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Beauty & Fitness stores on Custom Cart

Updated Feb 13 2026

There are 61,696 live Custom Cart stores in the Beauty & Fitness category.

In this report, we'll cover the following essential statistics on Custom Cart stores in the Beauty & Fitness category.

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The most popular subcategories under Beauty & Fitness are:

  • 45.6% of Custom Cart stores in the Beauty & Fitness category sell Face & Body Care products
  • 15.9% of Custom Cart stores in the Beauty & Fitness category sell Fitness products
  • 12.0% of Custom Cart stores in the Beauty & Fitness category sell Hair Care products

Here are the the top Beauty & Fitness subcategories by store count.

Name
Store Count
9,840
7,383
2,914
894

Growth of Beauty & Fitness Stores On Custom Cart

Here is the historical growth of stores on Custom Cart in the Beauty & Fitness category.

  • Custom Cart stores in the Beauty & Fitness category have decreased -47.4% quarter-over-quarter in 2025 Q4.
  • Custom Cart stores in the Beauty & Fitness category have increased 152% year-over-year in 2025 Q4.
Quarter
New Active Stores
2017 Q1
219
2017 Q2
552
2017 Q3
172
2017 Q4
171
2018 Q1
345
2018 Q2
2,110
2018 Q3
637
2018 Q4
561
2019 Q1
1,034
2019 Q2
541
2019 Q3
729
2019 Q4
622
2020 Q1
757
2020 Q2
851
2020 Q3
764
2020 Q4
1,255
2021 Q1
1,659
2021 Q2
1,481
2021 Q3
1,477
2021 Q4
832
2022 Q1
801
2022 Q2
690
2022 Q3
1,716
2022 Q4
800
2023 Q1
824
2023 Q2
1,337
2023 Q3
2,936
2023 Q4
2,534
2024 Q1
2,394
2024 Q2
2,537
2024 Q3
2,475
2024 Q4
2,204
2025 Q1
3,043
2025 Q2
4,725
2025 Q3
4,568
2025 Q4
5,549
2026 Q1 (to date)
2,916
Active Store Count by Quarter

It's hard to know exactly when a Custom Cart store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On Custom Cart Stores In The Beauty & Fitness Category

Here are the top social media sites for Custom Cart stores in the Beauty & Fitness category.

  • Instagram is used by 44.0% of Custom Cart stores in the Beauty & Fitness category.
  • Facebook is used by 32.3% of Custom Cart stores in the Beauty & Fitness category.
  • YouTube is used by 12.6% of Custom Cart stores in the Beauty & Fitness category.
Type
Stores
Instagram
27,154
Facebook
19,936
YouTube
7,755
Twitter
4,431
Tiktok
3,917
WhatsApp
3,628
LinkedIn
3,069
Pinterest
2,376
Facebook Group
588
Yelp
343
Snapchat
167
Soundcloud
15
Discord
5

Contact Information On Custom Cart Stores In The Beauty & Fitness Category

Here are the top contact methods for Custom Cart stores in the Beauty & Fitness category.

  • 56.9% of Custom Cart stores in the Beauty & Fitness category provide a phone number on their website
  • 49.5% of Custom Cart stores in the Beauty & Fitness category have an email on their website
Type
Stores
Phone
35,088
Email
30,531

Top Countries For Custom Cart Stores In The Beauty & Fitness Category

Here are the top countries for Custom Cart stores in the Beauty & Fitness category.

  • 12.0% of Custom Cart stores in the Beauty & Fitness category are in United States
  • 4.5% of Custom Cart stores in the Beauty & Fitness category are in Russian Federation
  • 4.2% of Custom Cart stores in the Beauty & Fitness category are in Czech Republic
  • 3.2% of Custom Cart stores in the Beauty & Fitness category are in Iran (Islamic Republic of)
Country
Stores
1,714
1,630
1,465
1,447

With a paid account, stores can also be segmented by region and city.

Top Technologies on Custom Cart Stores In The Beauty & Fitness Category

We're tracking 539 different technologies that have 274,419 collective installs on Custom Cart stores in the Beauty & Fitness category.

  • Google Tag Manager is used by 49.8% of Custom Cart stores in the Beauty & Fitness category.
  • Google Adsense is used by 46.0% of Custom Cart stores in the Beauty & Fitness category.
  • Google Ads Pixel is used by 45.7% of Custom Cart stores in the Beauty & Fitness category.

Here are the top 10 third-party technologies, ordered by number of installs, across all Custom Cart stores.

Technology
Stores
14,892
12,902

Number Of Products Sold For Custom Cart Stores In The Beauty & Fitness Category

Here is the breakdown of Custom Cart stores in the Beauty & Fitness category by the number of products that they sell.

  • 34.9% of Custom Cart stores in the Beauty & Fitness category sell 1 - 9 different products.
  • 6.4% of Custom Cart stores in the Beauty & Fitness category sell 100 - 249 different products.
  • 6.3% of Custom Cart stores in the Beauty & Fitness category sell 10 - 24 different products.
Products Sold
Stores
1 - 9
21,546
10 - 24
3,876
25 - 49
3,300
50 - 99
987
100 - 249
3,930
250 - 999
3,713
1000 - 4999
1,576
5000 - 9999
492
10000 - 24999
390
25000 - 99999
188

Top-level Domain Distribution For Custom Cart Stores In The Beauty & Fitness Category

The majority of Custom Cart stores use a .com domain. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

  • 46.3% of Custom Cart stores in the Beauty & Fitness category have a .com domain.
  • 4.0% of Custom Cart stores in the Beauty & Fitness category have a .ru domain.
  • 3.9% of Custom Cart stores in the Beauty & Fitness category have a .cz domain.
Top-level Domain
Stores
.com
28,579
.ru
2,467
.cz
2,394
.ir
1,937
.de
1,480
.com.br
1,327
.co.uk
1,262
.shop
1,077
.net
833
.nl
817

Top Stores In The Beauty & Fitness Category

Here are the top 5 Beauty & Fitness stores ordered by worldwide store rank.

Name
Domain
Rank
Created
Ulta Beauty
51
2016/12/30
Sephora
67
2016/12/30
Boots UK
317
2016/12/30
ATHLEAN
442
2016/12/30
ColgateĀ®
501
2016/12/30

For more insights on Custom Cart stores, create a free account and explore our data.

New Stores In The Beauty & Fitness Category

Here are the top 5 most recent Beauty & Fitness stores.

Name
Domain
Rank
Created
www.core-fit.de
788,976
2026/02/13
VIP Beauty Store
1,881,464
2026/02/13
bakarozh.com
2,813,443
2026/02/13
Projuvenate
2,901,515
2026/02/13
BeautyGranD
2,924,053
2026/02/13

Get more insights on Custom Cart stores

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  • Social Media accounts
  • Email address
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  • Third-party technologies
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  • Top-level domains
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  • Domain type
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