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Toys & Hobbies stores on SumUp

Updated Jan 30 2026

There are 831 live SumUp stores in the Toys & Hobbies category.

In this report, we'll cover the following essential statistics on SumUp stores in the Toys & Hobbies category.

Download a complete list of SumUp stores the Toys & Hobbies category with a paid account.
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The most popular subcategories under Toys & Hobbies are:

  • 86.6% of SumUp stores in the Toys & Hobbies category sell Arts & Crafts products
  • 2.2% of SumUp stores in the Toys & Hobbies category sell Dolls products
  • 1.8% of SumUp stores in the Toys & Hobbies category sell Radio Control & Modeling products

Here are the the top Toys & Hobbies subcategories by store count.

Growth of Toys & Hobbies Stores On SumUp

Here is the historical growth of stores on SumUp in the Toys & Hobbies category.

  • SumUp stores in the Toys & Hobbies category have decreased -62.0% quarter-over-quarter in 2025 Q4.
  • SumUp stores in the Toys & Hobbies category have increased 48% year-over-year in 2025 Q4.
Quarter
New Active Stores
2018 Q2
2
2018 Q3
2
2019 Q1
3
2019 Q3
2
2019 Q4
1
2020 Q1
2
2020 Q2
3
2020 Q3
2
2020 Q4
2
2021 Q1
8
2021 Q2
2
2021 Q3
13
2021 Q4
8
2022 Q1
1
2022 Q2
4
2022 Q3
8
2022 Q4
26
2023 Q1
16
2023 Q2
32
2023 Q3
11
2023 Q4
96
2024 Q1
68
2024 Q2
55
2024 Q3
92
2024 Q4
48
2025 Q1
50
2025 Q2
99
2025 Q3
72
2025 Q4
71
2026 Q1 (to date)
27
Active Store Count by Quarter

It's hard to know exactly when a SumUp store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On SumUp Stores In The Toys & Hobbies Category

Here are the top social media sites for SumUp stores in the Toys & Hobbies category.

  • Instagram is used by 72.6% of SumUp stores in the Toys & Hobbies category.
  • Facebook is used by 43.2% of SumUp stores in the Toys & Hobbies category.
  • Pinterest is used by 7.0% of SumUp stores in the Toys & Hobbies category.
Type
Stores
Instagram
603
Facebook
359
Pinterest
58
Twitter
21
YouTube
8
Tiktok
6
Facebook Group
4
WhatsApp
1

Contact Information On SumUp Stores In The Toys & Hobbies Category

Here are the top contact methods for SumUp stores in the Toys & Hobbies category.

  • 11.2% of SumUp stores in the Toys & Hobbies category have an email on their website
  • 3.0% of SumUp stores in the Toys & Hobbies category provide a phone number on their website
Type
Stores
Email
93
Phone
25

Top Countries For SumUp Stores In The Toys & Hobbies Category

Here are the top countries for SumUp stores in the Toys & Hobbies category.

  • 29.7% of SumUp stores in the Toys & Hobbies category are in United Kingdom
  • 17.0% of SumUp stores in the Toys & Hobbies category are in France
  • 2.0% of SumUp stores in the Toys & Hobbies category are in Germany
  • 1.9% of SumUp stores in the Toys & Hobbies category are in Switzerland
Country
Stores
141
17
6
5
5

With a paid account, stores can also be segmented by region and city.

Top Technologies on SumUp Stores In The Toys & Hobbies Category

We're tracking 16 different technologies that have 4,544 collective installs on SumUp stores in the Toys & Hobbies category.

  • Google Ads Pixel is used by 100.0% of SumUp stores in the Toys & Hobbies category.
  • Google Adsense is used by 100.0% of SumUp stores in the Toys & Hobbies category.
  • Google Tag Manager is used by 100.0% of SumUp stores in the Toys & Hobbies category.

Here are the top 10 third-party technologies, ordered by number of installs, across all SumUp stores.

Number Of Products Sold For SumUp Stores In The Toys & Hobbies Category

Here is the breakdown of SumUp stores in the Toys & Hobbies category by the number of products that they sell.

  • 31.5% of SumUp stores in the Toys & Hobbies category sell 1 - 9 different products.
  • 6.0% of SumUp stores in the Toys & Hobbies category sell 10 - 24 different products.
  • 3.0% of SumUp stores in the Toys & Hobbies category sell 25 - 49 different products.
Products Sold
Stores
1 - 9
262
10 - 24
50
25 - 49
25
50 - 99
4
100 - 249
15
250 - 999
7
1000 - 4999
1

Top-level Domain Distribution For SumUp Stores In The Toys & Hobbies Category

The majority of SumUp stores use a .com domain. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

  • 59.4% of SumUp stores in the Toys & Hobbies category have a .com domain.
  • 16.6% of SumUp stores in the Toys & Hobbies category have a .fr domain.
  • 10.6% of SumUp stores in the Toys & Hobbies category have a .co.uk domain.
Top-level Domain
Stores
.com
494
.fr
138
.co.uk
88
.de
16
.ch
9
.art
8
.nl
7
.uk
7
.be
6
.it
6

Top Stores In The Toys & Hobbies Category

Here are the top 5 Toys & Hobbies stores ordered by worldwide store rank.

Name
Domain
Rank
Created
beakerbutton.co.uk
1,605,584
2021/02/26
Cat's Corner
1,790,470
2020/04/03
Actually yarn
1,888,584
2024/10/18
atelierceramiquedelasapiniere.fr
1,967,187
2024/02/16
Dolly Boutique
2,117,089
2021/03/26

For more insights on SumUp stores, create a free account and explore our data.

New Stores In The Toys & Hobbies Category

Here are the top 5 most recent Toys & Hobbies stores.

Name
Domain
Rank
Created
Poppy
6,713,904
2026/01/30
Arzilla Ceramiche
6,740,733
2026/01/30
Layer It
7,632,184
2026/01/30
Trésors de Lybellule
7,750,023
2026/01/30
Amigurumis et autres
7,806,341
2026/01/30

Get more insights on SumUp stores

Our search interface is easy to use and helps you find the SumUp stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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