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The State of Instamojo in 2024

Updated Apr 19 2024

In this report, we'll cover the following essential statistics on Instamojo usage.

Download a complete list of Instamojo stores with a paid account.
Create a free account to get a feel for the data we provide.

Instamojo Growth

At present, there are 1,270 live stores running on the Instamojo platform.

Here is the historical growth of stores running Instamojo.

  • Instamojo stores increased 21.6% quarter-over-quarter in 2024 Q1.
  • Instamojo stores increased 254% year-over-year in 2024 Q1.
Quarter
Active Stores
2022 Q4
1,003
2023 Q1
1,029
2023 Q2
1,205
2023 Q3
1,341
2023 Q4
1,338
2024 Q1
1,279
2024 Q2 (to date)
1,270
Active Stores by Quarter

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a Instamojo store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On Instamojo Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Instagram is used by 56.5% of Instamojo stores.
  • Facebook is used by 39.2% of Instamojo stores.
  • YouTube is used by 20.8% of Instamojo stores.
Type
Stores
Instagram
718
Facebook
498
YouTube
264
Twitter
146
Pinterest
99
LinkedIn
11
WhatsApp
8

Contact Information On Instamojo Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 57% of Instamojo stores have an email on their website
  • 10% of Instamojo stores provide a phone number on their website
Type
Stores
Email
727
Phone
132

Top Categories For Instamojo Stores

Here is the breakdown of industry verticals for stores on Instamojo.

  • 13.1% of Instamojo stores sell Apparel products.
  • 8.3% of Instamojo stores sell Food & Drink products.
  • 6.7% of Instamojo stores sell Home & Garden products.

Top Countries For Instamojo Stores

Here are the top countries for stores using Instamojo.

  • 27.7% of Instamojo stores are in India
  • 0.1% of Instamojo stores are in Montenegro
  • 0.1% of Instamojo stores are in United States
  • 0.1% of Instamojo stores are in Australia
Country
Stores
352

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Instamojo Stores

Here is the breakdown of Instamojo stores by the number of employees.

  • 99.8% of Instamojo stores have Unknown employees.
  • 0.1% of Instamojo stores have 1 - 9 employees.
  • 0.1% of Instamojo stores have 10 - 24 employees.
Employees
Stores
Unknown
1,268
1 - 9
1
10 - 24
1

Number Of Products Sold For Instamojo Stores

Here is the breakdown of Instamojo stores by the number of products that they sell.

  • 36.7% of Instamojo stores sell 1 - 9 different products.
  • 3.9% of Instamojo stores sell 10 - 24 different products.
  • 2.7% of Instamojo stores sell 25 - 49 different products.
Products Sold
Stores
1 - 9
466
10 - 24
49
25 - 49
34
50 - 99
9
100 - 249
23
250 - 999
10

Top Technologies on Instamojo Stores

We're tracking 15 different technologies that have 2,172 collective installs on Instamojo stores.

  • Razorpay is used by 97.1% of Instamojo stores.
  • Cloudfront CDN is used by 36.4% of Instamojo stores.
  • Cloudflare is used by 32.6% of Instamojo stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Instamojo stores.

Top Shipping Carriers Used By Instamojo Stores

  • UPS is used by 0.6% of Instamojo stores.
  • USPS is used by 0.2% of Instamojo stores.

Here are the top 2 shipping carriers across all Instamojo stores.

Shipping Carrier
Stores
UPS
8
USPS
3

Instamojo Store Top-level Domain Distribution

.com is the most popular top-level domain for Instamojo stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 71.6% of Instamojo stores have a .com domain.
  • 18.7% of Instamojo stores have a .in domain.
  • 3.3% of Instamojo stores have a .link domain.
Top-level Domain
Stores
.com
909
.in
237
.link
42
.co.in
25
.org
14
.business
7
.online
7
.net
7
.shop
7
.store
5

Top Instamojo Stores

Here are the top stores, powered by Instamojo, ordered by store rank.

Name
Domain
Rank
Created
www.pkrgreens.in
572,141
2024/03/22
pkrgreens.in
572,142
2022/08/19
Topspin.in
754,437
2018/05/25
noorali.co.in
847,781
2021/07/02
www.noorali.co.in
847,782
2021/03/26

New Instamojo Stores

Here are the 0 highest-ranked stores added most recently.

Name
Domain
Rank
Created
www.studyiaswithdj.com
3,382,391
2024/04/19
SACS Vanya
4,431,851
2024/04/19
Adreno
6,106,475
2024/04/19
Adreno
6,106,559
2024/04/19
Pravardhan Store1111
6,245,707
2024/04/19

Stores Switching to Instamojo From Other Platforms

Over the last 90 days, Instamojo has taken 6 merchants from competitive ecommerce platforms.

Platform
Stores
2

Here are the top stores that have switched to Instamojo from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
Naturebells
5,305,239
Wix
2024/03/07
Aurora Palette
5,962,194
Wix
2024/02/21
ASHOKA FOODS
8,063,762
WooCommerce
2024/02/27
artzncolours
8,179,001
Shopify
2024/03/18
Hyupp
12,179,712
Custom Cart
2024/03/21

Stores Switching from Instamojo To Other Platforms

Over the last 90 days, Instamojo has lost 6 merchants to competitive platforms.

Platform
Stores

Here are the top Instamojo stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
House of Macramé
2,130,291
Shopify
2024/04/08
Hazel&Co
4,491,493
Custom Cart
2024/04/09
The Pawsitive Company
6,413,439
Shopify
2024/03/25
Sage and Folly
8,201,434
Shopify
2024/03/04
Seraa Coffee
8,310,683
WooCommerce
2024/03/25

Get more insights on Instamojo stores

Our search interface is easy to use and helps you find the Instamojo stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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For more insights on Instamojo stores, create a free account and have a look for yourself.