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Beauty & Fitness stores on Shopify

Updated May 20 2022

There are 170,481 live Shopify stores in the Beauty & Fitness category.

In this report, we'll cover the following essential statistics on Shopify stores in the Beauty & Fitness category.

Download a complete list of Shopify stores the Beauty & Fitness category with a paid account.
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The most popular subcategories under Beauty & Fitness are:

  • 57.8% of Shopify stores in the Beauty & Fitness category sell Face & Body Care products
  • 18.4% of Shopify stores in the Beauty & Fitness category sell Hair Care products
  • 9.4% of Shopify stores in the Beauty & Fitness category sell Fitness products

Here are the the top Beauty & Fitness subcategories by store count.

Name
Store Count
31,324
16,052
2,503
2,305

Growth of Beauty & Fitness Stores On Shopify

Here is the historical growth of stores on Shopify in the Beauty & Fitness category.

  • Shopify stores in the Beauty & Fitness category have increased 7.9% quarter-over-quarter in 2022 Q1.
  • Shopify stores in the Beauty & Fitness category have increased 46% year-over-year in 2022 Q1.
Quarter
New Active Stores
2017 Q1
2,180
2017 Q2
1,741
2017 Q3
1,802
2017 Q4
2,288
2018 Q1
2,412
2018 Q2
2,617
2018 Q3
3,885
2018 Q4
3,482
2019 Q1
4,334
2019 Q2
5,347
2019 Q3
4,857
2019 Q4
5,152
2020 Q1
6,028
2020 Q2
12,552
2020 Q3
12,530
2020 Q4
14,058
2021 Q1
13,059
2021 Q2
11,886
2021 Q3
13,107
2021 Q4
12,969
2022 Q1
11,609
2022 Q2 (to date)
12,072
Cumulative Stores by Quarter

It's hard to know exactly when a Shopify store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On Shopify Stores In The Beauty & Fitness Category

Here are the top social media sites for Shopify stores in the Beauty & Fitness category.

  • Instagram is used by 55.2% of Shopify stores in the Beauty & Fitness category.
  • Facebook is used by 45.1% of Shopify stores in the Beauty & Fitness category.
  • YouTube is used by 12.0% of Shopify stores in the Beauty & Fitness category.
Type
Stores
Instagram
94,080
Facebook
76,954
YouTube
20,422
Twitter
20,029
Pinterest
17,189
Tiktok
6,577
LinkedIn
5,450
Facebook Group
1,605
Snapchat
1,101
Yelp
188

Contact Information On Shopify Stores In The Beauty & Fitness Category

Here are the top contact methods for Shopify stores in the Beauty & Fitness category.

  • 57.6% of Shopify stores in the Beauty & Fitness category have an email on their website
  • 29.0% of Shopify stores in the Beauty & Fitness category provide a phone number on their website
Type
Stores
Email
98,236
Phone
49,521

Top Countries For Shopify Stores In The Beauty & Fitness Category

Here are the top countries for Shopify stores in the Beauty & Fitness category.

  • 60.6% of Shopify stores in the Beauty & Fitness category are in United States
  • 8.9% of Shopify stores in the Beauty & Fitness category are in United Kingdom
  • 6.6% of Shopify stores in the Beauty & Fitness category are in Canada
  • 6.5% of Shopify stores in the Beauty & Fitness category are in Australia
Country
Stores
103,385
11,206
11,107
3,811
2,060
1,709
1,614
1,519
1,416

With a paid account, stores can also be segmented by region and city.

Top Shopify Apps For Stores In The Beauty & Fitness Category

Here are the top Shopify apps, ordered by number of installs, across stores in the Beauty & Fitness category.

  • 26.5% of Shopify stores in the Beauty & Fitness category have installed the Product Reviews Shopify app.
  • 17.7% of Shopify stores in the Beauty & Fitness category have installed the Klaviyo: Email Marketing & SMS Shopify app.
  • 14.1% of Shopify stores in the Beauty & Fitness category have installed the Shopify Inbox Shopify app.

With a paid account on Store Leads, you'll be able to see which stores have installed specific apps. You can also see when specific apps were installed (or uninstalled) by each store.

