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The State of Workarea in 2023

Updated Jan 27 2023

Workarea is an ecommerce platform acquired by VTEX in February 2021.

In this report, we'll cover the following essential statistics on Workarea usage.

Download a complete list of Workarea stores with a paid account.
Create a free account to get a feel for the data we provide.

Workarea Growth

At present, there are 34 live stores running on the Workarea platform.

Here is the historical growth of stores running Workarea.

  • Workarea stores increased 3.1% quarter-over-quarter in 2022 Q4.
  • Workarea stores increased 32% year-over-year in 2022 Q4.
Quarter
New Active Stores
2017 Q4
1
2018 Q1
3
2018 Q2
1
2018 Q3
1
2018 Q4
2
2019 Q1
1
2020 Q4
5
2021 Q1
1
2022 Q2
1
2022 Q4
1
2023 Q1 (to date)
1
Cumulative Stores by Quarter

It's hard to know exactly when a Workarea store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On Workarea Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Facebook is used by 79.4% of Workarea stores.
  • Instagram is used by 73.5% of Workarea stores.
  • LinkedIn is used by 64.7% of Workarea stores.
Type
Stores
Facebook
27
Instagram
25
LinkedIn
22
Twitter
21
YouTube
15
Pinterest
10
Tiktok
5

Contact Information On Workarea Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 97% of Workarea stores provide a phone number on their website
  • 94% of Workarea stores have an email on their website
Type
Stores
Phone
33
Email
32

Top Categories For Workarea Stores

Here is the breakdown of industry verticals for stores on Workarea.

  • 20.6% of Workarea stores sell Home & Garden products.
  • 14.7% of Workarea stores sell Firearms & Weapons products.
  • 11.8% of Workarea stores sell Apparel products.
  • 11.8% of Workarea stores sell Food & Drink products.

Top Countries For Workarea Stores

Here are the top countries for stores using Workarea.

  • 61.8% of Workarea stores are in United States
  • 23.5% of Workarea stores are in Canada
Country
Stores
8

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Workarea Stores

Here is the breakdown of Workarea stores by the number of employees.

  • 17.6% of Workarea stores have 25 - 49 employees.
  • 14.7% of Workarea stores have 100 - 249 employees.
  • 14.7% of Workarea stores have 50 - 99 employees.
Employees
Stores
1 - 9
2
10 - 24
2
25 - 49
6
50 - 99
5
100 - 249
5
250 - 999
3

Number Of Products Sold For Workarea Stores

Here is the breakdown of Workarea stores by the number of products that they sell.

  • 32.4% of Workarea stores sell 1000 - 4999 different products.
  • 17.6% of Workarea stores sell 1 - 9 different products.
  • 14.7% of Workarea stores sell 250 - 999 different products.
Products Sold
Stores
1 - 9
6
10 - 24
1
250 - 999
5
1000 - 4999
11
5000 - 9999
2
10000 - 24999
4
25000 - 99999
4

Top Technologies on Workarea Stores

We're tracking 56 different technologies that have 372 collective installs on Workarea stores.

  • New Relic is used by 97.1% of Workarea stores.
  • Google Tag Manager is used by 91.2% of Workarea stores.
  • Google Analytics is used by 88.2% of Workarea stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Workarea stores.

Top Shipping Carriers Used By Workarea Stores

  • UPS is used by 41.2% of Workarea stores.
  • USPS is used by 32.4% of Workarea stores.
  • Fedex is used by 26.5% of Workarea stores.

Here are the top 5 shipping carriers across all Workarea stores.

Shipping Carrier
Stores
UPS
14
USPS
11
Fedex
9
Canada Post
5
Purolator
1

Workarea Store Top-level Domain Distribution

.com is the most popular top-level domain for Workarea stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 79.4% of Workarea stores have a .com domain.
  • 14.7% of Workarea stores have a .ca domain.
  • 2.9% of Workarea stores have a .eu domain.
Top-level Domain
Stores
.com
27
.ca
5
.eu
1
.info
1

Top Workarea Stores

Here are the top stores, powered by Workarea, ordered by store rank.

Name
Domain
Rank
Created
Woodcraft Supply
115
2016/12/30
Terrain
1,001
2016/12/30
Shades of Light
1,601
2016/12/30
World Wide Stereo
5,119
2016/12/30
Yarn.com
6,997
2016/12/30

New Workarea Stores

Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
金宝搏登录APP-188金宝慱应用程序
6,720,854
2023/01/20
Scientific Products
50,753
2022/10/07
pimape.com
4,643,945
2022/06/03
RJ Matthews
75,226
2021/01/15
Valken Dealer
615,671
2020/12/11

Stores Switching to Workarea From Other Platforms

Over the last 90 days, Workarea has taken 15 merchants from competitive ecommerce platforms.

Platform
Stores

Here are the top stores that have switched to Workarea from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
Woodcraft Supply
115
Custom Cart
2023/01/23
Terrain
1,001
Custom Cart
2023/01/23
Shades of Light
1,601
Custom Cart
2023/01/25
Yarn.com
6,997
Custom Cart
2023/01/09
AndyMark, Inc
7,800
Custom Cart
2023/01/23

Stores Switching from Workarea To Other Platforms

Over the last 90 days, Workarea has lost 4 merchants to competitive platforms.

Platform
Stores
1

Here are the top Workarea stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
Murals Your Way
20,156
VTEX
2022/11/07
Supply Box
229,598
Custom Cart
2023/01/23
krona24.ru
752,560
WooCommerce
2022/11/21
Lonely Planet
1,421,016
Shopify
2023/01/16

Get more insights on Workarea stores

Our search interface is easy to use and helps you find the Workarea stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on Workarea stores, create a free account and have a look for yourself.