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Make-Up & Cosmetics stores on Wix

Updated Jan 30 2026

There are 7,669 live Wix stores in the Make-Up & Cosmetics category.

In this report, we'll cover the following essential statistics on Wix stores in the Make-Up & Cosmetics category.

Download a complete list of Wix stores the Make-Up & Cosmetics category with a paid account.
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Growth of Make-Up & Cosmetics Stores On Wix

Here is the historical growth of stores on Wix in the Make-Up & Cosmetics category.

  • Wix stores in the Make-Up & Cosmetics category have decreased -64.4% quarter-over-quarter in 2025 Q4.
  • Wix stores in the Make-Up & Cosmetics category have decreased -34% year-over-year in 2025 Q4.
Quarter
New Active Stores
2017 Q1
2
2017 Q2
3
2017 Q3
1
2017 Q4
3
2018 Q1
7
2018 Q2
692
2018 Q3
111
2018 Q4
81
2019 Q1
124
2019 Q2
111
2019 Q3
116
2019 Q4
96
2020 Q1
116
2020 Q2
150
2020 Q3
46
2020 Q4
145
2021 Q1
157
2021 Q2
553
2021 Q3
815
2021 Q4
222
2022 Q1
166
2022 Q2
108
2022 Q3
185
2022 Q4
140
2023 Q1
137
2023 Q2
169
2023 Q3
205
2023 Q4
198
2024 Q1
207
2024 Q2
212
2024 Q3
207
2024 Q4
435
2025 Q1
629
2025 Q2
340
2025 Q3
342
2025 Q4
289
2026 Q1 (to date)
103
Active Store Count by Quarter

It's hard to know exactly when a Wix store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On Wix Stores In The Make-Up & Cosmetics Category

Here are the top social media sites for Wix stores in the Make-Up & Cosmetics category.

  • Instagram is used by 71.0% of Wix stores in the Make-Up & Cosmetics category.
  • Facebook is used by 42.3% of Wix stores in the Make-Up & Cosmetics category.
  • Tiktok is used by 11.6% of Wix stores in the Make-Up & Cosmetics category.
Type
Stores
Instagram
5,442
Facebook
3,241
Tiktok
889
YouTube
574
Twitter
408
Pinterest
290
WhatsApp
230
LinkedIn
131
Yelp
96
Facebook Group
29
Snapchat
15
Soundcloud
3
Applemusic
3

Contact Information On Wix Stores In The Make-Up & Cosmetics Category

Here are the top contact methods for Wix stores in the Make-Up & Cosmetics category.

  • 60.3% of Wix stores in the Make-Up & Cosmetics category have an email on their website
  • 48.2% of Wix stores in the Make-Up & Cosmetics category provide a phone number on their website
Type
Stores
Email
4,623
Phone
3,696

Top Countries For Wix Stores In The Make-Up & Cosmetics Category

Here are the top countries for Wix stores in the Make-Up & Cosmetics category.

  • 42.6% of Wix stores in the Make-Up & Cosmetics category are in United States
  • 9.8% of Wix stores in the Make-Up & Cosmetics category are in United Kingdom
  • 6.4% of Wix stores in the Make-Up & Cosmetics category are in Canada
  • 4.3% of Wix stores in the Make-Up & Cosmetics category are in Australia
Country
Stores
492
333
287
243
202
112

With a paid account, stores can also be segmented by region and city.

Top Technologies on Wix Stores In The Make-Up & Cosmetics Category

We're tracking 93 different technologies that have 2,400 collective installs on Wix stores in the Make-Up & Cosmetics category.

  • Google Adsense is used by 4.7% of Wix stores in the Make-Up & Cosmetics category.
  • Google Tag Manager is used by 4.3% of Wix stores in the Make-Up & Cosmetics category.
  • Google Ads Pixel is used by 4.2% of Wix stores in the Make-Up & Cosmetics category.

Here are the top 10 third-party technologies, ordered by number of installs, across all Wix stores.

Number Of Products Sold For Wix Stores In The Make-Up & Cosmetics Category

Here is the breakdown of Wix stores in the Make-Up & Cosmetics category by the number of products that they sell.

  • 60.7% of Wix stores in the Make-Up & Cosmetics category sell 1 - 9 different products.
  • 10.7% of Wix stores in the Make-Up & Cosmetics category sell 10 - 24 different products.
  • 4.5% of Wix stores in the Make-Up & Cosmetics category sell 25 - 49 different products.
Products Sold
Stores
1 - 9
4,657
10 - 24
824
25 - 49
348
50 - 99
88
100 - 249
149
250 - 999
57
1000 - 4999
8

Top-level Domain Distribution For Wix Stores In The Make-Up & Cosmetics Category

The majority of Wix stores use a .com domain. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

  • 69.5% of Wix stores in the Make-Up & Cosmetics category have a .com domain.
  • 4.2% of Wix stores in the Make-Up & Cosmetics category have a .co.uk domain.
  • 2.6% of Wix stores in the Make-Up & Cosmetics category have a .de domain.
Top-level Domain
Stores
.com
5,333
.co.uk
322
.de
202
.net
168
.com.br
147
.com.au
146
.ca
135
.shop
125
.ch
120
.fr
85

Top Stores In The Make-Up & Cosmetics Category

Here are the top 5 Make-Up & Cosmetics stores ordered by worldwide store rank.

Name
Domain
Rank
Created
Microblading Los Angeles
43,710
2019/11/15
www.mgmakeovers.com
58,222
2023/01/20
BeautyMaster
63,757
2017/10/27
www.shesyarlashbar.com
105,373
2021/12/24
Artis – United States
112,139
2020/07/31

For more insights on Wix stores, create a free account and explore our data.

New Stores In The Make-Up & Cosmetics Category

Here are the top 5 most recent Make-Up & Cosmetics stores.

Name
Domain
Rank
Created
Beauty Formulation – Burton
1,549,093
2026/01/23
MAISON MOOYAM
6,668,674
2026/01/23
EYELASH EXTENSIONS SUPPLIES
6,677,437
2026/01/23
Blaque Girl Cosmetics
6,686,936
2026/01/23
Reeward
6,751,847
2026/01/23

Get more insights on Wix stores

Our search interface is easy to use and helps you find the Wix stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
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For more insights on Wix stores, create a free account and have a look for yourself.

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