Top Technologies on Shopify Stores In The Beauty & Fitness Category

Many Shopify merchants run third-party technologies on their store in addition to apps from the Shopify App Store.

We're tracking 349 different technologies that have 1,123,866 collective installs on Shopify stores in the Beauty & Fitness category.

  • Cloudflare CDN is used by 98.9% of Shopify stores in the Beauty & Fitness category.
  • Apple Pay is used by 68.0% of Shopify stores in the Beauty & Fitness category.
  • Google Pay is used by 61.1% of Shopify stores in the Beauty & Fitness category.

Here are the top 10 third-party technologies, ordered by number of installs, across all Shopify stores.

Technology
Stores
168,660
115,978
104,126
101,207
30,240

Number Of Products Sold For Shopify Stores In The Beauty & Fitness Category

Here is the breakdown of Shopify stores in the Beauty & Fitness category by the number of products that they sell.

  • 29.4% of Shopify stores in the Beauty & Fitness category sell 1 - 9 different products.
  • 23.6% of Shopify stores in the Beauty & Fitness category sell 10 - 24 different products.
  • 16.7% of Shopify stores in the Beauty & Fitness category sell 25 - 49 different products.
Products Sold
Stores
1 - 9
50,179
10 - 24
40,318
25 - 49
28,525
50 - 99
20,286
100 - 249
15,399
250 - 999
9,094
1000 - 4999
2,519
5000 - 9999
357
10000 - 24999
206
25000 - 99999
80

Top Shopify Themes For Stores In The Beauty & Fitness Category

Shopify has an active and extension theme store. Merchants using Shopify can use one of those pre-built theme or develop their own custom theme to meet their needs. We're currently tracking over 500 different Shopify themes. Here are the top themes.

  • The debut theme is used by 24.0% of Shopify stores in the Beauty & Fitness category.
  • The dawn theme is used by 8.9% of Shopify stores in the Beauty & Fitness category.
  • The brooklyn theme is used by 4.7% of Shopify stores in the Beauty & Fitness category.
Theme Name
Stores
debut
40,837
dawn
15,170
brooklyn
7,974
impulse
7,340
prestige
6,821
minimal
6,507
narrative
4,636
supply
4,154
venture
4,139
simple
3,928

Top-level Domain Distribution For Shopify Stores In The Beauty & Fitness Category

The majority of Shopify stores use a .com domain. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

  • 78.1% of Shopify stores in the Beauty & Fitness category have a .com domain.
  • 3.3% of Shopify stores in the Beauty & Fitness category have a .co.uk domain.
  • 3.2% of Shopify stores in the Beauty & Fitness category have a .com.au domain.
Top-level Domain
Stores
.com
133,142
.co.uk
5,600
.com.au
5,477
.ca
3,345
.co
3,013
.shop
2,414
.net
2,061
.store
1,659
.in
1,190
.co.nz
1,017

Top Stores In The Beauty & Fitness Category

Here are the top 5 Beauty & Fitness stores ordered by worldwide store rank.

Name
Domain
Rank
Created
Kylie Cosmetics
4
2016/12/30
Gymshark US
102
2016/12/30
Bodybuilding.com
303
2016/12/30
Peloton®
358
2017/09/29
SKIMS
500
2019/09/20

For more insights on Shopify stores, create a free account and explore our data.

New Stores In The Beauty & Fitness Category

Here are the top 5 most recent Beauty & Fitness stores.

Name
Domain
Rank
Created
Boho Beautiful Shop
100,809
2022/05/20
Comfort Zone United Kingdom
132,175
2022/05/20
slim
1,881,969
2022/05/20
Storied Beauty – storiedbeauty
2,295,618
2022/05/20
MAAZ SAFDER
2,675,340
2022/05/20

Get more insights on Shopify stores

Our search interface is easy to use and helps you find the Shopify stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Installed Apps
  • Theme and Theme Vendor
  • Number of Products Sold
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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Filter on stores with Facebook accounts.

For more insights on Shopify stores, create a free account and have a look for yourself.

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