Check out our free Chrome Extension.

Toys & Hobbies stores on SumUp

Updated Nov 28 2025

There are 765 live SumUp stores in the Toys & Hobbies category.

In this report, we'll cover the following essential statistics on SumUp stores in the Toys & Hobbies category.

Download a complete list of SumUp stores the Toys & Hobbies category with a paid account.
Create a free account to get a feel for the data we provide.

The most popular subcategories under Toys & Hobbies are:

  • 86.3% of SumUp stores in the Toys & Hobbies category sell Arts & Crafts products
  • 2.2% of SumUp stores in the Toys & Hobbies category sell Radio Control & Modeling products
  • 1.8% of SumUp stores in the Toys & Hobbies category sell Dolls products

Here are the the top Toys & Hobbies subcategories by store count.

Growth of Toys & Hobbies Stores On SumUp

Here is the historical growth of stores on SumUp in the Toys & Hobbies category.

  • SumUp stores in the Toys & Hobbies category have decreased -27.1% quarter-over-quarter in 2025 Q3.
  • SumUp stores in the Toys & Hobbies category have decreased -14% year-over-year in 2025 Q3.
Quarter
New Active Stores
2018 Q2
2
2018 Q3
2
2019 Q1
3
2019 Q3
1
2020 Q1
2
2020 Q2
1
2020 Q3
3
2020 Q4
2
2021 Q1
7
2021 Q2
2
2021 Q3
13
2021 Q4
9
2022 Q1
1
2022 Q2
5
2022 Q3
9
2022 Q4
29
2023 Q1
19
2023 Q2
32
2023 Q3
17
2023 Q4
99
2024 Q1
64
2024 Q2
54
2024 Q3
81
2024 Q4
45
2025 Q1
52
2025 Q2
85
2025 Q3
70
2025 Q4 (to date)
51
Active Store Count by Quarter

It's hard to know exactly when a SumUp store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On SumUp Stores In The Toys & Hobbies Category

Here are the top social media sites for SumUp stores in the Toys & Hobbies category.

  • Instagram is used by 71.6% of SumUp stores in the Toys & Hobbies category.
  • Facebook is used by 43.9% of SumUp stores in the Toys & Hobbies category.
  • Pinterest is used by 7.8% of SumUp stores in the Toys & Hobbies category.
Type
Stores
Instagram
548
Facebook
336
Pinterest
60
Twitter
23
Tiktok
7
Facebook Group
5
YouTube
5

Contact Information On SumUp Stores In The Toys & Hobbies Category

Here are the top contact methods for SumUp stores in the Toys & Hobbies category.

  • 12.2% of SumUp stores in the Toys & Hobbies category have an email on their website
  • 3.5% of SumUp stores in the Toys & Hobbies category provide a phone number on their website
Type
Stores
Email
93
Phone
27

Top Countries For SumUp Stores In The Toys & Hobbies Category

Here are the top countries for SumUp stores in the Toys & Hobbies category.

  • 31.6% of SumUp stores in the Toys & Hobbies category are in United Kingdom
  • 17.9% of SumUp stores in the Toys & Hobbies category are in France
  • 1.8% of SumUp stores in the Toys & Hobbies category are in Germany
  • 1.4% of SumUp stores in the Toys & Hobbies category are in Switzerland
Country
Stores
137
14
4
4
4

With a paid account, stores can also be segmented by region and city.

Top Technologies on SumUp Stores In The Toys & Hobbies Category

We're tracking 18 different technologies that have 4,190 collective installs on SumUp stores in the Toys & Hobbies category.

  • Google Ads Pixel is used by 100.0% of SumUp stores in the Toys & Hobbies category.
  • Google Adsense is used by 100.0% of SumUp stores in the Toys & Hobbies category.
  • Google Tag Manager is used by 100.0% of SumUp stores in the Toys & Hobbies category.

Here are the top 10 third-party technologies, ordered by number of installs, across all SumUp stores.

Number Of Products Sold For SumUp Stores In The Toys & Hobbies Category

Here is the breakdown of SumUp stores in the Toys & Hobbies category by the number of products that they sell.

  • 31.8% of SumUp stores in the Toys & Hobbies category sell 1 - 9 different products.
  • 5.4% of SumUp stores in the Toys & Hobbies category sell 10 - 24 different products.
  • 3.0% of SumUp stores in the Toys & Hobbies category sell 25 - 49 different products.
Products Sold
Stores
1 - 9
243
10 - 24
41
25 - 49
23
50 - 99
5
100 - 249
10
250 - 999
6
1000 - 4999
1

Top-level Domain Distribution For SumUp Stores In The Toys & Hobbies Category

The majority of SumUp stores use a .com domain. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

  • 59.6% of SumUp stores in the Toys & Hobbies category have a .com domain.
  • 17.3% of SumUp stores in the Toys & Hobbies category have a .fr domain.
  • 11.1% of SumUp stores in the Toys & Hobbies category have a .co.uk domain.
Top-level Domain
Stores
.com
456
.fr
132
.co.uk
85
.de
13
.nl
9
.be
7
.ch
7
.uk
6
.art
5
.es
4

Top Stores In The Toys & Hobbies Category

Here are the top 5 Toys & Hobbies stores ordered by worldwide store rank.

Name
Domain
Rank
Created
beakerbutton.co.uk
1,490,609
2021/02/26
Actually yarn
1,799,938
2024/10/18
kidspitstop.nl
1,904,094
2021/02/26
atelierceramiquedelasapiniere.fr
1,977,172
2024/02/16
The Jolly Upcycler
2,269,517
2022/12/09

For more insights on SumUp stores, create a free account and explore our data.

New Stores In The Toys & Hobbies Category

Here are the top 5 most recent Toys & Hobbies stores.

Name
Domain
Rank
Created
L.interdit Couture
12,599,858
2025/11/28
zearandco
6,684,270
2025/11/21
Uncoupdecrochet
6,936,604
2025/11/21
Klay & Krafts
7,181,228
2025/11/21
creasandartisanat.store
8,280,758
2025/11/21

Get more insights on SumUp stores

Our search interface is easy to use and helps you find the SumUp stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on SumUp stores, create a free account and have a look for yourself.

Other Reports

Have a look at these other reports to get a taste for what you can do with Store Leads.