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Beauty & Fitness stores on SumUp

Updated Feb 20 2026

There are 1,186 live SumUp stores in the Beauty & Fitness category.

In this report, we'll cover the following essential statistics on SumUp stores in the Beauty & Fitness category.

Download a complete list of SumUp stores the Beauty & Fitness category with a paid account.
Create a free account to get a feel for the data we provide.

The most popular subcategories under Beauty & Fitness are:

  • 57.9% of SumUp stores in the Beauty & Fitness category sell Face & Body Care products
  • 10.1% of SumUp stores in the Beauty & Fitness category sell Hair Care products
  • 9.9% of SumUp stores in the Beauty & Fitness category sell Spas & Beauty Services products

Here are the the top Beauty & Fitness subcategories by store count.

Growth of Beauty & Fitness Stores On SumUp

Here is the historical growth of stores on SumUp in the Beauty & Fitness category.

  • SumUp stores in the Beauty & Fitness category have increased 72.3% quarter-over-quarter in 2025 Q4.
  • SumUp stores in the Beauty & Fitness category have increased 180% year-over-year in 2025 Q4.
Quarter
New Active Stores
2017 Q1
1
2018 Q2
2
2018 Q3
2
2018 Q4
1
2019 Q1
2
2019 Q2
1
2019 Q3
1
2019 Q4
1
2020 Q1
2
2020 Q2
6
2020 Q3
2
2020 Q4
2
2021 Q1
1
2021 Q2
4
2021 Q3
8
2021 Q4
5
2022 Q1
1
2022 Q2
6
2022 Q3
18
2022 Q4
36
2023 Q1
12
2023 Q2
73
2023 Q3
37
2023 Q4
166
2024 Q1
107
2024 Q2
59
2024 Q3
84
2024 Q4
40
2025 Q1
53
2025 Q2
79
2025 Q3
67
2025 Q4
112
2026 Q1 (to date)
193
Active Store Count by Quarter

It's hard to know exactly when a SumUp store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On SumUp Stores In The Beauty & Fitness Category

Here are the top social media sites for SumUp stores in the Beauty & Fitness category.

  • Instagram is used by 57.4% of SumUp stores in the Beauty & Fitness category.
  • Facebook is used by 38.4% of SumUp stores in the Beauty & Fitness category.
  • Pinterest is used by 3.6% of SumUp stores in the Beauty & Fitness category.
Type
Stores
Instagram
681
Facebook
456
Pinterest
43
Twitter
28
Facebook Group
3
WhatsApp
3
Tiktok
2
YouTube
2
LinkedIn
2

Contact Information On SumUp Stores In The Beauty & Fitness Category

Here are the top contact methods for SumUp stores in the Beauty & Fitness category.

  • 6.7% of SumUp stores in the Beauty & Fitness category have an email on their website
  • 4.1% of SumUp stores in the Beauty & Fitness category provide a phone number on their website
Type
Stores
Email
80
Phone
49

Top Countries For SumUp Stores In The Beauty & Fitness Category

Here are the top countries for SumUp stores in the Beauty & Fitness category.

  • 25.7% of SumUp stores in the Beauty & Fitness category are in United Kingdom
  • 8.3% of SumUp stores in the Beauty & Fitness category are in France
  • 4.3% of SumUp stores in the Beauty & Fitness category are in Switzerland
  • 1.8% of SumUp stores in the Beauty & Fitness category are in Germany
Country
Stores
99
21
18
17
11

With a paid account, stores can also be segmented by region and city.

Top Technologies on SumUp Stores In The Beauty & Fitness Category

We're tracking 20 different technologies that have 6,185 collective installs on SumUp stores in the Beauty & Fitness category.

  • Google Ads Pixel is used by 100.0% of SumUp stores in the Beauty & Fitness category.
  • Google Adsense is used by 100.0% of SumUp stores in the Beauty & Fitness category.
  • Google Tag Manager is used by 100.0% of SumUp stores in the Beauty & Fitness category.

Here are the top 10 third-party technologies, ordered by number of installs, across all SumUp stores.

Number Of Products Sold For SumUp Stores In The Beauty & Fitness Category

Here is the breakdown of SumUp stores in the Beauty & Fitness category by the number of products that they sell.

  • 23.7% of SumUp stores in the Beauty & Fitness category sell 1 - 9 different products.
  • 3.5% of SumUp stores in the Beauty & Fitness category sell 10 - 24 different products.
  • 1.6% of SumUp stores in the Beauty & Fitness category sell 25 - 49 different products.
Products Sold
Stores
1 - 9
281
10 - 24
41
25 - 49
19
50 - 99
6
100 - 249
10
250 - 999
1

Top-level Domain Distribution For SumUp Stores In The Beauty & Fitness Category

The majority of SumUp stores use a .com domain. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

  • 75.5% of SumUp stores in the Beauty & Fitness category have a .com domain.
  • 7.4% of SumUp stores in the Beauty & Fitness category have a .fr domain.
  • 5.7% of SumUp stores in the Beauty & Fitness category have a .co.uk domain.
Top-level Domain
Stores
.com
895
.fr
88
.co.uk
68
.de
20
.ch
17
.it
15
.fi
9
.nl
9
.uk
8
.cl
5

Top Stores In The Beauty & Fitness Category

Here are the top 5 Beauty & Fitness stores ordered by worldwide store rank.

Name
Domain
Rank
Created
Swiss Mountain Market
1,913,688
2022/12/16
Odaloire
2,173,432
2020/01/03
346 Barbershop
2,325,655
2025/12/26
la-vitrine-de-la-medina.com
2,583,714
2022/08/19
Balance Store
2,674,376
2022/05/20

For more insights on SumUp stores, create a free account and explore our data.

New Stores In The Beauty & Fitness Category

Here are the top 5 most recent Beauty & Fitness stores.

Name
Domain
Rank
Created
www.pleni.ch
6,107,126
2026/02/20
milastella.fr
6,461,847
2026/02/20
Cétogène pour débutants
6,503,508
2026/02/20
LUMINA Scent
7,262,110
2026/02/20
NOROUD
7,374,510
2026/02/20

Get more insights on SumUp stores

Our search interface is easy to use and helps you find the SumUp stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on SumUp stores, create a free account and have a look for yourself.

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