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The State of Workarea in 2021

Updated Nov 26 2021

Workarea is an ecommerce platform acquired by VTEX in February 2021.

In this report, we'll cover the following essential statistics on Workarea usage.

Download a complete list of Workarea stores with a paid account.
Create a free account to get a feel for the data we provide.

Workarea Growth

At present, there are 38 live stores running on the Workarea platform.

Here is the historical growth of stores running Workarea.

  • Workarea stores increased 2.9% quarter-over-quarter in 2021 Q1.
  • Workarea stores increased 29% year-over-year in 2021 Q1.
Quarter
New Active Stores
2017 Q3
1
2017 Q4
1
2018 Q1
4
2018 Q2
1
2018 Q4
1
2019 Q1
1
2019 Q4
2
2020 Q1
1
2020 Q4
4
2021 Q1
1
2021 Q3 (to date)
2
Cumulative Stores by Quarter

It's hard to know exactly when a Workarea store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On Workarea Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Facebook is used by 81.6% of Workarea stores.
  • Instagram is used by 63.2% of Workarea stores.
  • Twitter is used by 60.5% of Workarea stores.
Type
Stores
Facebook
31
Instagram
24
Twitter
23
LinkedIn
22
Pinterest
16
YouTube
15
Tiktok
1

Contact Information On Workarea Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 89% of Workarea stores provide a phone number on their website
  • 84% of Workarea stores have an email on their website
Type
Stores
Phone
34
Email
32

Top Categories For Workarea Stores

Here is the breakdown of industry verticals for stores on Workarea.

  • 23.7% of Workarea stores sell Apparel products.
  • 15.8% of Workarea stores sell People & Society products.
  • 13.2% of Workarea stores sell Gifts & Special Events products.
  • 13.2% of Workarea stores sell Home & Garden products.

Top Countries For Workarea Stores

Here are the top countries for stores using Workarea.

  • 68.4% of Workarea stores are in United States
  • 7.9% of Workarea stores are in Canada
  • 2.6% of Workarea stores are in Russian Federation
Country
Stores
3

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Workarea Stores

Here is the breakdown of Workarea stores by the number of employees.

  • 13.2% of Workarea stores have 50 - 99 employees.
  • 10.5% of Workarea stores have 10 - 24 employees.
  • 10.5% of Workarea stores have 100 - 249 employees.
Employees
Stores
1 - 9
2
10 - 24
4
25 - 49
2
50 - 99
5
100 - 249
4
250 - 999
3
1000 - 4999
1

Number Of Products Sold For Workarea Stores

Here is the breakdown of Workarea stores by the number of products that they sell.

  • 34.2% of Workarea stores sell 1000 - 4999 different products.
  • 21.1% of Workarea stores sell 250 - 999 different products.
  • 10.5% of Workarea stores sell 10000 - 24999 different products.
Products Sold
Stores
1 - 9
2
250 - 999
8
1000 - 4999
13
5000 - 9999
3
10000 - 24999
4
25000 - 99999
1

Top Technologies on Workarea Stores

We're tracking 39 different technologies that have 248 collective installs on Workarea stores.

  • New Relic is used by 94.7% of Workarea stores.
  • Google Tag Manager is used by 86.8% of Workarea stores.
  • Cloudfront CDN is used by 84.2% of Workarea stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Workarea stores.

Top Shipping Carriers Used By Workarea Stores

  • UPS is used by 42.1% of Workarea stores.
  • USPS is used by 34.2% of Workarea stores.
  • Fedex is used by 28.9% of Workarea stores.

Here are the top 4 shipping carriers across all Workarea stores.

Shipping Carrier
Stores
UPS
16
USPS
13
Fedex
11
Canada Post
2

Workarea Store Top-level Domain Distribution

.com is the most popular top-level domain for Workarea stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 86.8% of Workarea stores have a .com domain.
  • 7.9% of Workarea stores have a .ca domain.
  • 2.6% of Workarea stores have a .eu domain.
Top-level Domain
Stores
.com
33
.ca
3
.eu
1
.ru
1

Top Workarea Stores

Here are the top stores, powered by Workarea, ordered by store rank.

Name
Domain
Rank
Created
James Avery
1,489
2016/12/30
Terrain
1,602
2016/12/30
Jeffers Pet
1,971
2016/12/30
World Wide Stereo
2,573
2016/12/30
Yarn.com
5,564
2016/12/30

New Workarea Stores

Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
Reformation
5,639,977
2021/09/10
rumahlentik.com
8,697,566
2021/08/13
RJ Matthews
274,884
2021/01/15
Valken Dealer
224,963
2020/12/11
Valken Europe
1,046,352
2020/12/11

Stores Switching to Workarea From Other Platforms

Over the last 90 days, Workarea has taken 1 merchants from competitive ecommerce platforms.

Platform
Stores

Here are the top stores that have switched to Workarea from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
www.lesalimentsmm.com
319,109
Custom Cart
2021/10/06

Stores Switching from Workarea To Other Platforms

Over the last 90 days, Workarea has lost 2 merchants to competitive platforms.

Platform
Stores
1

Here are the top Workarea stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
Woodcraft Supply
1,127
Custom Cart
2021/10/07
Paragon Sports
16,695
VTEX
2021/11/22

Get more insights on Workarea stores

Our search interface is easy to use and helps you find the Workarea stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on Workarea stores, create a free account and have a look for yourself.