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Toys & Hobbies stores on Custom Cart

Updated Jan 9 2026

There are 23,421 live Custom Cart stores in the Toys & Hobbies category.

In this report, we'll cover the following essential statistics on Custom Cart stores in the Toys & Hobbies category.

Download a complete list of Custom Cart stores the Toys & Hobbies category with a paid account.
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The most popular subcategories under Toys & Hobbies are:

  • 49.9% of Custom Cart stores in the Toys & Hobbies category sell Arts & Crafts products
  • 8.7% of Custom Cart stores in the Toys & Hobbies category sell Radio Control & Modeling products
  • 2.0% of Custom Cart stores in the Toys & Hobbies category sell Dolls products

Here are the the top Toys & Hobbies subcategories by store count.

Growth of Toys & Hobbies Stores On Custom Cart

Here is the historical growth of stores on Custom Cart in the Toys & Hobbies category.

  • Custom Cart stores in the Toys & Hobbies category have decreased -88.6% quarter-over-quarter in 2025 Q4.
  • Custom Cart stores in the Toys & Hobbies category have increased 172% year-over-year in 2025 Q4.
Quarter
New Active Stores
2017 Q1
152
2017 Q2
265
2017 Q3
121
2017 Q4
142
2018 Q1
203
2018 Q2
1,020
2018 Q3
345
2018 Q4
282
2019 Q1
517
2019 Q2
201
2019 Q3
297
2019 Q4
262
2020 Q1
333
2020 Q2
344
2020 Q3
314
2020 Q4
542
2021 Q1
844
2021 Q2
563
2021 Q3
467
2021 Q4
383
2022 Q1
291
2022 Q2
278
2022 Q3
669
2022 Q4
280
2023 Q1
311
2023 Q2
509
2023 Q3
1,013
2023 Q4
857
2024 Q1
843
2024 Q2
833
2024 Q3
766
2024 Q4
646
2025 Q1
1,113
2025 Q2
1,732
2025 Q3
1,419
2025 Q4
1,756
2026 Q1 (to date)
200
Active Store Count by Quarter

It's hard to know exactly when a Custom Cart store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On Custom Cart Stores In The Toys & Hobbies Category

Here are the top social media sites for Custom Cart stores in the Toys & Hobbies category.

  • Instagram is used by 39.3% of Custom Cart stores in the Toys & Hobbies category.
  • Facebook is used by 35.6% of Custom Cart stores in the Toys & Hobbies category.
  • YouTube is used by 14.9% of Custom Cart stores in the Toys & Hobbies category.
Type
Stores
Instagram
9,215
Facebook
8,338
YouTube
3,499
Twitter
2,152
Pinterest
2,128
WhatsApp
1,159
Tiktok
1,023
LinkedIn
934
Facebook Group
539
Yelp
134
Snapchat
15
Soundcloud
7
Discord
2

Contact Information On Custom Cart Stores In The Toys & Hobbies Category

Here are the top contact methods for Custom Cart stores in the Toys & Hobbies category.

  • 56.3% of Custom Cart stores in the Toys & Hobbies category provide a phone number on their website
  • 53.3% of Custom Cart stores in the Toys & Hobbies category have an email on their website
Type
Stores
Phone
13,184
Email
12,482

Top Countries For Custom Cart Stores In The Toys & Hobbies Category

Here are the top countries for Custom Cart stores in the Toys & Hobbies category.

  • 16.9% of Custom Cart stores in the Toys & Hobbies category are in United States
  • 6.7% of Custom Cart stores in the Toys & Hobbies category are in United Kingdom
  • 6.6% of Custom Cart stores in the Toys & Hobbies category are in Russian Federation
  • 2.6% of Custom Cart stores in the Toys & Hobbies category are in Germany
Country
Stores
605
481
446
393

With a paid account, stores can also be segmented by region and city.

Top Technologies on Custom Cart Stores In The Toys & Hobbies Category

We're tracking 415 different technologies that have 101,579 collective installs on Custom Cart stores in the Toys & Hobbies category.

  • Google Tag Manager is used by 46.6% of Custom Cart stores in the Toys & Hobbies category.
  • Google Adsense is used by 44.2% of Custom Cart stores in the Toys & Hobbies category.
  • Google Ads Pixel is used by 43.4% of Custom Cart stores in the Toys & Hobbies category.

Here are the top 10 third-party technologies, ordered by number of installs, across all Custom Cart stores.

Number Of Products Sold For Custom Cart Stores In The Toys & Hobbies Category

Here is the breakdown of Custom Cart stores in the Toys & Hobbies category by the number of products that they sell.

  • 24.6% of Custom Cart stores in the Toys & Hobbies category sell 1 - 9 different products.
  • 9.9% of Custom Cart stores in the Toys & Hobbies category sell 100 - 249 different products.
  • 9.9% of Custom Cart stores in the Toys & Hobbies category sell 250 - 999 different products.
Products Sold
Stores
1 - 9
5,763
10 - 24
1,807
25 - 49
1,790
50 - 99
516
100 - 249
2,321
250 - 999
2,311
1000 - 4999
1,650
5000 - 9999
537
10000 - 24999
553
25000 - 99999
235

Top-level Domain Distribution For Custom Cart Stores In The Toys & Hobbies Category

The majority of Custom Cart stores use a .com domain. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

  • 49.6% of Custom Cart stores in the Toys & Hobbies category have a .com domain.
  • 5.9% of Custom Cart stores in the Toys & Hobbies category have a .ru domain.
  • 5.1% of Custom Cart stores in the Toys & Hobbies category have a .co.uk domain.
Top-level Domain
Stores
.com
11,618
.ru
1,385
.co.uk
1,195
.shop
1,030
.de
507
.cz
502
.net
338
.pl
317
.ir
314
.com.ua
295

Top Stores In The Toys & Hobbies Category

Here are the top 5 Toys & Hobbies stores ordered by worldwide store rank.

Name
Domain
Rank
Created
Official LEGO® Shop US
40
2016/12/30
Hobby Lobby
53
2016/12/30
Michaels
58
2016/12/30
Temu
79
2021/10/01
DJI
229
2016/12/30

For more insights on Custom Cart stores, create a free account and explore our data.

New Stores In The Toys & Hobbies Category

Here are the top 5 most recent Toys & Hobbies stores.

Name
Domain
Rank
Created
Lovelystamps
3,207,193
2026/01/09
SkyRazor
3,687,721
2026/01/09
Miniastore
3,741,065
2026/01/09
Party Boys Rentals
3,851,740
2026/01/09
www.cherrysbouncycastlehire.co.uk
4,009,310
2026/01/09

Get more insights on Custom Cart stores

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  • Social Media accounts
  • Email address
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  • Country
  • Third-party technologies
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  • Top-level domains
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  • Domain type
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