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The State of Saffire in 2025

Updated Feb 7 2025

In this report, we'll cover the following essential statistics on Saffire usage.

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Saffire Growth

At present, there are 398 live stores running on the Saffire platform.

Here is the historical growth of stores running Saffire.

  • Saffire stores increased 11.8% quarter-over-quarter in 2024 Q4.
Quarter
Active Stores
2024 Q1
387
2024 Q2
376
2024 Q3
367
2024 Q4
356
2025 Q1 (to date)
398
Active Stores by Quarter
2024 Q12024 Q22024 Q32024 Q42025 Q1050100150200250300350400

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a Saffire store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On Saffire Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Facebook is used by 83.7% of Saffire stores.
  • Instagram is used by 68.8% of Saffire stores.
  • Twitter is used by 40.2% of Saffire stores.
Type
Stores
Facebook
333
Instagram
274
Twitter
160
YouTube
110
LinkedIn
71
Pinterest
31
Tiktok
21
Snapchat
10
Facebook Group
4
Yelp
1

Contact Information On Saffire Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 91% of Saffire stores provide a phone number on their website
  • 82% of Saffire stores have an email on their website
Type
Stores
Phone
364
Email
326

Top Categories For Saffire Stores

Here is the breakdown of industry verticals for stores on Saffire.

  • 12.3% of Saffire stores sell Business & Industrial products.
  • 11.1% of Saffire stores sell Sports products.
  • 4.5% of Saffire stores sell Food & Drink products.
Business & IndustrialSportsFood & DrinkArts & EntertainmentTravelAttractionsLibraries & MuseumsInternet

Top Countries For Saffire Stores

Here are the top countries for stores using Saffire.

  • 70.4% of Saffire stores are in United States
  • 0.5% of Saffire stores are in Canada
Country
Stores
2
United States

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Saffire Stores

Here is the breakdown of Saffire stores by the number of employees.

  • 82.7% of Saffire stores have Unknown employees.
  • 8.0% of Saffire stores have 1 - 9 employees.
  • 5.3% of Saffire stores have 10 - 24 employees.
Employees
Stores
Unknown
329
1 - 9
32
10 - 24
21
25 - 49
6
50 - 99
7
100 - 249
1
1000 - 4999
1
5000+
1
Unknown1 - 910 - 2450 - 99

Number Of Products Sold For Saffire Stores

Here is the breakdown of Saffire stores by the number of products that they sell.

  • 30.2% of Saffire stores sell 1 - 9 different products.
  • 24.4% of Saffire stores sell 25 - 49 different products.
  • 15.8% of Saffire stores sell 10 - 24 different products.
Products Sold
Stores
1 - 9
120
10 - 24
63
25 - 49
97
50 - 99
21
100 - 249
36
250 - 999
30
1000 - 4999
5
5000 - 9999
1
250000+
1
1 - 910 - 2425 - 4950 - 99100 - 249250 - 999

Top Technologies on Saffire Stores

We're tracking 45 different technologies that have 1,813 collective installs on Saffire stores.

  • Google Tag Manager is used by 100.0% of Saffire stores.
  • Google Adsense is used by 100.0% of Saffire stores.
  • reCAPTCHA is used by 54.0% of Saffire stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Saffire stores.

Top Shipping Carriers Used By Saffire Stores

  • UPS is used by 1.3% of Saffire stores.
  • USPS is used by 1.0% of Saffire stores.
  • Fedex is used by 0.8% of Saffire stores.

Here are the top 3 shipping carriers across all Saffire stores.

Shipping Carrier
Stores
UPS
5
USPS
4
Fedex
3

Saffire Store Top-level Domain Distribution

.com is the most popular top-level domain for Saffire stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 75.4% of Saffire stores have a .com domain.
  • 20.6% of Saffire stores have a .org domain.
  • 2.3% of Saffire stores have a .net domain.
Top-level Domain
Stores
.com
300
.org
82
.net
9
.gov
3
.fun
2
.ca
1
.info
1
.com.org.net

Top Saffire Stores

Here are the top stores, powered by Saffire, ordered by store rank.

Name
Domain
Rank
Created
San Diego County Fair
2,611
2021/02/19
www.indianastatefair.com
2,805
2016/12/30
The Big E
4,062
2016/12/30
Del Mar Fairgrounds
4,659
2022/08/26
Government
5,072
2021/06/25

New Saffire Stores

Here are the 0 highest-ranked stores added most recently.

Name
Domain
Rank
Created
Central States Fair, Inc.
3,315,706
2025/01/24
www.centraltexasstatefairspringmusicfest.com
3,470,641
2025/01/24
old.blackhillsstockshow.com
12,182,907
2024/09/20
Georgia State Fair
11,033,418
2024/09/06
Parker County Hospital District
286,223
2024/08/30

Stores Switching to Saffire From Other Platforms

Over the last 90 days, Saffire has taken 52 merchants from competitive ecommerce platforms.

Platform
Stores
Custom Cart

Here are the top stores that have switched to Saffire from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
Del Mar Fairgrounds
4,659
Custom Cart
2025/02/05
Ohio State Fair 2025
6,688
Custom Cart
2025/02/04
Visit Tyler
8,953
Custom Cart
2025/02/05
www.datefest.org
18,868
Custom Cart
2025/02/05
Ohio Expo Center
25,498
Custom Cart
2025/02/04

Stores Switching from Saffire To Other Platforms

Over the last 90 days, Saffire has lost 4 merchants to competitive platforms.

Platform
Stores
Custom CartWooCommerce

Here are the top Saffire stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
www.accessoshowarecenter.com
9,834
Custom Cart
2024/11/25
Red Bluff Round
80,658
Custom Cart
2025/02/03
missrodeoamerica.com
86,714
WooCommerce
2025/01/05
www.kafs.net
200,631
Custom Cart
2025/02/03

Get more insights on Saffire stores

Our search interface is easy to use and helps you find the Saffire stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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