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Beauty & Fitness stores on Magento

Updated Jan 30 2026

There are 4,556 live Magento stores in the Beauty & Fitness category.

In this report, we'll cover the following essential statistics on Magento stores in the Beauty & Fitness category.

Download a complete list of Magento stores the Beauty & Fitness category with a paid account.
Create a free account to get a feel for the data we provide.

The most popular subcategories under Beauty & Fitness are:

  • 47.5% of Magento stores in the Beauty & Fitness category sell Face & Body Care products
  • 22.5% of Magento stores in the Beauty & Fitness category sell Hair Care products
  • 11.3% of Magento stores in the Beauty & Fitness category sell Fitness products

Here are the the top Beauty & Fitness subcategories by store count.

Growth of Beauty & Fitness Stores On Magento

Here is the historical growth of stores on Magento in the Beauty & Fitness category.

  • Magento stores in the Beauty & Fitness category have decreased -77.9% quarter-over-quarter in 2025 Q4.
  • Magento stores in the Beauty & Fitness category have increased 34% year-over-year in 2025 Q4.
Quarter
New Active Stores
2017 Q1
58
2017 Q2
75
2017 Q3
49
2017 Q4
53
2018 Q1
77
2018 Q2
321
2018 Q3
101
2018 Q4
95
2019 Q1
197
2019 Q2
82
2019 Q3
205
2019 Q4
88
2020 Q1
75
2020 Q2
77
2020 Q3
93
2020 Q4
111
2021 Q1
157
2021 Q2
147
2021 Q3
97
2021 Q4
71
2022 Q1
83
2022 Q2
49
2022 Q3
129
2022 Q4
70
2023 Q1
44
2023 Q2
75
2023 Q3
157
2023 Q4
131
2024 Q1
97
2024 Q2
124
2024 Q3
118
2024 Q4
91
2025 Q1
110
2025 Q2
136
2025 Q3
129
2025 Q4
122
2026 Q1 (to date)
27
Active Store Count by Quarter

It's hard to know exactly when a Magento store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On Magento Stores In The Beauty & Fitness Category

Here are the top social media sites for Magento stores in the Beauty & Fitness category.

  • Facebook is used by 59.3% of Magento stores in the Beauty & Fitness category.
  • Instagram is used by 59.3% of Magento stores in the Beauty & Fitness category.
  • YouTube is used by 26.8% of Magento stores in the Beauty & Fitness category.
Type
Stores
Facebook
2,700
Instagram
2,700
YouTube
1,222
Twitter
877
LinkedIn
862
Pinterest
574
Tiktok
488
WhatsApp
254
Yelp
66
Facebook Group
44
Snapchat
18

Contact Information On Magento Stores In The Beauty & Fitness Category

Here are the top contact methods for Magento stores in the Beauty & Fitness category.

  • 62.8% of Magento stores in the Beauty & Fitness category provide a phone number on their website
  • 54.0% of Magento stores in the Beauty & Fitness category have an email on their website
Type
Stores
Phone
2,859
Email
2,459

Top Countries For Magento Stores In The Beauty & Fitness Category

Here are the top countries for Magento stores in the Beauty & Fitness category.

  • 12.2% of Magento stores in the Beauty & Fitness category are in United States
  • 5.9% of Magento stores in the Beauty & Fitness category are in United Kingdom
  • 4.9% of Magento stores in the Beauty & Fitness category are in Netherlands
  • 4.7% of Magento stores in the Beauty & Fitness category are in Germany
Country
Stores
216
202
167
156
131
120

With a paid account, stores can also be segmented by region and city.

Top Magento Apps For Stores In The Beauty & Fitness Category

Here are the top Magento apps, ordered by number of installs, across stores in the Beauty & Fitness category.

  • 16.2% of Magento stores in the Beauty & Fitness category have installed the Improved Layered Navigation Magento app.
  • 3.0% of Magento stores in the Beauty & Fitness category have installed the AJAX Cart Pro Magento app.
  • 2.1% of Magento stores in the Beauty & Fitness category have installed the Yotpo Reviews Magento app.

With a paid account on Store Leads, you'll be able to see which stores have installed specific apps. You can also see when specific apps were installed (or uninstalled) by each store.

Top Technologies on Magento Stores In The Beauty & Fitness Category

Many Magento merchants run third-party technologies on their store in addition to apps from the Magento App Store.

We're tracking 391 different technologies that have 36,101 collective installs on Magento stores in the Beauty & Fitness category.

  • Google Tag Manager is used by 65.3% of Magento stores in the Beauty & Fitness category.
  • Google Ads Pixel is used by 62.9% of Magento stores in the Beauty & Fitness category.
  • Google Adsense is used by 62.3% of Magento stores in the Beauty & Fitness category.

Here are the top 10 third-party technologies, ordered by number of installs, across all Magento stores.

Technology
Stores
1,554
1,498
1,317
1,246

Number Of Products Sold For Magento Stores In The Beauty & Fitness Category

Here is the breakdown of Magento stores in the Beauty & Fitness category by the number of products that they sell.

  • 22.1% of Magento stores in the Beauty & Fitness category sell 1 - 9 different products.
  • 15.7% of Magento stores in the Beauty & Fitness category sell 250 - 999 different products.
  • 13.3% of Magento stores in the Beauty & Fitness category sell 100 - 249 different products.
Products Sold
Stores
1 - 9
1,009
10 - 24
335
25 - 49
318
50 - 99
129
100 - 249
607
250 - 999
715
1000 - 4999
410
5000 - 9999
95
10000 - 24999
86
25000 - 99999
37

Top-level Domain Distribution For Magento Stores In The Beauty & Fitness Category

The majority of Magento stores use a .com domain. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

  • 44.7% of Magento stores in the Beauty & Fitness category have a .com domain.
  • 4.2% of Magento stores in the Beauty & Fitness category have a .de domain.
  • 4.0% of Magento stores in the Beauty & Fitness category have a .nl domain.
Top-level Domain
Stores
.com
2,038
.de
191
.nl
182
.co.uk
174
.com.br
147
.it
128
.fr
90
.us-4.magentosite.cloud
70
.com.au
68
.net
66

Top Stores In The Beauty & Fitness Category

Here are the top 5 Beauty & Fitness stores ordered by worldwide store rank.

Name
Domain
Rank
Created
DIOR Official Website
132
2016/12/30
Muscle & Strength
433
2016/12/30
Concept2
1,703
2016/12/30
Withings
1,764
2016/12/30
Wahoo Fitness
1,874
2016/12/30

For more insights on Magento stores, create a free account and explore our data.

New Stores In The Beauty & Fitness Category

Here are the top 5 most recent Beauty & Fitness stores.

Name
Domain
Rank
Created
Ágora Fitness
7,846,583
2026/01/30
VM Cosméticos
11,440,715
2026/01/30
The Vault
861,947
2026/01/23
www.naturitas.sk
6,663,289
2026/01/23
dgngwjf.info
dgngwjf.info
6,663,524
2026/01/23

Get more insights on Magento stores

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You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
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  • Domain type
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