Beauty & Fitness stores on Shopify

There are 312,814 live Shopify stores in the Beauty & Fitness category.

In this report, we'll cover the following essential statistics on Shopify stores in the Beauty & Fitness category.

• Growth of Beauty & Fitness stores on Shopify
• Social media usage on Shopify stores in the Beauty & Fitness category
• Contact information on Shopify stores in the Beauty & Fitness category
• Top countries for Shopify stores in the Beauty & Fitness category
• Top Shopify apps for stores in the Beauty & Fitness category
• Number of products sold for Shopify stores in the Beauty & Fitness category
• Top technologies for Shopify stores in the Beauty & Fitness category
• Top themes for Shopify stores in the Beauty & Fitness category
• Top-level domain distribution for Shopify stores in the Beauty & Fitness category
• Top Beauty & Fitness stores on Shopify
• New Beauty & Fitness stores on Shopify

The most popular subcategories under Beauty & Fitness are:

• 60.7% of Shopify stores in the Beauty & Fitness category sell Face & Body Care products
• 16.1% of Shopify stores in the Beauty & Fitness category sell Hair Care products
• 9.8% of Shopify stores in the Beauty & Fitness category sell Fitness products

Here are the the top Beauty & Fitness subcategories by store count.

Growth of Beauty & Fitness Stores On Shopify

Here is the historical growth of stores on Shopify in the Beauty & Fitness category.

• Shopify stores in the Beauty & Fitness category have decreased -81.5% quarter-over-quarter in 2025 Q4.
• Shopify stores in the Beauty & Fitness category have increased 276% year-over-year in 2025 Q4.

It's hard to know exactly when a Shopify store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On Shopify Stores In The Beauty & Fitness Category

Here are the top social media sites for Shopify stores in the Beauty & Fitness category.

• Instagram is used by 49.2% of Shopify stores in the Beauty & Fitness category.
• Facebook is used by 27.8% of Shopify stores in the Beauty & Fitness category.
• Tiktok is used by 15.9% of Shopify stores in the Beauty & Fitness category.

Contact Information On Shopify Stores In The Beauty & Fitness Category

Here are the top contact methods for Shopify stores in the Beauty & Fitness category.

• 60.7% of Shopify stores in the Beauty & Fitness category have an email on their website
• 32.0% of Shopify stores in the Beauty & Fitness category provide a phone number on their website

Top Countries For Shopify Stores In The Beauty & Fitness Category

Here are the top countries for Shopify stores in the Beauty & Fitness category.

• 38.2% of Shopify stores in the Beauty & Fitness category are in United States
• 7.5% of Shopify stores in the Beauty & Fitness category are in United Kingdom
• 5.2% of Shopify stores in the Beauty & Fitness category are in India
• 4.7% of Shopify stores in the Beauty & Fitness category are in Canada

With a paid account, stores can also be segmented by region and city.

Top Shopify Apps For Stores In The Beauty & Fitness Category

Here are the top Shopify apps, ordered by number of installs, across stores in the Beauty & Fitness category.

• 25.6% of Shopify stores in the Beauty & Fitness category have installed the Judge.me Product Reviews App Shopify app.
• 17.7% of Shopify stores in the Beauty & Fitness category have installed the Klaviyo: Email Marketing & SMS Shopify app.
• 14.4% of Shopify stores in the Beauty & Fitness category have installed the Shopify Inbox Shopify app.

With a paid account on Store Leads, you'll be able to see which stores have installed specific apps. You can also see when specific apps were installed (or uninstalled) by each store.

Top Technologies on Shopify Stores In The Beauty & Fitness Category

Many Shopify merchants run third-party technologies on their store in addition to apps from the Shopify App Store.

We're tracking 734 different technologies that have 2,793,743 collective installs on Shopify stores in the Beauty & Fitness category.

• Cloudflare is used by 98.9% of Shopify stores in the Beauty & Fitness category.
• Cloudflare CDN is used by 98.6% of Shopify stores in the Beauty & Fitness category.
• Arrive is used by 94.6% of Shopify stores in the Beauty & Fitness category.

Here are the top 10 third-party technologies, ordered by number of installs, across all Shopify stores.

Number Of Products Sold For Shopify Stores In The Beauty & Fitness Category

Here is the breakdown of Shopify stores in the Beauty & Fitness category by the number of products that they sell.

• 33.4% of Shopify stores in the Beauty & Fitness category sell 1 - 9 different products.
• 20.7% of Shopify stores in the Beauty & Fitness category sell 10 - 24 different products.
• 14.2% of Shopify stores in the Beauty & Fitness category sell 25 - 49 different products.

Top Shopify Themes For Stores In The Beauty & Fitness Category

Shopify has an active and extension theme store. Merchants using Shopify can use one of those pre-built theme or develop their own custom theme to meet their needs. We're currently tracking over 1000 different Shopify themes. Here are the top themes.

• The trademark theme is used by 19.2% of Shopify stores in the Beauty & Fitness category.
• The dawn theme is used by 8.6% of Shopify stores in the Beauty & Fitness category.
• The horizon theme is used by 5.9% of Shopify stores in the Beauty & Fitness category.

Top-level Domain Distribution For Shopify Stores In The Beauty & Fitness Category

The majority of Shopify stores use a .com domain. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

• 68.0% of Shopify stores in the Beauty & Fitness category have a .com domain.
• 3.4% of Shopify stores in the Beauty & Fitness category have a .store domain.
• 2.9% of Shopify stores in the Beauty & Fitness category have a .shop domain.

Top Stores In The Beauty & Fitness Category

Here are the top 5 Beauty & Fitness stores ordered by worldwide store rank.

New Stores In The Beauty & Fitness Category

Here are the top 5 most recent Beauty & Fitness stores.

Get more insights on Shopify stores

Our search interface is easy to use and helps you find the Shopify stores that are relevant to you.

You can segment stores on a variety of dimensions:

• Social Media accounts
• Email address
• Phone numbers
• Country
• Installed Apps
• Theme and Theme Vendor
• Number of Products Sold
• Third-party technologies
• Creation date
• Platform
• Top-level domains
• Domain status
• Domain type

Filter on stores with Facebook accounts.

For more insights on Shopify stores, create a free account and have a look for yourself.

Other Reports

Have a look at these other reports to get a taste for what you can do with Store Leads.

• The State of Ecommerce
• The State of Shopify
• Most Installed Shopify Apps