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Beauty & Fitness stores on Custom Cart

Updated Jan 9 2026

There are 67,486 live Custom Cart stores in the Beauty & Fitness category.

In this report, we'll cover the following essential statistics on Custom Cart stores in the Beauty & Fitness category.

Download a complete list of Custom Cart stores the Beauty & Fitness category with a paid account.
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The most popular subcategories under Beauty & Fitness are:

  • 46.2% of Custom Cart stores in the Beauty & Fitness category sell Face & Body Care products
  • 15.4% of Custom Cart stores in the Beauty & Fitness category sell Fitness products
  • 12.2% of Custom Cart stores in the Beauty & Fitness category sell Hair Care products

Here are the the top Beauty & Fitness subcategories by store count.

Name
Store Count
10,363
8,264
3,138
985

Growth of Beauty & Fitness Stores On Custom Cart

Here is the historical growth of stores on Custom Cart in the Beauty & Fitness category.

  • Custom Cart stores in the Beauty & Fitness category have decreased -85.4% quarter-over-quarter in 2025 Q4.
  • Custom Cart stores in the Beauty & Fitness category have increased 179% year-over-year in 2025 Q4.
Quarter
New Active Stores
2017 Q1
241
2017 Q2
643
2017 Q3
198
2017 Q4
190
2018 Q1
392
2018 Q2
2,336
2018 Q3
778
2018 Q4
645
2019 Q1
1,151
2019 Q2
595
2019 Q3
790
2019 Q4
684
2020 Q1
857
2020 Q2
926
2020 Q3
839
2020 Q4
1,373
2021 Q1
1,801
2021 Q2
1,641
2021 Q3
1,583
2021 Q4
959
2022 Q1
893
2022 Q2
784
2022 Q3
1,918
2022 Q4
882
2023 Q1
912
2023 Q2
1,497
2023 Q3
3,286
2023 Q4
2,830
2024 Q1
2,715
2024 Q2
2,837
2024 Q3
2,763
2024 Q4
2,351
2025 Q1
3,743
2025 Q2
5,586
2025 Q3
5,097
2025 Q4
6,568
2026 Q1 (to date)
962
Active Store Count by Quarter

It's hard to know exactly when a Custom Cart store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On Custom Cart Stores In The Beauty & Fitness Category

Here are the top social media sites for Custom Cart stores in the Beauty & Fitness category.

  • Instagram is used by 43.2% of Custom Cart stores in the Beauty & Fitness category.
  • Facebook is used by 31.9% of Custom Cart stores in the Beauty & Fitness category.
  • YouTube is used by 12.5% of Custom Cart stores in the Beauty & Fitness category.
Type
Stores
Instagram
29,172
Facebook
21,554
YouTube
8,441
Twitter
4,866
WhatsApp
3,941
Tiktok
3,866
LinkedIn
3,353
Pinterest
2,499
Facebook Group
620
Yelp
394
Snapchat
154
Soundcloud
14
Discord
6

Contact Information On Custom Cart Stores In The Beauty & Fitness Category

Here are the top contact methods for Custom Cart stores in the Beauty & Fitness category.

  • 56.7% of Custom Cart stores in the Beauty & Fitness category provide a phone number on their website
  • 49.1% of Custom Cart stores in the Beauty & Fitness category have an email on their website
Type
Stores
Phone
38,248
Email
33,155

Top Countries For Custom Cart Stores In The Beauty & Fitness Category

Here are the top countries for Custom Cart stores in the Beauty & Fitness category.

  • 11.5% of Custom Cart stores in the Beauty & Fitness category are in United States
  • 4.9% of Custom Cart stores in the Beauty & Fitness category are in Russian Federation
  • 3.8% of Custom Cart stores in the Beauty & Fitness category are in Czech Republic
  • 3.2% of Custom Cart stores in the Beauty & Fitness category are in United Kingdom
Country
Stores
1,763
1,760
1,590
1,569

With a paid account, stores can also be segmented by region and city.

Top Technologies on Custom Cart Stores In The Beauty & Fitness Category

We're tracking 535 different technologies that have 301,838 collective installs on Custom Cart stores in the Beauty & Fitness category.

  • Google Tag Manager is used by 51.0% of Custom Cart stores in the Beauty & Fitness category.
  • Google Adsense is used by 46.1% of Custom Cart stores in the Beauty & Fitness category.
  • Google Ads Pixel is used by 45.8% of Custom Cart stores in the Beauty & Fitness category.

Here are the top 10 third-party technologies, ordered by number of installs, across all Custom Cart stores.

Technology
Stores
16,754
14,621

Number Of Products Sold For Custom Cart Stores In The Beauty & Fitness Category

Here is the breakdown of Custom Cart stores in the Beauty & Fitness category by the number of products that they sell.

  • 35.4% of Custom Cart stores in the Beauty & Fitness category sell 1 - 9 different products.
  • 6.7% of Custom Cart stores in the Beauty & Fitness category sell 100 - 249 different products.
  • 6.6% of Custom Cart stores in the Beauty & Fitness category sell 10 - 24 different products.
Products Sold
Stores
1 - 9
23,918
10 - 24
4,423
25 - 49
3,822
50 - 99
1,139
100 - 249
4,496
250 - 999
4,271
1000 - 4999
1,915
5000 - 9999
552
10000 - 24999
448
25000 - 99999
205

Top-level Domain Distribution For Custom Cart Stores In The Beauty & Fitness Category

The majority of Custom Cart stores use a .com domain. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

  • 45.9% of Custom Cart stores in the Beauty & Fitness category have a .com domain.
  • 4.3% of Custom Cart stores in the Beauty & Fitness category have a .ru domain.
  • 3.6% of Custom Cart stores in the Beauty & Fitness category have a .cz domain.
Top-level Domain
Stores
.com
30,971
.ru
2,918
.cz
2,410
.ir
1,928
.shop
1,661
.de
1,589
.com.br
1,452
.co.uk
1,447
.net
961
.nl
855

Top Stores In The Beauty & Fitness Category

Here are the top 5 Beauty & Fitness stores ordered by worldwide store rank.

Name
Domain
Rank
Created
Ulta Beauty
61
2016/12/30
Sephora
68
2016/12/30
Colgate®
393
2016/12/30
L'Oréal Paris
394
2016/12/30
FragranceNet.com CAPTCHA Challenge
509
2016/12/30

For more insights on Custom Cart stores, create a free account and explore our data.

New Stores In The Beauty & Fitness Category

Here are the top 5 most recent Beauty & Fitness stores.

Name
Domain
Rank
Created
www.lineasalon.com
557,357
2026/01/09
theexerpeutic.com
2,630,161
2026/01/09
All
3,071,060
2026/01/09
Infinity Martial Arts
3,071,219
2026/01/09
There And Back Again
3,118,060
2026/01/09

Get more insights on Custom Cart stores

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You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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