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Toys & Hobbies stores on Magento

Updated Jan 30 2026

There are 1,691 live Magento stores in the Toys & Hobbies category.

In this report, we'll cover the following essential statistics on Magento stores in the Toys & Hobbies category.

Download a complete list of Magento stores the Toys & Hobbies category with a paid account.
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The most popular subcategories under Toys & Hobbies are:

  • 45.5% of Magento stores in the Toys & Hobbies category sell Arts & Crafts products
  • 13.3% of Magento stores in the Toys & Hobbies category sell Radio Control & Modeling products
  • 1.7% of Magento stores in the Toys & Hobbies category sell Dolls products

Here are the the top Toys & Hobbies subcategories by store count.

Growth of Toys & Hobbies Stores On Magento

Here is the historical growth of stores on Magento in the Toys & Hobbies category.

  • Magento stores in the Toys & Hobbies category have decreased -51.9% quarter-over-quarter in 2025 Q4.
  • Magento stores in the Toys & Hobbies category have decreased -10% year-over-year in 2025 Q4.
Quarter
New Active Stores
2017 Q1
46
2017 Q2
40
2017 Q3
36
2017 Q4
27
2018 Q1
57
2018 Q2
171
2018 Q3
50
2018 Q4
36
2019 Q1
61
2019 Q2
36
2019 Q3
79
2019 Q4
28
2020 Q1
20
2020 Q2
21
2020 Q3
49
2020 Q4
41
2021 Q1
44
2021 Q2
24
2021 Q3
21
2021 Q4
21
2022 Q1
6
2022 Q2
12
2022 Q3
48
2022 Q4
10
2023 Q1
18
2023 Q2
15
2023 Q3
29
2023 Q4
32
2024 Q1
16
2024 Q2
10
2024 Q3
36
2024 Q4
30
2025 Q1
21
2025 Q2
15
2025 Q3
21
2025 Q4
27
2026 Q1 (to date)
13
Active Store Count by Quarter

It's hard to know exactly when a Magento store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On Magento Stores In The Toys & Hobbies Category

Here are the top social media sites for Magento stores in the Toys & Hobbies category.

  • Facebook is used by 61.6% of Magento stores in the Toys & Hobbies category.
  • Instagram is used by 54.4% of Magento stores in the Toys & Hobbies category.
  • YouTube is used by 34.0% of Magento stores in the Toys & Hobbies category.
Type
Stores
Facebook
1,042
Instagram
920
YouTube
575
Pinterest
409
LinkedIn
357
Twitter
342
Tiktok
163
WhatsApp
87
Facebook Group
37
Yelp
6
Snapchat
3

Contact Information On Magento Stores In The Toys & Hobbies Category

Here are the top contact methods for Magento stores in the Toys & Hobbies category.

  • 70.8% of Magento stores in the Toys & Hobbies category provide a phone number on their website
  • 56.9% of Magento stores in the Toys & Hobbies category have an email on their website
Type
Stores
Phone
1,198
Email
963

Top Countries For Magento Stores In The Toys & Hobbies Category

Here are the top countries for Magento stores in the Toys & Hobbies category.

  • 14.0% of Magento stores in the Toys & Hobbies category are in United States
  • 10.7% of Magento stores in the Toys & Hobbies category are in United Kingdom
  • 8.8% of Magento stores in the Toys & Hobbies category are in Netherlands
  • 5.9% of Magento stores in the Toys & Hobbies category are in Germany
Country
Stores
100
61
56
55
47

With a paid account, stores can also be segmented by region and city.

Top Magento Apps For Stores In The Toys & Hobbies Category

Here are the top Magento apps, ordered by number of installs, across stores in the Toys & Hobbies category.

  • 17.1% of Magento stores in the Toys & Hobbies category have installed the Improved Layered Navigation Magento app.
  • 4.0% of Magento stores in the Toys & Hobbies category have installed the AJAX Cart Pro Magento app.
  • 2.4% of Magento stores in the Toys & Hobbies category have installed the Yotpo Reviews Magento app.

With a paid account on Store Leads, you'll be able to see which stores have installed specific apps. You can also see when specific apps were installed (or uninstalled) by each store.

Top Technologies on Magento Stores In The Toys & Hobbies Category

Many Magento merchants run third-party technologies on their store in addition to apps from the Magento App Store.

We're tracking 284 different technologies that have 12,633 collective installs on Magento stores in the Toys & Hobbies category.

  • Google Tag Manager is used by 60.6% of Magento stores in the Toys & Hobbies category.
  • Google Ads Pixel is used by 59.7% of Magento stores in the Toys & Hobbies category.
  • Google Adsense is used by 58.7% of Magento stores in the Toys & Hobbies category.

Here are the top 10 third-party technologies, ordered by number of installs, across all Magento stores.

Number Of Products Sold For Magento Stores In The Toys & Hobbies Category

Here is the breakdown of Magento stores in the Toys & Hobbies category by the number of products that they sell.

  • 19.8% of Magento stores in the Toys & Hobbies category sell 250 - 999 different products.
  • 17.9% of Magento stores in the Toys & Hobbies category sell 1000 - 4999 different products.
  • 12.8% of Magento stores in the Toys & Hobbies category sell 100 - 249 different products.
Products Sold
Stores
1 - 9
208
10 - 24
81
25 - 49
79
50 - 99
46
100 - 249
217
250 - 999
335
1000 - 4999
302
5000 - 9999
91
10000 - 24999
93
25000 - 99999
27

Top-level Domain Distribution For Magento Stores In The Toys & Hobbies Category

The majority of Magento stores use a .com domain. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

  • 42.9% of Magento stores in the Toys & Hobbies category have a .com domain.
  • 7.2% of Magento stores in the Toys & Hobbies category have a .co.uk domain.
  • 6.0% of Magento stores in the Toys & Hobbies category have a .nl domain.
Top-level Domain
Stores
.com
725
.co.uk
122
.nl
101
.de
78
.com.au
58
.com.br
58
.it
39
.eu
32
.dk
31
.fr
31

Top Stores In The Toys & Hobbies Category

Here are the top 5 Toys & Hobbies stores ordered by worldwide store rank.

Name
Domain
Rank
Created
Traxxas
910
2016/12/30
Jerry's Artarama
1,743
2018/03/30
Bandai Namco
2,459
2016/12/30
Jackson's Art
2,729
2018/08/17
Peg Perego
2,848
2016/12/30

For more insights on Magento stores, create a free account and explore our data.

New Stores In The Toys & Hobbies Category

Here are the top 5 most recent Toys & Hobbies stores.

Name
Domain
Rank
Created
Mobilio Store RC Car
8,128,432
2026/01/30
dogoargentinoindia.com
8,452,638
2026/01/30
Mark Twain Hobby Center
12,198,877
2026/01/30
SewCoolShop.com
7,660,840
2026/01/23
Sew Cool Shop Italy
12,517,282
2026/01/23

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