The State of Workarea in 2024

Workarea is an ecommerce platform acquired by VTEX in February 2021.

In this report, we'll cover the following essential statistics on Workarea usage.

• Workarea growth
• Social media usage on Workarea stores
• Contact information on Workarea stores
• Top categories for Workarea stores
• Top countries for Workarea stores
• Number of employees for Workarea stores
• Number of products sold for Workarea stores
• Top Workarea technologies
• Top Shipping Carriers used by Workarea stores
• Workarea store top-level domain distribution
• Top Workarea stores
• New Workarea stores
• Stores switching from Workarea to other platforms

Workarea Growth

At present, there are 13 live stores running on the Workarea platform.

Here is the historical growth of stores running Workarea.

• Workarea stores increased 2.7% quarter-over-quarter in 2024 Q1.
• Workarea stores increased 22% year-over-year in 2024 Q1.

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a Workarea store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On Workarea Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

• LinkedIn is used by 76.9% of Workarea stores.
• Instagram is used by 76.9% of Workarea stores.
• Facebook is used by 76.9% of Workarea stores.

Contact Information On Workarea Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

• 100% of Workarea stores have an email on their website
• 77% of Workarea stores provide a phone number on their website

Top Categories For Workarea Stores

Here is the breakdown of industry verticals for stores on Workarea.

• 15.4% of Workarea stores sell Arts & Entertainment products.
• 15.4% of Workarea stores sell Apparel products.
• 15.4% of Workarea stores sell Business & Industrial products.
• 15.4% of Workarea stores sell Food & Drink products.

Top Countries For Workarea Stores

Here are the top countries for stores using Workarea.

• 38.5% of Workarea stores are in United States
• 38.5% of Workarea stores are in Canada

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Workarea Stores

Here is the breakdown of Workarea stores by the number of employees.

• 30.8% of Workarea stores have 100 - 249 employees.
• 15.4% of Workarea stores have 250 - 999 employees.
• 15.4% of Workarea stores have Unknown employees.

Number Of Products Sold For Workarea Stores

Here is the breakdown of Workarea stores by the number of products that they sell.

• 38.5% of Workarea stores sell 1000 - 4999 different products.
• 30.8% of Workarea stores sell 10000 - 24999 different products.
• 7.7% of Workarea stores sell 250 - 999 different products.

Top Technologies on Workarea Stores

We're tracking 48 different technologies that have 187 collective installs on Workarea stores.

• Google Analytics is used by 100.0% of Workarea stores.
• Google Tag Manager is used by 100.0% of Workarea stores.
• reCAPTCHA is used by 100.0% of Workarea stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Workarea stores.

Top Shipping Carriers Used By Workarea Stores

• USPS is used by 30.8% of Workarea stores.
• UPS is used by 23.1% of Workarea stores.
• Fedex is used by 23.1% of Workarea stores.

Here are the top 4 shipping carriers across all Workarea stores.

Workarea Store Top-level Domain Distribution

.com is the most popular top-level domain for Workarea stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

• 84.6% of Workarea stores have a .com domain.
• 7.7% of Workarea stores have a .info domain.
• 7.7% of Workarea stores have a .ca domain.

Top Workarea Stores

Here are the top stores, powered by Workarea, ordered by store rank.

New Workarea Stores

Here are the 0 highest-ranked stores added most recently.

Stores Switching from Workarea To Other Platforms

Over the last 90 days, Workarea has lost 2 merchants to competitive platforms.

Here are the top Workarea stores that have recently changed to a competitive platform.

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