The State of vinSUITE in 2026

In this report, we'll cover the following essential statistics on vinSUITE usage.

• vinSUITE growth
• Social media usage on vinSUITE stores
• Contact information on vinSUITE stores
• Top categories for vinSUITE stores
• Top countries for vinSUITE stores
• Number of employees for vinSUITE stores
• Number of products sold for vinSUITE stores
• Top vinSUITE technologies
• Top Shipping Carriers used by vinSUITE stores
• vinSUITE store top-level domain distribution
• Top vinSUITE stores
• New vinSUITE stores
• Stores switching to vinSUITE from other platforms
• Stores switching from vinSUITE to other platforms

vinSUITE Growth

At present, there are 93 live stores running on the vinSUITE platform.

Here is the historical growth of stores running vinSUITE.

• vinSUITE stores decreased -2.1% quarter-over-quarter in 2025 Q4.
• vinSUITE stores decreased -40% year-over-year in 2025 Q4.

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a vinSUITE store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On vinSUITE Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

• Facebook is used by 62.4% of vinSUITE stores.
• Instagram is used by 52.7% of vinSUITE stores.
• Twitter is used by 23.7% of vinSUITE stores.

Contact Information On vinSUITE Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

• 70% of vinSUITE stores provide a phone number on their website
• 42% of vinSUITE stores have an email on their website

Top Categories For vinSUITE Stores

Here is the breakdown of industry verticals for stores on vinSUITE.

• 87.1% of vinSUITE stores sell Food & Drink products.
• 2.2% of vinSUITE stores sell Travel products.
• 1.1% of vinSUITE stores sell Arts & Entertainment products.

Top Countries For vinSUITE Stores

Here are the top countries for stores using vinSUITE.

• 65.6% of vinSUITE stores are in United States

With a paid account, stores can also be segmented by region and city.

Number Of Employees For vinSUITE Stores

Here is the breakdown of vinSUITE stores by the number of employees.

• 97.8% of vinSUITE stores have Unknown employees.
• 1.1% of vinSUITE stores have 10 - 24 employees.
• 1.1% of vinSUITE stores have 50 - 99 employees.

Number Of Products Sold For vinSUITE Stores

Here is the breakdown of vinSUITE stores by the number of products that they sell.

• 23.7% of vinSUITE stores sell 10 - 24 different products.
• 21.5% of vinSUITE stores sell 25 - 49 different products.
• 20.4% of vinSUITE stores sell 1 - 9 different products.

Top Technologies on vinSUITE Stores

We're tracking 20 different technologies that have 101 collective installs on vinSUITE stores.

• Google Tag Manager is used by 19.4% of vinSUITE stores.
• Google Ads Pixel is used by 16.1% of vinSUITE stores.
• Google Adsense is used by 16.1% of vinSUITE stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all vinSUITE stores.

Top Shipping Carriers Used By vinSUITE Stores

• UPS is used by 2.2% of vinSUITE stores.
• Fedex is used by 1.1% of vinSUITE stores.

Here are the top 2 shipping carriers across all vinSUITE stores.

vinSUITE Store Top-level Domain Distribution

.com is the most popular top-level domain for vinSUITE stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

• 97.8% of vinSUITE stores have a .com domain.
• 1.1% of vinSUITE stores have a .org domain.
• 1.1% of vinSUITE stores have a .wine domain.

Top vinSUITE Stores

Here are the top stores, powered by vinSUITE, ordered by store rank.

New vinSUITE Stores

Here are the 5 highest-ranked stores added most recently.

Stores Switching to vinSUITE From Other Platforms

Over the last 90 days, vinSUITE has taken 6 merchants from competitive ecommerce platforms.

Here are the top stores that have switched to vinSUITE from competitive ecommerce platforms.

Stores Switching from vinSUITE To Other Platforms

Over the last 90 days, vinSUITE has lost 4 merchants to competitive platforms.

Here are the top vinSUITE stores that have recently changed to a competitive platform.

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