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Beauty & Fitness stores on Custom Cart

Updated Nov 28 2025

There are 68,928 live Custom Cart stores in the Beauty & Fitness category.

In this report, we'll cover the following essential statistics on Custom Cart stores in the Beauty & Fitness category.

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The most popular subcategories under Beauty & Fitness are:

  • 46.2% of Custom Cart stores in the Beauty & Fitness category sell Face & Body Care products
  • 15.3% of Custom Cart stores in the Beauty & Fitness category sell Fitness products
  • 12.4% of Custom Cart stores in the Beauty & Fitness category sell Hair Care products

Here are the the top Beauty & Fitness subcategories by store count.

Name
Store Count
10,541
8,525
3,205
1,013

Growth of Beauty & Fitness Stores On Custom Cart

Here is the historical growth of stores on Custom Cart in the Beauty & Fitness category.

  • Custom Cart stores in the Beauty & Fitness category have decreased -12.1% quarter-over-quarter in 2025 Q3.
  • Custom Cart stores in the Beauty & Fitness category have increased 105% year-over-year in 2025 Q3.
Quarter
New Active Stores
2017 Q1
252
2017 Q2
651
2017 Q3
210
2017 Q4
194
2018 Q1
402
2018 Q2
2,392
2018 Q3
801
2018 Q4
672
2019 Q1
1,162
2019 Q2
603
2019 Q3
823
2019 Q4
721
2020 Q1
868
2020 Q2
940
2020 Q3
849
2020 Q4
1,394
2021 Q1
1,865
2021 Q2
1,684
2021 Q3
1,625
2021 Q4
974
2022 Q1
906
2022 Q2
800
2022 Q3
1,963
2022 Q4
921
2023 Q1
954
2023 Q2
1,530
2023 Q3
3,388
2023 Q4
2,939
2024 Q1
2,849
2024 Q2
3,008
2024 Q3
2,866
2024 Q4
2,522
2025 Q1
4,563
2025 Q2
6,286
2025 Q3
5,874
2025 Q4 (to date)
5,162
Active Store Count by Quarter

It's hard to know exactly when a Custom Cart store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On Custom Cart Stores In The Beauty & Fitness Category

Here are the top social media sites for Custom Cart stores in the Beauty & Fitness category.

  • Instagram is used by 42.4% of Custom Cart stores in the Beauty & Fitness category.
  • Facebook is used by 31.7% of Custom Cart stores in the Beauty & Fitness category.
  • YouTube is used by 12.2% of Custom Cart stores in the Beauty & Fitness category.
Type
Stores
Instagram
29,211
Facebook
21,838
YouTube
8,378
Twitter
4,890
WhatsApp
4,040
Tiktok
3,686
LinkedIn
3,434
Pinterest
2,523
Facebook Group
634
Yelp
405
Snapchat
142
Soundcloud
13
Discord
10

Contact Information On Custom Cart Stores In The Beauty & Fitness Category

Here are the top contact methods for Custom Cart stores in the Beauty & Fitness category.

  • 55.9% of Custom Cart stores in the Beauty & Fitness category provide a phone number on their website
  • 50.0% of Custom Cart stores in the Beauty & Fitness category have an email on their website
Type
Stores
Phone
38,532
Email
34,431

Top Countries For Custom Cart Stores In The Beauty & Fitness Category

Here are the top countries for Custom Cart stores in the Beauty & Fitness category.

  • 12.9% of Custom Cart stores in the Beauty & Fitness category are in United States
  • 4.7% of Custom Cart stores in the Beauty & Fitness category are in Russian Federation
  • 3.7% of Custom Cart stores in the Beauty & Fitness category are in Czech Republic
  • 3.1% of Custom Cart stores in the Beauty & Fitness category are in United Kingdom
Country
Stores
1,795
1,765
1,655
1,636

With a paid account, stores can also be segmented by region and city.

Top Technologies on Custom Cart Stores In The Beauty & Fitness Category

We're tracking 545 different technologies that have 307,816 collective installs on Custom Cart stores in the Beauty & Fitness category.

  • Google Tag Manager is used by 50.4% of Custom Cart stores in the Beauty & Fitness category.
  • Google Adsense is used by 45.5% of Custom Cart stores in the Beauty & Fitness category.
  • Google Ads Pixel is used by 45.3% of Custom Cart stores in the Beauty & Fitness category.

Here are the top 10 third-party technologies, ordered by number of installs, across all Custom Cart stores.

Technology
Stores
17,014
15,731

Number Of Products Sold For Custom Cart Stores In The Beauty & Fitness Category

Here is the breakdown of Custom Cart stores in the Beauty & Fitness category by the number of products that they sell.

  • 34.0% of Custom Cart stores in the Beauty & Fitness category sell 1 - 9 different products.
  • 6.6% of Custom Cart stores in the Beauty & Fitness category sell 100 - 249 different products.
  • 6.4% of Custom Cart stores in the Beauty & Fitness category sell 10 - 24 different products.
Products Sold
Stores
1 - 9
23,419
10 - 24
4,386
25 - 49
3,935
50 - 99
1,142
100 - 249
4,537
250 - 999
4,248
1000 - 4999
1,850
5000 - 9999
548
10000 - 24999
454
25000 - 99999
210

Top-level Domain Distribution For Custom Cart Stores In The Beauty & Fitness Category

The majority of Custom Cart stores use a .com domain. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

  • 45.4% of Custom Cart stores in the Beauty & Fitness category have a .com domain.
  • 4.2% of Custom Cart stores in the Beauty & Fitness category have a .ru domain.
  • 4.0% of Custom Cart stores in the Beauty & Fitness category have a .shop domain.
Top-level Domain
Stores
.com
31,298
.ru
2,876
.shop
2,755
.cz
2,378
.ir
1,724
.de
1,626
.com.br
1,552
.co.uk
1,463
.net
969
.nl
891

Top Stores In The Beauty & Fitness Category

Here are the top 5 Beauty & Fitness stores ordered by worldwide store rank.

Name
Domain
Rank
Created
Ulta Beauty
60
2016/12/30
Sephora
65
2016/12/30
L'Oréal Paris
349
2016/12/30
Skinnytaste Recipes
404
2016/12/30
Colgate®
415
2016/12/30

For more insights on Custom Cart stores, create a free account and explore our data.

New Stores In The Beauty & Fitness Category

Here are the top 5 most recent Beauty & Fitness stores.

Name
Domain
Rank
Created
Dr. Lioce
2,228,081
2025/11/28
Fit Fortune
2,295,843
2025/11/28
www.beautiful-d.com
2,487,637
2025/11/28
Ecorational
3,173,225
2025/11/28
Vargiami Cosmetics
3,302,531
2025/11/28

Get more insights on Custom Cart stores

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  • Social Media accounts
  • Email address
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  • Third-party technologies
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  • Top-level domains
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  • Domain type
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