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Toys & Hobbies stores on Magento

Updated Jan 9 2026

There are 1,702 live Magento stores in the Toys & Hobbies category.

In this report, we'll cover the following essential statistics on Magento stores in the Toys & Hobbies category.

Download a complete list of Magento stores the Toys & Hobbies category with a paid account.
Create a free account to get a feel for the data we provide.

The most popular subcategories under Toys & Hobbies are:

  • 45.3% of Magento stores in the Toys & Hobbies category sell Arts & Crafts products
  • 14.0% of Magento stores in the Toys & Hobbies category sell Radio Control & Modeling products
  • 1.6% of Magento stores in the Toys & Hobbies category sell Dolls products

Here are the the top Toys & Hobbies subcategories by store count.

Growth of Toys & Hobbies Stores On Magento

Here is the historical growth of stores on Magento in the Toys & Hobbies category.

  • Magento stores in the Toys & Hobbies category have decreased -89.5% quarter-over-quarter in 2025 Q4.
  • Magento stores in the Toys & Hobbies category have decreased -41% year-over-year in 2025 Q4.
Quarter
New Active Stores
2017 Q1
49
2017 Q2
44
2017 Q3
38
2017 Q4
27
2018 Q1
57
2018 Q2
174
2018 Q3
52
2018 Q4
38
2019 Q1
60
2019 Q2
39
2019 Q3
78
2019 Q4
29
2020 Q1
22
2020 Q2
22
2020 Q3
45
2020 Q4
43
2021 Q1
46
2021 Q2
24
2021 Q3
21
2021 Q4
21
2022 Q1
7
2022 Q2
11
2022 Q3
46
2022 Q4
11
2023 Q1
17
2023 Q2
14
2023 Q3
28
2023 Q4
33
2024 Q1
16
2024 Q2
10
2024 Q3
38
2024 Q4
32
2025 Q1
26
2025 Q2
15
2025 Q3
25
2025 Q4
19
2026 Q1 (to date)
2
Active Store Count by Quarter

It's hard to know exactly when a Magento store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On Magento Stores In The Toys & Hobbies Category

Here are the top social media sites for Magento stores in the Toys & Hobbies category.

  • Facebook is used by 61.2% of Magento stores in the Toys & Hobbies category.
  • Instagram is used by 53.8% of Magento stores in the Toys & Hobbies category.
  • YouTube is used by 32.5% of Magento stores in the Toys & Hobbies category.
Type
Stores
Facebook
1,041
Instagram
915
YouTube
554
Pinterest
406
LinkedIn
354
Twitter
341
Tiktok
167
WhatsApp
89
Facebook Group
43
Yelp
6
Snapchat
3

Contact Information On Magento Stores In The Toys & Hobbies Category

Here are the top contact methods for Magento stores in the Toys & Hobbies category.

  • 71.2% of Magento stores in the Toys & Hobbies category provide a phone number on their website
  • 57.0% of Magento stores in the Toys & Hobbies category have an email on their website
Type
Stores
Phone
1,211
Email
970

Top Countries For Magento Stores In The Toys & Hobbies Category

Here are the top countries for Magento stores in the Toys & Hobbies category.

  • 13.8% of Magento stores in the Toys & Hobbies category are in United States
  • 10.8% of Magento stores in the Toys & Hobbies category are in United Kingdom
  • 8.9% of Magento stores in the Toys & Hobbies category are in Netherlands
  • 5.8% of Magento stores in the Toys & Hobbies category are in Germany
Country
Stores
98
61
56
54
47

With a paid account, stores can also be segmented by region and city.

Top Magento Apps For Stores In The Toys & Hobbies Category

Here are the top Magento apps, ordered by number of installs, across stores in the Toys & Hobbies category.

  • 17.3% of Magento stores in the Toys & Hobbies category have installed the Improved Layered Navigation Magento app.
  • 3.8% of Magento stores in the Toys & Hobbies category have installed the AJAX Cart Pro Magento app.
  • 2.3% of Magento stores in the Toys & Hobbies category have installed the Yotpo Reviews Magento app.

With a paid account on Store Leads, you'll be able to see which stores have installed specific apps. You can also see when specific apps were installed (or uninstalled) by each store.

Top Technologies on Magento Stores In The Toys & Hobbies Category

Many Magento merchants run third-party technologies on their store in addition to apps from the Magento App Store.

We're tracking 284 different technologies that have 12,729 collective installs on Magento stores in the Toys & Hobbies category.

  • Google Tag Manager is used by 60.5% of Magento stores in the Toys & Hobbies category.
  • Google Ads Pixel is used by 59.8% of Magento stores in the Toys & Hobbies category.
  • Google Adsense is used by 58.9% of Magento stores in the Toys & Hobbies category.

Here are the top 10 third-party technologies, ordered by number of installs, across all Magento stores.

Number Of Products Sold For Magento Stores In The Toys & Hobbies Category

Here is the breakdown of Magento stores in the Toys & Hobbies category by the number of products that they sell.

  • 20.3% of Magento stores in the Toys & Hobbies category sell 250 - 999 different products.
  • 17.7% of Magento stores in the Toys & Hobbies category sell 1000 - 4999 different products.
  • 13.5% of Magento stores in the Toys & Hobbies category sell 100 - 249 different products.
Products Sold
Stores
1 - 9
212
10 - 24
82
25 - 49
80
50 - 99
48
100 - 249
229
250 - 999
346
1000 - 4999
301
5000 - 9999
89
10000 - 24999
93
25000 - 99999
29

Top-level Domain Distribution For Magento Stores In The Toys & Hobbies Category

The majority of Magento stores use a .com domain. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

  • 42.9% of Magento stores in the Toys & Hobbies category have a .com domain.
  • 7.2% of Magento stores in the Toys & Hobbies category have a .co.uk domain.
  • 6.2% of Magento stores in the Toys & Hobbies category have a .nl domain.
Top-level Domain
Stores
.com
731
.co.uk
123
.nl
106
.de
74
.com.au
61
.com.br
58
.it
37
.eu
31
.fr
30
.dk
29

Top Stores In The Toys & Hobbies Category

Here are the top 5 Toys & Hobbies stores ordered by worldwide store rank.

Name
Domain
Rank
Created
Traxxas
913
2016/12/30
Jerry's Artarama
1,724
2018/03/30
Bandai Namco
2,590
2016/12/30
Jackson's Art
2,658
2018/08/17
Peg Perego
2,800
2016/12/30

For more insights on Magento stores, create a free account and explore our data.

New Stores In The Toys & Hobbies Category

Here are the top 5 most recent Toys & Hobbies stores.

Name
Domain
Rank
Created
Matesgift
7,523,756
2026/01/09
Sprunki Plush
9,443,861
2026/01/02
ceramodirect.com
6,932,354
2025/12/12
Markkinointi Muikku Oy verkkokauppa
12,842,199
2025/12/12
Dezen Agro Drone
12,076,195
2025/12/05

Get more insights on Magento stores

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  • Domain type
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