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Beauty & Fitness stores on Shopify

Updated Mar 15 2024

There are 197,111 live Shopify stores in the Beauty & Fitness category.

In this report, we'll cover the following essential statistics on Shopify stores in the Beauty & Fitness category.

Download a complete list of Shopify stores the Beauty & Fitness category with a paid account.
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The most popular subcategories under Beauty & Fitness are:

  • 59.4% of Shopify stores in the Beauty & Fitness category sell Face & Body Care products
  • 17.9% of Shopify stores in the Beauty & Fitness category sell Hair Care products
  • 10.3% of Shopify stores in the Beauty & Fitness category sell Fitness products

Here are the the top Beauty & Fitness subcategories by store count.

Name
Store Count
35,299
20,297
2,644
2,334

Growth of Beauty & Fitness Stores On Shopify

Here is the historical growth of stores on Shopify in the Beauty & Fitness category.

  • Shopify stores in the Beauty & Fitness category have increased 13.0% quarter-over-quarter in 2023 Q4.
  • Shopify stores in the Beauty & Fitness category have increased 42% year-over-year in 2023 Q4.
Quarter
New Active Stores
2017 Q1
1,844
2017 Q2
1,371
2017 Q3
1,400
2017 Q4
1,731
2018 Q1
1,922
2018 Q2
3,628
2018 Q3
2,982
2018 Q4
2,550
2019 Q1
3,184
2019 Q2
3,408
2019 Q3
3,700
2019 Q4
3,554
2020 Q1
3,988
2020 Q2
7,302
2020 Q3
7,461
2020 Q4
7,818
2021 Q1
7,610
2021 Q2
6,406
2021 Q3
7,211
2021 Q4
5,779
2022 Q1
4,473
2022 Q2
5,240
2022 Q3
8,791
2022 Q4
6,080
2023 Q1
7,627
2023 Q2
9,430
2023 Q3
12,836
2023 Q4
19,170
2024 Q1 (to date)
29,944
Active Store Count by Quarter

It's hard to know exactly when a Shopify store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On Shopify Stores In The Beauty & Fitness Category

Here are the top social media sites for Shopify stores in the Beauty & Fitness category.

  • Instagram is used by 49.7% of Shopify stores in the Beauty & Fitness category.
  • Facebook is used by 35.8% of Shopify stores in the Beauty & Fitness category.
  • Tiktok is used by 12.3% of Shopify stores in the Beauty & Fitness category.
Type
Stores
Instagram
98,047
Facebook
70,504
Tiktok
24,336
YouTube
22,847
Pinterest
17,001
Twitter
16,662
LinkedIn
11,227
Facebook Group
1,649
WhatsApp
1,437
Snapchat
970
Yelp
181

Contact Information On Shopify Stores In The Beauty & Fitness Category

Here are the top contact methods for Shopify stores in the Beauty & Fitness category.

  • 50.2% of Shopify stores in the Beauty & Fitness category have an email on their website
  • 25.7% of Shopify stores in the Beauty & Fitness category provide a phone number on their website
Type
Stores
Email
98,994
Phone
50,649

Top Countries For Shopify Stores In The Beauty & Fitness Category

Here are the top countries for Shopify stores in the Beauty & Fitness category.

  • 56.1% of Shopify stores in the Beauty & Fitness category are in United States
  • 9.5% of Shopify stores in the Beauty & Fitness category are in United Kingdom
  • 6.5% of Shopify stores in the Beauty & Fitness category are in Australia
  • 6.1% of Shopify stores in the Beauty & Fitness category are in Canada
Country
Stores
110,557
12,804
12,022
6,794
5,554
2,267
1,772
1,578

With a paid account, stores can also be segmented by region and city.

Top Shopify Apps For Stores In The Beauty & Fitness Category

Here are the top Shopify apps, ordered by number of installs, across stores in the Beauty & Fitness category.

  • 26.3% of Shopify stores in the Beauty & Fitness category have installed the Product Reviews Shopify app.
  • 21.3% of Shopify stores in the Beauty & Fitness category have installed the Geolocation Shopify app.
  • 19.8% of Shopify stores in the Beauty & Fitness category have installed the Shopify Inbox Shopify app.

