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Home Improvement stores on BASE

Updated Dec 5 2025

There are 222 live BASE stores in the Home Improvement category.

In this report, we'll cover the following essential statistics on BASE stores in the Home Improvement category.

Download a complete list of BASE stores the Home Improvement category with a paid account.
Create a free account to get a feel for the data we provide.

The most popular subcategories under Home Improvement are:

  • 14.4% of BASE stores in the Home Improvement category sell Flooring products
  • 9.9% of BASE stores in the Home Improvement category sell Construction & Power Tools products
  • 7.7% of BASE stores in the Home Improvement category sell House Painting & Finishing products

Here are the the top Home Improvement subcategories by store count.

Growth of Home Improvement Stores On BASE

Here is the historical growth of stores on BASE in the Home Improvement category.

  • BASE stores in the Home Improvement category have increased 16.7% quarter-over-quarter in 2025 Q3.
  • BASE stores in the Home Improvement category have decreased -25% year-over-year in 2025 Q3.
Quarter
New Active Stores
2017 Q2
2
2018 Q1
1
2018 Q2
3
2018 Q3
1
2019 Q1
21
2019 Q2
1
2019 Q3
1
2019 Q4
2
2020 Q1
4
2020 Q2
4
2020 Q3
1
2020 Q4
11
2021 Q1
25
2021 Q2
16
2021 Q3
5
2021 Q4
3
2022 Q1
4
2022 Q2
3
2022 Q3
10
2022 Q4
3
2023 Q1
3
2023 Q2
16
2023 Q3
4
2023 Q4
6
2024 Q1
6
2024 Q2
2
2024 Q3
8
2024 Q4
35
2025 Q1
6
2025 Q2
2
2025 Q3
6
2025 Q4 (to date)
7
Active Store Count by Quarter

It's hard to know exactly when a BASE store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On BASE Stores In The Home Improvement Category

Here are the top social media sites for BASE stores in the Home Improvement category.

  • Instagram is used by 61.7% of BASE stores in the Home Improvement category.
  • Facebook is used by 23.9% of BASE stores in the Home Improvement category.
  • Twitter is used by 21.6% of BASE stores in the Home Improvement category.
Type
Stores
Instagram
137
Facebook
53
Twitter
48
YouTube
27
Tiktok
3

Contact Information On BASE Stores In The Home Improvement Category

Here are the top contact methods for BASE stores in the Home Improvement category.

  • 25.7% of BASE stores in the Home Improvement category provide a phone number on their website
  • 4.1% of BASE stores in the Home Improvement category have an email on their website
Type
Stores
Phone
57
Email
9

Top Countries For BASE Stores In The Home Improvement Category

Here are the top countries for BASE stores in the Home Improvement category.

  • 100.0% of BASE stores in the Home Improvement category are in Japan
Country
Stores
222

With a paid account, stores can also be segmented by region and city.

Top Technologies on BASE Stores In The Home Improvement Category

We're tracking 14 different technologies that have 1,641 collective installs on BASE stores in the Home Improvement category.

  • Cloudflare is used by 100.0% of BASE stores in the Home Improvement category.
  • Cloudflare CDN is used by 100.0% of BASE stores in the Home Improvement category.
  • Google Ads Pixel is used by 100.0% of BASE stores in the Home Improvement category.

Here are the top 10 third-party technologies, ordered by number of installs, across all BASE stores.

Number Of Products Sold For BASE Stores In The Home Improvement Category

Here is the breakdown of BASE stores in the Home Improvement category by the number of products that they sell.

  • 64.9% of BASE stores in the Home Improvement category sell 1 - 9 different products.
  • 5.4% of BASE stores in the Home Improvement category sell 10 - 24 different products.
  • 3.2% of BASE stores in the Home Improvement category sell 100 - 249 different products.
Products Sold
Stores
1 - 9
144
10 - 24
12
25 - 49
5
50 - 99
1
100 - 249
7
250 - 999
5
5000 - 9999
1
25000 - 99999
1

Top-level Domain Distribution For BASE Stores In The Home Improvement Category

The majority of BASE stores use a .com domain. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

  • 26.1% of BASE stores in the Home Improvement category have a .com domain.
  • 18.0% of BASE stores in the Home Improvement category have a .in domain.
  • 15.3% of BASE stores in the Home Improvement category have a .base.shop domain.
Top-level Domain
Stores
.com
58
.in
40
.base.shop
34
.theshop.jp
23
.jp
15
.official.ec
11
.buyshop.jp
5
.co.jp
5
.net
5
.shop
4

Top Stores In The Home Improvement Category

Here are the top 5 Home Improvement stores ordered by worldwide store rank.

Name
Domain
Rank
Created
防音グッズの専門店Maya sound
1,617,276
2020/12/25
www.chainsaws-store.jp
1,809,344
2019/06/07
www.altokoubou.shop
www.altokoubou.shop
1,980,182
2024/11/15
漆と螺鈿のアクセサリー・紅里工房 -akarikoubou-
2,403,508
2020/04/03
置き型絵画アートパネル『ロココロ』のインテリア通販ショップ「ObeOlys」
2,467,627
2018/06/15

For more insights on BASE stores, create a free account and explore our data.

New Stores In The Home Improvement Category

Here are the top 5 most recent Home Improvement stores.

Name
Domain
Rank
Created
Contigo
7,175,093
2025/12/05
IMPACT
impactpro.base.shop
7,365,734
2025/12/05
BRICK ONLINE STORE
brickonline.base.shop
3,613,410
2025/11/28
bisouya.base.shop
bisouya.base.shop
3,997,220
2025/10/31
passiv.base.shop
passiv.base.shop
4,243,017
2025/10/31

Get more insights on BASE stores

Our search interface is easy to use and helps you find the BASE stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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