9,650
tinker
9,206
refresh
8,493
prestige
6,964

Top-level Domain Distribution For Shopify Stores In The Beauty & Fitness Category

The majority of Shopify stores use a .com domain. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

  • 67.7% of Shopify stores in the Beauty & Fitness category have a .com domain.
  • 3.0% of Shopify stores in the Beauty & Fitness category have a .store domain.
  • 2.7% of Shopify stores in the Beauty & Fitness category have a .shop domain.
Top-level Domain
Stores
.com
213,736
.store
9,332
.shop
8,605
.co.uk
7,607
.com.au
6,937
.co
5,877
.de
4,527
.ca
4,264
.fr
4,012
.in
4,001

Top Stores In The Beauty & Fitness Category

Here are the top 0 Beauty & Fitness stores ordered by worldwide store rank.

Name
Domain
Rank
Created
Alo Yoga
215
2017/10/27
Gymshark
236
2016/12/30
rhode
241
2022/04/08
European Wax Center
249
2020/04/24
Huda Beauty
258
2016/12/30

For more insights on Shopify stores, create a free account and explore our data.

New Stores In The Beauty & Fitness Category

Here are the top 0 most recent Beauty & Fitness stores.

Name
Domain
Rank
Created
LaRé
1,756,717
2026/06/19
Maison Of(f) Wellness
2,784,312
2026/06/19
Avajo
avajo.us
3,215,937
2026/06/19
Belsize
3,336,789
2026/06/19
Sherry's Why Not Shop
3,356,345
2026/06/19

Get more insights on Shopify stores

Our search interface is easy to use and helps you find the Shopify stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Installed Apps
  • Theme and Theme Vendor
  • Number of Products Sold
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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