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Beauty & Fitness stores on Custom Cart

Updated Dec 12 2025

There are 68,005 live Custom Cart stores in the Beauty & Fitness category.

In this report, we'll cover the following essential statistics on Custom Cart stores in the Beauty & Fitness category.

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The most popular subcategories under Beauty & Fitness are:

  • 46.2% of Custom Cart stores in the Beauty & Fitness category sell Face & Body Care products
  • 15.3% of Custom Cart stores in the Beauty & Fitness category sell Fitness products
  • 12.2% of Custom Cart stores in the Beauty & Fitness category sell Hair Care products

Here are the the top Beauty & Fitness subcategories by store count.

Name
Store Count
10,384
8,313
3,225
999

Growth of Beauty & Fitness Stores On Custom Cart

Here is the historical growth of stores on Custom Cart in the Beauty & Fitness category.

  • Custom Cart stores in the Beauty & Fitness category have increased 12.9% quarter-over-quarter in 2025 Q3.
  • Custom Cart stores in the Beauty & Fitness category have increased 92% year-over-year in 2025 Q3.
Quarter
New Active Stores
2017 Q1
253
2017 Q2
645
2017 Q3
204
2017 Q4
197
2018 Q1
392
2018 Q2
2,364
2018 Q3
793
2018 Q4
664
2019 Q1
1,155
2019 Q2
597
2019 Q3
809
2019 Q4
705
2020 Q1
851
2020 Q2
940
2020 Q3
841
2020 Q4
1,393
2021 Q1
1,849
2021 Q2
1,676
2021 Q3
1,601
2021 Q4
954
2022 Q1
892
2022 Q2
789
2022 Q3
1,960
2022 Q4
915
2023 Q1
930
2023 Q2
1,525
2023 Q3
3,348
2023 Q4
2,901
2024 Q1
2,794
2024 Q2
2,946
2024 Q3
2,830
2024 Q4
2,434
2025 Q1
4,006
2025 Q2
5,971
2025 Q3
5,437
2025 Q4 (to date)
6,140
Active Store Count by Quarter

It's hard to know exactly when a Custom Cart store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On Custom Cart Stores In The Beauty & Fitness Category

Here are the top social media sites for Custom Cart stores in the Beauty & Fitness category.

  • Instagram is used by 43.0% of Custom Cart stores in the Beauty & Fitness category.
  • Facebook is used by 32.0% of Custom Cart stores in the Beauty & Fitness category.
  • YouTube is used by 12.4% of Custom Cart stores in the Beauty & Fitness category.
Type
Stores
Instagram
29,252
Facebook
21,753
YouTube
8,399
Twitter
4,876
WhatsApp
4,009
Tiktok
3,736
LinkedIn
3,419
Pinterest
2,531
Facebook Group
633
Yelp
398
Snapchat
140
Soundcloud
13
Discord
9

Contact Information On Custom Cart Stores In The Beauty & Fitness Category

Here are the top contact methods for Custom Cart stores in the Beauty & Fitness category.

  • 56.5% of Custom Cart stores in the Beauty & Fitness category provide a phone number on their website
  • 48.9% of Custom Cart stores in the Beauty & Fitness category have an email on their website
Type
Stores
Phone
38,393
Email
33,284

Top Countries For Custom Cart Stores In The Beauty & Fitness Category

Here are the top countries for Custom Cart stores in the Beauty & Fitness category.

  • 11.7% of Custom Cart stores in the Beauty & Fitness category are in United States
  • 4.7% of Custom Cart stores in the Beauty & Fitness category are in Russian Federation
  • 3.8% of Custom Cart stores in the Beauty & Fitness category are in Czech Republic
  • 3.2% of Custom Cart stores in the Beauty & Fitness category are in United Kingdom
Country
Stores
1,781
1,766
1,634
1,608

With a paid account, stores can also be segmented by region and city.

Top Technologies on Custom Cart Stores In The Beauty & Fitness Category

We're tracking 541 different technologies that have 305,588 collective installs on Custom Cart stores in the Beauty & Fitness category.

  • Google Tag Manager is used by 51.1% of Custom Cart stores in the Beauty & Fitness category.
  • Google Adsense is used by 46.1% of Custom Cart stores in the Beauty & Fitness category.
  • Google Ads Pixel is used by 45.8% of Custom Cart stores in the Beauty & Fitness category.

Here are the top 10 third-party technologies, ordered by number of installs, across all Custom Cart stores.

Technology
Stores
16,816
15,064

Number Of Products Sold For Custom Cart Stores In The Beauty & Fitness Category

Here is the breakdown of Custom Cart stores in the Beauty & Fitness category by the number of products that they sell.

  • 34.1% of Custom Cart stores in the Beauty & Fitness category sell 1 - 9 different products.
  • 6.5% of Custom Cart stores in the Beauty & Fitness category sell 100 - 249 different products.
  • 6.4% of Custom Cart stores in the Beauty & Fitness category sell 10 - 24 different products.
Products Sold
Stores
1 - 9
23,157
10 - 24
4,352
25 - 49
3,815
50 - 99
1,137
100 - 249
4,413
250 - 999
4,188
1000 - 4999
1,849
5000 - 9999
557
10000 - 24999
448
25000 - 99999
210

Top-level Domain Distribution For Custom Cart Stores In The Beauty & Fitness Category

The majority of Custom Cart stores use a .com domain. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

  • 46.0% of Custom Cart stores in the Beauty & Fitness category have a .com domain.
  • 4.2% of Custom Cart stores in the Beauty & Fitness category have a .ru domain.
  • 3.5% of Custom Cart stores in the Beauty & Fitness category have a .cz domain.
Top-level Domain
Stores
.com
31,251
.ru
2,851
.cz
2,376
.ir
1,869
.shop
1,825
.de
1,609
.com.br
1,531
.co.uk
1,456
.net
962
.nl
901

Top Stores In The Beauty & Fitness Category

Here are the top 5 Beauty & Fitness stores ordered by worldwide store rank.

Name
Domain
Rank
Created
Ulta Beauty
57
2016/12/30
Sephora
65
2016/12/30
L'Oréal Paris
342
2016/12/30
Colgate®
398
2016/12/30
Essence
498
2016/12/30

For more insights on Custom Cart stores, create a free account and explore our data.

New Stores In The Beauty & Fitness Category

Here are the top 5 most recent Beauty & Fitness stores.

Name
Domain
Rank
Created
PEAK Wellness Spa
665,625
2025/12/12
Wave of Wellness
1,127,040
2025/12/12
REGENESIS
2,991,369
2025/12/12
Thurp
3,225,342
2025/12/12
Kiss My Face
3,280,934
2025/12/12

Get more insights on Custom Cart stores

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  • Social Media accounts
  • Email address
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  • Third-party technologies
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  • Platform
  • Top-level domains
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  • Domain type
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