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Make-Up & Cosmetics stores on Wix

Updated Feb 20 2026

There are 7,647 live Wix stores in the Make-Up & Cosmetics category.

In this report, we'll cover the following essential statistics on Wix stores in the Make-Up & Cosmetics category.

Download a complete list of Wix stores the Make-Up & Cosmetics category with a paid account.
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Growth of Make-Up & Cosmetics Stores On Wix

Here is the historical growth of stores on Wix in the Make-Up & Cosmetics category.

  • Wix stores in the Make-Up & Cosmetics category have decreased -31.0% quarter-over-quarter in 2025 Q4.
  • Wix stores in the Make-Up & Cosmetics category have decreased -17% year-over-year in 2025 Q4.
Quarter
New Active Stores
2017 Q1
2
2017 Q2
3
2017 Q3
1
2017 Q4
3
2018 Q1
7
2018 Q2
677
2018 Q3
107
2018 Q4
81
2019 Q1
119
2019 Q2
109
2019 Q3
109
2019 Q4
95
2020 Q1
110
2020 Q2
147
2020 Q3
46
2020 Q4
143
2021 Q1
151
2021 Q2
536
2021 Q3
791
2021 Q4
214
2022 Q1
162
2022 Q2
107
2022 Q3
183
2022 Q4
138
2023 Q1
136
2023 Q2
158
2023 Q3
204
2023 Q4
193
2024 Q1
199
2024 Q2
214
2024 Q3
207
2024 Q4
417
2025 Q1
598
2025 Q2
321
2025 Q3
330
2025 Q4
345
2026 Q1 (to date)
238
Active Store Count by Quarter

It's hard to know exactly when a Wix store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On Wix Stores In The Make-Up & Cosmetics Category

Here are the top social media sites for Wix stores in the Make-Up & Cosmetics category.

  • Instagram is used by 71.1% of Wix stores in the Make-Up & Cosmetics category.
  • Facebook is used by 41.9% of Wix stores in the Make-Up & Cosmetics category.
  • Tiktok is used by 11.7% of Wix stores in the Make-Up & Cosmetics category.
Type
Stores
Instagram
5,434
Facebook
3,202
Tiktok
894
YouTube
564
Twitter
408
Pinterest
284
WhatsApp
233
LinkedIn
127
Yelp
94
Facebook Group
30
Snapchat
14
Soundcloud
3
Applemusic
2

Contact Information On Wix Stores In The Make-Up & Cosmetics Category

Here are the top contact methods for Wix stores in the Make-Up & Cosmetics category.

  • 60.2% of Wix stores in the Make-Up & Cosmetics category have an email on their website
  • 49.5% of Wix stores in the Make-Up & Cosmetics category provide a phone number on their website
Type
Stores
Email
4,605
Phone
3,782

Top Countries For Wix Stores In The Make-Up & Cosmetics Category

Here are the top countries for Wix stores in the Make-Up & Cosmetics category.

  • 42.3% of Wix stores in the Make-Up & Cosmetics category are in United States
  • 9.9% of Wix stores in the Make-Up & Cosmetics category are in United Kingdom
  • 6.4% of Wix stores in the Make-Up & Cosmetics category are in Canada
  • 4.4% of Wix stores in the Make-Up & Cosmetics category are in Australia
Country
Stores
493
336
291
245
194
113

With a paid account, stores can also be segmented by region and city.

Top Technologies on Wix Stores In The Make-Up & Cosmetics Category

We're tracking 90 different technologies that have 2,383 collective installs on Wix stores in the Make-Up & Cosmetics category.

  • Google Adsense is used by 4.9% of Wix stores in the Make-Up & Cosmetics category.
  • Google Ads Pixel is used by 4.3% of Wix stores in the Make-Up & Cosmetics category.
  • Google Tag Manager is used by 4.3% of Wix stores in the Make-Up & Cosmetics category.

Here are the top 10 third-party technologies, ordered by number of installs, across all Wix stores.

Number Of Products Sold For Wix Stores In The Make-Up & Cosmetics Category

Here is the breakdown of Wix stores in the Make-Up & Cosmetics category by the number of products that they sell.

  • 59.6% of Wix stores in the Make-Up & Cosmetics category sell 1 - 9 different products.
  • 10.7% of Wix stores in the Make-Up & Cosmetics category sell 10 - 24 different products.
  • 4.5% of Wix stores in the Make-Up & Cosmetics category sell 25 - 49 different products.
Products Sold
Stores
1 - 9
4,559
10 - 24
815
25 - 49
344
50 - 99
85
100 - 249
143
250 - 999
54
1000 - 4999
9

Top-level Domain Distribution For Wix Stores In The Make-Up & Cosmetics Category

The majority of Wix stores use a .com domain. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

  • 69.4% of Wix stores in the Make-Up & Cosmetics category have a .com domain.
  • 4.3% of Wix stores in the Make-Up & Cosmetics category have a .co.uk domain.
  • 2.6% of Wix stores in the Make-Up & Cosmetics category have a .de domain.
Top-level Domain
Stores
.com
5,306
.co.uk
328
.de
202
.net
176
.com.br
151
.com.au
147
.ca
139
.ch
123
.shop
117
.fr
84

Top Stores In The Make-Up & Cosmetics Category

Here are the top 5 Make-Up & Cosmetics stores ordered by worldwide store rank.

Name
Domain
Rank
Created
www.mgmakeovers.com
90,283
2023/01/20
Artis – United States
100,044
2020/07/31
BeautyMaster
143,230
2017/10/27
The Wink Lab PA
200,605
2023/06/09
www.rougesalem.com
211,752
2018/06/15

For more insights on Wix stores, create a free account and explore our data.

New Stores In The Make-Up & Cosmetics Category

Here are the top 5 most recent Make-Up & Cosmetics stores.

Name
Domain
Rank
Created
skincare products online
6,271,230
2026/02/13
www.luxurymakeupandskincare.net
6,624,265
2026/02/13
SwayLooks
6,682,298
2026/02/13
Nudist
6,874,817
2026/02/13
Skinthesis
7,549,379
2026/02/13

Get more insights on Wix stores

Our search interface is easy to use and helps you find the Wix stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
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For more insights on Wix stores, create a free account and have a look for yourself.

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