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Toys & Hobbies stores on E37

Updated Jan 2 2026

There are 10 live E37 stores in the Toys & Hobbies category.

In this report, we'll cover the following essential statistics on E37 stores in the Toys & Hobbies category.

Download a complete list of E37 stores the Toys & Hobbies category with a paid account.
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The most popular subcategories under Toys & Hobbies are:

  • 80.0% of E37 stores in the Toys & Hobbies category sell Arts & Crafts products

Here are the the top Toys & Hobbies subcategories by store count.

Name
Store Count
Arts & Crafts
8

Growth of Toys & Hobbies Stores On E37

Here is the historical growth of stores on E37 in the Toys & Hobbies category.

  • E37 stores in the Toys & Hobbies category have decreased 0.0% quarter-over-quarter in 2022 Q3.
  • E37 stores in the Toys & Hobbies category have decreased 0% year-over-year in 2022 Q3.
Quarter
New Active Stores
2017 Q4
1
2018 Q3
1
2019 Q1
1
2020 Q1
1
2020 Q4
1
2022 Q3
1
2023 Q1 (to date)
1
Active Store Count by Quarter

It's hard to know exactly when a E37 store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On E37 Stores In The Toys & Hobbies Category

Here are the top social media sites for E37 stores in the Toys & Hobbies category.

  • Instagram is used by 90.0% of E37 stores in the Toys & Hobbies category.
  • Facebook is used by 60.0% of E37 stores in the Toys & Hobbies category.
  • Pinterest is used by 10.0% of E37 stores in the Toys & Hobbies category.
Type
Stores
Instagram
9
Facebook
6
Pinterest
1
LinkedIn
1

Contact Information On E37 Stores In The Toys & Hobbies Category

Here are the top contact methods for E37 stores in the Toys & Hobbies category.

  • 100.0% of E37 stores in the Toys & Hobbies category have an email on their website
  • 70.0% of E37 stores in the Toys & Hobbies category provide a phone number on their website
Type
Stores
Email
10
Phone
7

Top Countries For E37 Stores In The Toys & Hobbies Category

Here are the top countries for E37 stores in the Toys & Hobbies category.

  • 70.0% of E37 stores in the Toys & Hobbies category are in Sweden
  • 30.0% of E37 stores in the Toys & Hobbies category are in United States
Country
Stores
Sweden
7
United States
3

With a paid account, stores can also be segmented by region and city.

Top Technologies on E37 Stores In The Toys & Hobbies Category

We're tracking 10 different technologies that have 54 collective installs on E37 stores in the Toys & Hobbies category.

  • Google Ads Pixel is used by 80.0% of E37 stores in the Toys & Hobbies category.
  • Google Adsense is used by 80.0% of E37 stores in the Toys & Hobbies category.
  • Google Analytics is used by 80.0% of E37 stores in the Toys & Hobbies category.

Here are the top 10 third-party technologies, ordered by number of installs, across all E37 stores.

Technology
Stores
Google Ads Pixel
8
Google Adsense
8
Google Analytics
8
Google Tag Manager
8
Facebook Pixel
6
Google Analytics 4
6
Cookieinformation.com
3
reCAPTCHA
3
Cookiebot
2
Mailchimp
2

Number Of Products Sold For E37 Stores In The Toys & Hobbies Category

Here is the breakdown of E37 stores in the Toys & Hobbies category by the number of products that they sell.

  • 40.0% of E37 stores in the Toys & Hobbies category sell 1 - 9 different products.
  • 30.0% of E37 stores in the Toys & Hobbies category sell 1000 - 4999 different products.
  • 30.0% of E37 stores in the Toys & Hobbies category sell 250 - 999 different products.
Products Sold
Stores
1 - 9
4
250 - 999
3
1000 - 4999
3

Top-level Domain Distribution For E37 Stores In The Toys & Hobbies Category

The majority of E37 stores use a .com domain. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

  • 100.0% of E37 stores in the Toys & Hobbies category have a .se domain.
Top-level Domain
Stores
.se
10

Top Stores In The Toys & Hobbies Category

Here are the top 5 Toys & Hobbies stores ordered by worldwide store rank.

Name
Domain
Rank
Created
Iris Hantverk
www.irishantverk.se
169,527
2016/12/30
PY Hobby
www.pyhobby.se
394,757
2016/12/30
Textil & Presentia
www.textilpresentia.se
686,978
2016/12/30
ABC Leksaker
www.abcleksaker.se
779,523
2017/10/27
Knit & Purl
www.knitandpurl.se
919,944
2018/09/07

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New Stores In The Toys & Hobbies Category

Here are the top 5 most recent Toys & Hobbies stores.

Name
Domain
Rank
Created
ABC Leksaker
abcleksaker.web03.e37.se
11,984,996
2023/03/17
Knit & Purl
knitandpurl.web02.e37.se
11,981,290
2022/07/15
PY Hobby
pyhobby.web02.e37.se
11,857,357
2020/10/16
Spegels Hemslöjd
spegels.web03.e37.se
11,996,638
2020/03/27
Spegels Hemslöjd
www.spegels.se
2,145,402
2019/03/22

Get more insights on E37 stores

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