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Beauty & Fitness stores on Magento

Updated Feb 20 2026

There are 4,400 live Magento stores in the Beauty & Fitness category.

In this report, we'll cover the following essential statistics on Magento stores in the Beauty & Fitness category.

Download a complete list of Magento stores the Beauty & Fitness category with a paid account.
Create a free account to get a feel for the data we provide.

The most popular subcategories under Beauty & Fitness are:

  • 47.9% of Magento stores in the Beauty & Fitness category sell Face & Body Care products
  • 22.6% of Magento stores in the Beauty & Fitness category sell Hair Care products
  • 11.2% of Magento stores in the Beauty & Fitness category sell Fitness products

Here are the the top Beauty & Fitness subcategories by store count.

Growth of Beauty & Fitness Stores On Magento

Here is the historical growth of stores on Magento in the Beauty & Fitness category.

  • Magento stores in the Beauty & Fitness category have decreased -63.5% quarter-over-quarter in 2025 Q4.
  • Magento stores in the Beauty & Fitness category have increased 37% year-over-year in 2025 Q4.
Quarter
New Active Stores
2017 Q1
56
2017 Q2
73
2017 Q3
50
2017 Q4
50
2018 Q1
73
2018 Q2
307
2018 Q3
98
2018 Q4
96
2019 Q1
187
2019 Q2
82
2019 Q3
199
2019 Q4
77
2020 Q1
75
2020 Q2
76
2020 Q3
95
2020 Q4
111
2021 Q1
150
2021 Q2
143
2021 Q3
99
2021 Q4
70
2022 Q1
84
2022 Q2
49
2022 Q3
130
2022 Q4
58
2023 Q1
43
2023 Q2
71
2023 Q3
152
2023 Q4
125
2024 Q1
90
2024 Q2
111
2024 Q3
111
2024 Q4
84
2025 Q1
108
2025 Q2
124
2025 Q3
122
2025 Q4
115
2026 Q1 (to date)
42
Active Store Count by Quarter

It's hard to know exactly when a Magento store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On Magento Stores In The Beauty & Fitness Category

Here are the top social media sites for Magento stores in the Beauty & Fitness category.

  • Instagram is used by 59.6% of Magento stores in the Beauty & Fitness category.
  • Facebook is used by 59.6% of Magento stores in the Beauty & Fitness category.
  • YouTube is used by 27.7% of Magento stores in the Beauty & Fitness category.
Type
Stores
Instagram
2,624
Facebook
2,621
YouTube
1,219
Twitter
855
LinkedIn
846
Pinterest
544
Tiktok
510
WhatsApp
240
Yelp
66
Facebook Group
45
Snapchat
19

Contact Information On Magento Stores In The Beauty & Fitness Category

Here are the top contact methods for Magento stores in the Beauty & Fitness category.

  • 62.8% of Magento stores in the Beauty & Fitness category provide a phone number on their website
  • 54.7% of Magento stores in the Beauty & Fitness category have an email on their website
Type
Stores
Phone
2,762
Email
2,406

Top Countries For Magento Stores In The Beauty & Fitness Category

Here are the top countries for Magento stores in the Beauty & Fitness category.

  • 12.4% of Magento stores in the Beauty & Fitness category are in United States
  • 5.8% of Magento stores in the Beauty & Fitness category are in United Kingdom
  • 5.0% of Magento stores in the Beauty & Fitness category are in Netherlands
  • 4.8% of Magento stores in the Beauty & Fitness category are in Germany
Country
Stores
212
205
167
138
130
112

With a paid account, stores can also be segmented by region and city.

Top Magento Apps For Stores In The Beauty & Fitness Category

Here are the top Magento apps, ordered by number of installs, across stores in the Beauty & Fitness category.

  • 16.7% of Magento stores in the Beauty & Fitness category have installed the Improved Layered Navigation Magento app.
  • 3.0% of Magento stores in the Beauty & Fitness category have installed the AJAX Cart Pro Magento app.
  • 2.1% of Magento stores in the Beauty & Fitness category have installed the Yotpo Reviews Magento app.

With a paid account on Store Leads, you'll be able to see which stores have installed specific apps. You can also see when specific apps were installed (or uninstalled) by each store.

Top Technologies on Magento Stores In The Beauty & Fitness Category

Many Magento merchants run third-party technologies on their store in addition to apps from the Magento App Store.

We're tracking 398 different technologies that have 34,773 collective installs on Magento stores in the Beauty & Fitness category.

  • Google Tag Manager is used by 65.1% of Magento stores in the Beauty & Fitness category.
  • Google Ads Pixel is used by 62.4% of Magento stores in the Beauty & Fitness category.
  • Google Adsense is used by 61.9% of Magento stores in the Beauty & Fitness category.

Here are the top 10 third-party technologies, ordered by number of installs, across all Magento stores.

Technology
Stores
1,546
1,462
1,295
1,161

Number Of Products Sold For Magento Stores In The Beauty & Fitness Category

Here is the breakdown of Magento stores in the Beauty & Fitness category by the number of products that they sell.

  • 22.8% of Magento stores in the Beauty & Fitness category sell 1 - 9 different products.
  • 15.8% of Magento stores in the Beauty & Fitness category sell 250 - 999 different products.
  • 12.8% of Magento stores in the Beauty & Fitness category sell 100 - 249 different products.
Products Sold
Stores
1 - 9
1,005
10 - 24
329
25 - 49
303
50 - 99
127
100 - 249
565
250 - 999
694
1000 - 4999
392
5000 - 9999
92
10000 - 24999
88
25000 - 99999
35

Top-level Domain Distribution For Magento Stores In The Beauty & Fitness Category

The majority of Magento stores use a .com domain. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

  • 44.7% of Magento stores in the Beauty & Fitness category have a .com domain.
  • 4.2% of Magento stores in the Beauty & Fitness category have a .de domain.
  • 4.0% of Magento stores in the Beauty & Fitness category have a .nl domain.
Top-level Domain
Stores
.com
1,965
.de
185
.nl
177
.co.uk
169
.com.br
130
.it
126
.fr
90
.com.au
67
.be
65
.us-4.magentosite.cloud
63

Top Stores In The Beauty & Fitness Category

Here are the top 5 Beauty & Fitness stores ordered by worldwide store rank.

Name
Domain
Rank
Created
DIOR Official Website
150
2016/12/30
Withings
863
2016/12/30
Hair Wellness from Within
981
2017/04/28
Mamaearth
1,439
2018/05/25
Augustinus Bader US
1,833
2017/04/28

For more insights on Magento stores, create a free account and explore our data.

New Stores In The Beauty & Fitness Category

Here are the top 5 most recent Beauty & Fitness stores.

Name
Domain
Rank
Created
NJ Cosmetics
3,223,627
2026/02/20
VITALOGY WELLNESS AND MEDSPA
3,444,831
2026/02/20
heights Health
5,959,502
2026/02/20
tabakevich.io
6,135,353
2026/02/20
comoro.ro
6,101,238
2026/02/13

Get more insights on Magento stores

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  • Social Media accounts
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  • Domain type
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