Customizable Columns

As we've added more detail for each store, our UI has become more and more crowded. When screen space is at a premium, it's important to use that space to best effect. So we do our best to make sure that the most important data is visible without scrolling. But everyone has different needs and one size does not fit all. As a result, you can now reorder the columns in the store list.

Introducing Notes

Sometimes you want to write down some details for a store. In the past, you would do this outside Store Leads, in a spreadsheet, or on paper or maybe a CRM. To make things easier for you, we're adding lightweight CRM features and we're starting with Notes. To add a note, just open any store and click on the Notes tab. Store notes. Once written, notes can be edited and deleted.

Favorites

There are so many great ecommerce stores these days, it can be hard to keep track of them all. To help you remember the ones you like, we're adding Favorites to Store Leads. It's pretty simple. When you're looking at a store, just click the Add To Favorites button. Add To Favorites. At some point, you'll want to see a list of all stores that you have favorited.

Advanced Filtering by Text Queries

It's always been possible to search for stores using text queries through our Basic Search features. This worked in simple use cases but it wasn't possible to run complex searches based on text. To fix this, we've added text queries to Advanced Search. As an example, let's say you want to identify all stores focused on women's fashion. You can start by running a Basic Search with the query "

Filtering Stores by Rank

We've just added the ability to filter stores by rank to Advanced Search. Whether you want to filter out small stores (so that search results only include the highest ranked stores) or vice versa, this is another tool to help you segment results to meet your needs. As an example, let's run a search that returns only the top 100 stores by rank. Start by switching to Advanced Search (click on the Advanced Search link in the Filters section).

YouTube accounts for stores

We've just added YouTube accounts for over 55,000 stores in our database. When we first launched, Store Leads included accounts for prominent social network (like Twitter, Instagram, and Facebook) for all Shopify stores. By comparison, YouTube is used less frequently by ecommerce merchants so you might be tempted to dismiss YouTube's relevance in this segment. What's interesting, however, is that many of the most prominent stores have a presence on YouTube.

Weekly Data Updates

When Store Leads was first launched, we updated the database monthly sometime around the 7th day of the month. But a lot can change in a month and, frankly, it wasn't great to have to wait so long for updates. We've been working hard to get data into your hands more quickly. We're happy to announce that we'll be updating the database on a weekly basis, so you'll have access to those new stores immediately.

Ranking Improvements

We've improved our ranking algorithm by adding traffic estimates. Before this update, we calculated rank for domains in our database based on harmonic centrality and page rank from the Common Crawl dataset. Centrality and page rank are based on the links between domains. They are a good indication of the connectedness of a domain but are not the best indicator of a domain's popularity. As a result, some of the top domains under the old algorithm were a bit of a headscratcher.

App and Theme Spend

We've added estimated theme spend and monthly app spend for each Shopify domain in the database. Read below for an explanation of how we calculate these values and how to interpret them. Theme Spend Theme spend is based on our theme detection algorithm, which identifies themes purchased from the theme store even if the theme has been customized by the merchant. As a result, we do a good job of identifying themes that a merchant is running and can produce a theme spend estimate based on the cost of the theme as advertised in the theme store.

BigCommerce

Many of you are interested in understanding trends and usage across multiple ecommerce platforms. To that end, we've just added BigCommerce domains to our database. BigCommerce is relatively small, compared to Shopify, but they are growing at a respectable rate. By default, we'll show you domains across both platforms but you can easily filter the results to a specific platform using our search interface. Domain platform filter.