Check out our free Chrome Extension.

Beauty & Fitness stores on Shopify

Updated Mar 27 2026

There are 310,323 live Shopify stores in the Beauty & Fitness category.

In this report, we'll cover the following essential statistics on Shopify stores in the Beauty & Fitness category.

Download a complete list of Shopify stores the Beauty & Fitness category with a paid account.
Create a free account to get a feel for the data we provide.

The most popular subcategories under Beauty & Fitness are:

  • 61.0% of Shopify stores in the Beauty & Fitness category sell Face & Body Care products
  • 16.3% of Shopify stores in the Beauty & Fitness category sell Hair Care products
  • 9.6% of Shopify stores in the Beauty & Fitness category sell Fitness products

Here are the the top Beauty & Fitness subcategories by store count.

Name
Store Count
50,452
29,699
4,033
3,550

Social Media Usage On Shopify Stores In The Beauty & Fitness Category

Here are the top social media sites for Shopify stores in the Beauty & Fitness category.

  • Instagram is used by 49.9% of Shopify stores in the Beauty & Fitness category.
  • Facebook is used by 27.7% of Shopify stores in the Beauty & Fitness category.
  • Tiktok is used by 16.8% of Shopify stores in the Beauty & Fitness category.
Type
Stores
Instagram
154,903
Facebook
86,040
Tiktok
52,274
YouTube
36,048
Pinterest
20,797
LinkedIn
17,820
Twitter
16,622
WhatsApp
5,942
Facebook Group
1,715
Snapchat
1,373
Yelp
255
Soundcloud
38
Applemusic
18

Contact Information On Shopify Stores In The Beauty & Fitness Category

Here are the top contact methods for Shopify stores in the Beauty & Fitness category.

  • 60.9% of Shopify stores in the Beauty & Fitness category have an email on their website
  • 32.5% of Shopify stores in the Beauty & Fitness category provide a phone number on their website
Type
Stores
Email
188,975
Phone
100,781

Top Countries For Shopify Stores In The Beauty & Fitness Category

Here are the top countries for Shopify stores in the Beauty & Fitness category.

  • 38.3% of Shopify stores in the Beauty & Fitness category are in United States
  • 7.4% of Shopify stores in the Beauty & Fitness category are in United Kingdom
  • 4.8% of Shopify stores in the Beauty & Fitness category are in Canada
  • 4.6% of Shopify stores in the Beauty & Fitness category are in Australia
Country
Stores
118,785
14,779
14,373
14,050
12,621
8,891
7,927
6,048
5,489

With a paid account, stores can also be segmented by region and city.

Top Shopify Apps For Stores In The Beauty & Fitness Category

Here are the top Shopify apps, ordered by number of installs, across stores in the Beauty & Fitness category.

  • 26.6% of Shopify stores in the Beauty & Fitness category have installed the Judge.me Product Reviews App Shopify app.
  • 18.0% of Shopify stores in the Beauty & Fitness category have installed the Klaviyo: Email Marketing & SMS Shopify app.
  • 13.9% of Shopify stores in the Beauty & Fitness category have installed the Shopify Inbox Shopify app.

With a paid account on Store Leads, you'll be able to see which stores have installed specific apps. You can also see when specific apps were installed (or uninstalled) by each store.

Top Technologies on Shopify Stores In The Beauty & Fitness Category

Many Shopify merchants run third-party technologies on their store in addition to apps from the Shopify App Store.

We're tracking 739 different technologies that have 2,844,941 collective installs on Shopify stores in the Beauty & Fitness category.

  • Cloudflare is used by 98.9% of Shopify stores in the Beauty & Fitness category.
  • Cloudflare CDN is used by 98.3% of Shopify stores in the Beauty & Fitness category.
  • Arrive is used by 97.0% of Shopify stores in the Beauty & Fitness category.

Here are the top 10 third-party technologies, ordered by number of installs, across all Shopify stores.

Technology
Stores
306,866
305,101
301,045
189,184
174,932
167,471
107,617

Number Of Products Sold For Shopify Stores In The Beauty & Fitness Category

Here is the breakdown of Shopify stores in the Beauty & Fitness category by the number of products that they sell.

  • 33.4% of Shopify stores in the Beauty & Fitness category sell 1 - 9 different products.
  • 20.5% of Shopify stores in the Beauty & Fitness category sell 10 - 24 different products.
  • 14.0% of Shopify stores in the Beauty & Fitness category sell 25 - 49 different products.
Products Sold
Stores
1 - 9
103,653
10 - 24
63,490
25 - 49
43,414
50 - 99
33,992
100 - 249
27,664
250 - 999
18,613
1000 - 4999
5,875
5000 - 9999
828
10000 - 24999
426
25000 - 99999
619

Top Shopify Themes For Stores In The Beauty & Fitness Category

Shopify has an active and extension theme store. Merchants using Shopify can use one of those pre-built theme or develop their own custom theme to meet their needs. We're currently tracking over 1000 different Shopify themes. Here are the top themes.

  • The trademark theme is used by 17.5% of Shopify stores in the Beauty & Fitness category.
  • The dawn theme is used by 8.6% of Shopify stores in the Beauty & Fitness category.
  • The horizon theme is used by 7.6% of Shopify stores in the Beauty & Fitness category.
Theme Name
Stores
trademark
54,194
dawn
26,658
horizon
23,604
rise
14,280
debut
12,260
origin
9,687
refresh
9,471
prestige
6,783
spotlight
5,932
impulse
5,533

Top-level Domain Distribution For Shopify Stores In The Beauty & Fitness Category

The majority of Shopify stores use a .com domain. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

  • 68.1% of Shopify stores in the Beauty & Fitness category have a .com domain.
  • 3.0% of Shopify stores in the Beauty & Fitness category have a .store domain.
  • 2.7% of Shopify stores in the Beauty & Fitness category have a .shop domain.
Top-level Domain
Stores
.com
211,396
.store
9,200
.shop
8,311
.co.uk
7,480
.com.au
6,803
.co
5,378
.de
4,394
.ca
4,188
.in
4,022
.fr
3,988

Top Stores In The Beauty & Fitness Category

Here are the top 0 Beauty & Fitness stores ordered by worldwide store rank.

Name
Domain
Rank
Created
Alo Yoga
215
2017/10/27
Gymshark
221
2016/12/30
Sol de Janeiro
229
2018/03/30
European Wax Center
230
2020/04/24
Tarte Cosmetics
236
2016/12/30

For more insights on Shopify stores, create a free account and explore our data.

New Stores In The Beauty & Fitness Category

Here are the top 0 most recent Beauty & Fitness stores.

Name
Domain
Rank
Created
Revous - Kolagen Naturalny
970,137
2026/03/27
USA DI BIASE HAIR
1,275,692
2026/03/27
TAOH Studio
2,064,004
2026/03/27
Statewide Sports Medicine Training & Education
2,761,746
2026/03/27
Hälsoplanen
2,852,505
2026/03/27

Get more insights on Shopify stores

Our search interface is easy to use and helps you find the Shopify stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Installed Apps
  • Theme and Theme Vendor
  • Number of Products Sold
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on Shopify stores, create a free account and have a look for yourself.

Other Reports

Have a look at these other reports to get a taste for what you can do with Store Leads.