Check out our free Chrome Extension.

Beauty & Fitness stores on Shopify

Updated Mar 21 2025

There are 207,549 live Shopify stores in the Beauty & Fitness category.

In this report, we'll cover the following essential statistics on Shopify stores in the Beauty & Fitness category.

Download a complete list of Shopify stores the Beauty & Fitness category with a paid account.
Create a free account to get a feel for the data we provide.

The most popular subcategories under Beauty & Fitness are:

  • 59.8% of Shopify stores in the Beauty & Fitness category sell Face & Body Care products
  • 17.6% of Shopify stores in the Beauty & Fitness category sell Hair Care products
  • 10.6% of Shopify stores in the Beauty & Fitness category sell Fitness products

Here are the the top Beauty & Fitness subcategories by store count.

Name
Store Count
36,614
22,009
2,809
2,574

Social Media Usage On Shopify Stores In The Beauty & Fitness Category

Here are the top social media sites for Shopify stores in the Beauty & Fitness category.

  • Instagram is used by 51.5% of Shopify stores in the Beauty & Fitness category.
  • Facebook is used by 33.3% of Shopify stores in the Beauty & Fitness category.
  • Tiktok is used by 14.3% of Shopify stores in the Beauty & Fitness category.
Type
Stores
Instagram
106,895
Facebook
69,052
Tiktok
29,743
YouTube
26,619
Twitter
16,370
Pinterest
16,135
LinkedIn
13,460
WhatsApp
1,956
Facebook Group
1,586
Snapchat
1,066
Yelp
217

Contact Information On Shopify Stores In The Beauty & Fitness Category

Here are the top contact methods for Shopify stores in the Beauty & Fitness category.

  • 60.7% of Shopify stores in the Beauty & Fitness category have an email on their website
  • 29.9% of Shopify stores in the Beauty & Fitness category provide a phone number on their website
Type
Stores
Email
126,004
Phone
62,073

Top Countries For Shopify Stores In The Beauty & Fitness Category

Here are the top countries for Shopify stores in the Beauty & Fitness category.

  • 50.7% of Shopify stores in the Beauty & Fitness category are in United States
  • 9.7% of Shopify stores in the Beauty & Fitness category are in United Kingdom
  • 6.3% of Shopify stores in the Beauty & Fitness category are in Australia
  • 5.9% of Shopify stores in the Beauty & Fitness category are in Canada
Country
Stores
105,327
13,130
12,175
9,658
7,161
2,331
2,256
2,236
United StatesUnited KingdomAustraliaCanadaIndiaPakistanUnited Arab Emirates

With a paid account, stores can also be segmented by region and city.

Top Shopify Apps For Stores In The Beauty & Fitness Category

Here are the top Shopify apps, ordered by number of installs, across stores in the Beauty & Fitness category.

  • 22.8% of Shopify stores in the Beauty & Fitness category have installed the Judge.me Product Reviews App Shopify app.
  • 18.8% of Shopify stores in the Beauty & Fitness category have installed the Klaviyo: Email Marketing & SMS Shopify app.
  • 17.9% of Shopify stores in the Beauty & Fitness category have installed the Shopify Inbox Shopify app.

With a paid account on Store Leads, you'll be able to see which stores have installed specific apps. You can also see when specific apps were installed (or uninstalled) by each store.

Top Technologies on Shopify Stores In The Beauty & Fitness Category

Many Shopify merchants run third-party technologies on their store in addition to apps from the Shopify App Store.

We're tracking 677 different technologies that have 1,889,810 collective installs on Shopify stores in the Beauty & Fitness category.

  • Cloudflare is used by 99.2% of Shopify stores in the Beauty & Fitness category.
  • Cloudflare CDN is used by 99.0% of Shopify stores in the Beauty & Fitness category.
  • Arrive is used by 95.4% of Shopify stores in the Beauty & Fitness category.

Here are the top 10 third-party technologies, ordered by number of installs, across all Shopify stores.

Technology
Stores
205,838
205,528
198,086
135,473
127,169
123,574
53,721

Number Of Products Sold For Shopify Stores In The Beauty & Fitness Category

Here is the breakdown of Shopify stores in the Beauty & Fitness category by the number of products that they sell.

  • 32.7% of Shopify stores in the Beauty & Fitness category sell 1 - 9 different products.
  • 22.1% of Shopify stores in the Beauty & Fitness category sell 10 - 24 different products.
  • 15.3% of Shopify stores in the Beauty & Fitness category sell 25 - 49 different products.
Products Sold
Stores
1 - 9
67,952
10 - 24
45,801
25 - 49
31,682
50 - 99
24,353
100 - 249
18,711
250 - 999
11,492
1000 - 4999
3,613
5000 - 9999
514
10000 - 24999
238
25000 - 99999
677
1 - 910 - 2425 - 4950 - 99100 - 249250 - 9991000 - 4999

Top Shopify Themes For Stores In The Beauty & Fitness Category

Shopify has an active and extension theme store. Merchants using Shopify can use one of those pre-built theme or develop their own custom theme to meet their needs. We're currently tracking over 999 different Shopify themes. Here are the top themes.

  • The trademark theme is used by 22.0% of Shopify stores in the Beauty & Fitness category.
  • The dawn theme is used by 7.7% of Shopify stores in the Beauty & Fitness category.
  • The debut theme is used by 6.7% of Shopify stores in the Beauty & Fitness category.
Theme Name
Stores
trademark
45,663
dawn
15,915
debut
13,852
rise
9,059
spotlight
5,925
origin
5,324
refresh
4,861
impulse
4,438
prestige
4,184
ride
4,057
trademarkdawndebutrisespotlightoriginrefreshimpulseprestigeride

Top-level Domain Distribution For Shopify Stores In The Beauty & Fitness Category

The majority of Shopify stores use a .com domain. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

  • 73.6% of Shopify stores in the Beauty & Fitness category have a .com domain.
  • 3.6% of Shopify stores in the Beauty & Fitness category have a .store domain.
  • 3.2% of Shopify stores in the Beauty & Fitness category have a .co.uk domain.
Top-level Domain
Stores
.com
152,729
.store
7,572
.co.uk
6,594
.com.au
6,134
.shop
5,141
.co
4,171
.ca
3,377
.in
2,763
.net
2,333
.us
1,439
.com.store.co.uk.com.au.shop.co.ca

Top Stores In The Beauty & Fitness Category

Here are the top 0 Beauty & Fitness stores ordered by worldwide store rank.

Name
Domain
Rank
Created
European Wax Center
91
2020/04/24
Jeffree Star Cosmetics
98
2016/12/30
Sol de Janeiro
104
2018/03/30
SKIMS
110
2019/09/20
Glow Recipe
115
2017/03/24

For more insights on Shopify stores, create a free account and explore our data.

New Stores In The Beauty & Fitness Category

Here are the top 0 most recent Beauty & Fitness stores.

Name
Domain
Rank
Created
the beauty way
828,926
2025/03/21
MavenStyle
3,144,364
2025/03/21
Codonis
3,218,942
2025/03/21
Abcidpro
3,223,403
2025/03/21
​Salon 55
3,244,348
2025/03/21

Get more insights on Shopify stores

Our search interface is easy to use and helps you find the Shopify stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Installed Apps
  • Theme and Theme Vendor
  • Number of Products Sold
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on Shopify stores, create a free account and have a look for yourself.

Other Reports

Have a look at these other reports to get a taste for what you can do with Store Leads.