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Beauty & Fitness stores on BASE

Updated Dec 12 2025

There are 2,410 live BASE stores in the Beauty & Fitness category.

In this report, we'll cover the following essential statistics on BASE stores in the Beauty & Fitness category.

Download a complete list of BASE stores the Beauty & Fitness category with a paid account.
Create a free account to get a feel for the data we provide.

The most popular subcategories under Beauty & Fitness are:

  • 47.9% of BASE stores in the Beauty & Fitness category sell Face & Body Care products
  • 16.1% of BASE stores in the Beauty & Fitness category sell Hair Care products
  • 7.8% of BASE stores in the Beauty & Fitness category sell Fitness products

Here are the the top Beauty & Fitness subcategories by store count.

Growth of Beauty & Fitness Stores On BASE

Here is the historical growth of stores on BASE in the Beauty & Fitness category.

  • BASE stores in the Beauty & Fitness category have increased 75.0% quarter-over-quarter in 2025 Q3.
  • BASE stores in the Beauty & Fitness category have decreased -20% year-over-year in 2025 Q3.
Quarter
New Active Stores
2017 Q1
3
2017 Q2
2
2017 Q3
2
2017 Q4
1
2018 Q1
3
2018 Q2
30
2018 Q3
24
2018 Q4
15
2019 Q1
356
2019 Q2
25
2019 Q3
24
2019 Q4
14
2020 Q1
18
2020 Q2
34
2020 Q3
11
2020 Q4
60
2021 Q1
212
2021 Q2
111
2021 Q3
62
2021 Q4
80
2022 Q1
47
2022 Q2
24
2022 Q3
122
2022 Q4
36
2023 Q1
36
2023 Q2
125
2023 Q3
44
2023 Q4
50
2024 Q1
89
2024 Q2
48
2024 Q3
55
2024 Q4
422
2025 Q1
52
2025 Q2
34
2025 Q3
44
2025 Q4 (to date)
77
Active Store Count by Quarter

It's hard to know exactly when a BASE store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On BASE Stores In The Beauty & Fitness Category

Here are the top social media sites for BASE stores in the Beauty & Fitness category.

  • Instagram is used by 60.6% of BASE stores in the Beauty & Fitness category.
  • Facebook is used by 23.9% of BASE stores in the Beauty & Fitness category.
  • Twitter is used by 19.9% of BASE stores in the Beauty & Fitness category.
Type
Stores
Instagram
1,461
Facebook
575
Twitter
480
YouTube
176
Tiktok
72
LinkedIn
5
Facebook Group
2
Pinterest
1

Contact Information On BASE Stores In The Beauty & Fitness Category

Here are the top contact methods for BASE stores in the Beauty & Fitness category.

  • 13.4% of BASE stores in the Beauty & Fitness category provide a phone number on their website
  • 2.4% of BASE stores in the Beauty & Fitness category have an email on their website
Type
Stores
Phone
323
Email
59

Top Countries For BASE Stores In The Beauty & Fitness Category

Here are the top countries for BASE stores in the Beauty & Fitness category.

  • 100.0% of BASE stores in the Beauty & Fitness category are in Japan
Country
Stores
2,410

With a paid account, stores can also be segmented by region and city.

Top Technologies on BASE Stores In The Beauty & Fitness Category

We're tracking 25 different technologies that have 18,053 collective installs on BASE stores in the Beauty & Fitness category.

  • New Relic is used by 100.0% of BASE stores in the Beauty & Fitness category.
  • Cloudflare is used by 99.9% of BASE stores in the Beauty & Fitness category.
  • Cloudflare CDN is used by 99.9% of BASE stores in the Beauty & Fitness category.

Here are the top 10 third-party technologies, ordered by number of installs, across all BASE stores.

Technology
Stores
2,410
2,408
1,481

Number Of Products Sold For BASE Stores In The Beauty & Fitness Category

Here is the breakdown of BASE stores in the Beauty & Fitness category by the number of products that they sell.

  • 71.4% of BASE stores in the Beauty & Fitness category sell 1 - 9 different products.
  • 3.1% of BASE stores in the Beauty & Fitness category sell 10 - 24 different products.
  • 2.9% of BASE stores in the Beauty & Fitness category sell 25 - 49 different products.
Products Sold
Stores
1 - 9
1,721
10 - 24
74
25 - 49
69
50 - 99
6
100 - 249
46
250 - 999
35
1000 - 4999
1
5000 - 9999
3
10000 - 24999
3
25000 - 99999
3

Top-level Domain Distribution For BASE Stores In The Beauty & Fitness Category

The majority of BASE stores use a .com domain. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

  • 20.0% of BASE stores in the Beauty & Fitness category have a .in domain.
  • 19.8% of BASE stores in the Beauty & Fitness category have a .com domain.
  • 16.3% of BASE stores in the Beauty & Fitness category have a .base.shop domain.
Top-level Domain
Stores
.in
482
.com
478
.base.shop
392
.jp
231
.theshop.jp
204
.official.ec
200
.buyshop.jp
74
.shopselect.net
73
.net
51
.co.jp
43

Top Stores In The Beauty & Fitness Category

Here are the top 5 Beauty & Fitness stores ordered by worldwide store rank.

Name
Domain
Rank
Created
OUAT
531,227
2021/04/02
Curly Me|天パとくせ毛のブランド|カーリーミー
690,667
2022/07/15
OrganicMarket powered by BASE
912,561
2019/10/18
O SKIN & HAIR
1,069,259
2024/11/01
CLETO
1,150,473
2023/02/10

For more insights on BASE stores, create a free account and explore our data.

New Stores In The Beauty & Fitness Category

Here are the top 5 most recent Beauty & Fitness stores.

Name
Domain
Rank
Created
chillsauna
3,522,180
2025/12/12
tanikusoap
tanikusoap.base.shop
3,886,093
2025/12/12
Personal Record(パーソナルレコード)公式サイト
7,601,866
2025/12/12
aesop.jp
12,880,105
2025/12/12
LUMIERE
13,610,559
2025/12/12

Get more insights on BASE stores

Our search interface is easy to use and helps you find the BASE stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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For more insights on BASE stores, create a free account and have a look for yourself.

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