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Toys & Hobbies stores on Custom Cart

Updated Dec 5 2025

There are 23,911 live Custom Cart stores in the Toys & Hobbies category.

In this report, we'll cover the following essential statistics on Custom Cart stores in the Toys & Hobbies category.

Download a complete list of Custom Cart stores the Toys & Hobbies category with a paid account.
Create a free account to get a feel for the data we provide.

The most popular subcategories under Toys & Hobbies are:

  • 49.6% of Custom Cart stores in the Toys & Hobbies category sell Arts & Crafts products
  • 8.7% of Custom Cart stores in the Toys & Hobbies category sell Radio Control & Modeling products
  • 2.1% of Custom Cart stores in the Toys & Hobbies category sell Dolls products

Here are the the top Toys & Hobbies subcategories by store count.

Growth of Toys & Hobbies Stores On Custom Cart

Here is the historical growth of stores on Custom Cart in the Toys & Hobbies category.

  • Custom Cart stores in the Toys & Hobbies category have decreased -10.6% quarter-over-quarter in 2025 Q3.
  • Custom Cart stores in the Toys & Hobbies category have increased 102% year-over-year in 2025 Q3.
Quarter
New Active Stores
2017 Q1
152
2017 Q2
266
2017 Q3
122
2017 Q4
146
2018 Q1
203
2018 Q2
1,050
2018 Q3
345
2018 Q4
284
2019 Q1
524
2019 Q2
202
2019 Q3
301
2019 Q4
267
2020 Q1
330
2020 Q2
350
2020 Q3
325
2020 Q4
553
2021 Q1
856
2021 Q2
570
2021 Q3
482
2021 Q4
392
2022 Q1
291
2022 Q2
277
2022 Q3
681
2022 Q4
280
2023 Q1
320
2023 Q2
519
2023 Q3
1,040
2023 Q4
888
2024 Q1
897
2024 Q2
879
2024 Q3
779
2024 Q4
690
2025 Q1
1,347
2025 Q2
1,962
2025 Q3
1,577
2025 Q4 (to date)
1,410
Active Store Count by Quarter

It's hard to know exactly when a Custom Cart store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On Custom Cart Stores In The Toys & Hobbies Category

Here are the top social media sites for Custom Cart stores in the Toys & Hobbies category.

  • Instagram is used by 38.7% of Custom Cart stores in the Toys & Hobbies category.
  • Facebook is used by 35.3% of Custom Cart stores in the Toys & Hobbies category.
  • YouTube is used by 14.7% of Custom Cart stores in the Toys & Hobbies category.
Type
Stores
Instagram
9,250
Facebook
8,446
YouTube
3,516
Twitter
2,180
Pinterest
2,147
WhatsApp
1,190
Tiktok
998
LinkedIn
948
Facebook Group
540
Yelp
131
Snapchat
17
Soundcloud
8
Discord
2

Contact Information On Custom Cart Stores In The Toys & Hobbies Category

Here are the top contact methods for Custom Cart stores in the Toys & Hobbies category.

  • 55.7% of Custom Cart stores in the Toys & Hobbies category provide a phone number on their website
  • 53.3% of Custom Cart stores in the Toys & Hobbies category have an email on their website
Type
Stores
Phone
13,320
Email
12,743

Top Countries For Custom Cart Stores In The Toys & Hobbies Category

Here are the top countries for Custom Cart stores in the Toys & Hobbies category.

  • 17.7% of Custom Cart stores in the Toys & Hobbies category are in United States
  • 6.6% of Custom Cart stores in the Toys & Hobbies category are in United Kingdom
  • 6.4% of Custom Cart stores in the Toys & Hobbies category are in Russian Federation
  • 2.5% of Custom Cart stores in the Toys & Hobbies category are in Germany
Country
Stores
601
493
477
386

With a paid account, stores can also be segmented by region and city.

Top Technologies on Custom Cart Stores In The Toys & Hobbies Category

We're tracking 418 different technologies that have 101,675 collective installs on Custom Cart stores in the Toys & Hobbies category.

  • Google Tag Manager is used by 46.2% of Custom Cart stores in the Toys & Hobbies category.
  • Google Adsense is used by 43.8% of Custom Cart stores in the Toys & Hobbies category.
  • Google Ads Pixel is used by 43.0% of Custom Cart stores in the Toys & Hobbies category.

Here are the top 10 third-party technologies, ordered by number of installs, across all Custom Cart stores.

Number Of Products Sold For Custom Cart Stores In The Toys & Hobbies Category

Here is the breakdown of Custom Cart stores in the Toys & Hobbies category by the number of products that they sell.

  • 23.5% of Custom Cart stores in the Toys & Hobbies category sell 1 - 9 different products.
  • 9.8% of Custom Cart stores in the Toys & Hobbies category sell 100 - 249 different products.
  • 9.7% of Custom Cart stores in the Toys & Hobbies category sell 250 - 999 different products.
Products Sold
Stores
1 - 9
5,624
10 - 24
1,805
25 - 49
1,776
50 - 99
528
100 - 249
2,347
250 - 999
2,319
1000 - 4999
1,550
5000 - 9999
523
10000 - 24999
541
25000 - 99999
247

Top-level Domain Distribution For Custom Cart Stores In The Toys & Hobbies Category

The majority of Custom Cart stores use a .com domain. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

  • 49.0% of Custom Cart stores in the Toys & Hobbies category have a .com domain.
  • 5.7% of Custom Cart stores in the Toys & Hobbies category have a .ru domain.
  • 5.4% of Custom Cart stores in the Toys & Hobbies category have a .shop domain.
Top-level Domain
Stores
.com
11,714
.ru
1,373
.shop
1,295
.co.uk
1,186
.cz
504
.de
504
.net
339
.com.ua
330
.pl
315
.ir
308

Top Stores In The Toys & Hobbies Category

Here are the top 5 Toys & Hobbies stores ordered by worldwide store rank.

Name
Domain
Rank
Created
Official LEGO® Shop US
37
2016/12/30
Michaels
53
2016/12/30
Hobby Lobby
58
2016/12/30
Temu
75
2021/10/01
DJI
220
2016/12/30

For more insights on Custom Cart stores, create a free account and explore our data.

New Stores In The Toys & Hobbies Category

Here are the top 5 most recent Toys & Hobbies stores.

Name
Domain
Rank
Created
Fitzgerald Pottery
1,132,011
2025/12/05
bounceandpouncerentals.com
2,561,860
2025/12/05
Stamping Inspiration
3,216,621
2025/12/05
Lifestyle and Travel Blogger
3,291,914
2025/12/05
Labrando un HOGAR
3,431,692
2025/12/05

Get more insights on Custom Cart stores

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  • Social Media accounts
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