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Beauty & Fitness stores on Shopify

Updated Jun 5 2026

There are 315,076 live Shopify stores in the Beauty & Fitness category.

In this report, we'll cover the following essential statistics on Shopify stores in the Beauty & Fitness category.

Download a complete list of Shopify stores the Beauty & Fitness category with a paid account.
Create a free account to get a feel for the data we provide.

The most popular subcategories under Beauty & Fitness are:

  • 61.8% of Shopify stores in the Beauty & Fitness category sell Face & Body Care products
  • 16.1% of Shopify stores in the Beauty & Fitness category sell Hair Care products
  • 9.3% of Shopify stores in the Beauty & Fitness category sell Fitness products

Here are the the top Beauty & Fitness subcategories by store count.

Name
Store Count
50,688
29,348
4,169
3,608

Social Media Usage On Shopify Stores In The Beauty & Fitness Category

Here are the top social media sites for Shopify stores in the Beauty & Fitness category.

  • Instagram is used by 49.7% of Shopify stores in the Beauty & Fitness category.
  • Facebook is used by 27.3% of Shopify stores in the Beauty & Fitness category.
  • Tiktok is used by 17.2% of Shopify stores in the Beauty & Fitness category.
Type
Stores
Instagram
156,717
Facebook
86,068
Tiktok
54,343
YouTube
36,645
Pinterest
20,832
LinkedIn
18,203
Twitter
16,458
WhatsApp
6,139
Facebook Group
1,679
Snapchat
1,388
Yelp
216
Soundcloud
38
Discord
18

Contact Information On Shopify Stores In The Beauty & Fitness Category

Here are the top contact methods for Shopify stores in the Beauty & Fitness category.

  • 61.5% of Shopify stores in the Beauty & Fitness category have an email on their website
  • 32.9% of Shopify stores in the Beauty & Fitness category provide a phone number on their website
Type
Stores
Email
193,850
Phone
103,773

Top Countries For Shopify Stores In The Beauty & Fitness Category

Here are the top countries for Shopify stores in the Beauty & Fitness category.

  • 37.8% of Shopify stores in the Beauty & Fitness category are in United States
  • 7.4% of Shopify stores in the Beauty & Fitness category are in United Kingdom
  • 4.7% of Shopify stores in the Beauty & Fitness category are in Canada
  • 4.6% of Shopify stores in the Beauty & Fitness category are in Australia
Country
Stores
119,026
14,822
14,580
13,809
12,702
9,083
8,133
6,153
6,017

With a paid account, stores can also be segmented by region and city.

Top Shopify Apps For Stores In The Beauty & Fitness Category

Here are the top Shopify apps, ordered by number of installs, across stores in the Beauty & Fitness category.

  • 27.7% of Shopify stores in the Beauty & Fitness category have installed the Judge.me Product Reviews App Shopify app.
  • 18.3% of Shopify stores in the Beauty & Fitness category have installed the Klaviyo: Email Marketing & SMS Shopify app.
  • 13.3% of Shopify stores in the Beauty & Fitness category have installed the Shopify Inbox Shopify app.

With a paid account on Store Leads, you'll be able to see which stores have installed specific apps. You can also see when specific apps were installed (or uninstalled) by each store.

Top Technologies on Shopify Stores In The Beauty & Fitness Category

Many Shopify merchants run third-party technologies on their store in addition to apps from the Shopify App Store.

We're tracking 762 different technologies that have 2,955,629 collective installs on Shopify stores in the Beauty & Fitness category.

  • Cloudflare is used by 99.6% of Shopify stores in the Beauty & Fitness category.
  • Cloudflare CDN is used by 98.9% of Shopify stores in the Beauty & Fitness category.
  • Arrive is used by 94.7% of Shopify stores in the Beauty & Fitness category.

Here are the top 10 third-party technologies, ordered by number of installs, across all Shopify stores.

Technology
Stores
313,684
311,532
298,386
192,695
178,799
170,568
112,008

Number Of Products Sold For Shopify Stores In The Beauty & Fitness Category

Here is the breakdown of Shopify stores in the Beauty & Fitness category by the number of products that they sell.

  • 33.7% of Shopify stores in the Beauty & Fitness category sell 1 - 9 different products.
  • 20.5% of Shopify stores in the Beauty & Fitness category sell 10 - 24 different products.
  • 13.9% of Shopify stores in the Beauty & Fitness category sell 25 - 49 different products.
Products Sold
Stores
1 - 9
106,159
10 - 24
64,488
25 - 49
43,892
50 - 99
34,227
100 - 249
28,402
250 - 999
19,279
1000 - 4999
6,174
5000 - 9999
855
10000 - 24999
468
25000 - 99999
307

Top Shopify Themes For Stores In The Beauty & Fitness Category

Shopify has an active and extension theme store. Merchants using Shopify can use one of those pre-built theme or develop their own custom theme to meet their needs. We're currently tracking over 1000 different Shopify themes. Here are the top themes.

  • The trademark theme is used by 16.6% of Shopify stores in the Beauty & Fitness category.
  • The dawn theme is used by 8.7% of Shopify stores in the Beauty & Fitness category.
  • The horizon theme is used by 6.4% of Shopify stores in the Beauty & Fitness category.
Theme Name
Stores
trademark
52,240
dawn
27,536
horizon
20,137
rise
14,039
debut
11,836
savor
9,854
origin
9,630
refresh
8,689
tinker
8,616
prestige
7,010

Top-level Domain Distribution For Shopify Stores In The Beauty & Fitness Category

The majority of Shopify stores use a .com domain. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

  • 67.8% of Shopify stores in the Beauty & Fitness category have a .com domain.
  • 3.0% of Shopify stores in the Beauty & Fitness category have a .store domain.
  • 2.7% of Shopify stores in the Beauty & Fitness category have a .shop domain.
Top-level Domain
Stores
.com
213,604
.store
9,314
.shop
8,579
.co.uk
7,552
.com.au
6,912
.co
5,801
.de
4,517
.ca
4,274
.fr
4,017
.in
4,006

Top Stores In The Beauty & Fitness Category

Here are the top 0 Beauty & Fitness stores ordered by worldwide store rank.

Name
Domain
Rank
Created
Alo Yoga
221
2017/10/27
Gymshark
237
2016/12/30
rhode
246
2022/04/08
Huda Beauty
253
2016/12/30
European Wax Center
254
2020/04/24

For more insights on Shopify stores, create a free account and explore our data.

New Stores In The Beauty & Fitness Category

Here are the top 0 most recent Beauty & Fitness stores.

Name
Domain
Rank
Created
MBOOM
1,325,924
2026/06/05
MRS50CENT
1,603,987
2026/06/05
Goodness Remedies
2,969,042
2026/06/05
pialates
3,335,371
2026/06/05
100wigs.com
3,404,450
2026/06/05

Get more insights on Shopify stores

Our search interface is easy to use and helps you find the Shopify stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Installed Apps
  • Theme and Theme Vendor
  • Number of Products Sold
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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