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Toys & Hobbies stores on STORES

Updated Dec 19 2025

There are 194 live STORES stores in the Toys & Hobbies category.

In this report, we'll cover the following essential statistics on STORES stores in the Toys & Hobbies category.

Download a complete list of STORES stores the Toys & Hobbies category with a paid account.
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The most popular subcategories under Toys & Hobbies are:

  • 68.0% of STORES stores in the Toys & Hobbies category sell Arts & Crafts products
  • 5.7% of STORES stores in the Toys & Hobbies category sell Dolls products
  • 4.6% of STORES stores in the Toys & Hobbies category sell Radio Control & Modeling products

Here are the the top Toys & Hobbies subcategories by store count.

Growth of Toys & Hobbies Stores On STORES

Here is the historical growth of stores on STORES in the Toys & Hobbies category.

  • STORES stores in the Toys & Hobbies category have decreased -33.3% quarter-over-quarter in 2025 Q3.
  • STORES stores in the Toys & Hobbies category have decreased -91% year-over-year in 2025 Q3.
Quarter
New Active Stores
2017 Q2
4
2017 Q4
1
2018 Q1
1
2018 Q2
2
2018 Q4
2
2019 Q1
49
2020 Q2
5
2020 Q3
2
2021 Q1
28
2021 Q2
5
2021 Q3
2
2021 Q4
1
2022 Q1
6
2022 Q2
2
2022 Q3
3
2023 Q1
1
2023 Q2
1
2023 Q3
1
2023 Q4
1
2024 Q1
1
2024 Q2
34
2024 Q4
16
2025 Q1
4
2025 Q2
3
2025 Q3
3
2025 Q4 (to date)
2
Active Store Count by Quarter

It's hard to know exactly when a STORES store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On STORES Stores In The Toys & Hobbies Category

Here are the top social media sites for STORES stores in the Toys & Hobbies category.

  • Instagram is used by 70.6% of STORES stores in the Toys & Hobbies category.
  • Facebook is used by 29.4% of STORES stores in the Toys & Hobbies category.
  • Twitter is used by 27.8% of STORES stores in the Toys & Hobbies category.
Type
Stores
Instagram
137
Facebook
57
Twitter
54
YouTube
2
Facebook Group
1

Contact Information On STORES Stores In The Toys & Hobbies Category

Here are the top contact methods for STORES stores in the Toys & Hobbies category.

  • 7.2% of STORES stores in the Toys & Hobbies category have an email on their website
  • 0.5% of STORES stores in the Toys & Hobbies category provide a phone number on their website
Type
Stores
Email
14
Phone
1

Top Countries For STORES Stores In The Toys & Hobbies Category

Here are the top countries for STORES stores in the Toys & Hobbies category.

  • 100.0% of STORES stores in the Toys & Hobbies category are in Japan
Country
Stores
194

With a paid account, stores can also be segmented by region and city.

Top Technologies on STORES Stores In The Toys & Hobbies Category

We're tracking 16 different technologies that have 1,935 collective installs on STORES stores in the Toys & Hobbies category.

  • Cloudflare is used by 100.0% of STORES stores in the Toys & Hobbies category.
  • Facebook SDK is used by 100.0% of STORES stores in the Toys & Hobbies category.
  • Google Ads Pixel is used by 100.0% of STORES stores in the Toys & Hobbies category.

Here are the top 10 third-party technologies, ordered by number of installs, across all STORES stores.

Number Of Products Sold For STORES Stores In The Toys & Hobbies Category

Here is the breakdown of STORES stores in the Toys & Hobbies category by the number of products that they sell.

  • 47.9% of STORES stores in the Toys & Hobbies category sell 1 - 9 different products.
  • 6.2% of STORES stores in the Toys & Hobbies category sell 100 - 249 different products.
  • 6.2% of STORES stores in the Toys & Hobbies category sell 25 - 49 different products.
Products Sold
Stores
1 - 9
93
10 - 24
5
25 - 49
12
50 - 99
3
100 - 249
12
250 - 999
7

Top-level Domain Distribution For STORES Stores In The Toys & Hobbies Category

The majority of STORES stores use a .com domain. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

  • 75.3% of STORES stores in the Toys & Hobbies category have a .jp domain.
  • 13.9% of STORES stores in the Toys & Hobbies category have a .com domain.
  • 8.8% of STORES stores in the Toys & Hobbies category have a .shop domain.
Top-level Domain
Stores
.jp
146
.com
27
.shop
17
.net
4

Top Stores In The Toys & Hobbies Category

Here are the top 5 Toys & Hobbies stores ordered by worldwide store rank.

Name
Domain
Rank
Created
PAPIER LABO.
741,646
2016/12/30
origamiyasan.com
841,674
2016/12/30
SWINGTOYS
1,326,469
2017/04/28
RiOWA
riowa.shop
1,620,583
2024/11/15
kosengama
1,722,237
2020/05/01

For more insights on STORES stores, create a free account and explore our data.

New Stores In The Toys & Hobbies Category

Here are the top 5 most recent Toys & Hobbies stores.

Name
Domain
Rank
Created
Akeno
12,910,932
2025/12/19
小川染色's STORE
12,342,789
2025/11/21
インコ帽|INKO YOSHIDA
inkoyoshida.shop
3,224,597
2025/09/19
yooquo.stores.jp
12,437,884
2025/09/12
KANAZAWANISHIKI STORES SHOP
12,414,420
2025/07/11

Get more insights on STORES stores

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  • Domain type
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