Check out our free Chrome Extension.

Hygiene & Toiletries stores on BASE

Updated Dec 5 2025

There are 36 live BASE stores in the Hygiene & Toiletries category.

In this report, we'll cover the following essential statistics on BASE stores in the Hygiene & Toiletries category.

Download a complete list of BASE stores the Hygiene & Toiletries category with a paid account.
Create a free account to get a feel for the data we provide.

Growth of Hygiene & Toiletries Stores On BASE

Here is the historical growth of stores on BASE in the Hygiene & Toiletries category.

  • BASE stores in the Hygiene & Toiletries category have decreased -25.0% quarter-over-quarter in 2024 Q4.
  • BASE stores in the Hygiene & Toiletries category have increased 300% year-over-year in 2024 Q4.
Quarter
New Active Stores
2018 Q2
1
2018 Q3
1
2019 Q1
7
2019 Q2
1
2020 Q4
1
2021 Q1
4
2021 Q2
4
2021 Q3
2
2021 Q4
2
2022 Q1
1
2022 Q3
2
2023 Q2
2
2023 Q4
1
2024 Q4
4
2025 Q4 (to date)
3
Active Store Count by Quarter

It's hard to know exactly when a BASE store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On BASE Stores In The Hygiene & Toiletries Category

Here are the top social media sites for BASE stores in the Hygiene & Toiletries category.

  • Instagram is used by 41.7% of BASE stores in the Hygiene & Toiletries category.
  • Twitter is used by 19.4% of BASE stores in the Hygiene & Toiletries category.
  • Facebook is used by 16.7% of BASE stores in the Hygiene & Toiletries category.
Type
Stores
Instagram
15
Twitter
7
Facebook
6
YouTube
4
Tiktok
2

Contact Information On BASE Stores In The Hygiene & Toiletries Category

Here are the top contact methods for BASE stores in the Hygiene & Toiletries category.

  • 25.0% of BASE stores in the Hygiene & Toiletries category provide a phone number on their website
  • 2.8% of BASE stores in the Hygiene & Toiletries category have an email on their website
Type
Stores
Phone
9
Email
1

Top Countries For BASE Stores In The Hygiene & Toiletries Category

Here are the top countries for BASE stores in the Hygiene & Toiletries category.

  • 100.0% of BASE stores in the Hygiene & Toiletries category are in Japan
Country
Stores
36

With a paid account, stores can also be segmented by region and city.

Top Technologies on BASE Stores In The Hygiene & Toiletries Category

We're tracking 12 different technologies that have 279 collective installs on BASE stores in the Hygiene & Toiletries category.

  • Cloudflare is used by 100.0% of BASE stores in the Hygiene & Toiletries category.
  • Cloudflare CDN is used by 100.0% of BASE stores in the Hygiene & Toiletries category.
  • Google Ads Pixel is used by 100.0% of BASE stores in the Hygiene & Toiletries category.

Here are the top 10 third-party technologies, ordered by number of installs, across all BASE stores.

Number Of Products Sold For BASE Stores In The Hygiene & Toiletries Category

Here is the breakdown of BASE stores in the Hygiene & Toiletries category by the number of products that they sell.

  • 86.1% of BASE stores in the Hygiene & Toiletries category sell 1 - 9 different products.
  • 2.8% of BASE stores in the Hygiene & Toiletries category sell 100 - 249 different products.
  • 2.8% of BASE stores in the Hygiene & Toiletries category sell 25 - 49 different products.
Products Sold
Stores
1 - 9
31
25 - 49
1
100 - 249
1

Top-level Domain Distribution For BASE Stores In The Hygiene & Toiletries Category

The majority of BASE stores use a .com domain. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

  • 25.0% of BASE stores in the Hygiene & Toiletries category have a .com domain.
  • 13.9% of BASE stores in the Hygiene & Toiletries category have a .base.shop domain.
  • 11.1% of BASE stores in the Hygiene & Toiletries category have a .buyshop.jp domain.
Top-level Domain
Stores
.com
9
.base.shop
5
.buyshop.jp
4
.theshop.jp
4
.in
3
.jp
2
.net
2
.official.ec
2
.shop
2
.shopselect.net
2

Top Stores In The Hygiene & Toiletries Category

Here are the top 5 Hygiene & Toiletries stores ordered by worldwide store rank.

Name
Domain
Rank
Created
RAZOR ONLINE STORE
2,481,057
2020/10/16
KOUMARKET
3,105,468
2018/06/15
kisekinohaburashi
kisekinoha.base.shop
3,488,166
2024/11/15
omoiyari.buyshop.jp
3,495,894
2019/03/22
Sunday Savon (Special Shop)
ssspecical.base.shop
3,519,598
2024/11/15

For more insights on BASE stores, create a free account and explore our data.

New Stores In The Hygiene & Toiletries Category

Here are the top 5 most recent Hygiene & Toiletries stores.

Name
Domain
Rank
Created
ion Shop」
agion.base.shop
3,655,885
2025/11/14
habitz.base.shop
habitz.base.shop
3,972,722
2025/11/07
store.lavita-shampoo.shop
store.lavita-shampoo.shop
13,536,127
2025/10/24
herbnote.base.shop
herbnote.base.shop
3,783,951
2024/12/13
kisekinohaburashi
kisekinoha.base.shop
3,488,166
2024/11/15

Get more insights on BASE stores

Our search interface is easy to use and helps you find the BASE stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on BASE stores, create a free account and have a look for yourself.

Other Reports

Have a look at these other reports to get a taste for what you can do with Store Leads.