The State of ShopSite in 2026

In this report, we'll cover the following essential statistics on ShopSite usage.

• ShopSite growth
• Social media usage on ShopSite stores
• Contact information on ShopSite stores
• Top categories for ShopSite stores
• Top countries for ShopSite stores
• Number of employees for ShopSite stores
• Number of products sold for ShopSite stores
• Top ShopSite technologies
• Top Shipping Carriers used by ShopSite stores
• ShopSite store top-level domain distribution
• Top ShopSite stores
• New ShopSite stores
• Stores switching from ShopSite to other platforms

ShopSite Growth

At present, there are 178 live stores running on the ShopSite platform.

Here is the historical growth of stores running ShopSite.

• ShopSite stores decreased -3.3% quarter-over-quarter in 2026 Q2.

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a ShopSite store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On ShopSite Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

• Facebook is used by 32.0% of ShopSite stores.
• Twitter is used by 18.5% of ShopSite stores.
• Instagram is used by 13.5% of ShopSite stores.

Contact Information On ShopSite Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

• 67% of ShopSite stores provide a phone number on their website
• 47% of ShopSite stores have an email on their website

Top Categories For ShopSite Stores

Here is the breakdown of industry verticals for stores on ShopSite.

• 15.2% of ShopSite stores sell Home & Garden products.
• 8.4% of ShopSite stores sell Apparel products.
• 7.3% of ShopSite stores sell Autos & Vehicles products.

Top Countries For ShopSite Stores

Here are the top countries for stores using ShopSite.

• 40.4% of ShopSite stores are in United States
• 1.1% of ShopSite stores are in Germany
• 1.1% of ShopSite stores are in France
• 1.1% of ShopSite stores are in Canada

With a paid account, stores can also be segmented by region and city.

Number Of Employees For ShopSite Stores

Here is the breakdown of ShopSite stores by the number of employees.

• 98.3% of ShopSite stores have Unknown employees.
• 1.1% of ShopSite stores have 1 - 9 employees.
• 0.6% of ShopSite stores have 100 - 249 employees.

Number Of Products Sold For ShopSite Stores

Here is the breakdown of ShopSite stores by the number of products that they sell.

• 20.8% of ShopSite stores sell 1 - 9 different products.
• 12.9% of ShopSite stores sell 250 - 999 different products.
• 7.9% of ShopSite stores sell 100 - 249 different products.

Top Technologies on ShopSite Stores

We're tracking 49 different technologies that have 489 collective installs on ShopSite stores.

• Google Analytics is used by 39.3% of ShopSite stores.
• Google Tag Manager is used by 31.5% of ShopSite stores.
• Google Ads Pixel is used by 30.9% of ShopSite stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all ShopSite stores.

Top Shipping Carriers Used By ShopSite Stores

• USPS is used by 17.4% of ShopSite stores.
• UPS is used by 15.7% of ShopSite stores.
• Fedex is used by 12.4% of ShopSite stores.

Here are the top 7 shipping carriers across all ShopSite stores.

ShopSite Store Top-level Domain Distribution

.com is the most popular top-level domain for ShopSite stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

• 90.4% of ShopSite stores have a .com domain.
• 3.4% of ShopSite stores have a .shop domain.
• 2.8% of ShopSite stores have a .net domain.

Top ShopSite Stores

Here are the top stores, powered by ShopSite, ordered by store rank.

New ShopSite Stores

Here are the 0 highest-ranked stores added most recently.

Stores Switching from ShopSite To Other Platforms

Over the last 90 days, ShopSite has lost 2 merchants to competitive platforms.

Here are the top ShopSite stores that have recently changed to a competitive platform.

Get more insights on ShopSite stores

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