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Beauty & Fitness stores on Shopify

Updated Nov 26 2021

There are 171,034 live Shopify stores in the Beauty & Fitness category.

In this report, we'll cover the following essential statistics on Shopify stores in the Beauty & Fitness category.

Download a complete list of Shopify stores the Beauty & Fitness category with a paid account.
Create a free account to get a feel for the data we provide.

The most popular subcategories under Beauty & Fitness are:

  • 57.3% of Shopify stores in the Beauty & Fitness category sell Face & Body Care products
  • 18.0% of Shopify stores in the Beauty & Fitness category sell Hair Care products
  • 9.7% of Shopify stores in the Beauty & Fitness category sell Fitness products

Here are the the top Beauty & Fitness subcategories by store count.

Name
Store Count
30,717
16,614
2,681
2,393

Growth of Beauty & Fitness Stores On Shopify

Here is the historical growth of stores on Shopify in the Beauty & Fitness category.

  • Shopify stores in the Beauty & Fitness category have increased 12.7% quarter-over-quarter in 2021 Q3.
  • Shopify stores in the Beauty & Fitness category have increased 75% year-over-year in 2021 Q3.
Quarter
New Active Stores
2017 Q1
2,241
2017 Q2
1,832
2017 Q3
1,874
2017 Q4
2,405
2018 Q1
2,577
2018 Q2
2,809
2018 Q3
4,180
2018 Q4
3,731
2019 Q1
4,687
2019 Q2
5,921
2019 Q3
5,346
2019 Q4
5,823
2020 Q1
6,967
2020 Q2
14,492
2020 Q3
14,630
2020 Q4
17,382
2021 Q1
16,822
2021 Q2
15,781
2021 Q3
17,757
2021 Q4 (to date)
13,075
Cumulative Stores by Quarter

It's hard to know exactly when a Shopify store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On Shopify Stores In The Beauty & Fitness Category

Here are the top social media sites for Shopify stores in the Beauty & Fitness category.

  • Instagram is used by 54.0% of Shopify stores in the Beauty & Fitness category.
  • Facebook is used by 45.4% of Shopify stores in the Beauty & Fitness category.
  • Twitter is used by 12.1% of Shopify stores in the Beauty & Fitness category.
Type
Stores
Instagram
92,391
Facebook
77,691
Twitter
20,679
YouTube
19,545
Pinterest
16,994
LinkedIn
5,203
Tiktok
3,327
Facebook Group
1,563
Snapchat
1,193
Yelp
175

Contact Information On Shopify Stores In The Beauty & Fitness Category

Here are the top contact methods for Shopify stores in the Beauty & Fitness category.

  • 57.9% of Shopify stores in the Beauty & Fitness category have an email on their website
  • 28.6% of Shopify stores in the Beauty & Fitness category provide a phone number on their website
Type
Stores
Email
98,954
Phone
48,836

Top Countries For Shopify Stores In The Beauty & Fitness Category

Here are the top countries for Shopify stores in the Beauty & Fitness category.

  • 60.8% of Shopify stores in the Beauty & Fitness category are in United States
  • 8.9% of Shopify stores in the Beauty & Fitness category are in United Kingdom
  • 6.6% of Shopify stores in the Beauty & Fitness category are in Canada
  • 6.5% of Shopify stores in the Beauty & Fitness category are in Australia
Country
Stores
104,024
11,321
11,153
2,952
2,010
1,959
1,553
1,386
1,299

With a paid account, stores can also be segmented by region and city.

Top Shopify Apps For Stores In The Beauty & Fitness Category

Here are the top Shopify apps, ordered by number of installs, across stores in the Beauty & Fitness category.

  • 21.7% of Shopify stores in the Beauty & Fitness category have installed the Product Reviews Shopify app.
  • 16.4% of Shopify stores in the Beauty & Fitness category have installed the Klaviyo: Email Marketing & SMS Shopify app.
  • 11.4% of Shopify stores in the Beauty & Fitness category have installed the Instafeed ‑ Instagram Feed Shopify app.

