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Beauty & Fitness stores on Shopify

Updated Sep 11 2026

There are 338,547 live Shopify stores in the Beauty & Fitness category.

In this report, we'll cover the following essential statistics on Shopify stores in the Beauty & Fitness category.

Download a complete list of Shopify stores the Beauty & Fitness category with a paid account.
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The most popular subcategories under Beauty & Fitness are:

  • 62.7% of Shopify stores in the Beauty & Fitness category sell Face & Body Care products
  • 16.2% of Shopify stores in the Beauty & Fitness category sell Hair Care products
  • 8.9% of Shopify stores in the Beauty & Fitness category sell Fitness products

Here are the the top Beauty & Fitness subcategories by store count.

Name
Store Count
54,716
30,208
4,140
3,779

Social Media Usage On Shopify Stores In The Beauty & Fitness Category

Here are the top social media sites for Shopify stores in the Beauty & Fitness category.

  • Instagram is used by 48.5% of Shopify stores in the Beauty & Fitness category.
  • Facebook is used by 25.8% of Shopify stores in the Beauty & Fitness category.
  • Tiktok is used by 17.5% of Shopify stores in the Beauty & Fitness category.
Type
Stores
Instagram
164,208
Facebook
87,349
Tiktok
59,360
YouTube
37,531
Pinterest
21,081
LinkedIn
18,542
Twitter
16,192
WhatsApp
6,436
Facebook Group
1,663
Snapchat
1,376
Yelp
242
Soundcloud
41
Applemusic
17

Contact Information On Shopify Stores In The Beauty & Fitness Category

Here are the top contact methods for Shopify stores in the Beauty & Fitness category.

  • 62.9% of Shopify stores in the Beauty & Fitness category have an email on their website
  • 33.4% of Shopify stores in the Beauty & Fitness category provide a phone number on their website
Type
Stores
Email
213,025
Phone
113,016

Top Countries For Shopify Stores In The Beauty & Fitness Category

Here are the top countries for Shopify stores in the Beauty & Fitness category.

  • 37.7% of Shopify stores in the Beauty & Fitness category are in United States
  • 7.2% of Shopify stores in the Beauty & Fitness category are in United Kingdom
  • 4.5% of Shopify stores in the Beauty & Fitness category are in Canada
  • 4.5% of Shopify stores in the Beauty & Fitness category are in Australia
Country
Stores
127,672
15,259
15,071
14,483
13,139
10,485
8,252
6,741
6,466

With a paid account, stores can also be segmented by region and city.

Top Shopify Apps For Stores In The Beauty & Fitness Category

Here are the top Shopify apps, ordered by number of installs, across stores in the Beauty & Fitness category.

  • 28.1% of Shopify stores in the Beauty & Fitness category have installed the Judge.me Product Reviews App Shopify app.
  • 17.8% of Shopify stores in the Beauty & Fitness category have installed the Klaviyo: Email Marketing & SMS Shopify app.
  • 12.2% of Shopify stores in the Beauty & Fitness category have installed the Shopify Inbox Shopify app.

With a paid account on Store Leads, you'll be able to see which stores have installed specific apps. You can also see when specific apps were installed (or uninstalled) by each store.

Top Technologies on Shopify Stores In The Beauty & Fitness Category

Many Shopify merchants run third-party technologies on their store in addition to apps from the Shopify App Store.

We're tracking 773 different technologies that have 3,151,277 collective installs on Shopify stores in the Beauty & Fitness category.

  • Cloudflare is used by 99.5% of Shopify stores in the Beauty & Fitness category.
  • Cloudflare CDN is used by 98.6% of Shopify stores in the Beauty & Fitness category.
  • Arrive is used by 94.3% of Shopify stores in the Beauty & Fitness category.

Here are the top 10 third-party technologies, ordered by number of installs, across all Shopify stores.

Technology
Stores
336,866
333,672
319,412
205,257
190,744
184,005
115,018

Number Of Products Sold For Shopify Stores In The Beauty & Fitness Category

Here is the breakdown of Shopify stores in the Beauty & Fitness category by the number of products that they sell.

  • 33.7% of Shopify stores in the Beauty & Fitness category sell 1 - 9 different products.
  • 19.9% of Shopify stores in the Beauty & Fitness category sell 10 - 24 different products.
  • 13.6% of Shopify stores in the Beauty & Fitness category sell 25 - 49 different products.
Products Sold
Stores
1 - 9
114,190
10 - 24
67,321
25 - 49
46,061
50 - 99
36,967
100 - 249
31,186
250 - 999
21,041
1000 - 4999
6,739
5000 - 9999
1,034
10000 - 24999
558
25000 - 99999
316

Top Shopify Themes For Stores In The Beauty & Fitness Category

Shopify has an active and extension theme store. Merchants using Shopify can use one of those pre-built theme or develop their own custom theme to meet their needs. We're currently tracking over 4000 different Shopify themes. Here are the top themes.

  • The trademark theme is used by 15.8% of Shopify stores in the Beauty & Fitness category.
  • The dawn theme is used by 8.5% of Shopify stores in the Beauty & Fitness category.
  • The horizon theme is used by 5.4% of Shopify stores in the Beauty & Fitness category.
Theme Name
Stores
trademark
53,393
dawn
28,645
horizon
18,254
savor
16,603
tinker
14,530
rise
14,424
debut
11,145
origin
10,116
refresh
8,461
prestige
7,069

Top-level Domain Distribution For Shopify Stores In The Beauty & Fitness Category

The majority of Shopify stores use a .com domain. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

  • 66.9% of Shopify stores in the Beauty & Fitness category have a .com domain.
  • 3.5% of Shopify stores in the Beauty & Fitness category have a .shop domain.
  • 3.1% of Shopify stores in the Beauty & Fitness category have a .store domain.
Top-level Domain
Stores
.com
226,451
.shop
11,902
.store
10,531
.co.uk
8,017
.com.au
7,177
.co
6,336
.de
4,561
.ca
4,399
.fr
4,199
.in
4,149

Top Stores In The Beauty & Fitness Category

Here are the top 0 Beauty & Fitness stores ordered by worldwide store rank.

Name
Domain
Rank
Created
www.dior.com
142
2016/12/30
Alo Yoga
172
2017/10/27
MAC Cosmetics
303
2016/12/30
Gymshark
361
2016/12/30
Forte Series
419
2019/10/04

For more insights on Shopify stores, create a free account and explore our data.

New Stores In The Beauty & Fitness Category

Here are the top 0 most recent Beauty & Fitness stores.

Name
Domain
Rank
Created
Prota Beauty
1,028,888
2026/09/11
Make Up Science Asia
1,617,152
2026/09/11
ThermIQ SlimCore Bodywear
1,667,881
2026/09/11
Hanna Madison Salon
2,430,676
2026/09/11
Pawotence
2,505,974
2026/09/11

Get more insights on Shopify stores

Our search interface is easy to use and helps you find the Shopify stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Installed Apps
  • Theme and Theme Vendor
  • Number of Products Sold
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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For more insights on Shopify stores, create a free account and have a look for yourself.

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