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Beauty & Fitness stores on Shopify

Updated Sep 13 2024

There are 197,254 live Shopify stores in the Beauty & Fitness category.

In this report, we'll cover the following essential statistics on Shopify stores in the Beauty & Fitness category.

Download a complete list of Shopify stores the Beauty & Fitness category with a paid account.
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The most popular subcategories under Beauty & Fitness are:

  • 59.7% of Shopify stores in the Beauty & Fitness category sell Face & Body Care products
  • 18.1% of Shopify stores in the Beauty & Fitness category sell Hair Care products
  • 10.1% of Shopify stores in the Beauty & Fitness category sell Fitness products

Here are the the top Beauty & Fitness subcategories by store count.

Name
Store Count
35,631
19,899
2,747
2,440

Social Media Usage On Shopify Stores In The Beauty & Fitness Category

Here are the top social media sites for Shopify stores in the Beauty & Fitness category.

  • Instagram is used by 51.5% of Shopify stores in the Beauty & Fitness category.
  • Facebook is used by 35.4% of Shopify stores in the Beauty & Fitness category.
  • Tiktok is used by 13.2% of Shopify stores in the Beauty & Fitness category.
Type
Stores
Instagram
101,668
Facebook
69,765
Tiktok
25,939
YouTube
24,566
Pinterest
16,528
Twitter
15,496
LinkedIn
11,659
WhatsApp
1,692
Facebook Group
1,637
Snapchat
996
Yelp
204

Contact Information On Shopify Stores In The Beauty & Fitness Category

Here are the top contact methods for Shopify stores in the Beauty & Fitness category.

  • 61.1% of Shopify stores in the Beauty & Fitness category have an email on their website
  • 29.8% of Shopify stores in the Beauty & Fitness category provide a phone number on their website
Type
Stores
Email
120,437
Phone
58,771

Top Countries For Shopify Stores In The Beauty & Fitness Category

Here are the top countries for Shopify stores in the Beauty & Fitness category.

  • 52.2% of Shopify stores in the Beauty & Fitness category are in United States
  • 9.4% of Shopify stores in the Beauty & Fitness category are in United Kingdom
  • 6.4% of Shopify stores in the Beauty & Fitness category are in Australia
  • 6.0% of Shopify stores in the Beauty & Fitness category are in Canada
Country
Stores
102,985
12,677
11,872
9,219
5,791
2,385
2,240
2,155

With a paid account, stores can also be segmented by region and city.

Top Shopify Apps For Stores In The Beauty & Fitness Category

Here are the top Shopify apps, ordered by number of installs, across stores in the Beauty & Fitness category.

  • 20.9% of Shopify stores in the Beauty & Fitness category have installed the Judge.me Product Reviews App Shopify app.
  • 18.7% of Shopify stores in the Beauty & Fitness category have installed the Shopify Inbox Shopify app.
  • 18.2% of Shopify stores in the Beauty & Fitness category have installed the Klaviyo: Email Marketing & SMS Shopify app.

With a paid account on Store Leads, you'll be able to see which stores have installed specific apps. You can also see when specific apps were installed (or uninstalled) by each store.

Top Technologies on Shopify Stores In The Beauty & Fitness Category

Many Shopify merchants run third-party technologies on their store in addition to apps from the Shopify App Store.

We're tracking 639 different technologies that have 2,034,491 collective installs on Shopify stores in the Beauty & Fitness category.

  • Cloudflare is used by 99.2% of Shopify stores in the Beauty & Fitness category.
  • Arrive is used by 98.8% of Shopify stores in the Beauty & Fitness category.
  • Cloudflare CDN is used by 98.6% of Shopify stores in the Beauty & Fitness category.

Here are the top 10 third-party technologies, ordered by number of installs, across all Shopify stores.

Technology
Stores
195,667
194,823
194,556
176,819
123,749
118,551
114,497
51,121

Number Of Products Sold For Shopify Stores In The Beauty & Fitness Category

Here is the breakdown of Shopify stores in the Beauty & Fitness category by the number of products that they sell.

  • 31.7% of Shopify stores in the Beauty & Fitness category sell 1 - 9 different products.
  • 22.0% of Shopify stores in the Beauty & Fitness category sell 10 - 24 different products.
  • 15.7% of Shopify stores in the Beauty & Fitness category sell 25 - 49 different products.
Products Sold
Stores
1 - 9
62,487
10 - 24
43,386
25 - 49
30,893
50 - 99
23,858
100 - 249
18,341
250 - 999
11,203
1000 - 4999
3,386
5000 - 9999
527
10000 - 24999
233
25000 - 99999
141

Top Shopify Themes For Stores In The Beauty & Fitness Category

Shopify has an active and extension theme store. Merchants using Shopify can use one of those pre-built theme or develop their own custom theme to meet their needs. We're currently tracking over 999 different Shopify themes. Here are the top themes.

  • The dawn theme is used by 22.3% of Shopify stores in the Beauty & Fitness category.
  • The debut theme is used by 8.0% of Shopify stores in the Beauty & Fitness category.
  • The sense theme is used by 6.0% of Shopify stores in the Beauty & Fitness category.
Theme Name
Stores
dawn
44,018
debut
15,839
sense
11,904
refresh
9,892
spotlight
5,918
craft
4,719
trademark
4,461
impulse
4,180
prestige
4,113
brooklyn
3,813

Top-level Domain Distribution For Shopify Stores In The Beauty & Fitness Category

The majority of Shopify stores use a .com domain. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

  • 74.5% of Shopify stores in the Beauty & Fitness category have a .com domain.
  • 3.1% of Shopify stores in the Beauty & Fitness category have a .co.uk domain.
  • 3.0% of Shopify stores in the Beauty & Fitness category have a .com.au domain.
Top-level Domain
Stores
.com
146,935
.co.uk
6,149
.com.au
5,968
.shop
5,261
.store
4,555
.co
4,239
.ca
3,390
.in
2,623
.net
2,333
.us
1,382

Top Stores In The Beauty & Fitness Category

Here are the top 0 Beauty & Fitness stores ordered by worldwide store rank.

Name
Domain
Rank
Created
Peloton
212
2017/09/29
Colgate®
287
2016/12/30
Gymshark
330
2016/12/30
European Wax Center
339
2020/04/24
Alo Yoga
375
2017/10/27

For more insights on Shopify stores, create a free account and explore our data.

New Stores In The Beauty & Fitness Category

Here are the top 0 most recent Beauty & Fitness stores.

Name
Domain
Rank
Created
Daily Grind
157,022
2024/09/13
Brilliance Cosmocare
3,263,488
2024/09/13
nta-shop.com
3,429,002
2024/09/13
mdlondon
3,436,176
2024/09/13
Skift
3,438,161
2024/09/13

Get more insights on Shopify stores

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You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
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  • Country
  • Installed Apps
  • Theme and Theme Vendor
  • Number of Products Sold
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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