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Home Improvement stores on Magento

Updated Jan 9 2026

There are 4,108 live Magento stores in the Home Improvement category.

In this report, we'll cover the following essential statistics on Magento stores in the Home Improvement category.

Download a complete list of Magento stores the Home Improvement category with a paid account.
Create a free account to get a feel for the data we provide.

The most popular subcategories under Home Improvement are:

  • 13.8% of Magento stores in the Home Improvement category sell Construction & Power Tools products
  • 12.0% of Magento stores in the Home Improvement category sell Plumbing products
  • 11.5% of Magento stores in the Home Improvement category sell Flooring products

Here are the the top Home Improvement subcategories by store count.

Growth of Home Improvement Stores On Magento

Here is the historical growth of stores on Magento in the Home Improvement category.

  • Magento stores in the Home Improvement category have decreased -84.8% quarter-over-quarter in 2025 Q4.
  • Magento stores in the Home Improvement category have increased 123% year-over-year in 2025 Q4.
Quarter
New Active Stores
2017 Q1
75
2017 Q2
82
2017 Q3
43
2017 Q4
81
2018 Q1
100
2018 Q2
389
2018 Q3
103
2018 Q4
87
2019 Q1
152
2019 Q2
97
2019 Q3
191
2019 Q4
64
2020 Q1
87
2020 Q2
63
2020 Q3
74
2020 Q4
104
2021 Q1
122
2021 Q2
128
2021 Q3
81
2021 Q4
51
2022 Q1
35
2022 Q2
40
2022 Q3
96
2022 Q4
44
2023 Q1
44
2023 Q2
58
2023 Q3
103
2023 Q4
111
2024 Q1
78
2024 Q2
69
2024 Q3
53
2024 Q4
56
2025 Q1
69
2025 Q2
70
2025 Q3
83
2025 Q4
125
2026 Q1 (to date)
19
Active Store Count by Quarter

It's hard to know exactly when a Magento store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On Magento Stores In The Home Improvement Category

Here are the top social media sites for Magento stores in the Home Improvement category.

  • Facebook is used by 47.5% of Magento stores in the Home Improvement category.
  • Instagram is used by 39.8% of Magento stores in the Home Improvement category.
  • YouTube is used by 29.9% of Magento stores in the Home Improvement category.
Type
Stores
Facebook
1,950
Instagram
1,637
YouTube
1,229
LinkedIn
1,093
Twitter
840
Pinterest
532
WhatsApp
194
Tiktok
168
Facebook Group
18
Yelp
13
Snapchat
1

Contact Information On Magento Stores In The Home Improvement Category

Here are the top contact methods for Magento stores in the Home Improvement category.

  • 80.5% of Magento stores in the Home Improvement category provide a phone number on their website
  • 64.3% of Magento stores in the Home Improvement category have an email on their website
Type
Stores
Phone
3,308
Email
2,641

Top Countries For Magento Stores In The Home Improvement Category

Here are the top countries for Magento stores in the Home Improvement category.

  • 14.3% of Magento stores in the Home Improvement category are in United States
  • 14.1% of Magento stores in the Home Improvement category are in United Kingdom
  • 9.3% of Magento stores in the Home Improvement category are in Germany
  • 9.1% of Magento stores in the Home Improvement category are in Netherlands
Country
Stores
383
151
128
90
76
76

With a paid account, stores can also be segmented by region and city.

Top Magento Apps For Stores In The Home Improvement Category

Here are the top Magento apps, ordered by number of installs, across stores in the Home Improvement category.

  • 18.6% of Magento stores in the Home Improvement category have installed the Improved Layered Navigation Magento app.
  • 3.1% of Magento stores in the Home Improvement category have installed the AJAX Cart Pro Magento app.
  • 1.2% of Magento stores in the Home Improvement category have installed the Yotpo Reviews Magento app.

With a paid account on Store Leads, you'll be able to see which stores have installed specific apps. You can also see when specific apps were installed (or uninstalled) by each store.

Top Technologies on Magento Stores In The Home Improvement Category

Many Magento merchants run third-party technologies on their store in addition to apps from the Magento App Store.

We're tracking 340 different technologies that have 32,054 collective installs on Magento stores in the Home Improvement category.

  • Google Tag Manager is used by 71.3% of Magento stores in the Home Improvement category.
  • Google Ads Pixel is used by 64.3% of Magento stores in the Home Improvement category.
  • Google Adsense is used by 63.8% of Magento stores in the Home Improvement category.

Here are the top 10 third-party technologies, ordered by number of installs, across all Magento stores.

Number Of Products Sold For Magento Stores In The Home Improvement Category

Here is the breakdown of Magento stores in the Home Improvement category by the number of products that they sell.

  • 18.5% of Magento stores in the Home Improvement category sell 250 - 999 different products.
  • 13.4% of Magento stores in the Home Improvement category sell 1 - 9 different products.
  • 13.4% of Magento stores in the Home Improvement category sell 1000 - 4999 different products.
Products Sold
Stores
1 - 9
550
10 - 24
265
25 - 49
283
50 - 99
138
100 - 249
521
250 - 999
760
1000 - 4999
549
5000 - 9999
152
10000 - 24999
179
25000 - 99999
80

Top-level Domain Distribution For Magento Stores In The Home Improvement Category

The majority of Magento stores use a .com domain. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

  • 36.1% of Magento stores in the Home Improvement category have a .com domain.
  • 10.7% of Magento stores in the Home Improvement category have a .co.uk domain.
  • 8.5% of Magento stores in the Home Improvement category have a .de domain.
Top-level Domain
Stores
.com
1,483
.co.uk
438
.de
351
.nl
281
.com.au
124
.fr
95
.com.br
76
.hu
74
.be
70
.eu
59

Top Stores In The Home Improvement Category

Here are the top 5 Home Improvement stores ordered by worldwide store rank.

Name
Domain
Rank
Created
Rockler
1,347
2019/08/23
Dedeman Magazin
2,083
2016/12/30
WORX
2,344
2016/12/30
TileBar
2,990
2020/08/14
Airthings
3,157
2021/04/23

For more insights on Magento stores, create a free account and explore our data.

New Stores In The Home Improvement Category

Here are the top 5 most recent Home Improvement stores.

Name
Domain
Rank
Created
Hutter Wärme
2,982,896
2026/01/09
elkymaria.com
3,271,504
2026/01/09
sullus.de
3,917,439
2026/01/09
Firma Hans Beckenbach
5,481,463
2026/01/09
Kai Schäfer Sanitär
5,912,419
2026/01/09

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