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Beauty & Fitness stores on Wix

Updated Dec 12 2025

There are 84,899 live Wix stores in the Beauty & Fitness category.

In this report, we'll cover the following essential statistics on Wix stores in the Beauty & Fitness category.

Download a complete list of Wix stores the Beauty & Fitness category with a paid account.
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The most popular subcategories under Beauty & Fitness are:

  • 36.3% of Wix stores in the Beauty & Fitness category sell Face & Body Care products
  • 21.3% of Wix stores in the Beauty & Fitness category sell Fitness products
  • 16.9% of Wix stores in the Beauty & Fitness category sell Hair Care products

Here are the the top Beauty & Fitness subcategories by store count.

Name
Store Count
18,079
14,319
3,226
1,527

Growth of Beauty & Fitness Stores On Wix

Here is the historical growth of stores on Wix in the Beauty & Fitness category.

  • Wix stores in the Beauty & Fitness category have decreased -46.8% quarter-over-quarter in 2025 Q3.
  • Wix stores in the Beauty & Fitness category have increased 85% year-over-year in 2025 Q3.
Quarter
New Active Stores
2017 Q1
61
2017 Q2
36
2017 Q3
21
2017 Q4
33
2018 Q1
70
2018 Q2
6,703
2018 Q3
1,025
2018 Q4
825
2019 Q1
1,212
2019 Q2
909
2019 Q3
1,145
2019 Q4
929
2020 Q1
1,159
2020 Q2
1,210
2020 Q3
451
2020 Q4
1,376
2021 Q1
1,551
2021 Q2
5,784
2021 Q3
8,768
2021 Q4
2,134
2022 Q1
1,683
2022 Q2
1,136
2022 Q3
2,136
2022 Q4
1,372
2023 Q1
1,574
2023 Q2
1,756
2023 Q3
2,259
2023 Q4
2,320
2024 Q1
2,599
2024 Q2
2,656
2024 Q3
2,443
2024 Q4
5,852
2025 Q1
9,151
2025 Q2
5,021
2025 Q3
4,509
2025 Q4 (to date)
2,397
Active Store Count by Quarter

It's hard to know exactly when a Wix store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On Wix Stores In The Beauty & Fitness Category

Here are the top social media sites for Wix stores in the Beauty & Fitness category.

  • Instagram is used by 65.2% of Wix stores in the Beauty & Fitness category.
  • Facebook is used by 41.9% of Wix stores in the Beauty & Fitness category.
  • YouTube is used by 9.3% of Wix stores in the Beauty & Fitness category.
Type
Stores
Instagram
55,367
Facebook
35,551
YouTube
7,864
Tiktok
7,168
Twitter
4,516
Pinterest
2,390
WhatsApp
2,186
LinkedIn
1,739
Yelp
1,024
Facebook Group
714
Snapchat
133
Soundcloud
47
Applemusic
18

Contact Information On Wix Stores In The Beauty & Fitness Category

Here are the top contact methods for Wix stores in the Beauty & Fitness category.

  • 58.1% of Wix stores in the Beauty & Fitness category have an email on their website
  • 49.9% of Wix stores in the Beauty & Fitness category provide a phone number on their website
Type
Stores
Email
49,347
Phone
42,343

Top Countries For Wix Stores In The Beauty & Fitness Category

Here are the top countries for Wix stores in the Beauty & Fitness category.

  • 46.2% of Wix stores in the Beauty & Fitness category are in United States
  • 11.3% of Wix stores in the Beauty & Fitness category are in United Kingdom
  • 5.7% of Wix stores in the Beauty & Fitness category are in Canada
  • 4.6% of Wix stores in the Beauty & Fitness category are in Australia
Country
Stores
39,242
4,842
3,888
2,421
1,920
1,745
1,501
1,438

With a paid account, stores can also be segmented by region and city.

Top Technologies on Wix Stores In The Beauty & Fitness Category

We're tracking 209 different technologies that have 25,866 collective installs on Wix stores in the Beauty & Fitness category.

  • Google Adsense is used by 4.6% of Wix stores in the Beauty & Fitness category.
  • Google Ads Pixel is used by 4.2% of Wix stores in the Beauty & Fitness category.
  • Google Tag Manager is used by 4.1% of Wix stores in the Beauty & Fitness category.

Here are the top 10 third-party technologies, ordered by number of installs, across all Wix stores.

Number Of Products Sold For Wix Stores In The Beauty & Fitness Category

Here is the breakdown of Wix stores in the Beauty & Fitness category by the number of products that they sell.

  • 61.2% of Wix stores in the Beauty & Fitness category sell 1 - 9 different products.
  • 10.5% of Wix stores in the Beauty & Fitness category sell 10 - 24 different products.
  • 4.6% of Wix stores in the Beauty & Fitness category sell 25 - 49 different products.
Products Sold
Stores
1 - 9
51,957
10 - 24
8,875
25 - 49
3,933
50 - 99
767
100 - 249
1,437
250 - 999
397
1000 - 4999
84
5000 - 9999
1
10000 - 24999
1
25000 - 99999
1

Top-level Domain Distribution For Wix Stores In The Beauty & Fitness Category

The majority of Wix stores use a .com domain. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

  • 70.0% of Wix stores in the Beauty & Fitness category have a .com domain.
  • 5.3% of Wix stores in the Beauty & Fitness category have a .co.uk domain.
  • 2.5% of Wix stores in the Beauty & Fitness category have a .com.au domain.
Top-level Domain
Stores
.com
59,456
.co.uk
4,469
.com.au
2,127
.net
1,902
.ca
1,616
.de
1,129
.com.br
1,124
.org
993
.ch
958
.fr
936

Top Stores In The Beauty & Fitness Category

Here are the top 5 Beauty & Fitness stores ordered by worldwide store rank.

Name
Domain
Rank
Created
SteamworksBath
11,404
2016/12/30
Pearl Spa & Sauna
24,483
2018/06/15
www.contourdayspa.com
26,981
2019/09/06
The Winchester
30,837
2024/11/08
OSCO Studio
31,404
2024/09/27

For more insights on Wix stores, create a free account and explore our data.

New Stores In The Beauty & Fitness Category

Here are the top 5 most recent Beauty & Fitness stores.

Name
Domain
Rank
Created
www.comprarminoxidilkirkland.com
7,461,877
2025/11/28
Lyorèa Holistique
3,328,795
2025/11/21
L'EssenCiel de Lucie
3,556,152
2025/11/21
Lotus Wellness Bangkok
3,693,330
2025/11/21
ThePEMS & Thermae
3,773,490
2025/11/21

Get more insights on Wix stores

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  • Social Media accounts
  • Email address
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  • Country
  • Third-party technologies
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  • Platform
  • Top-level domains
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  • Domain type
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