The State of DX1 in 2026

In this report, we'll cover the following essential statistics on DX1 usage.

• DX1 growth
• Social media usage on DX1 stores
• Contact information on DX1 stores
• Top categories for DX1 stores
• Top countries for DX1 stores
• Number of employees for DX1 stores
• Number of products sold for DX1 stores
• Top DX1 technologies
• Top Shipping Carriers used by DX1 stores
• DX1 store top-level domain distribution
• Top DX1 stores
• New DX1 stores
• Stores switching to DX1 from other platforms

DX1 Growth

At present, there are 1,023 live stores running on the DX1 platform.

Here is the historical growth of stores running DX1.

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a DX1 store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On DX1 Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

• Facebook is used by 81.5% of DX1 stores.
• Instagram is used by 54.7% of DX1 stores.
• YouTube is used by 29.2% of DX1 stores.

Contact Information On DX1 Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

• 99% of DX1 stores provide a phone number on their website
• 39% of DX1 stores have an email on their website

Top Categories For DX1 Stores

Here is the breakdown of industry verticals for stores on DX1.

• 84.1% of DX1 stores sell Autos & Vehicles products.
• 10.1% of DX1 stores sell Sports products.
• 2.4% of DX1 stores sell Business & Industrial products.

Top Countries For DX1 Stores

Here are the top countries for stores using DX1.

• 69.0% of DX1 stores are in United States
• 0.2% of DX1 stores are in Brazil
• 0.1% of DX1 stores are in United Kingdom
• 0.1% of DX1 stores are in Australia

With a paid account, stores can also be segmented by region and city.

Number Of Employees For DX1 Stores

Here is the breakdown of DX1 stores by the number of employees.

• 99.2% of DX1 stores have Unknown employees.
• 0.6% of DX1 stores have 1 - 9 employees.
• 0.2% of DX1 stores have 10 - 24 employees.

Number Of Products Sold For DX1 Stores

Here is the breakdown of DX1 stores by the number of products that they sell.

• 54.6% of DX1 stores sell 100 - 249 different products.
• 27.4% of DX1 stores sell 250 - 999 different products.
• 3.9% of DX1 stores sell 1 - 9 different products.

Top Technologies on DX1 Stores

We're tracking 52 different technologies that have 6,039 collective installs on DX1 stores.

• reCAPTCHA is used by 100.0% of DX1 stores.
• Google Tag Manager is used by 98.4% of DX1 stores.
• Google Adsense is used by 97.3% of DX1 stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all DX1 stores.

Top Shipping Carriers Used By DX1 Stores

• UPS is used by 0.7% of DX1 stores.
• USPS is used by 0.7% of DX1 stores.

Here are the top 2 shipping carriers across all DX1 stores.

DX1 Store Top-level Domain Distribution

.com is the most popular top-level domain for DX1 stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

• 95.4% of DX1 stores have a .com domain.
• 3.5% of DX1 stores have a .net domain.
• 0.3% of DX1 stores have a .biz domain.

Top DX1 Stores

Here are the top stores, powered by DX1, ordered by store rank.

New DX1 Stores

Here are the 0 highest-ranked stores added most recently.

Stores Switching to DX1 From Other Platforms

Over the last 90 days, DX1 has taken 223 merchants from competitive ecommerce platforms.

Here are the top stores that have switched to DX1 from competitive ecommerce platforms.

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