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Beauty & Fitness stores on Shopify

Updated Jul 31 2026

There are 315,479 live Shopify stores in the Beauty & Fitness category.

In this report, we'll cover the following essential statistics on Shopify stores in the Beauty & Fitness category.

Download a complete list of Shopify stores the Beauty & Fitness category with a paid account.
Create a free account to get a feel for the data we provide.

The most popular subcategories under Beauty & Fitness are:

  • 62.2% of Shopify stores in the Beauty & Fitness category sell Face & Body Care products
  • 16.1% of Shopify stores in the Beauty & Fitness category sell Hair Care products
  • 9.1% of Shopify stores in the Beauty & Fitness category sell Fitness products

Here are the the top Beauty & Fitness subcategories by store count.

Name
Store Count
50,829
28,653
3,995
3,621

Social Media Usage On Shopify Stores In The Beauty & Fitness Category

Here are the top social media sites for Shopify stores in the Beauty & Fitness category.

  • Instagram is used by 49.8% of Shopify stores in the Beauty & Fitness category.
  • Facebook is used by 27.0% of Shopify stores in the Beauty & Fitness category.
  • Tiktok is used by 17.6% of Shopify stores in the Beauty & Fitness category.
Type
Stores
Instagram
157,007
Facebook
85,301
Tiktok
55,488
YouTube
36,407
Pinterest
20,674
LinkedIn
18,021
Twitter
16,094
WhatsApp
6,070
Facebook Group
1,617
Snapchat
1,336
Yelp
218
Soundcloud
41
Discord
16

Contact Information On Shopify Stores In The Beauty & Fitness Category

Here are the top contact methods for Shopify stores in the Beauty & Fitness category.

  • 63.0% of Shopify stores in the Beauty & Fitness category have an email on their website
  • 33.3% of Shopify stores in the Beauty & Fitness category provide a phone number on their website
Type
Stores
Email
198,669
Phone
105,091

Top Countries For Shopify Stores In The Beauty & Fitness Category

Here are the top countries for Shopify stores in the Beauty & Fitness category.

  • 38.3% of Shopify stores in the Beauty & Fitness category are in United States
  • 7.4% of Shopify stores in the Beauty & Fitness category are in United Kingdom
  • 4.6% of Shopify stores in the Beauty & Fitness category are in Canada
  • 4.5% of Shopify stores in the Beauty & Fitness category are in Australia
Country
Stores
120,766
14,596
14,336
13,627
11,974
9,101
7,928
6,072
5,785

With a paid account, stores can also be segmented by region and city.

Top Shopify Apps For Stores In The Beauty & Fitness Category

Here are the top Shopify apps, ordered by number of installs, across stores in the Beauty & Fitness category.

  • 28.3% of Shopify stores in the Beauty & Fitness category have installed the Judge.me Product Reviews App Shopify app.
  • 18.4% of Shopify stores in the Beauty & Fitness category have installed the Klaviyo: Email Marketing & SMS Shopify app.
  • 13.0% of Shopify stores in the Beauty & Fitness category have installed the Shopify Inbox Shopify app.

With a paid account on Store Leads, you'll be able to see which stores have installed specific apps. You can also see when specific apps were installed (or uninstalled) by each store.

Top Technologies on Shopify Stores In The Beauty & Fitness Category

Many Shopify merchants run third-party technologies on their store in addition to apps from the Shopify App Store.

We're tracking 760 different technologies that have 2,952,528 collective installs on Shopify stores in the Beauty & Fitness category.

  • Cloudflare is used by 99.5% of Shopify stores in the Beauty & Fitness category.
  • Cloudflare CDN is used by 98.7% of Shopify stores in the Beauty & Fitness category.
  • Arrive is used by 93.8% of Shopify stores in the Beauty & Fitness category.

Here are the top 10 third-party technologies, ordered by number of installs, across all Shopify stores.

Technology
Stores
314,047
311,417
296,072
190,475
176,995
168,956
109,632

Number Of Products Sold For Shopify Stores In The Beauty & Fitness Category

Here is the breakdown of Shopify stores in the Beauty & Fitness category by the number of products that they sell.

  • 33.0% of Shopify stores in the Beauty & Fitness category sell 1 - 9 different products.
  • 20.2% of Shopify stores in the Beauty & Fitness category sell 10 - 24 different products.
  • 13.9% of Shopify stores in the Beauty & Fitness category sell 25 - 49 different products.
Products Sold
Stores
1 - 9
104,237
10 - 24
63,809
25 - 49
43,703
50 - 99
34,555
100 - 249
28,892
250 - 999
19,719
1000 - 4999
6,321
5000 - 9999
893
10000 - 24999
476
25000 - 99999
304

Top Shopify Themes For Stores In The Beauty & Fitness Category

Shopify has an active and extension theme store. Merchants using Shopify can use one of those pre-built theme or develop their own custom theme to meet their needs. We're currently tracking over 4000 different Shopify themes. Here are the top themes.

  • The trademark theme is used by 16.0% of Shopify stores in the Beauty & Fitness category.
  • The dawn theme is used by 8.7% of Shopify stores in the Beauty & Fitness category.
  • The horizon theme is used by 5.6% of Shopify stores in the Beauty & Fitness category.
Theme Name
Stores
trademark
50,330
dawn
27,502
horizon
17,770
rise
13,475
savor
12,566
debut
11,340
tinker
10,422
origin
9,267
refresh
8,099
prestige
6,819

Top-level Domain Distribution For Shopify Stores In The Beauty & Fitness Category

The majority of Shopify stores use a .com domain. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

  • 67.5% of Shopify stores in the Beauty & Fitness category have a .com domain.
  • 2.9% of Shopify stores in the Beauty & Fitness category have a .shop domain.
  • 2.9% of Shopify stores in the Beauty & Fitness category have a .store domain.
Top-level Domain
Stores
.com
212,987
.shop
9,284
.store
9,265
.co.uk
7,686
.com.au
6,869
.co
5,916
.de
4,367
.ca
4,214
.in
3,949
.fr
3,867

Top Stores In The Beauty & Fitness Category

Here are the top 0 Beauty & Fitness stores ordered by worldwide store rank.

Name
Domain
Rank
Created
Alo Yoga
195
2017/10/27
Gymshark
202
2016/12/30
rhode
231
2022/04/08
Huda Beauty
235
2016/12/30
European Wax Center
245
2020/04/24

For more insights on Shopify stores, create a free account and explore our data.

New Stores In The Beauty & Fitness Category

Here are the top 0 most recent Beauty & Fitness stores.

Name
Domain
Rank
Created
Yaman Store
610,784
2026/07/31
goodmoleculesmall.com
2,935,896
2026/07/31
Arloo
3,162,597
2026/07/31
Vexilify
3,326,225
2026/07/31
Mi tienda
3,463,769
2026/07/31

Get more insights on Shopify stores

Our search interface is easy to use and helps you find the Shopify stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
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  • Country
  • Installed Apps
  • Theme and Theme Vendor
  • Number of Products Sold
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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