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Make-Up & Cosmetics stores on SumUp

Updated Dec 5 2025

There are 91 live SumUp stores in the Make-Up & Cosmetics category.

In this report, we'll cover the following essential statistics on SumUp stores in the Make-Up & Cosmetics category.

Download a complete list of SumUp stores the Make-Up & Cosmetics category with a paid account.
Create a free account to get a feel for the data we provide.

Growth of Make-Up & Cosmetics Stores On SumUp

Here is the historical growth of stores on SumUp in the Make-Up & Cosmetics category.

  • SumUp stores in the Make-Up & Cosmetics category have increased 120.0% quarter-over-quarter in 2025 Q3.
  • SumUp stores in the Make-Up & Cosmetics category have decreased -38% year-over-year in 2025 Q3.
Quarter
New Active Stores
2020 Q1
1
2020 Q2
1
2021 Q2
1
2021 Q3
1
2021 Q4
1
2022 Q1
1
2022 Q3
1
2022 Q4
6
2023 Q1
2
2023 Q2
4
2023 Q3
3
2023 Q4
13
2024 Q1
6
2024 Q2
7
2024 Q3
8
2024 Q4
1
2025 Q1
9
2025 Q2
9
2025 Q3
5
2025 Q4 (to date)
11
Active Store Count by Quarter

It's hard to know exactly when a SumUp store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On SumUp Stores In The Make-Up & Cosmetics Category

Here are the top social media sites for SumUp stores in the Make-Up & Cosmetics category.

  • Instagram is used by 58.2% of SumUp stores in the Make-Up & Cosmetics category.
  • Facebook is used by 33.0% of SumUp stores in the Make-Up & Cosmetics category.
  • Pinterest is used by 2.2% of SumUp stores in the Make-Up & Cosmetics category.
Type
Stores
Instagram
53
Facebook
30
Pinterest
2
Twitter
1
WhatsApp
1

Contact Information On SumUp Stores In The Make-Up & Cosmetics Category

Here are the top contact methods for SumUp stores in the Make-Up & Cosmetics category.

  • 4.4% of SumUp stores in the Make-Up & Cosmetics category have an email on their website
  • 3.3% of SumUp stores in the Make-Up & Cosmetics category provide a phone number on their website
Type
Stores
Email
4
Phone
3

Top Countries For SumUp Stores In The Make-Up & Cosmetics Category

Here are the top countries for SumUp stores in the Make-Up & Cosmetics category.

  • 18.7% of SumUp stores in the Make-Up & Cosmetics category are in United Kingdom
  • 12.1% of SumUp stores in the Make-Up & Cosmetics category are in France
  • 7.7% of SumUp stores in the Make-Up & Cosmetics category are in Switzerland
  • 2.2% of SumUp stores in the Make-Up & Cosmetics category are in Finland

With a paid account, stores can also be segmented by region and city.

Top Technologies on SumUp Stores In The Make-Up & Cosmetics Category

We're tracking 10 different technologies that have 513 collective installs on SumUp stores in the Make-Up & Cosmetics category.

  • Google Ads Pixel is used by 100.0% of SumUp stores in the Make-Up & Cosmetics category.
  • Google Adsense is used by 100.0% of SumUp stores in the Make-Up & Cosmetics category.
  • Google Tag Manager is used by 100.0% of SumUp stores in the Make-Up & Cosmetics category.

Here are the top 10 third-party technologies, ordered by number of installs, across all SumUp stores.

Number Of Products Sold For SumUp Stores In The Make-Up & Cosmetics Category

Here is the breakdown of SumUp stores in the Make-Up & Cosmetics category by the number of products that they sell.

  • 31.9% of SumUp stores in the Make-Up & Cosmetics category sell 1 - 9 different products.
  • 3.3% of SumUp stores in the Make-Up & Cosmetics category sell 25 - 49 different products.
  • 1.1% of SumUp stores in the Make-Up & Cosmetics category sell 10 - 24 different products.
Products Sold
Stores
1 - 9
29
10 - 24
1
25 - 49
3
250 - 999
1

Top-level Domain Distribution For SumUp Stores In The Make-Up & Cosmetics Category

The majority of SumUp stores use a .com domain. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

  • 69.2% of SumUp stores in the Make-Up & Cosmetics category have a .com domain.
  • 12.1% of SumUp stores in the Make-Up & Cosmetics category have a .fr domain.
  • 4.4% of SumUp stores in the Make-Up & Cosmetics category have a .co.uk domain.
Top-level Domain
Stores
.com
63
.fr
11
.co.uk
4
.ch
3
.fi
2
.nl
2
.de
1
.ie
1
.it
1
.net
1

Top Stores In The Make-Up & Cosmetics Category

Here are the top 5 Make-Up & Cosmetics stores ordered by worldwide store rank.

Name
Domain
Rank
Created
Odaloire
2,560,141
2020/01/03
Lash Inspire
3,189,544
2025/03/07
Mes Secrets BIO
3,302,983
2021/06/25
La Mallette de Paulette
3,558,937
2023/09/29
Fabriqué en France
4,315,774
2024/08/23

For more insights on SumUp stores, create a free account and explore our data.

New Stores In The Make-Up & Cosmetics Category

Here are the top 5 most recent Make-Up & Cosmetics stores.

Name
Domain
Rank
Created
ledesirsecret
7,969,444
2025/12/05
Beauty & Wax Hull
8,110,845
2025/12/05
Glow Ann' Go
7,012,535
2025/11/21
Didi'H Cosmetics
12,625,183
2025/11/07
Unique Cosmetics and Fashion
11,507,910
2025/10/24

Get more insights on SumUp stores

Our search interface is easy to use and helps you find the SumUp stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on SumUp stores, create a free account and have a look for yourself.

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Have a look at these other reports to get a taste for what you can do with Store Leads.