With a paid account on Store Leads, you'll be able to see which stores have installed specific apps. You can also see when specific apps were installed (or uninstalled) by each store.

Top Technologies on Shopify Stores In The Beauty & Fitness Category

Many Shopify merchants run third-party technologies on their store in addition to apps from the Shopify App Store.

We're tracking 308 different technologies that have 1,027,976 collective installs on Shopify stores in the Beauty & Fitness category.

  • Cloudflare CDN is used by 98.9% of Shopify stores in the Beauty & Fitness category.
  • Apple Pay is used by 68.3% of Shopify stores in the Beauty & Fitness category.
  • Shop Pay is used by 60.5% of Shopify stores in the Beauty & Fitness category.

Here are the top 10 third-party technologies, ordered by number of installs, across all Shopify stores.

Technology
Stores
169,142
116,803
103,537
86,602
27,982

Number Of Products Sold For Shopify Stores In The Beauty & Fitness Category

Here is the breakdown of Shopify stores in the Beauty & Fitness category by the number of products that they sell.

  • 27.4% of Shopify stores in the Beauty & Fitness category sell 1 - 9 different products.
  • 23.1% of Shopify stores in the Beauty & Fitness category sell 10 - 24 different products.
  • 17.1% of Shopify stores in the Beauty & Fitness category sell 25 - 49 different products.
Products Sold
Stores
1 - 9
46,899
10 - 24
39,459
25 - 49
29,264
50 - 99
21,678
100 - 249
16,568
250 - 999
10,043
1000 - 4999
2,764
5000 - 9999
391
10000 - 24999
259
25000 - 99999
114

Top Shopify Themes For Stores In The Beauty & Fitness Category

Shopify has an active and extension theme store. Merchants using Shopify can use one of those pre-built theme or develop their own custom theme to meet their needs. We're currently tracking over 500 different Shopify themes. Here are the top themes.

  • The debut theme is used by 29.2% of Shopify stores in the Beauty & Fitness category.
  • The brooklyn theme is used by 5.7% of Shopify stores in the Beauty & Fitness category.
  • The minimal theme is used by 4.5% of Shopify stores in the Beauty & Fitness category.
Theme Name
Stores
debut
49,901
brooklyn
9,766
minimal
7,737
prestige
6,938
impulse
6,267
narrative
5,728
dawn
5,395
supply
5,148
venture
5,063
simple
4,951

Top-level Domain Distribution For Shopify Stores In The Beauty & Fitness Category

The majority of Shopify stores use a .com domain. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

  • 78.3% of Shopify stores in the Beauty & Fitness category have a .com domain.
  • 3.3% of Shopify stores in the Beauty & Fitness category have a .co.uk domain.
  • 3.1% of Shopify stores in the Beauty & Fitness category have a .com.au domain.
Top-level Domain
Stores
.com
133,891
.co.uk
5,712
.com.au
5,348
.ca
3,319
.co
2,953
.shop
2,425
.net
2,108
.store
1,547
.co.nz
976
.in
910

Top Stores In The Beauty & Fitness Category

Here are the top 5 Beauty & Fitness stores ordered by worldwide store rank.

Name
Domain
Rank
Created
Kylie Cosmetics
6
2016/12/30
Gymshark US
74
2016/12/30
ColourPop
323
2017/08/25
Alo Yoga
582
2017/10/27
MANSCAPED US
646
2018/01/05

For more insights on Shopify stores, create a free account and explore our data.

New Stores In The Beauty & Fitness Category

Here are the top 5 most recent Beauty & Fitness stores.

Name
Domain
Rank
Created
Aroma Concepts– Aroma Concepts
2,002,345
2021/11/26
HulaHip®
2,373,425
2021/11/26
Tippy Tipz
2,375,016
2021/11/26
Bloommy Shop
2,375,156
2021/11/26
sincero.beauty
2,376,485
2021/11/26

Get more insights on Shopify stores

Our search interface is easy to use and helps you find the Shopify stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Installed Apps
  • Theme and Theme Vendor
  • Number of Products Sold
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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Filter on stores with Facebook accounts.

For more insights on Shopify stores, create a free account and have a look for yourself.

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