The State of Funnelish in 2025

In this report, we'll cover the following essential statistics on Funnelish usage.

• Funnelish growth
• Social media usage on Funnelish stores
• Contact information on Funnelish stores
• Top categories for Funnelish stores
• Top countries for Funnelish stores
• Number of employees for Funnelish stores
• Number of products sold for Funnelish stores
• Top Funnelish technologies
• Top Shipping Carriers used by Funnelish stores
• Funnelish store top-level domain distribution
• Top Funnelish stores
• New Funnelish stores
• Stores switching to Funnelish from other platforms
• Stores switching from Funnelish to other platforms

Funnelish Growth

At present, there are 1,026 live stores running on the Funnelish platform.

Here is the historical growth of stores running Funnelish.

• Funnelish stores decreased -7.8% quarter-over-quarter in 2025 Q3.
• Funnelish stores increased 16% year-over-year in 2025 Q3.

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a Funnelish store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On Funnelish Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

• WhatsApp is used by 2.7% of Funnelish stores.
• Instagram is used by 2.4% of Funnelish stores.
• Facebook is used by 2.2% of Funnelish stores.

Contact Information On Funnelish Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

• 37% of Funnelish stores have an email on their website
• 14% of Funnelish stores provide a phone number on their website

Top Categories For Funnelish Stores

Here is the breakdown of industry verticals for stores on Funnelish.

• 24.6% of Funnelish stores sell Beauty & Fitness products.
• 23.3% of Funnelish stores sell Health products.
• 10.5% of Funnelish stores sell Home & Garden products.

Top Countries For Funnelish Stores

Here are the top countries for stores using Funnelish.

• 7.4% of Funnelish stores are in United States
• 5.7% of Funnelish stores are in Germany
• 1.8% of Funnelish stores are in Netherlands
• 1.6% of Funnelish stores are in Norway

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Funnelish Stores

Here is the breakdown of Funnelish stores by the number of employees.

• 97.7% of Funnelish stores have Unknown employees.
• 1.2% of Funnelish stores have 25 - 49 employees.
• 0.9% of Funnelish stores have 1 - 9 employees.

Number Of Products Sold For Funnelish Stores

Here is the breakdown of Funnelish stores by the number of products that they sell.

• 14.3% of Funnelish stores sell 1 - 9 different products.
• 0.3% of Funnelish stores sell 25 - 49 different products.
• 0.1% of Funnelish stores sell 10 - 24 different products.

Top Technologies on Funnelish Stores

We're tracking 91 different technologies that have 3,841 collective installs on Funnelish stores.

• Vimeo is used by 96.8% of Funnelish stores.
• Fastly CDN is used by 85.6% of Funnelish stores.
• Google Tag Manager is used by 22.3% of Funnelish stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Funnelish stores.

Top Shipping Carriers Used By Funnelish Stores

• USPS is used by 3.3% of Funnelish stores.
• UPS is used by 2.4% of Funnelish stores.
• Fedex is used by 1.6% of Funnelish stores.

Here are the top 9 shipping carriers across all Funnelish stores.

Funnelish Store Top-level Domain Distribution

.com is the most popular top-level domain for Funnelish stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

• 67.2% of Funnelish stores have a .com domain.
• 5.5% of Funnelish stores have a .co domain.
• 5.0% of Funnelish stores have a .de domain.

Top Funnelish Stores

Here are the top stores, powered by Funnelish, ordered by store rank.

New Funnelish Stores

Here are the 5 highest-ranked stores added most recently.

Stores Switching to Funnelish From Other Platforms

Over the last 90 days, Funnelish has taken 125 merchants from competitive ecommerce platforms.

Here are the top stores that have switched to Funnelish from competitive ecommerce platforms.

Stores Switching from Funnelish To Other Platforms

Over the last 90 days, Funnelish has lost 23 merchants to competitive platforms.

Here are the top Funnelish stores that have recently changed to a competitive platform.

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