The State of Workarea in 2023

Workarea is an ecommerce platform acquired by VTEX in February 2021.

In this report, we'll cover the following essential statistics on Workarea usage.

• Workarea growth
• Social media usage on Workarea stores
• Contact information on Workarea stores
• Top categories for Workarea stores
• Top countries for Workarea stores
• Number of employees for Workarea stores
• Number of products sold for Workarea stores
• Top Workarea technologies
• Top Shipping Carriers used by Workarea stores
• Workarea store top-level domain distribution
• Top Workarea stores
• New Workarea stores
• Stores switching to Workarea from other platforms
• Stores switching from Workarea to other platforms

Workarea Growth

At present, there are 34 live stores running on the Workarea platform.

Here is the historical growth of stores running Workarea.

• Workarea stores increased 3.1% quarter-over-quarter in 2022 Q4.
• Workarea stores increased 32% year-over-year in 2022 Q4.

It's hard to know exactly when a Workarea store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On Workarea Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

• Facebook is used by 79.4% of Workarea stores.
• Instagram is used by 73.5% of Workarea stores.
• LinkedIn is used by 64.7% of Workarea stores.

Contact Information On Workarea Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

• 97% of Workarea stores provide a phone number on their website
• 94% of Workarea stores have an email on their website

Top Categories For Workarea Stores

Here is the breakdown of industry verticals for stores on Workarea.

• 20.6% of Workarea stores sell Home & Garden products.
• 14.7% of Workarea stores sell Firearms & Weapons products.
• 11.8% of Workarea stores sell Apparel products.
• 11.8% of Workarea stores sell Food & Drink products.

Top Countries For Workarea Stores

Here are the top countries for stores using Workarea.

• 61.8% of Workarea stores are in United States
• 23.5% of Workarea stores are in Canada

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Workarea Stores

Here is the breakdown of Workarea stores by the number of employees.

• 17.6% of Workarea stores have 25 - 49 employees.
• 14.7% of Workarea stores have 100 - 249 employees.
• 14.7% of Workarea stores have 50 - 99 employees.

Number Of Products Sold For Workarea Stores

Here is the breakdown of Workarea stores by the number of products that they sell.

• 32.4% of Workarea stores sell 1000 - 4999 different products.
• 17.6% of Workarea stores sell 1 - 9 different products.
• 14.7% of Workarea stores sell 250 - 999 different products.

Top Technologies on Workarea Stores

We're tracking 56 different technologies that have 372 collective installs on Workarea stores.

• New Relic is used by 97.1% of Workarea stores.
• Google Tag Manager is used by 91.2% of Workarea stores.
• Google Analytics is used by 88.2% of Workarea stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Workarea stores.

Top Shipping Carriers Used By Workarea Stores

• UPS is used by 41.2% of Workarea stores.
• USPS is used by 32.4% of Workarea stores.
• Fedex is used by 26.5% of Workarea stores.

Here are the top 5 shipping carriers across all Workarea stores.

Workarea Store Top-level Domain Distribution

.com is the most popular top-level domain for Workarea stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

• 79.4% of Workarea stores have a .com domain.
• 14.7% of Workarea stores have a .ca domain.
• 2.9% of Workarea stores have a .eu domain.

Top Workarea Stores

Here are the top stores, powered by Workarea, ordered by store rank.

New Workarea Stores

Here are the 5 highest-ranked stores added most recently.

Stores Switching to Workarea From Other Platforms

Over the last 90 days, Workarea has taken 15 merchants from competitive ecommerce platforms.

Here are the top stores that have switched to Workarea from competitive ecommerce platforms.

Stores Switching from Workarea To Other Platforms

Over the last 90 days, Workarea has lost 4 merchants to competitive platforms.

Here are the top Workarea stores that have recently changed to a competitive platform.

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