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Beauty & Fitness stores on Custom Cart

Updated Dec 19 2025

There are 68,052 live Custom Cart stores in the Beauty & Fitness category.

In this report, we'll cover the following essential statistics on Custom Cart stores in the Beauty & Fitness category.

Download a complete list of Custom Cart stores the Beauty & Fitness category with a paid account.
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The most popular subcategories under Beauty & Fitness are:

  • 46.3% of Custom Cart stores in the Beauty & Fitness category sell Face & Body Care products
  • 15.3% of Custom Cart stores in the Beauty & Fitness category sell Fitness products
  • 12.2% of Custom Cart stores in the Beauty & Fitness category sell Hair Care products

Here are the the top Beauty & Fitness subcategories by store count.

Name
Store Count
10,386
8,300
3,221
996

Growth of Beauty & Fitness Stores On Custom Cart

Here is the historical growth of stores on Custom Cart in the Beauty & Fitness category.

  • Custom Cart stores in the Beauty & Fitness category have increased 23.9% quarter-over-quarter in 2025 Q3.
  • Custom Cart stores in the Beauty & Fitness category have increased 91% year-over-year in 2025 Q3.
Quarter
New Active Stores
2017 Q1
253
2017 Q2
649
2017 Q3
200
2017 Q4
195
2018 Q1
397
2018 Q2
2,347
2018 Q3
791
2018 Q4
653
2019 Q1
1,156
2019 Q2
599
2019 Q3
806
2019 Q4
696
2020 Q1
868
2020 Q2
937
2020 Q3
837
2020 Q4
1,380
2021 Q1
1,827
2021 Q2
1,674
2021 Q3
1,592
2021 Q4
954
2022 Q1
899
2022 Q2
801
2022 Q3
1,953
2022 Q4
903
2023 Q1
922
2023 Q2
1,516
2023 Q3
3,326
2023 Q4
2,879
2024 Q1
2,773
2024 Q2
2,910
2024 Q3
2,813
2024 Q4
2,422
2025 Q1
3,959
2025 Q2
5,870
2025 Q3
5,364
2025 Q4 (to date)
6,645
Active Store Count by Quarter

It's hard to know exactly when a Custom Cart store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On Custom Cart Stores In The Beauty & Fitness Category

Here are the top social media sites for Custom Cart stores in the Beauty & Fitness category.

  • Instagram is used by 43.0% of Custom Cart stores in the Beauty & Fitness category.
  • Facebook is used by 31.9% of Custom Cart stores in the Beauty & Fitness category.
  • YouTube is used by 12.4% of Custom Cart stores in the Beauty & Fitness category.
Type
Stores
Instagram
29,239
Facebook
21,729
YouTube
8,437
Twitter
4,878
WhatsApp
3,998
Tiktok
3,800
LinkedIn
3,413
Pinterest
2,527
Facebook Group
633
Yelp
393
Snapchat
140
Soundcloud
14
Discord
9

Contact Information On Custom Cart Stores In The Beauty & Fitness Category

Here are the top contact methods for Custom Cart stores in the Beauty & Fitness category.

  • 56.5% of Custom Cart stores in the Beauty & Fitness category provide a phone number on their website
  • 48.9% of Custom Cart stores in the Beauty & Fitness category have an email on their website
Type
Stores
Phone
38,418
Email
33,279

Top Countries For Custom Cart Stores In The Beauty & Fitness Category

Here are the top countries for Custom Cart stores in the Beauty & Fitness category.

  • 11.7% of Custom Cart stores in the Beauty & Fitness category are in United States
  • 4.8% of Custom Cart stores in the Beauty & Fitness category are in Russian Federation
  • 3.8% of Custom Cart stores in the Beauty & Fitness category are in Czech Republic
  • 3.2% of Custom Cart stores in the Beauty & Fitness category are in United Kingdom
Country
Stores
1,782
1,737
1,632
1,610

With a paid account, stores can also be segmented by region and city.

Top Technologies on Custom Cart Stores In The Beauty & Fitness Category

We're tracking 539 different technologies that have 305,190 collective installs on Custom Cart stores in the Beauty & Fitness category.

  • Google Tag Manager is used by 51.0% of Custom Cart stores in the Beauty & Fitness category.
  • Google Adsense is used by 46.1% of Custom Cart stores in the Beauty & Fitness category.
  • Google Ads Pixel is used by 45.8% of Custom Cart stores in the Beauty & Fitness category.

Here are the top 10 third-party technologies, ordered by number of installs, across all Custom Cart stores.

Technology
Stores
16,872
15,052

Number Of Products Sold For Custom Cart Stores In The Beauty & Fitness Category

Here is the breakdown of Custom Cart stores in the Beauty & Fitness category by the number of products that they sell.

  • 34.6% of Custom Cart stores in the Beauty & Fitness category sell 1 - 9 different products.
  • 6.6% of Custom Cart stores in the Beauty & Fitness category sell 100 - 249 different products.
  • 6.5% of Custom Cart stores in the Beauty & Fitness category sell 10 - 24 different products.
Products Sold
Stores
1 - 9
23,547
10 - 24
4,402
25 - 49
3,826
50 - 99
1,134
100 - 249
4,470
250 - 999
4,209
1000 - 4999
1,891
5000 - 9999
554
10000 - 24999
441
25000 - 99999
211

Top-level Domain Distribution For Custom Cart Stores In The Beauty & Fitness Category

The majority of Custom Cart stores use a .com domain. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

  • 45.8% of Custom Cart stores in the Beauty & Fitness category have a .com domain.
  • 4.3% of Custom Cart stores in the Beauty & Fitness category have a .ru domain.
  • 3.5% of Custom Cart stores in the Beauty & Fitness category have a .cz domain.
Top-level Domain
Stores
.com
31,169
.ru
2,913
.cz
2,382
.ir
1,900
.shop
1,816
.de
1,604
.com.br
1,528
.co.uk
1,474
.net
959
.nl
885

Top Stores In The Beauty & Fitness Category

Here are the top 5 Beauty & Fitness stores ordered by worldwide store rank.

Name
Domain
Rank
Created
Ulta Beauty
56
2016/12/30
Sephora
66
2016/12/30
L'Oréal Paris
337
2016/12/30
Colgate®
394
2016/12/30
Essence
497
2016/12/30

For more insights on Custom Cart stores, create a free account and explore our data.

New Stores In The Beauty & Fitness Category

Here are the top 5 most recent Beauty & Fitness stores.

Name
Domain
Rank
Created
www.scissors.co.jp
861,563
2025/12/19
New Day Medspa
1,071,538
2025/12/19
BEYMEN BEAUTY STUDIO
1,320,919
2025/12/19
Fitness Lab
1,619,456
2025/12/19
Suomen Fitnessurheilu ry
1,684,654
2025/12/19

Get more insights on Custom Cart stores

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  • Social Media accounts
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  • Domain type
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