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Beauty & Fitness stores on Shopify

Updated Jul 18 2025

There are 288,753 live Shopify stores in the Beauty & Fitness category.

In this report, we'll cover the following essential statistics on Shopify stores in the Beauty & Fitness category.

Download a complete list of Shopify stores the Beauty & Fitness category with a paid account.
Create a free account to get a feel for the data we provide.

The most popular subcategories under Beauty & Fitness are:

  • 60.2% of Shopify stores in the Beauty & Fitness category sell Face & Body Care products
  • 16.3% of Shopify stores in the Beauty & Fitness category sell Hair Care products
  • 10.0% of Shopify stores in the Beauty & Fitness category sell Fitness products

Here are the the top Beauty & Fitness subcategories by store count.

Name
Store Count
47,084
28,831
3,575
3,267

Social Media Usage On Shopify Stores In The Beauty & Fitness Category

Here are the top social media sites for Shopify stores in the Beauty & Fitness category.

  • Instagram is used by 50.1% of Shopify stores in the Beauty & Fitness category.
  • Facebook is used by 29.7% of Shopify stores in the Beauty & Fitness category.
  • Tiktok is used by 15.1% of Shopify stores in the Beauty & Fitness category.
Type
Stores
Instagram
144,646
Facebook
85,827
Tiktok
43,531
YouTube
34,012
Pinterest
18,135
Twitter
17,445
LinkedIn
16,490
WhatsApp
5,144
Facebook Group
1,753
Snapchat
1,445
Yelp
246
Soundcloud
37
Discord
18

Contact Information On Shopify Stores In The Beauty & Fitness Category

Here are the top contact methods for Shopify stores in the Beauty & Fitness category.

  • 60.4% of Shopify stores in the Beauty & Fitness category have an email on their website
  • 31.7% of Shopify stores in the Beauty & Fitness category provide a phone number on their website
Type
Stores
Email
174,351
Phone
91,507

Top Countries For Shopify Stores In The Beauty & Fitness Category

Here are the top countries for Shopify stores in the Beauty & Fitness category.

  • 40.7% of Shopify stores in the Beauty & Fitness category are in United States
  • 7.8% of Shopify stores in the Beauty & Fitness category are in United Kingdom
  • 5.0% of Shopify stores in the Beauty & Fitness category are in Canada
  • 4.9% of Shopify stores in the Beauty & Fitness category are in Australia
Country
Stores
117,588
14,422
14,189
11,893
11,405
8,420
7,321
5,557
4,404
United StatesUnited KingdomCanadaAustraliaIndiaFrancePakistanGermanyNetherlandsItaly

With a paid account, stores can also be segmented by region and city.

Top Shopify Apps For Stores In The Beauty & Fitness Category

Here are the top Shopify apps, ordered by number of installs, across stores in the Beauty & Fitness category.

  • 23.9% of Shopify stores in the Beauty & Fitness category have installed the Judge.me Product Reviews App Shopify app.
  • 18.0% of Shopify stores in the Beauty & Fitness category have installed the Klaviyo: Email Marketing & SMS Shopify app.
  • 15.6% of Shopify stores in the Beauty & Fitness category have installed the Shopify Inbox Shopify app.

With a paid account on Store Leads, you'll be able to see which stores have installed specific apps. You can also see when specific apps were installed (or uninstalled) by each store.

Top Technologies on Shopify Stores In The Beauty & Fitness Category

Many Shopify merchants run third-party technologies on their store in addition to apps from the Shopify App Store.

We're tracking 711 different technologies that have 2,551,233 collective installs on Shopify stores in the Beauty & Fitness category.

  • Cloudflare is used by 99.0% of Shopify stores in the Beauty & Fitness category.
  • Cloudflare CDN is used by 98.7% of Shopify stores in the Beauty & Fitness category.
  • Arrive is used by 94.7% of Shopify stores in the Beauty & Fitness category.

Here are the top 10 third-party technologies, ordered by number of installs, across all Shopify stores.

Technology
Stores
285,722
284,943
273,484
174,141
161,295
156,838
102,249

Number Of Products Sold For Shopify Stores In The Beauty & Fitness Category

Here is the breakdown of Shopify stores in the Beauty & Fitness category by the number of products that they sell.

  • 32.8% of Shopify stores in the Beauty & Fitness category sell 1 - 9 different products.
  • 20.8% of Shopify stores in the Beauty & Fitness category sell 10 - 24 different products.
  • 14.5% of Shopify stores in the Beauty & Fitness category sell 25 - 49 different products.
Products Sold
Stores
1 - 9
94,586
10 - 24
60,181
25 - 49
41,902
50 - 99
33,532
100 - 249
26,108
250 - 999
16,852
1000 - 4999
5,207
5000 - 9999
707
25000 - 99999
1,440
250000+
702
1 - 910 - 2425 - 4950 - 99100 - 249250 - 9991000 - 4999

Top Shopify Themes For Stores In The Beauty & Fitness Category

Shopify has an active and extension theme store. Merchants using Shopify can use one of those pre-built theme or develop their own custom theme to meet their needs. We're currently tracking over 999 different Shopify themes. Here are the top themes.

  • The trademark theme is used by 22.7% of Shopify stores in the Beauty & Fitness category.
  • The dawn theme is used by 8.5% of Shopify stores in the Beauty & Fitness category.
  • The rise theme is used by 5.3% of Shopify stores in the Beauty & Fitness category.
Theme Name
Stores
trademark
65,584
dawn
24,546
rise
15,205
debut
14,210
refresh
9,789
origin
9,055
spotlight
7,332
prestige
5,766
impulse
5,631
ride
4,709
trademarkdawnrisedebutrefreshoriginspotlightprestigeimpulseride

Top-level Domain Distribution For Shopify Stores In The Beauty & Fitness Category

The majority of Shopify stores use a .com domain. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

  • 68.8% of Shopify stores in the Beauty & Fitness category have a .com domain.
  • 3.5% of Shopify stores in the Beauty & Fitness category have a .store domain.
  • 2.7% of Shopify stores in the Beauty & Fitness category have a .shop domain.
Top-level Domain
Stores
.com
198,607
.store
10,111
.shop
7,677
.co.uk
7,056
.com.au
6,449
.co
5,195
.de
4,177
.ca
3,956
.fr
3,357
.in
3,287
.com.store.shop.co.uk.com.au.co.de

Top Stores In The Beauty & Fitness Category

Here are the top 0 Beauty & Fitness stores ordered by worldwide store rank.

Name
Domain
Rank
Created
Alo Yoga
201
2017/10/27
European Wax Center
241
2020/04/24
YoungLA
256
2016/05/20
Sol de Janeiro
257
2018/03/30
Gymshark
261
2016/12/30

For more insights on Shopify stores, create a free account and explore our data.

New Stores In The Beauty & Fitness Category

Here are the top 0 most recent Beauty & Fitness stores.

Name
Domain
Rank
Created
Arianah Esthetics
1,792,401
2025/07/18
Kwekerij Harmelen
2,903,204
2025/07/18
Fitness Me
3,304,542
2025/07/18
Ganesha Body Piercing And Jewelry
3,317,993
2025/07/18
AL ZARKA
3,444,504
2025/07/18

Get more insights on Shopify stores

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You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
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  • Country
  • Installed Apps
  • Theme and Theme Vendor
  • Number of Products Sold
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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