The State of Billtrust in 2025

In this report, we'll cover the following essential statistics on Billtrust usage.

• Billtrust growth
• Social media usage on Billtrust stores
• Contact information on Billtrust stores
• Top categories for Billtrust stores
• Top countries for Billtrust stores
• Number of employees for Billtrust stores
• Number of products sold for Billtrust stores
• Top Billtrust technologies
• Top Shipping Carriers used by Billtrust stores
• Billtrust store top-level domain distribution
• Top Billtrust stores
• New Billtrust stores
• Stores switching to Billtrust from other platforms

Billtrust Growth

At present, there are 159 live stores running on the Billtrust platform.

Here is the historical growth of stores running Billtrust.

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a Billtrust store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On Billtrust Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

• Facebook is used by 67.3% of Billtrust stores.
• LinkedIn is used by 61.0% of Billtrust stores.
• Instagram is used by 41.5% of Billtrust stores.

Contact Information On Billtrust Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

• 87% of Billtrust stores provide a phone number on their website
• 65% of Billtrust stores have an email on their website

Top Categories For Billtrust Stores

Here is the breakdown of industry verticals for stores on Billtrust.

• 56.0% of Billtrust stores sell Home & Garden products.
• 27.7% of Billtrust stores sell Computers products.
• 18.9% of Billtrust stores sell Business & Industrial products.

Top Countries For Billtrust Stores

Here are the top countries for stores using Billtrust.

• 46.5% of Billtrust stores are in United States
• 2.5% of Billtrust stores are in Canada
• 0.6% of Billtrust stores are in Mexico

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Billtrust Stores

Here is the breakdown of Billtrust stores by the number of employees.

• 93.1% of Billtrust stores have Unknown employees.
• 2.5% of Billtrust stores have 50 - 99 employees.
• 1.9% of Billtrust stores have 100 - 249 employees.

Number Of Products Sold For Billtrust Stores

Here is the breakdown of Billtrust stores by the number of products that they sell.

• 22.0% of Billtrust stores sell 250 - 999 different products.
• 17.0% of Billtrust stores sell 100 - 249 different products.
• 11.3% of Billtrust stores sell 25 - 49 different products.

Top Technologies on Billtrust Stores

We're tracking 42 different technologies that have 942 collective installs on Billtrust stores.

• Cloudfront CDN is used by 96.2% of Billtrust stores.
• Google Ads Pixel is used by 93.7% of Billtrust stores.
• Google Analytics is used by 88.7% of Billtrust stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Billtrust stores.

Top Shipping Carriers Used By Billtrust Stores

• USPS is used by 47.8% of Billtrust stores.
• UPS is used by 15.7% of Billtrust stores.
• Purolator is used by 6.3% of Billtrust stores.

Here are the top 5 shipping carriers across all Billtrust stores.

Billtrust Store Top-level Domain Distribution

.com is the most popular top-level domain for Billtrust stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

• 94.3% of Billtrust stores have a .com domain.
• 4.4% of Billtrust stores have a .net domain.
• 1.3% of Billtrust stores have a .ca domain.

Top Billtrust Stores

Here are the top stores, powered by Billtrust, ordered by store rank.

New Billtrust Stores

Here are the 5 highest-ranked stores added most recently.

Stores Switching to Billtrust From Other Platforms

Over the last 90 days, Billtrust has taken 117 merchants from competitive ecommerce platforms.

Here are the top stores that have switched to Billtrust from competitive ecommerce platforms.

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