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The State of Instamojo in 2022

Updated Dec 2 2022

In this report, we'll cover the following essential statistics on Instamojo usage.

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Instamojo Growth

At present, there are 991 live stores running on the Instamojo platform.

Here is the historical growth of stores running Instamojo.

  • Instamojo stores increased 31.3% quarter-over-quarter in 2022 Q3.
  • Instamojo stores increased 336% year-over-year in 2022 Q3.
Quarter
New Active Stores
2017 Q3
1
2018 Q1
4
2018 Q2
4
2018 Q3
3
2018 Q4
5
2019 Q1
2
2019 Q2
5
2019 Q3
3
2019 Q4
3
2020 Q1
6
2020 Q2
10
2020 Q3
7
2020 Q4
15
2021 Q1
23
2021 Q2
18
2021 Q3
64
2021 Q4
44
2022 Q1
108
2022 Q2
254
2022 Q3
182
2022 Q4 (to date)
228
Cumulative Stores by Quarter

It's hard to know exactly when a Instamojo store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On Instamojo Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Instagram is used by 56.4% of Instamojo stores.
  • Facebook is used by 44.1% of Instamojo stores.
  • YouTube is used by 13.9% of Instamojo stores.
Type
Stores
Instagram
559
Facebook
437
YouTube
138
Twitter
104
Pinterest
71
LinkedIn
3

Contact Information On Instamojo Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 53% of Instamojo stores have an email on their website
  • 52% of Instamojo stores provide a phone number on their website
Type
Stores
Email
528
Phone
512

Top Categories For Instamojo Stores

Here is the breakdown of industry verticals for stores on Instamojo.

  • 17.5% of Instamojo stores sell Apparel products.
  • 10.1% of Instamojo stores sell Food & Drink products.
  • 7.5% of Instamojo stores sell Home & Garden products.

Top Countries For Instamojo Stores

Here are the top countries for stores using Instamojo.

  • 29.6% of Instamojo stores are in India
  • 0.2% of Instamojo stores are in Philippines
  • 0.1% of Instamojo stores are in Nigeria
  • 0.1% of Instamojo stores are in United States
Country
Stores
293

With a paid account, stores can also be segmented by region and city.

Number Of Products Sold For Instamojo Stores

Here is the breakdown of Instamojo stores by the number of products that they sell.

  • 35.4% of Instamojo stores sell 1 - 9 different products.
  • 8.9% of Instamojo stores sell 100000 - 249999 different products.
  • 8.5% of Instamojo stores sell 25000 - 99999 different products.
Products Sold
Stores
1 - 9
351
10 - 24
44
25 - 49
55
50 - 99
6
100 - 249
14
250 - 999
8
10000 - 24999
1
25000 - 99999
84
100000 - 249999
88

Top Technologies on Instamojo Stores

We're tracking 7 different technologies that have 2,220 collective installs on Instamojo stores.

  • New Relic is used by 99.9% of Instamojo stores.
  • Razorpay is used by 95.8% of Instamojo stores.
  • Cloudfront CDN is used by 22.5% of Instamojo stores.

Here are the top 7 third-party technologies, ordered by number of installs, across all Instamojo stores.

Top Shipping Carriers Used By Instamojo Stores

  • UPS is used by 0.4% of Instamojo stores.
  • USPS is used by 0.1% of Instamojo stores.

Here are the top 2 shipping carriers across all Instamojo stores.

Shipping Carrier
Stores
UPS
4
USPS
1

Instamojo Store Top-level Domain Distribution

.com is the most popular top-level domain for Instamojo stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 71.7% of Instamojo stores have a .com domain.
  • 16.8% of Instamojo stores have a .in domain.
  • 3.6% of Instamojo stores have a .online domain.
Top-level Domain
Stores
.com
711
.in
166
.online
36
.store
32
.co.in
27
.net
7
.org
5
.co
2
.shop
2
.academy
1

Top Instamojo Stores

Here are the top stores, powered by Instamojo, ordered by store rank.

Name
Domain
Rank
Created
pkrgreens.in
239,275
2022/08/26
Assam GK PDF eBook
288,294
2021/03/26
Assam GK PDF eBook
288,295
2021/03/26
Ibaas Designer Suits
444,902
2021/02/19
beejpaatra
492,994
2022/04/01

New Instamojo Stores

Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
Happy Trails
6,033,166
2022/12/02
craftdestinationcentre.com
6,159,416
2022/12/02
House of MiiiNiii
6,493,724
2022/12/02
rjs5613
6,614,219
2022/12/02
PHOENIX
7,086,061
2022/12/02

Stores Switching to Instamojo From Other Platforms

Over the last 90 days, Instamojo has taken 724 merchants from competitive ecommerce platforms.

Platform
Stores

Here are the top stores that have switched to Instamojo from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
pkrgreens.in
239,275
Custom Cart
2022/10/10
Assam GK PDF eBook
288,294
Custom Cart
2022/10/12
Assam GK PDF eBook
288,295
Custom Cart
2022/10/13
Ibaas Designer Suits
444,902
Custom Cart
2022/10/13
beejpaatra
492,994
Custom Cart
2022/10/13

Stores Switching from Instamojo To Other Platforms

Over the last 90 days, Instamojo has lost 25 merchants to competitive platforms.

Platform
Stores

Here are the top Instamojo stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
Oops!
3,140,723
Custom Cart
2022/11/09
Oops!
5,524,999
Custom Cart
2022/11/07
Oops!
5,692,077
Custom Cart
2022/11/14
Oops!
5,754,009
Custom Cart
2022/10/21
Oops!
5,769,707
Custom Cart
2022/11/22

Get more insights on Instamojo stores

Our search interface is easy to use and helps you find the Instamojo stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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For more insights on Instamojo stores, create a free account and have a look for yourself.