With a paid account on Store Leads, you'll be able to see which stores have installed specific apps. You can also see when specific apps were installed (or uninstalled) by each store.

Top Technologies on Shopify Stores In The Beauty & Fitness Category

Many Shopify merchants run third-party technologies on their store in addition to apps from the Shopify App Store.

We're tracking 574 different technologies that have 1,830,128 collective installs on Shopify stores in the Beauty & Fitness category.

  • Cloudflare is used by 99.4% of Shopify stores in the Beauty & Fitness category.
  • Cloudflare CDN is used by 99.2% of Shopify stores in the Beauty & Fitness category.
  • Arrive is used by 98.7% of Shopify stores in the Beauty & Fitness category.

Here are the top 10 third-party technologies, ordered by number of installs, across all Shopify stores.

Technology
Stores
195,845
195,466
194,631
125,204
119,848
114,989

Number Of Products Sold For Shopify Stores In The Beauty & Fitness Category

Here is the breakdown of Shopify stores in the Beauty & Fitness category by the number of products that they sell.

  • 32.1% of Shopify stores in the Beauty & Fitness category sell 1 - 9 different products.
  • 22.1% of Shopify stores in the Beauty & Fitness category sell 10 - 24 different products.
  • 16.2% of Shopify stores in the Beauty & Fitness category sell 25 - 49 different products.
Products Sold
Stores
1 - 9
63,294
10 - 24
43,565
25 - 49
31,869
50 - 99
23,244
100 - 249
17,543
250 - 999
10,669
1000 - 4999
3,349
5000 - 9999
519
10000 - 24999
229
25000 - 99999
165

Top Shopify Themes For Stores In The Beauty & Fitness Category

Shopify has an active and extension theme store. Merchants using Shopify can use one of those pre-built theme or develop their own custom theme to meet their needs. We're currently tracking over 1000 different Shopify themes. Here are the top themes.

  • The dawn theme is used by 20.9% of Shopify stores in the Beauty & Fitness category.
  • The debut theme is used by 9.4% of Shopify stores in the Beauty & Fitness category.
  • The sense theme is used by 6.8% of Shopify stores in the Beauty & Fitness category.
Theme Name
Stores
dawn
41,213
debut
18,527
sense
13,376
refresh
10,841
spotlight
4,944
impulse
4,864
craft
4,633
brooklyn
4,269
trademark
4,078
prestige
3,842

Top-level Domain Distribution For Shopify Stores In The Beauty & Fitness Category

The majority of Shopify stores use a .com domain. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

  • 74.6% of Shopify stores in the Beauty & Fitness category have a .com domain.
  • 3.1% of Shopify stores in the Beauty & Fitness category have a .co.uk domain.
  • 3.0% of Shopify stores in the Beauty & Fitness category have a .com.au domain.
Top-level Domain
Stores
.com
146,972
.co.uk
6,170
.com.au
5,830
.shop
5,671
.store
4,720
.co
4,634
.ca
3,517
.net
2,548
.in
2,074
.us
1,275

Top Stores In The Beauty & Fitness Category

Here are the top 5 Beauty & Fitness stores ordered by worldwide store rank.

Name
Domain
Rank
Created
SKIMS
161
2019/09/20
Peloton
239
2017/09/29
Gymshark Official Store
308
2016/12/30
European Wax Center
341
2020/04/24
Fenty Beauty + Fenty Skin
348
2016/12/30

For more insights on Shopify stores, create a free account and explore our data.

New Stores In The Beauty & Fitness Category

Here are the top 5 most recent Beauty & Fitness stores.

Name
Domain
Rank
Created
Be Cherry Cosmetics
1,105,588
2024/03/15
Solutions Empire
1,267,651
2024/03/15
Pasi Products LLC
2,951,418
2024/03/15
JoyInTheMoments
3,000,833
2024/03/15
Holistic Wellness Hub
3,051,606
2024/03/15

Get more insights on Shopify stores

Our search interface is easy to use and helps you find the Shopify stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Installed Apps
  • Theme and Theme Vendor
  • Number of Products Sold
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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For more insights on Shopify stores, create a free account and have a look for yourself.

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