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Beauty & Fitness stores on Shopify

Updated May 9 2025

There are 210,038 live Shopify stores in the Beauty & Fitness category.

In this report, we'll cover the following essential statistics on Shopify stores in the Beauty & Fitness category.

Download a complete list of Shopify stores the Beauty & Fitness category with a paid account.
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The most popular subcategories under Beauty & Fitness are:

  • 60.2% of Shopify stores in the Beauty & Fitness category sell Face & Body Care products
  • 17.6% of Shopify stores in the Beauty & Fitness category sell Hair Care products
  • 10.3% of Shopify stores in the Beauty & Fitness category sell Fitness products

Here are the the top Beauty & Fitness subcategories by store count.

Name
Store Count
36,884
21,634
2,842
2,656

Social Media Usage On Shopify Stores In The Beauty & Fitness Category

Here are the top social media sites for Shopify stores in the Beauty & Fitness category.

  • Instagram is used by 51.6% of Shopify stores in the Beauty & Fitness category.
  • Facebook is used by 32.7% of Shopify stores in the Beauty & Fitness category.
  • Tiktok is used by 14.7% of Shopify stores in the Beauty & Fitness category.
Type
Stores
Instagram
108,483
Facebook
68,723
Tiktok
30,955
YouTube
26,906
Twitter
16,151
Pinterest
16,005
LinkedIn
13,666
WhatsApp
2,324
Facebook Group
1,551
Snapchat
1,050
Yelp
216

Contact Information On Shopify Stores In The Beauty & Fitness Category

Here are the top contact methods for Shopify stores in the Beauty & Fitness category.

  • 60.7% of Shopify stores in the Beauty & Fitness category have an email on their website
  • 30.3% of Shopify stores in the Beauty & Fitness category provide a phone number on their website
Type
Stores
Email
127,470
Phone
63,678

Top Countries For Shopify Stores In The Beauty & Fitness Category

Here are the top countries for Shopify stores in the Beauty & Fitness category.

  • 50.9% of Shopify stores in the Beauty & Fitness category are in United States
  • 9.6% of Shopify stores in the Beauty & Fitness category are in United Kingdom
  • 6.3% of Shopify stores in the Beauty & Fitness category are in Australia
  • 5.8% of Shopify stores in the Beauty & Fitness category are in Canada
Country
Stores
106,857
13,323
12,170
10,398
7,278
2,350
2,308
2,259
United StatesUnited KingdomAustraliaCanadaIndiaPakistanUnited Arab Emirates

With a paid account, stores can also be segmented by region and city.

Top Shopify Apps For Stores In The Beauty & Fitness Category

Here are the top Shopify apps, ordered by number of installs, across stores in the Beauty & Fitness category.

  • 22.9% of Shopify stores in the Beauty & Fitness category have installed the Judge.me Product Reviews App Shopify app.
  • 18.7% of Shopify stores in the Beauty & Fitness category have installed the Klaviyo: Email Marketing & SMS Shopify app.
  • 17.5% of Shopify stores in the Beauty & Fitness category have installed the Shopify Inbox Shopify app.

With a paid account on Store Leads, you'll be able to see which stores have installed specific apps. You can also see when specific apps were installed (or uninstalled) by each store.

Top Technologies on Shopify Stores In The Beauty & Fitness Category

Many Shopify merchants run third-party technologies on their store in addition to apps from the Shopify App Store.

We're tracking 683 different technologies that have 1,903,512 collective installs on Shopify stores in the Beauty & Fitness category.

  • Cloudflare is used by 99.2% of Shopify stores in the Beauty & Fitness category.
  • Cloudflare CDN is used by 99.0% of Shopify stores in the Beauty & Fitness category.
  • Arrive is used by 95.2% of Shopify stores in the Beauty & Fitness category.

Here are the top 10 third-party technologies, ordered by number of installs, across all Shopify stores.

Technology
Stores
208,280
207,978
199,884
134,678
128,041
124,645
53,497

Number Of Products Sold For Shopify Stores In The Beauty & Fitness Category

Here is the breakdown of Shopify stores in the Beauty & Fitness category by the number of products that they sell.

  • 33.1% of Shopify stores in the Beauty & Fitness category sell 1 - 9 different products.
  • 21.8% of Shopify stores in the Beauty & Fitness category sell 10 - 24 different products.
  • 15.1% of Shopify stores in the Beauty & Fitness category sell 25 - 49 different products.
Products Sold
Stores
1 - 9
69,574
10 - 24
45,889
25 - 49
31,736
50 - 99
24,656
100 - 249
18,826
250 - 999
11,676
1000 - 4999
3,683
5000 - 9999
533
10000 - 24999
240
25000 - 99999
690
1 - 910 - 2425 - 4950 - 99100 - 249250 - 9991000 - 4999

Top Shopify Themes For Stores In The Beauty & Fitness Category

Shopify has an active and extension theme store. Merchants using Shopify can use one of those pre-built theme or develop their own custom theme to meet their needs. We're currently tracking over 999 different Shopify themes. Here are the top themes.

  • The trademark theme is used by 22.5% of Shopify stores in the Beauty & Fitness category.
  • The dawn theme is used by 7.9% of Shopify stores in the Beauty & Fitness category.
  • The debut theme is used by 6.4% of Shopify stores in the Beauty & Fitness category.
Theme Name
Stores
trademark
47,225
dawn
16,581
debut
13,368
rise
9,743
origin
6,041
spotlight
5,855
refresh
5,335
impulse
4,366
prestige
4,233
ride
3,866
trademarkdawndebutriseoriginspotlightrefreshimpulseprestigeride

Top-level Domain Distribution For Shopify Stores In The Beauty & Fitness Category

The majority of Shopify stores use a .com domain. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

  • 73.8% of Shopify stores in the Beauty & Fitness category have a .com domain.
  • 3.5% of Shopify stores in the Beauty & Fitness category have a .store domain.
  • 3.2% of Shopify stores in the Beauty & Fitness category have a .co.uk domain.
Top-level Domain
Stores
.com
154,911
.store
7,263
.co.uk
6,706
.com.au
6,196
.shop
5,258
.co
4,141
.ca
3,433
.in
2,919
.net
2,351
.us
1,456
.com.store.co.uk.com.au.shop.co.ca

Top Stores In The Beauty & Fitness Category

Here are the top 0 Beauty & Fitness stores ordered by worldwide store rank.

Name
Domain
Rank
Created
Alo Yoga
204
2017/10/27
Gymshark
213
2016/12/30
European Wax Center
214
2020/04/24
Sol de Janeiro
236
2018/03/30
Laura Geller Beauty
272
2019/06/21

For more insights on Shopify stores, create a free account and explore our data.

New Stores In The Beauty & Fitness Category

Here are the top 0 most recent Beauty & Fitness stores.

Name
Domain
Rank
Created
HG Facialist
1,739,809
2025/05/09
Salon Eumundi
2,532,446
2025/05/09
Strong Esthetics
2,567,018
2025/05/09
www.mediu.in
2,940,817
2025/05/09
SNAX by Lala
3,362,978
2025/05/09

Get more insights on Shopify stores

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You can segment stores on a variety of dimensions:

  • Social Media accounts
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  • Country
  • Installed Apps
  • Theme and Theme Vendor
  • Number of Products Sold
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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