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Make-Up & Cosmetics stores on Wix

Updated Nov 28 2025

There are 8,036 live Wix stores in the Make-Up & Cosmetics category.

In this report, we'll cover the following essential statistics on Wix stores in the Make-Up & Cosmetics category.

Download a complete list of Wix stores the Make-Up & Cosmetics category with a paid account.
Create a free account to get a feel for the data we provide.

Growth of Make-Up & Cosmetics Stores On Wix

Here is the historical growth of stores on Wix in the Make-Up & Cosmetics category.

  • Wix stores in the Make-Up & Cosmetics category have decreased -50.5% quarter-over-quarter in 2025 Q3.
  • Wix stores in the Make-Up & Cosmetics category have increased 69% year-over-year in 2025 Q3.
Quarter
New Active Stores
2017 Q1
2
2017 Q2
3
2017 Q3
1
2017 Q4
2
2018 Q1
7
2018 Q2
717
2018 Q3
115
2018 Q4
85
2019 Q1
131
2019 Q2
116
2019 Q3
122
2019 Q4
105
2020 Q1
129
2020 Q2
152
2020 Q3
49
2020 Q4
145
2021 Q1
156
2021 Q2
585
2021 Q3
881
2021 Q4
237
2022 Q1
172
2022 Q2
113
2022 Q3
202
2022 Q4
160
2023 Q1
153
2023 Q2
175
2023 Q3
212
2023 Q4
227
2024 Q1
239
2024 Q2
234
2024 Q3
225
2024 Q4
498
2025 Q1
700
2025 Q2
372
2025 Q3
380
2025 Q4 (to date)
188
Active Store Count by Quarter

It's hard to know exactly when a Wix store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On Wix Stores In The Make-Up & Cosmetics Category

Here are the top social media sites for Wix stores in the Make-Up & Cosmetics category.

  • Instagram is used by 70.9% of Wix stores in the Make-Up & Cosmetics category.
  • Facebook is used by 42.5% of Wix stores in the Make-Up & Cosmetics category.
  • Tiktok is used by 10.9% of Wix stores in the Make-Up & Cosmetics category.
Type
Stores
Instagram
5,696
Facebook
3,416
Tiktok
872
YouTube
616
Twitter
446
Pinterest
314
WhatsApp
254
LinkedIn
148
Yelp
101
Facebook Group
32
Snapchat
18
Soundcloud
2
Applemusic
2

Contact Information On Wix Stores In The Make-Up & Cosmetics Category

Here are the top contact methods for Wix stores in the Make-Up & Cosmetics category.

  • 60.6% of Wix stores in the Make-Up & Cosmetics category have an email on their website
  • 49.6% of Wix stores in the Make-Up & Cosmetics category provide a phone number on their website
Type
Stores
Email
4,866
Phone
3,986

Top Countries For Wix Stores In The Make-Up & Cosmetics Category

Here are the top countries for Wix stores in the Make-Up & Cosmetics category.

  • 42.8% of Wix stores in the Make-Up & Cosmetics category are in United States
  • 9.8% of Wix stores in the Make-Up & Cosmetics category are in United Kingdom
  • 6.2% of Wix stores in the Make-Up & Cosmetics category are in Canada
  • 4.4% of Wix stores in the Make-Up & Cosmetics category are in Australia
Country
Stores
498
352
298
261
207
117

With a paid account, stores can also be segmented by region and city.

Top Technologies on Wix Stores In The Make-Up & Cosmetics Category

We're tracking 90 different technologies that have 2,350 collective installs on Wix stores in the Make-Up & Cosmetics category.

  • Google Adsense is used by 4.6% of Wix stores in the Make-Up & Cosmetics category.
  • Google Ads Pixel is used by 3.9% of Wix stores in the Make-Up & Cosmetics category.
  • Google Tag Manager is used by 3.9% of Wix stores in the Make-Up & Cosmetics category.

Here are the top 10 third-party technologies, ordered by number of installs, across all Wix stores.

Number Of Products Sold For Wix Stores In The Make-Up & Cosmetics Category

Here is the breakdown of Wix stores in the Make-Up & Cosmetics category by the number of products that they sell.

  • 59.8% of Wix stores in the Make-Up & Cosmetics category sell 1 - 9 different products.
  • 10.8% of Wix stores in the Make-Up & Cosmetics category sell 10 - 24 different products.
  • 4.5% of Wix stores in the Make-Up & Cosmetics category sell 25 - 49 different products.
Products Sold
Stores
1 - 9
4,808
10 - 24
866
25 - 49
358
50 - 99
95
100 - 249
154
250 - 999
60
1000 - 4999
7

Top-level Domain Distribution For Wix Stores In The Make-Up & Cosmetics Category

The majority of Wix stores use a .com domain. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

  • 69.6% of Wix stores in the Make-Up & Cosmetics category have a .com domain.
  • 4.2% of Wix stores in the Make-Up & Cosmetics category have a .co.uk domain.
  • 2.6% of Wix stores in the Make-Up & Cosmetics category have a .de domain.
Top-level Domain
Stores
.com
5,593
.co.uk
340
.de
208
.net
178
.com.br
160
.com.au
155
.ca
132
.shop
130
.ch
126
.fr
89

Top Stores In The Make-Up & Cosmetics Category

Here are the top 5 Make-Up & Cosmetics stores ordered by worldwide store rank.

Name
Domain
Rank
Created
AVYNA COSMETICS
231,890
2018/11/09
Artis – United States
119,007
2020/07/31
Microblading Los Angeles
179,460
2019/11/15
www.shesyarlashbar.com
155,211
2021/12/24

For more insights on Wix stores, create a free account and explore our data.

New Stores In The Make-Up & Cosmetics Category

Here are the top 5 most recent Make-Up & Cosmetics stores.

Name
Domain
Rank
Created
Glowist
7,685,736
2025/11/14
Ferny Studio
6,863,840
2025/11/07
Brow's Beauty
8,453,224
2025/11/07
HOME
8,545,751
2025/11/07
suzannewinwood.com
8,178,775
2025/11/07

Get more insights on Wix stores

Our search interface is easy to use and helps you find the Wix stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
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For more insights on Wix stores, create a free account and have a look for yourself.

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