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Toys & Hobbies stores on Custom Cart

Updated Nov 28 2025

There are 23,929 live Custom Cart stores in the Toys & Hobbies category.

In this report, we'll cover the following essential statistics on Custom Cart stores in the Toys & Hobbies category.

Download a complete list of Custom Cart stores the Toys & Hobbies category with a paid account.
Create a free account to get a feel for the data we provide.

The most popular subcategories under Toys & Hobbies are:

  • 49.5% of Custom Cart stores in the Toys & Hobbies category sell Arts & Crafts products
  • 8.7% of Custom Cart stores in the Toys & Hobbies category sell Radio Control & Modeling products
  • 2.0% of Custom Cart stores in the Toys & Hobbies category sell Dolls products

Here are the the top Toys & Hobbies subcategories by store count.

Growth of Toys & Hobbies Stores On Custom Cart

Here is the historical growth of stores on Custom Cart in the Toys & Hobbies category.

  • Custom Cart stores in the Toys & Hobbies category have decreased -17.7% quarter-over-quarter in 2025 Q3.
  • Custom Cart stores in the Toys & Hobbies category have increased 105% year-over-year in 2025 Q3.
Quarter
New Active Stores
2017 Q1
150
2017 Q2
270
2017 Q3
124
2017 Q4
146
2018 Q1
201
2018 Q2
1,045
2018 Q3
341
2018 Q4
286
2019 Q1
521
2019 Q2
208
2019 Q3
308
2019 Q4
274
2020 Q1
332
2020 Q2
358
2020 Q3
329
2020 Q4
558
2021 Q1
866
2021 Q2
570
2021 Q3
482
2021 Q4
392
2022 Q1
295
2022 Q2
277
2022 Q3
690
2022 Q4
284
2023 Q1
320
2023 Q2
511
2023 Q3
1,033
2023 Q4
900
2024 Q1
902
2024 Q2
870
2024 Q3
776
2024 Q4
696
2025 Q1
1,386
2025 Q2
1,965
2025 Q3
1,589
2025 Q4 (to date)
1,307
Active Store Count by Quarter

It's hard to know exactly when a Custom Cart store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On Custom Cart Stores In The Toys & Hobbies Category

Here are the top social media sites for Custom Cart stores in the Toys & Hobbies category.

  • Instagram is used by 38.8% of Custom Cart stores in the Toys & Hobbies category.
  • Facebook is used by 35.3% of Custom Cart stores in the Toys & Hobbies category.
  • YouTube is used by 14.7% of Custom Cart stores in the Toys & Hobbies category.
Type
Stores
Instagram
9,279
Facebook
8,446
YouTube
3,525
Twitter
2,217
Pinterest
2,140
WhatsApp
1,198
Tiktok
987
LinkedIn
983
Facebook Group
531
Yelp
130
Snapchat
17
Soundcloud
8
Discord
2

Contact Information On Custom Cart Stores In The Toys & Hobbies Category

Here are the top contact methods for Custom Cart stores in the Toys & Hobbies category.

  • 55.9% of Custom Cart stores in the Toys & Hobbies category provide a phone number on their website
  • 53.6% of Custom Cart stores in the Toys & Hobbies category have an email on their website
Type
Stores
Phone
13,381
Email
12,819

Top Countries For Custom Cart Stores In The Toys & Hobbies Category

Here are the top countries for Custom Cart stores in the Toys & Hobbies category.

  • 17.9% of Custom Cart stores in the Toys & Hobbies category are in United States
  • 6.6% of Custom Cart stores in the Toys & Hobbies category are in United Kingdom
  • 6.5% of Custom Cart stores in the Toys & Hobbies category are in Russian Federation
  • 2.5% of Custom Cart stores in the Toys & Hobbies category are in Germany
Country
Stores
602
490
474
389

With a paid account, stores can also be segmented by region and city.

Top Technologies on Custom Cart Stores In The Toys & Hobbies Category

We're tracking 417 different technologies that have 101,914 collective installs on Custom Cart stores in the Toys & Hobbies category.

  • Google Tag Manager is used by 46.1% of Custom Cart stores in the Toys & Hobbies category.
  • Google Adsense is used by 43.7% of Custom Cart stores in the Toys & Hobbies category.
  • Google Ads Pixel is used by 42.9% of Custom Cart stores in the Toys & Hobbies category.

Here are the top 10 third-party technologies, ordered by number of installs, across all Custom Cart stores.

Number Of Products Sold For Custom Cart Stores In The Toys & Hobbies Category

Here is the breakdown of Custom Cart stores in the Toys & Hobbies category by the number of products that they sell.

  • 23.5% of Custom Cart stores in the Toys & Hobbies category sell 1 - 9 different products.
  • 10.0% of Custom Cart stores in the Toys & Hobbies category sell 100 - 249 different products.
  • 9.8% of Custom Cart stores in the Toys & Hobbies category sell 250 - 999 different products.
Products Sold
Stores
1 - 9
5,613
10 - 24
1,803
25 - 49
1,771
50 - 99
533
100 - 249
2,387
250 - 999
2,334
1000 - 4999
1,558
5000 - 9999
530
10000 - 24999
541
25000 - 99999
243

Top-level Domain Distribution For Custom Cart Stores In The Toys & Hobbies Category

The majority of Custom Cart stores use a .com domain. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

  • 49.0% of Custom Cart stores in the Toys & Hobbies category have a .com domain.
  • 5.9% of Custom Cart stores in the Toys & Hobbies category have a .ru domain.
  • 5.5% of Custom Cart stores in the Toys & Hobbies category have a .shop domain.
Top-level Domain
Stores
.com
11,729
.ru
1,409
.shop
1,321
.co.uk
1,194
.cz
508
.de
505
.net
331
.com.ua
328
.pl
315
.nl
285

Top Stores In The Toys & Hobbies Category

Here are the top 5 Toys & Hobbies stores ordered by worldwide store rank.

Name
Domain
Rank
Created
Official LEGO® Shop US
37
2016/12/30
Michaels
56
2016/12/30
Hobby Lobby
57
2016/12/30
Temu
76
2021/10/01
DJI
229
2016/12/30

For more insights on Custom Cart stores, create a free account and explore our data.

New Stores In The Toys & Hobbies Category

Here are the top 5 most recent Toys & Hobbies stores.

Name
Domain
Rank
Created
Blue Bird
480,769
2025/11/28
www.bouncehouserentalsbrentwood.com
1,344,264
2025/11/28
w204's Toy Factory
2,146,381
2025/11/28
lolbounce.com
2,552,742
2025/11/28
Jada Toys Official Website
2,969,110
2025/11/28

Get more insights on Custom Cart stores

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  • Social Media accounts
  • Email address
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  • Third-party technologies
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  • Domain type
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