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Toys & Hobbies stores on Custom Cart

Updated Feb 13 2026

There are 20,800 live Custom Cart stores in the Toys & Hobbies category.

In this report, we'll cover the following essential statistics on Custom Cart stores in the Toys & Hobbies category.

Download a complete list of Custom Cart stores the Toys & Hobbies category with a paid account.
Create a free account to get a feel for the data we provide.

The most popular subcategories under Toys & Hobbies are:

  • 49.2% of Custom Cart stores in the Toys & Hobbies category sell Arts & Crafts products
  • 8.5% of Custom Cart stores in the Toys & Hobbies category sell Radio Control & Modeling products
  • 2.0% of Custom Cart stores in the Toys & Hobbies category sell Dolls products

Here are the the top Toys & Hobbies subcategories by store count.

Growth of Toys & Hobbies Stores On Custom Cart

Here is the historical growth of stores on Custom Cart in the Toys & Hobbies category.

  • Custom Cart stores in the Toys & Hobbies category have decreased -51.3% quarter-over-quarter in 2025 Q4.
  • Custom Cart stores in the Toys & Hobbies category have increased 131% year-over-year in 2025 Q4.
Quarter
New Active Stores
2017 Q1
135
2017 Q2
254
2017 Q3
110
2017 Q4
134
2018 Q1
168
2018 Q2
932
2018 Q3
266
2018 Q4
234
2019 Q1
461
2019 Q2
182
2019 Q3
261
2019 Q4
245
2020 Q1
287
2020 Q2
310
2020 Q3
277
2020 Q4
484
2021 Q1
767
2021 Q2
515
2021 Q3
434
2021 Q4
348
2022 Q1
283
2022 Q2
236
2022 Q3
603
2022 Q4
264
2023 Q1
276
2023 Q2
446
2023 Q3
869
2023 Q4
750
2024 Q1
760
2024 Q2
748
2024 Q3
675
2024 Q4
581
2025 Q1
770
2025 Q2
1,410
2025 Q3
1,269
2025 Q4
1,341
2026 Q1 (to date)
653
Active Store Count by Quarter

It's hard to know exactly when a Custom Cart store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On Custom Cart Stores In The Toys & Hobbies Category

Here are the top social media sites for Custom Cart stores in the Toys & Hobbies category.

  • Instagram is used by 40.6% of Custom Cart stores in the Toys & Hobbies category.
  • Facebook is used by 36.5% of Custom Cart stores in the Toys & Hobbies category.
  • YouTube is used by 15.4% of Custom Cart stores in the Toys & Hobbies category.
Type
Stores
Instagram
8,439
Facebook
7,597
YouTube
3,195
Pinterest
1,982
Twitter
1,945
WhatsApp
1,063
Tiktok
1,032
LinkedIn
875
Facebook Group
496
Yelp
132
Snapchat
14
Soundcloud
7
Discord
2

Contact Information On Custom Cart Stores In The Toys & Hobbies Category

Here are the top contact methods for Custom Cart stores in the Toys & Hobbies category.

  • 58.0% of Custom Cart stores in the Toys & Hobbies category provide a phone number on their website
  • 55.1% of Custom Cart stores in the Toys & Hobbies category have an email on their website
Type
Stores
Phone
12,061
Email
11,470

Top Countries For Custom Cart Stores In The Toys & Hobbies Category

Here are the top countries for Custom Cart stores in the Toys & Hobbies category.

  • 18.8% of Custom Cart stores in the Toys & Hobbies category are in United States
  • 7.1% of Custom Cart stores in the Toys & Hobbies category are in United Kingdom
  • 6.4% of Custom Cart stores in the Toys & Hobbies category are in Russian Federation
  • 2.6% of Custom Cart stores in the Toys & Hobbies category are in Germany

With a paid account, stores can also be segmented by region and city.

Top Technologies on Custom Cart Stores In The Toys & Hobbies Category

We're tracking 420 different technologies that have 91,444 collective installs on Custom Cart stores in the Toys & Hobbies category.

  • Google Tag Manager is used by 47.1% of Custom Cart stores in the Toys & Hobbies category.
  • Google Adsense is used by 45.1% of Custom Cart stores in the Toys & Hobbies category.
  • Google Ads Pixel is used by 44.2% of Custom Cart stores in the Toys & Hobbies category.

Here are the top 10 third-party technologies, ordered by number of installs, across all Custom Cart stores.

Number Of Products Sold For Custom Cart Stores In The Toys & Hobbies Category

Here is the breakdown of Custom Cart stores in the Toys & Hobbies category by the number of products that they sell.

  • 25.4% of Custom Cart stores in the Toys & Hobbies category sell 1 - 9 different products.
  • 9.7% of Custom Cart stores in the Toys & Hobbies category sell 100 - 249 different products.
  • 9.5% of Custom Cart stores in the Toys & Hobbies category sell 250 - 999 different products.
Products Sold
Stores
1 - 9
5,287
10 - 24
1,701
25 - 49
1,629
50 - 99
458
100 - 249
2,021
250 - 999
1,986
1000 - 4999
1,272
5000 - 9999
442
10000 - 24999
465
25000 - 99999
203

Top-level Domain Distribution For Custom Cart Stores In The Toys & Hobbies Category

The majority of Custom Cart stores use a .com domain. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

  • 52.0% of Custom Cart stores in the Toys & Hobbies category have a .com domain.
  • 5.8% of Custom Cart stores in the Toys & Hobbies category have a .ru domain.
  • 5.3% of Custom Cart stores in the Toys & Hobbies category have a .co.uk domain.
Top-level Domain
Stores
.com
10,823
.ru
1,209
.co.uk
1,095
.cz
483
.de
446
.shop
403
.ir
324
.net
278
.nl
258
.com.ua
233

Top Stores In The Toys & Hobbies Category

Here are the top 5 Toys & Hobbies stores ordered by worldwide store rank.

Name
Domain
Rank
Created
Official LEGO® Shop CA
36
2016/12/30
Michaels
56
2016/12/30
Hobby Lobby
61
2016/12/30
Temu
84
2021/10/01
DJI
198
2016/12/30

For more insights on Custom Cart stores, create a free account and explore our data.

New Stores In The Toys & Hobbies Category

Here are the top 5 most recent Toys & Hobbies stores.

Name
Domain
Rank
Created
My Craft Booth
2,753,699
2026/02/13
Kelab Gasing Beyblade
3,151,292
2026/02/13
JOANN Shoppers
3,197,831
2026/02/13
Bouncy Castle Hire Surrey
3,269,904
2026/02/13
Dětská skupina Skřítkové Žebrák
3,455,198
2026/02/13

Get more insights on Custom Cart stores

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  • Social Media accounts
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  • Domain type
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