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Beauty & Fitness stores on Shopify

Updated Oct 2 2026

There are 341,100 live Shopify stores in the Beauty & Fitness category.

In this report, we'll cover the following essential statistics on Shopify stores in the Beauty & Fitness category.

Download a complete list of Shopify stores the Beauty & Fitness category with a paid account.
Create a free account to get a feel for the data we provide.

The most popular subcategories under Beauty & Fitness are:

  • 63.0% of Shopify stores in the Beauty & Fitness category sell Face & Body Care products
  • 16.1% of Shopify stores in the Beauty & Fitness category sell Hair Care products
  • 8.9% of Shopify stores in the Beauty & Fitness category sell Fitness products

Here are the the top Beauty & Fitness subcategories by store count.

Name
Store Count
54,992
30,238
4,079
3,789

Social Media Usage On Shopify Stores In The Beauty & Fitness Category

Here are the top social media sites for Shopify stores in the Beauty & Fitness category.

  • Instagram is used by 48.3% of Shopify stores in the Beauty & Fitness category.
  • Facebook is used by 25.6% of Shopify stores in the Beauty & Fitness category.
  • Tiktok is used by 17.6% of Shopify stores in the Beauty & Fitness category.
Type
Stores
Instagram
164,695
Facebook
87,270
Tiktok
60,086
YouTube
37,693
Pinterest
21,099
LinkedIn
18,693
Twitter
16,131
WhatsApp
6,451
Facebook Group
1,671
Snapchat
1,382
Yelp
252
Soundcloud
41
Applemusic
20

Contact Information On Shopify Stores In The Beauty & Fitness Category

Here are the top contact methods for Shopify stores in the Beauty & Fitness category.

  • 63.0% of Shopify stores in the Beauty & Fitness category have an email on their website
  • 39.1% of Shopify stores in the Beauty & Fitness category provide a phone number on their website
Type
Stores
Email
214,998
Phone
133,334

Top Countries For Shopify Stores In The Beauty & Fitness Category

Here are the top countries for Shopify stores in the Beauty & Fitness category.

  • 38.0% of Shopify stores in the Beauty & Fitness category are in United States
  • 7.2% of Shopify stores in the Beauty & Fitness category are in United Kingdom
  • 4.4% of Shopify stores in the Beauty & Fitness category are in Canada
  • 4.4% of Shopify stores in the Beauty & Fitness category are in Australia
Country
Stores
129,564
15,174
15,086
14,441
13,109
10,590
8,210
6,882
6,489

With a paid account, stores can also be segmented by region and city.

Top Shopify Apps For Stores In The Beauty & Fitness Category

Here are the top Shopify apps, ordered by number of installs, across stores in the Beauty & Fitness category.

  • 28.0% of Shopify stores in the Beauty & Fitness category have installed the Judge.me Product Reviews App Shopify app.
  • 17.7% of Shopify stores in the Beauty & Fitness category have installed the Klaviyo: Email Marketing & SMS Shopify app.
  • 12.0% of Shopify stores in the Beauty & Fitness category have installed the Shopify Inbox Shopify app.

With a paid account on Store Leads, you'll be able to see which stores have installed specific apps. You can also see when specific apps were installed (or uninstalled) by each store.

Top Technologies on Shopify Stores In The Beauty & Fitness Category

Many Shopify merchants run third-party technologies on their store in addition to apps from the Shopify App Store.

We're tracking 770 different technologies that have 3,167,685 collective installs on Shopify stores in the Beauty & Fitness category.

  • Cloudflare is used by 99.5% of Shopify stores in the Beauty & Fitness category.
  • Cloudflare CDN is used by 98.5% of Shopify stores in the Beauty & Fitness category.
  • Arrive is used by 94.3% of Shopify stores in the Beauty & Fitness category.

Here are the top 10 third-party technologies, ordered by number of installs, across all Shopify stores.

Technology
Stores
339,379
335,943
321,726
206,142
191,430
186,311
115,131

Number Of Products Sold For Shopify Stores In The Beauty & Fitness Category

Here is the breakdown of Shopify stores in the Beauty & Fitness category by the number of products that they sell.

  • 33.5% of Shopify stores in the Beauty & Fitness category sell 1 - 9 different products.
  • 19.7% of Shopify stores in the Beauty & Fitness category sell 10 - 24 different products.
  • 13.6% of Shopify stores in the Beauty & Fitness category sell 25 - 49 different products.
Products Sold
Stores
1 - 9
114,303
10 - 24
67,283
25 - 49
46,338
50 - 99
37,526
100 - 249
31,889
250 - 999
21,473
1000 - 4999
6,991
5000 - 9999
1,104
10000 - 24999
526
25000 - 99999
320

Top Shopify Themes For Stores In The Beauty & Fitness Category

Shopify has an active and extension theme store. Merchants using Shopify can use one of those pre-built theme or develop their own custom theme to meet their needs. We're currently tracking over 4000 different Shopify themes. Here are the top themes.

  • The trademark theme is used by 15.4% of Shopify stores in the Beauty & Fitness category.
  • The dawn theme is used by 8.3% of Shopify stores in the Beauty & Fitness category.
  • The horizon theme is used by 5.3% of Shopify stores in the Beauty & Fitness category.
Theme Name
Stores
trademark
52,698
dawn
28,385
horizon
17,988
savor
17,794
tinker
15,778
rise
14,298
debut
10,959
origin
10,170
refresh
8,336
prestige
7,088

Top-level Domain Distribution For Shopify Stores In The Beauty & Fitness Category

The majority of Shopify stores use a .com domain. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

  • 66.7% of Shopify stores in the Beauty & Fitness category have a .com domain.
  • 3.8% of Shopify stores in the Beauty & Fitness category have a .shop domain.
  • 3.1% of Shopify stores in the Beauty & Fitness category have a .store domain.
Top-level Domain
Stores
.com
227,453
.shop
13,106
.store
10,430
.co.uk
8,073
.com.au
7,168
.co
6,354
.de
4,574
.ca
4,406
.fr
4,210
.in
4,138

Top Stores In The Beauty & Fitness Category

Here are the top 0 Beauty & Fitness stores ordered by worldwide store rank.

Name
Domain
Rank
Created
www.dior.com
141
2016/12/30
Alo Yoga
163
2017/10/27
Clinique Laboratories, LLC
310
2016/12/30
MAC Cosmetics
342
2016/12/30
Gymshark
345
2016/12/30

For more insights on Shopify stores, create a free account and explore our data.

New Stores In The Beauty & Fitness Category

Here are the top 0 most recent Beauty & Fitness stores.

Name
Domain
Rank
Created
Frontier Barber & Co.
146,808
2026/10/02
BIOAGEN
1,368,522
2026/10/02
of Sports
1,639,897
2026/10/02
Cellin
1,939,230
2026/10/02
Les Sens du Hammam
2,037,835
2026/10/02

Get more insights on Shopify stores

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You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
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  • Country
  • Installed Apps
  • Theme and Theme Vendor
  • Number of Products Sold
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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