The State of Shoplo in 2025

In this report, we'll cover the following essential statistics on Shoplo usage.

• Shoplo growth
• Social media usage on Shoplo stores
• Contact information on Shoplo stores
• Top categories for Shoplo stores
• Top countries for Shoplo stores
• Number of employees for Shoplo stores
• Number of products sold for Shoplo stores
• Top Shoplo technologies
• Top Shipping Carriers used by Shoplo stores
• Shoplo store top-level domain distribution
• Top Shoplo stores
• New Shoplo stores
• Stores switching from Shoplo to other platforms

Shoplo Growth

At present, there are 23 live stores running on the Shoplo platform.

Here is the historical growth of stores running Shoplo.

• Shoplo stores decreased -8.0% quarter-over-quarter in 2025 Q1.
• Shoplo stores decreased -32% year-over-year in 2025 Q1.

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a Shoplo store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On Shoplo Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

• Instagram is used by 69.6% of Shoplo stores.
• Facebook is used by 60.9% of Shoplo stores.
• Tiktok is used by 8.7% of Shoplo stores.

Contact Information On Shoplo Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

• 70% of Shoplo stores provide a phone number on their website
• 57% of Shoplo stores have an email on their website

Top Categories For Shoplo Stores

Here is the breakdown of industry verticals for stores on Shoplo.

• 26.1% of Shoplo stores sell Apparel products.
• 8.7% of Shoplo stores sell People & Society products.
• 4.3% of Shoplo stores sell Arts & Entertainment products.

Top Countries For Shoplo Stores

Here are the top countries for stores using Shoplo.

• 78.3% of Shoplo stores are in Poland
• 4.3% of Shoplo stores are in Czech Republic

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Shoplo Stores

Here is the breakdown of Shoplo stores by the number of employees.

• 91.3% of Shoplo stores have Unknown employees.
• 8.7% of Shoplo stores have 100 - 249 employees.

Number Of Products Sold For Shoplo Stores

Here is the breakdown of Shoplo stores by the number of products that they sell.

• 26.1% of Shoplo stores sell 25 - 49 different products.
• 21.7% of Shoplo stores sell 1 - 9 different products.
• 21.7% of Shoplo stores sell 100 - 249 different products.

Top Technologies on Shoplo Stores

We're tracking 21 different technologies that have 155 collective installs on Shoplo stores.

• reCAPTCHA is used by 100.0% of Shoplo stores.
• Google Tag Manager is used by 100.0% of Shoplo stores.
• Bing Ads is used by 95.7% of Shoplo stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Shoplo stores.

Top Shipping Carriers Used By Shoplo Stores

• InPost is used by 17.4% of Shoplo stores.
• UPS is used by 8.7% of Shoplo stores.
• ORLEN is used by 4.3% of Shoplo stores.

Here are the top 5 shipping carriers across all Shoplo stores.

Shoplo Store Top-level Domain Distribution

Here is the top-level domain distribution for Shoplo stores.

• 78.3% of Shoplo stores have a .pl domain.
• 8.7% of Shoplo stores have a .eu domain.
• 8.7% of Shoplo stores have a .com domain.

Top Shoplo Stores

Here are the top stores, powered by Shoplo, ordered by store rank.

New Shoplo Stores

Here are the 0 highest-ranked stores added most recently.

Stores Switching from Shoplo To Other Platforms

Over the last 90 days, Shoplo has lost 3 merchants to competitive platforms.

Here are the top Shoplo stores that have recently changed to a competitive platform.

Get more insights on Shoplo stores

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