The State of Xanario in 2026

In this report, we'll cover the following essential statistics on Xanario usage.

• Xanario growth
• Social media usage on Xanario stores
• Contact information on Xanario stores
• Top categories for Xanario stores
• Top countries for Xanario stores
• Number of employees for Xanario stores
• Number of products sold for Xanario stores
• Top Xanario technologies
• Top Shipping Carriers used by Xanario stores
• Xanario store top-level domain distribution
• Top Xanario stores
• New Xanario stores
• Stores switching to Xanario from other platforms

Xanario Growth

At present, there are 77 live stores running on the Xanario platform.

Here is the historical growth of stores running Xanario.

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a Xanario store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On Xanario Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

• Instagram is used by 37.7% of Xanario stores.
• Facebook is used by 35.1% of Xanario stores.
• YouTube is used by 16.9% of Xanario stores.

Contact Information On Xanario Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

• 55% of Xanario stores have an email on their website
• 53% of Xanario stores provide a phone number on their website

Top Categories For Xanario Stores

Here is the breakdown of industry verticals for stores on Xanario.

• 16.9% of Xanario stores sell Autos & Vehicles products.
• 16.9% of Xanario stores sell Sports products.
• 14.3% of Xanario stores sell Apparel products.

Top Countries For Xanario Stores

Here are the top countries for stores using Xanario.

• 83.1% of Xanario stores are in Germany
• 6.5% of Xanario stores are in Switzerland
• 2.6% of Xanario stores are in Austria

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Xanario Stores

Here is the breakdown of Xanario stores by the number of employees.

• 100.0% of Xanario stores have Unknown employees.

Number Of Products Sold For Xanario Stores

Here is the breakdown of Xanario stores by the number of products that they sell.

• 27.3% of Xanario stores sell 250 - 999 different products.
• 20.8% of Xanario stores sell 1000 - 4999 different products.
• 10.4% of Xanario stores sell 100 - 249 different products.

Top Technologies on Xanario Stores

We're tracking 23 different technologies that have 169 collective installs on Xanario stores.

• reCAPTCHA is used by 45.5% of Xanario stores.
• Google Ads Pixel is used by 26.0% of Xanario stores.
• Google Tag Manager is used by 24.7% of Xanario stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Xanario stores.

Top Shipping Carriers Used By Xanario Stores

• DHL is used by 5.2% of Xanario stores.
• DPD is used by 2.6% of Xanario stores.
• UPS is used by 1.3% of Xanario stores.

Here are the top 3 shipping carriers across all Xanario stores.

Xanario Store Top-level Domain Distribution

Here is the top-level domain distribution for Xanario stores.

• 72.7% of Xanario stores have a .de domain.
• 10.4% of Xanario stores have a .com domain.
• 6.5% of Xanario stores have a .ch domain.

Top Xanario Stores

Here are the top stores, powered by Xanario, ordered by store rank.

New Xanario Stores

Here are the 0 highest-ranked stores added most recently.

Stores Switching to Xanario From Other Platforms

Over the last 90 days, Xanario has taken 67 merchants from competitive ecommerce platforms.

Here are the top stores that have switched to Xanario from competitive ecommerce platforms.

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