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Home Furnishings stores on BASE

Updated Dec 5 2025

There are 501 live BASE stores in the Home Furnishings category.

In this report, we'll cover the following essential statistics on BASE stores in the Home Furnishings category.

Download a complete list of BASE stores the Home Furnishings category with a paid account.
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The most popular subcategories under Home Furnishings are:

  • 14.0% of BASE stores in the Home Furnishings category sell Lamps & Lighting products
  • 5.6% of BASE stores in the Home Furnishings category sell Rugs & Carpets products
  • 2.6% of BASE stores in the Home Furnishings category sell Curtains & Window Treatments products

Here are the the top Home Furnishings subcategories by store count.

Growth of Home Furnishings Stores On BASE

Here is the historical growth of stores on BASE in the Home Furnishings category.

  • BASE stores in the Home Furnishings category have decreased -6.7% quarter-over-quarter in 2025 Q3.
  • BASE stores in the Home Furnishings category have increased 25% year-over-year in 2025 Q3.
Quarter
New Active Stores
2017 Q1
1
2018 Q2
11
2018 Q3
2
2018 Q4
2
2019 Q1
81
2019 Q2
8
2019 Q3
3
2019 Q4
2
2020 Q1
1
2020 Q2
9
2020 Q3
5
2020 Q4
22
2021 Q1
30
2021 Q2
20
2021 Q3
19
2021 Q4
12
2022 Q1
7
2022 Q2
6
2022 Q3
23
2022 Q4
8
2023 Q1
5
2023 Q2
34
2023 Q3
4
2023 Q4
12
2024 Q1
24
2024 Q2
9
2024 Q3
12
2024 Q4
77
2025 Q1
9
2025 Q2
9
2025 Q3
15
2025 Q4 (to date)
14
Active Store Count by Quarter

It's hard to know exactly when a BASE store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On BASE Stores In The Home Furnishings Category

Here are the top social media sites for BASE stores in the Home Furnishings category.

  • Instagram is used by 69.5% of BASE stores in the Home Furnishings category.
  • Facebook is used by 28.3% of BASE stores in the Home Furnishings category.
  • Twitter is used by 16.4% of BASE stores in the Home Furnishings category.
Type
Stores
Instagram
348
Facebook
142
Twitter
82
YouTube
27
Tiktok
4
LinkedIn
1

Contact Information On BASE Stores In The Home Furnishings Category

Here are the top contact methods for BASE stores in the Home Furnishings category.

  • 23.8% of BASE stores in the Home Furnishings category provide a phone number on their website
  • 6.8% of BASE stores in the Home Furnishings category have an email on their website
Type
Stores
Phone
119
Email
34

Top Countries For BASE Stores In The Home Furnishings Category

Here are the top countries for BASE stores in the Home Furnishings category.

  • 100.0% of BASE stores in the Home Furnishings category are in Japan
Country
Stores
501

With a paid account, stores can also be segmented by region and city.

Top Technologies on BASE Stores In The Home Furnishings Category

We're tracking 15 different technologies that have 3,769 collective installs on BASE stores in the Home Furnishings category.

  • Cloudflare is used by 100.0% of BASE stores in the Home Furnishings category.
  • Cloudflare CDN is used by 100.0% of BASE stores in the Home Furnishings category.
  • Google Ads Pixel is used by 100.0% of BASE stores in the Home Furnishings category.

Here are the top 10 third-party technologies, ordered by number of installs, across all BASE stores.

Number Of Products Sold For BASE Stores In The Home Furnishings Category

Here is the breakdown of BASE stores in the Home Furnishings category by the number of products that they sell.

  • 61.7% of BASE stores in the Home Furnishings category sell 1 - 9 different products.
  • 4.6% of BASE stores in the Home Furnishings category sell 10 - 24 different products.
  • 4.4% of BASE stores in the Home Furnishings category sell 100 - 249 different products.
Products Sold
Stores
1 - 9
309
10 - 24
23
25 - 49
18
50 - 99
7
100 - 249
22
250 - 999
10
1000 - 4999
2
5000 - 9999
1
10000 - 24999
1
25000 - 99999
1

Top-level Domain Distribution For BASE Stores In The Home Furnishings Category

The majority of BASE stores use a .com domain. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

  • 25.0% of BASE stores in the Home Furnishings category have a .com domain.
  • 15.4% of BASE stores in the Home Furnishings category have a .in domain.
  • 12.2% of BASE stores in the Home Furnishings category have a .jp domain.
Top-level Domain
Stores
.com
125
.in
77
.jp
61
.base.shop
56
.theshop.jp
50
.official.ec
30
.shop
17
.shopselect.net
16
.buyshop.jp
14
.co.jp
11

Top Stores In The Home Furnishings Category

Here are the top 5 Home Furnishings stores ordered by worldwide store rank.

Name
Domain
Rank
Created
tokki maeul (トッキマウル)
885,440
2020/10/30
HIMITSUKICHI
1,012,465
2022/12/30
POSTER LIGHT
1,071,571
2024/06/07
www.artshop-forms.com
1,389,473
2021/06/25
SHABBY'S MARKETPLACE アンティーク・ヴィンテージ 家具や雑貨のお店
1,797,286
2020/11/20

For more insights on BASE stores, create a free account and explore our data.

New Stores In The Home Furnishings Category

Here are the top 5 most recent Home Furnishings stores.

Name
Domain
Rank
Created
MOSSGREENS
6,959,692
2025/12/05
soranokakera.theshop.jp
3,472,068
2025/11/21
shop.ichirinkaguten.jp
12,921,319
2025/11/21
leafdays
12,697,447
2025/11/14
チェリーズマーケット BASE店
13,295,371
2025/11/14

Get more insights on BASE stores

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You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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