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Ecommerce stores using PayPal in Italy

Updated Dec 19 2025

PayPal is an online payments system that supports online money transfers and serves as an electronic alternative to traditional paper methods like checks and money orders.

Get more information from the PayPal website.

PayPal is currently installed on 25 ecommerce stores in Italy.

In this report, we'll cover the following statistics on usage of PayPal on ecommerce stores.

  • PayPal usage on ecommerce stores
  • Top stores using PayPal
  • Stores that have recently installed PayPal
  • Top ecommerce platforms for stores with PayPal installed
  • Top categories for stores with PayPal installed

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    PayPal Usage On Ecommerce Stores

    PayPal is currently installed on 25 ecommerce stores in Italy.

    Top Stores using PayPal

    Here are the top 5 stores in Italy running PayPal ordered by store rank.

    Name
    Domain
    Rank
    Created
    Miu Miu US
    www.miumiu.com
    476
    2016/12/30
    Unieuro
    www.unieuro.it
    11,091
    2016/12/30
    Cassina
    www.cassina.com
    14,587
    2016/12/30
    Poltrona Frau
    www.poltronafrau.com
    25,077
    2019/05/24
    Cappellini
    www.cappellini.com
    49,881
    2019/04/05

    Stores That Have Recently Installed PayPal

    Here are the stores in Italy that have installed PayPal most recently.

    Name
    Domain
    Rank
    Installed At
    VTools Artemest
    vendors.artemest.com
    12,257,826
    2025/11/14
    WWF Shop Italia
    shop.wwf.it
    12,158,666
    2025/10/31
    Novitaregali
    novitaregali.com
    1,425,840
    2025/10/28
    Stampe Fotografiche Professionali
    photodecor.it
    2,507,479
    2025/10/21
    Lavazza Group
    www.lavazza.it
    141,430
    2025/09/08

    Top Ecommerce Platforms for stores using PayPal

    Here is the ecommerce platform breakdown for stores in Italy with PayPal installed.

    • 88.0% of stores using PayPal are on Custom Cart
    • 8.0% of stores using PayPal are on Shopify
    • 4.0% of stores using PayPal are on Magento
    Top-level Domain
    Stores
    Custom Cart
    22
    Shopify
    2
    Magento
    1

    Top Categories for stores using PayPal

    Here are the top 10 industry verticals for stores using PayPal.

    • 32.0% of stores using PayPal sell Apparel products.
    • 16.0% of stores using PayPal sell Home & Garden products.
    • 12.0% of stores using PayPal sell Food & Drink products.
    Category
    Stores
    Apparel
    8
    Home & Garden
    4
    Food & Drink
    3
    None
    3
    Business & Industrial
    2
    Arts & Entertainment
    1
    Computers
    1
    Consumer Electronics
    1
    Games
    1
    Health
    1

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    • Domain type
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    Have a look at these other reports to get a taste for what you can do with Store Leads.