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Beauty & Fitness stores on Shopify

Updated Aug 21 2026

There are 333,605 live Shopify stores in the Beauty & Fitness category.

In this report, we'll cover the following essential statistics on Shopify stores in the Beauty & Fitness category.

Download a complete list of Shopify stores the Beauty & Fitness category with a paid account.
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The most popular subcategories under Beauty & Fitness are:

  • 62.5% of Shopify stores in the Beauty & Fitness category sell Face & Body Care products
  • 16.2% of Shopify stores in the Beauty & Fitness category sell Hair Care products
  • 9.1% of Shopify stores in the Beauty & Fitness category sell Fitness products

Here are the the top Beauty & Fitness subcategories by store count.

Name
Store Count
53,939
30,259
4,169
3,709

Social Media Usage On Shopify Stores In The Beauty & Fitness Category

Here are the top social media sites for Shopify stores in the Beauty & Fitness category.

  • Instagram is used by 48.7% of Shopify stores in the Beauty & Fitness category.
  • Facebook is used by 26.1% of Shopify stores in the Beauty & Fitness category.
  • Tiktok is used by 17.5% of Shopify stores in the Beauty & Fitness category.
Type
Stores
Instagram
162,554
Facebook
86,964
Tiktok
58,256
YouTube
37,305
Pinterest
21,030
LinkedIn
18,385
Twitter
16,284
WhatsApp
6,334
Facebook Group
1,645
Snapchat
1,377
Yelp
230
Soundcloud
41
Applemusic
17

Contact Information On Shopify Stores In The Beauty & Fitness Category

Here are the top contact methods for Shopify stores in the Beauty & Fitness category.

  • 62.9% of Shopify stores in the Beauty & Fitness category have an email on their website
  • 33.1% of Shopify stores in the Beauty & Fitness category provide a phone number on their website
Type
Stores
Email
209,886
Phone
110,540

Top Countries For Shopify Stores In The Beauty & Fitness Category

Here are the top countries for Shopify stores in the Beauty & Fitness category.

  • 37.7% of Shopify stores in the Beauty & Fitness category are in United States
  • 7.3% of Shopify stores in the Beauty & Fitness category are in United Kingdom
  • 4.6% of Shopify stores in the Beauty & Fitness category are in Canada
  • 4.5% of Shopify stores in the Beauty & Fitness category are in Australia
Country
Stores
125,869
15,211
14,881
14,346
12,953
10,144
8,258
6,533
6,378

With a paid account, stores can also be segmented by region and city.

Top Shopify Apps For Stores In The Beauty & Fitness Category

Here are the top Shopify apps, ordered by number of installs, across stores in the Beauty & Fitness category.

  • 28.2% of Shopify stores in the Beauty & Fitness category have installed the Judge.me Product Reviews App Shopify app.
  • 18.0% of Shopify stores in the Beauty & Fitness category have installed the Klaviyo: Email Marketing & SMS Shopify app.
  • 12.5% of Shopify stores in the Beauty & Fitness category have installed the Shopify Inbox Shopify app.

With a paid account on Store Leads, you'll be able to see which stores have installed specific apps. You can also see when specific apps were installed (or uninstalled) by each store.

Top Technologies on Shopify Stores In The Beauty & Fitness Category

Many Shopify merchants run third-party technologies on their store in addition to apps from the Shopify App Store.

We're tracking 771 different technologies that have 3,098,354 collective installs on Shopify stores in the Beauty & Fitness category.

  • Cloudflare is used by 99.5% of Shopify stores in the Beauty & Fitness category.
  • Cloudflare CDN is used by 98.6% of Shopify stores in the Beauty & Fitness category.
  • Arrive is used by 94.3% of Shopify stores in the Beauty & Fitness category.

Here are the top 10 third-party technologies, ordered by number of installs, across all Shopify stores.

Technology
Stores
331,999
329,034
314,646
201,925
187,452
180,922
113,561

Number Of Products Sold For Shopify Stores In The Beauty & Fitness Category

Here is the breakdown of Shopify stores in the Beauty & Fitness category by the number of products that they sell.

  • 33.8% of Shopify stores in the Beauty & Fitness category sell 1 - 9 different products.
  • 20.1% of Shopify stores in the Beauty & Fitness category sell 10 - 24 different products.
  • 13.7% of Shopify stores in the Beauty & Fitness category sell 25 - 49 different products.
Products Sold
Stores
1 - 9
112,616
10 - 24
67,046
25 - 49
45,783
50 - 99
36,273
100 - 249
30,283
250 - 999
20,563
1000 - 4999
6,625
5000 - 9999
983
10000 - 24999
528
25000 - 99999
304

Top Shopify Themes For Stores In The Beauty & Fitness Category

Shopify has an active and extension theme store. Merchants using Shopify can use one of those pre-built theme or develop their own custom theme to meet their needs. We're currently tracking over 4000 different Shopify themes. Here are the top themes.

  • The trademark theme is used by 15.9% of Shopify stores in the Beauty & Fitness category.
  • The dawn theme is used by 8.6% of Shopify stores in the Beauty & Fitness category.
  • The horizon theme is used by 5.5% of Shopify stores in the Beauty & Fitness category.
Theme Name
Stores
trademark
53,183
dawn
28,710
horizon
18,323
savor
15,194
rise
14,229
tinker
12,813
debut
11,257
origin
9,927
refresh
8,495
prestige
7,054

Top-level Domain Distribution For Shopify Stores In The Beauty & Fitness Category

The majority of Shopify stores use a .com domain. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

  • 67.0% of Shopify stores in the Beauty & Fitness category have a .com domain.
  • 3.3% of Shopify stores in the Beauty & Fitness category have a .shop domain.
  • 3.1% of Shopify stores in the Beauty & Fitness category have a .store domain.
Top-level Domain
Stores
.com
223,475
.shop
10,867
.store
10,451
.co.uk
8,010
.com.au
7,134
.co
6,262
.de
4,543
.ca
4,394
.in
4,176
.fr
4,155

Top Stores In The Beauty & Fitness Category

Here are the top 0 Beauty & Fitness stores ordered by worldwide store rank.

Name
Domain
Rank
Created
www.dior.com
186
2016/12/30
Alo Yoga
200
2017/10/27
rhode
248
2022/04/08
Tarte Cosmetics
262
2016/12/30
Fenty Beauty
268
2016/12/30

For more insights on Shopify stores, create a free account and explore our data.

New Stores In The Beauty & Fitness Category

Here are the top 0 most recent Beauty & Fitness stores.

Name
Domain
Rank
Created
Saxon CrossFit
380,106
2026/08/21
Gorey International
1,281,851
2026/08/21
Lavena AD
2,455,984
2026/08/21
FitByApril.com
2,679,374
2026/08/21
Gabrielle Zalina
2,702,794
2026/08/21

Get more insights on Shopify stores

Our search interface is easy to use and helps you find the Shopify stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Installed Apps
  • Theme and Theme Vendor
  • Number of Products Sold
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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