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Toys & Hobbies stores on Magento

Updated Nov 14 2025

There are 1,761 live Magento stores in the Toys & Hobbies category.

In this report, we'll cover the following essential statistics on Magento stores in the Toys & Hobbies category.

Download a complete list of Magento stores the Toys & Hobbies category with a paid account.
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The most popular subcategories under Toys & Hobbies are:

  • 45.4% of Magento stores in the Toys & Hobbies category sell Arts & Crafts products
  • 14.2% of Magento stores in the Toys & Hobbies category sell Radio Control & Modeling products
  • 1.5% of Magento stores in the Toys & Hobbies category sell Dolls products

Here are the the top Toys & Hobbies subcategories by store count.

Growth of Toys & Hobbies Stores On Magento

Here is the historical growth of stores on Magento in the Toys & Hobbies category.

  • Magento stores in the Toys & Hobbies category have decreased -30.4% quarter-over-quarter in 2025 Q3.
  • Magento stores in the Toys & Hobbies category have decreased -39% year-over-year in 2025 Q3.
Quarter
New Active Stores
2017 Q1
51
2017 Q2
45
2017 Q3
39
2017 Q4
27
2018 Q1
60
2018 Q2
183
2018 Q3
54
2018 Q4
40
2019 Q1
65
2019 Q2
41
2019 Q3
83
2019 Q4
32
2020 Q1
23
2020 Q2
22
2020 Q3
44
2020 Q4
42
2021 Q1
44
2021 Q2
24
2021 Q3
18
2021 Q4
20
2022 Q1
11
2022 Q2
11
2022 Q3
46
2022 Q4
10
2023 Q1
18
2023 Q2
12
2023 Q3
30
2023 Q4
35
2024 Q1
17
2024 Q2
10
2024 Q3
38
2024 Q4
33
2025 Q1
31
2025 Q2
20
2025 Q3
23
2025 Q4 (to date)
16
Active Store Count by Quarter

It's hard to know exactly when a Magento store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On Magento Stores In The Toys & Hobbies Category

Here are the top social media sites for Magento stores in the Toys & Hobbies category.

  • Facebook is used by 61.2% of Magento stores in the Toys & Hobbies category.
  • Instagram is used by 53.6% of Magento stores in the Toys & Hobbies category.
  • YouTube is used by 32.4% of Magento stores in the Toys & Hobbies category.
Type
Stores
Facebook
1,078
Instagram
944
YouTube
570
Pinterest
418
LinkedIn
369
Twitter
360
Tiktok
160
WhatsApp
91
Facebook Group
43
Yelp
7
Snapchat
3

Contact Information On Magento Stores In The Toys & Hobbies Category

Here are the top contact methods for Magento stores in the Toys & Hobbies category.

  • 71.7% of Magento stores in the Toys & Hobbies category provide a phone number on their website
  • 56.8% of Magento stores in the Toys & Hobbies category have an email on their website
Type
Stores
Phone
1,263
Email
1,001

Top Countries For Magento Stores In The Toys & Hobbies Category

Here are the top countries for Magento stores in the Toys & Hobbies category.

  • 14.4% of Magento stores in the Toys & Hobbies category are in United States
  • 11.0% of Magento stores in the Toys & Hobbies category are in United Kingdom
  • 8.5% of Magento stores in the Toys & Hobbies category are in Netherlands
  • 5.9% of Magento stores in the Toys & Hobbies category are in Germany
Country
Stores
104
65
58
58
46

With a paid account, stores can also be segmented by region and city.

Top Magento Apps For Stores In The Toys & Hobbies Category

Here are the top Magento apps, ordered by number of installs, across stores in the Toys & Hobbies category.

  • 18.5% of Magento stores in the Toys & Hobbies category have installed the Improved Layered Navigation Magento app.
  • 4.1% of Magento stores in the Toys & Hobbies category have installed the AJAX Cart Pro Magento app.
  • 2.4% of Magento stores in the Toys & Hobbies category have installed the Yotpo Reviews Magento app.

With a paid account on Store Leads, you'll be able to see which stores have installed specific apps. You can also see when specific apps were installed (or uninstalled) by each store.

Top Technologies on Magento Stores In The Toys & Hobbies Category

Many Magento merchants run third-party technologies on their store in addition to apps from the Magento App Store.

We're tracking 287 different technologies that have 13,461 collective installs on Magento stores in the Toys & Hobbies category.

  • Google Tag Manager is used by 62.6% of Magento stores in the Toys & Hobbies category.
  • Google Ads Pixel is used by 61.1% of Magento stores in the Toys & Hobbies category.
  • Google Adsense is used by 60.3% of Magento stores in the Toys & Hobbies category.

Here are the top 10 third-party technologies, ordered by number of installs, across all Magento stores.

Number Of Products Sold For Magento Stores In The Toys & Hobbies Category

Here is the breakdown of Magento stores in the Toys & Hobbies category by the number of products that they sell.

  • 20.0% of Magento stores in the Toys & Hobbies category sell 250 - 999 different products.
  • 18.3% of Magento stores in the Toys & Hobbies category sell 1000 - 4999 different products.
  • 12.7% of Magento stores in the Toys & Hobbies category sell 100 - 249 different products.
Products Sold
Stores
1 - 9
220
10 - 24
87
25 - 49
85
50 - 99
49
100 - 249
224
250 - 999
352
1000 - 4999
323
5000 - 9999
103
10000 - 24999
98
25000 - 99999
30

Top-level Domain Distribution For Magento Stores In The Toys & Hobbies Category

The majority of Magento stores use a .com domain. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

  • 42.9% of Magento stores in the Toys & Hobbies category have a .com domain.
  • 7.4% of Magento stores in the Toys & Hobbies category have a .co.uk domain.
  • 6.1% of Magento stores in the Toys & Hobbies category have a .nl domain.
Top-level Domain
Stores
.com
756
.co.uk
130
.nl
108
.de
80
.com.au
63
.com.br
63
.it
39
.eu
35
.fr
33
.ro
26

Top Stores In The Toys & Hobbies Category

Here are the top 5 Toys & Hobbies stores ordered by worldwide store rank.

Name
Domain
Rank
Created
Traxxas
1,219
2016/12/30
Mood Fabrics
2,072
2016/12/30
Jerry's Artarama
2,636
2018/03/30
Plaid Online
3,525
2016/12/30
Jackson's Art
3,535
2018/08/17

For more insights on Magento stores, create a free account and explore our data.

New Stores In The Toys & Hobbies Category

Here are the top 5 most recent Toys & Hobbies stores.

Name
Domain
Rank
Created
Teton Shop US
6,904,671
2025/11/14
Stoffe by Innotex
3,173,524
2025/11/07
PlushZania
7,698,417
2025/11/07
clearmond.org
8,193,881
2025/11/07
old.thefabricroom.co.uk
13,597,029
2025/11/07

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