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Face & Body Care stores on BASE

Updated Jan 30 2026

There are 1,190 live BASE stores in the Face & Body Care category.

In this report, we'll cover the following essential statistics on BASE stores in the Face & Body Care category.

Download a complete list of BASE stores the Face & Body Care category with a paid account.
Create a free account to get a feel for the data we provide.

The most popular subcategories under Face & Body Care are:

  • 28.6% of BASE stores in the Face & Body Care category sell Skin & Nail Care products
  • 23.7% of BASE stores in the Face & Body Care category sell Make-Up & Cosmetics products
  • 8.2% of BASE stores in the Face & Body Care category sell Perfumes & Fragrances products

Here are the the top Face & Body Care subcategories by store count.

Growth of Face & Body Care Stores On BASE

Here is the historical growth of stores on BASE in the Face & Body Care category.

  • BASE stores in the Face & Body Care category have decreased -82.2% quarter-over-quarter in 2025 Q4.
  • BASE stores in the Face & Body Care category have decreased -76% year-over-year in 2025 Q4.
Quarter
New Active Stores
2017 Q1
3
2017 Q3
1
2017 Q4
1
2018 Q1
1
2018 Q2
19
2018 Q3
9
2018 Q4
8
2019 Q1
142
2019 Q2
12
2019 Q3
11
2019 Q4
10
2020 Q1
13
2020 Q2
17
2020 Q3
7
2020 Q4
25
2021 Q1
90
2021 Q2
60
2021 Q3
29
2021 Q4
39
2022 Q1
20
2022 Q2
13
2022 Q3
63
2022 Q4
18
2023 Q1
24
2023 Q2
71
2023 Q3
27
2023 Q4
31
2024 Q1
40
2024 Q2
25
2024 Q3
30
2024 Q4
191
2025 Q1
30
2025 Q2
16
2025 Q3
26
2025 Q4
45
2026 Q1 (to date)
8
Active Store Count by Quarter

It's hard to know exactly when a BASE store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On BASE Stores In The Face & Body Care Category

Here are the top social media sites for BASE stores in the Face & Body Care category.

  • Instagram is used by 58.9% of BASE stores in the Face & Body Care category.
  • Facebook is used by 22.0% of BASE stores in the Face & Body Care category.
  • Twitter is used by 19.6% of BASE stores in the Face & Body Care category.
Type
Stores
Instagram
701
Facebook
262
Twitter
233
YouTube
90
Tiktok
42
LinkedIn
3

Contact Information On BASE Stores In The Face & Body Care Category

Here are the top contact methods for BASE stores in the Face & Body Care category.

  • 13.4% of BASE stores in the Face & Body Care category provide a phone number on their website
  • 2.3% of BASE stores in the Face & Body Care category have an email on their website
Type
Stores
Phone
160
Email
27

Top Countries For BASE Stores In The Face & Body Care Category

Here are the top countries for BASE stores in the Face & Body Care category.

  • 100.0% of BASE stores in the Face & Body Care category are in Japan
Country
Stores
1,190

With a paid account, stores can also be segmented by region and city.

Top Technologies on BASE Stores In The Face & Body Care Category

We're tracking 23 different technologies that have 8,867 collective installs on BASE stores in the Face & Body Care category.

  • New Relic is used by 100.0% of BASE stores in the Face & Body Care category.
  • Cloudflare is used by 99.9% of BASE stores in the Face & Body Care category.
  • Cloudflare CDN is used by 99.9% of BASE stores in the Face & Body Care category.

Here are the top 10 third-party technologies, ordered by number of installs, across all BASE stores.

Number Of Products Sold For BASE Stores In The Face & Body Care Category

Here is the breakdown of BASE stores in the Face & Body Care category by the number of products that they sell.

  • 70.3% of BASE stores in the Face & Body Care category sell 1 - 9 different products.
  • 3.0% of BASE stores in the Face & Body Care category sell 10 - 24 different products.
  • 2.7% of BASE stores in the Face & Body Care category sell 25 - 49 different products.
Products Sold
Stores
1 - 9
836
10 - 24
36
25 - 49
32
50 - 99
6
100 - 249
18
250 - 999
16
5000 - 9999
1
25000 - 99999
1

Top-level Domain Distribution For BASE Stores In The Face & Body Care Category

The majority of BASE stores use a .com domain. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

  • 21.0% of BASE stores in the Face & Body Care category have a .com domain.
  • 18.1% of BASE stores in the Face & Body Care category have a .in domain.
  • 14.9% of BASE stores in the Face & Body Care category have a .base.shop domain.
Top-level Domain
Stores
.com
250
.in
215
.base.shop
177
.jp
132
.official.ec
97
.theshop.jp
96
.shopselect.net
36
.buyshop.jp
35
.net
28
.co.jp
27

Top Stores In The Face & Body Care Category

Here are the top 5 Face & Body Care stores ordered by worldwide store rank.

Name
Domain
Rank
Created
OrganicMarket powered by BASE
1,065,592
2019/10/18
DAMI
1,500,068
2025/05/09
MARKET
1,703,325
2022/03/11
www.littlehandshawaii.jp
1,854,249
2023/03/03
ISLAND
1,871,905
2023/09/15

For more insights on BASE stores, create a free account and explore our data.

New Stores In The Face & Body Care Category

Here are the top 5 most recent Face & Body Care stores.

Name
Domain
Rank
Created
charm3
6,899,243
2026/01/30
Reze select
3,566,715
2026/01/23
memotoya ONLINE STORE|鳥取市の眉毛・まつ毛専門サロン memotoya(めもとや)
3,934,530
2026/01/16
World Beauty オンラインショップ
12,897,543
2026/01/16
AQUA
12,899,874
2026/01/16

Get more insights on BASE stores

Our search interface is easy to use and helps you find the BASE stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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