The State of Saffire in 2025

In this report, we'll cover the following essential statistics on Saffire usage.

• Saffire growth
• Social media usage on Saffire stores
• Contact information on Saffire stores
• Top categories for Saffire stores
• Top countries for Saffire stores
• Number of employees for Saffire stores
• Number of products sold for Saffire stores
• Top Saffire technologies
• Top Shipping Carriers used by Saffire stores
• Saffire store top-level domain distribution
• Top Saffire stores
• New Saffire stores
• Stores switching to Saffire from other platforms
• Stores switching from Saffire to other platforms

Saffire Growth

At present, there are 444 live stores running on the Saffire platform.

Here is the historical growth of stores running Saffire.

• Saffire stores increased 0.7% quarter-over-quarter in 2025 Q3.
• Saffire stores increased 20% year-over-year in 2025 Q3.

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a Saffire store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On Saffire Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

• Facebook is used by 83.6% of Saffire stores.
• Instagram is used by 70.3% of Saffire stores.
• Twitter is used by 37.4% of Saffire stores.

Contact Information On Saffire Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

• 90% of Saffire stores provide a phone number on their website
• 83% of Saffire stores have an email on their website

Top Categories For Saffire Stores

Here is the breakdown of industry verticals for stores on Saffire.

• 17.6% of Saffire stores sell Business & Industrial products.
• 14.2% of Saffire stores sell Sports products.
• 5.4% of Saffire stores sell Travel products.

Top Countries For Saffire Stores

Here are the top countries for stores using Saffire.

• 70.3% of Saffire stores are in United States
• 0.5% of Saffire stores are in Canada

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Saffire Stores

Here is the breakdown of Saffire stores by the number of employees.

• 84.5% of Saffire stores have Unknown employees.
• 7.2% of Saffire stores have 1 - 9 employees.
• 4.7% of Saffire stores have 10 - 24 employees.

Number Of Products Sold For Saffire Stores

Here is the breakdown of Saffire stores by the number of products that they sell.

• 62.4% of Saffire stores sell 1 - 9 different products.
• 19.1% of Saffire stores sell 10 - 24 different products.
• 4.5% of Saffire stores sell 25 - 49 different products.

Top Technologies on Saffire Stores

We're tracking 52 different technologies that have 2,364 collective installs on Saffire stores.

• Google Ads Pixel is used by 100.0% of Saffire stores.
• Google Adsense is used by 100.0% of Saffire stores.
• Google Tag Manager is used by 100.0% of Saffire stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Saffire stores.

Top Shipping Carriers Used By Saffire Stores

• USPS is used by 2.0% of Saffire stores.
• UPS is used by 1.6% of Saffire stores.
• Fedex is used by 0.5% of Saffire stores.

Here are the top 3 shipping carriers across all Saffire stores.

Saffire Store Top-level Domain Distribution

.com is the most popular top-level domain for Saffire stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

• 75.7% of Saffire stores have a .com domain.
• 19.8% of Saffire stores have a .org domain.
• 2.3% of Saffire stores have a .net domain.

Top Saffire Stores

Here are the top stores, powered by Saffire, ordered by store rank.

New Saffire Stores

Here are the 5 highest-ranked stores added most recently.

Stores Switching to Saffire From Other Platforms

Over the last 90 days, Saffire has taken 2 merchants from competitive ecommerce platforms.

Here are the top stores that have switched to Saffire from competitive ecommerce platforms.

Stores Switching from Saffire To Other Platforms

Over the last 90 days, Saffire has lost 1 merchants to competitive platforms.

Here are the top Saffire stores that have recently changed to a competitive platform.

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