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Beauty & Fitness stores on Shopify

Updated Jul 10 2026

There are 312,461 live Shopify stores in the Beauty & Fitness category.

In this report, we'll cover the following essential statistics on Shopify stores in the Beauty & Fitness category.

Download a complete list of Shopify stores the Beauty & Fitness category with a paid account.
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The most popular subcategories under Beauty & Fitness are:

  • 62.0% of Shopify stores in the Beauty & Fitness category sell Face & Body Care products
  • 16.1% of Shopify stores in the Beauty & Fitness category sell Hair Care products
  • 9.1% of Shopify stores in the Beauty & Fitness category sell Fitness products

Here are the the top Beauty & Fitness subcategories by store count.

Name
Store Count
50,363
28,549
4,039
3,654

Social Media Usage On Shopify Stores In The Beauty & Fitness Category

Here are the top social media sites for Shopify stores in the Beauty & Fitness category.

  • Instagram is used by 50.3% of Shopify stores in the Beauty & Fitness category.
  • Facebook is used by 27.5% of Shopify stores in the Beauty & Fitness category.
  • Tiktok is used by 17.6% of Shopify stores in the Beauty & Fitness category.
Type
Stores
Instagram
157,304
Facebook
85,951
Tiktok
55,015
YouTube
36,660
Pinterest
20,780
LinkedIn
18,368
Twitter
16,325
WhatsApp
6,127
Facebook Group
1,679
Snapchat
1,363
Yelp
223
Soundcloud
39
Discord
17

Contact Information On Shopify Stores In The Beauty & Fitness Category

Here are the top contact methods for Shopify stores in the Beauty & Fitness category.

  • 62.7% of Shopify stores in the Beauty & Fitness category have an email on their website
  • 33.5% of Shopify stores in the Beauty & Fitness category provide a phone number on their website
Type
Stores
Email
195,852
Phone
104,706

Top Countries For Shopify Stores In The Beauty & Fitness Category

Here are the top countries for Shopify stores in the Beauty & Fitness category.

  • 38.0% of Shopify stores in the Beauty & Fitness category are in United States
  • 7.4% of Shopify stores in the Beauty & Fitness category are in United Kingdom
  • 4.7% of Shopify stores in the Beauty & Fitness category are in Canada
  • 4.6% of Shopify stores in the Beauty & Fitness category are in Australia
Country
Stores
118,696
14,565
14,347
13,624
12,162
8,886
7,971
6,067
5,729

With a paid account, stores can also be segmented by region and city.

Top Shopify Apps For Stores In The Beauty & Fitness Category

Here are the top Shopify apps, ordered by number of installs, across stores in the Beauty & Fitness category.

  • 28.4% of Shopify stores in the Beauty & Fitness category have installed the Judge.me Product Reviews App Shopify app.
  • 18.6% of Shopify stores in the Beauty & Fitness category have installed the Klaviyo: Email Marketing & SMS Shopify app.
  • 13.3% of Shopify stores in the Beauty & Fitness category have installed the Shopify Inbox Shopify app.

With a paid account on Store Leads, you'll be able to see which stores have installed specific apps. You can also see when specific apps were installed (or uninstalled) by each store.

Top Technologies on Shopify Stores In The Beauty & Fitness Category

Many Shopify merchants run third-party technologies on their store in addition to apps from the Shopify App Store.

We're tracking 763 different technologies that have 2,950,489 collective installs on Shopify stores in the Beauty & Fitness category.

  • Cloudflare is used by 99.5% of Shopify stores in the Beauty & Fitness category.
  • Cloudflare CDN is used by 98.8% of Shopify stores in the Beauty & Fitness category.
  • Arrive is used by 94.5% of Shopify stores in the Beauty & Fitness category.

Here are the top 10 third-party technologies, ordered by number of installs, across all Shopify stores.

Technology
Stores
311,025
308,764
295,429
191,590
177,432
169,528
109,781

Number Of Products Sold For Shopify Stores In The Beauty & Fitness Category

Here is the breakdown of Shopify stores in the Beauty & Fitness category by the number of products that they sell.

  • 33.2% of Shopify stores in the Beauty & Fitness category sell 1 - 9 different products.
  • 20.4% of Shopify stores in the Beauty & Fitness category sell 10 - 24 different products.
  • 13.9% of Shopify stores in the Beauty & Fitness category sell 25 - 49 different products.
Products Sold
Stores
1 - 9
103,890
10 - 24
63,892
25 - 49
43,506
50 - 99
34,216
100 - 249
28,379
250 - 999
19,617
1000 - 4999
6,305
5000 - 9999
876
10000 - 24999
500
25000 - 99999
281

Top Shopify Themes For Stores In The Beauty & Fitness Category

Shopify has an active and extension theme store. Merchants using Shopify can use one of those pre-built theme or develop their own custom theme to meet their needs. We're currently tracking over 1000 different Shopify themes. Here are the top themes.

  • The trademark theme is used by 16.2% of Shopify stores in the Beauty & Fitness category.
  • The dawn theme is used by 8.8% of Shopify stores in the Beauty & Fitness category.
  • The horizon theme is used by 5.8% of Shopify stores in the Beauty & Fitness category.
Theme Name
Stores
trademark
50,556
dawn
27,449
horizon
18,083
rise
13,651
debut
11,425
savor
11,412
tinker
9,575
origin
9,336
refresh
8,198
prestige
6,935

Top-level Domain Distribution For Shopify Stores In The Beauty & Fitness Category

The majority of Shopify stores use a .com domain. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

  • 67.6% of Shopify stores in the Beauty & Fitness category have a .com domain.
  • 2.9% of Shopify stores in the Beauty & Fitness category have a .store domain.
  • 2.7% of Shopify stores in the Beauty & Fitness category have a .shop domain.
Top-level Domain
Stores
.com
211,346
.store
9,072
.shop
8,488
.co.uk
7,641
.com.au
6,894
.co
5,838
.de
4,412
.ca
4,228
.in
3,947
.fr
3,877

Top Stores In The Beauty & Fitness Category

Here are the top 0 Beauty & Fitness stores ordered by worldwide store rank.

Name
Domain
Rank
Created
Gymshark
216
2016/12/30
Alo Yoga
236
2017/10/27
rhode
239
2022/04/08
Huda Beauty
248
2016/12/30
European Wax Center
255
2020/04/24

For more insights on Shopify stores, create a free account and explore our data.

New Stores In The Beauty & Fitness Category

Here are the top 0 most recent Beauty & Fitness stores.

Name
Domain
Rank
Created
Ray's Barbershop
583,512
2026/07/10
Tubby Todd Bath Co.
3,105,189
2026/07/10
selkira
3,183,106
2026/07/10
Elavo
3,210,942
2026/07/10
My Store
3,291,594
2026/07/10

Get more insights on Shopify stores

Our search interface is easy to use and helps you find the Shopify stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Installed Apps
  • Theme and Theme Vendor
  • Number of Products Sold
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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