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Sporting Goods stores on E37

Updated Dec 5 2025

There are 89 live E37 stores in the Sporting Goods category.

In this report, we'll cover the following essential statistics on E37 stores in the Sporting Goods category.

Download a complete list of E37 stores the Sporting Goods category with a paid account.
Create a free account to get a feel for the data we provide.

The most popular subcategories under Sporting Goods are:

  • 21.3% of E37 stores in the Sporting Goods category sell Hiking & Camping products
  • 11.2% of E37 stores in the Sporting Goods category sell Outdoors products

Here are the the top Sporting Goods subcategories by store count.

Name
Store Count

Growth of Sporting Goods Stores On E37

Here is the historical growth of stores on E37 in the Sporting Goods category.

  • E37 stores in the Sporting Goods category have decreased -83.3% quarter-over-quarter in 2025 Q2.
  • E37 stores in the Sporting Goods category have increased 200% year-over-year in 2025 Q2.
Quarter
New Active Stores
2017 Q1
2
2017 Q2
1
2017 Q4
4
2018 Q1
1
2018 Q2
4
2018 Q3
1
2019 Q1
3
2019 Q2
2
2019 Q3
2
2020 Q2
1
2020 Q3
1
2020 Q4
2
2021 Q1
3
2021 Q2
4
2021 Q4
2
2022 Q3
3
2022 Q4
2
2023 Q1
2
2023 Q2
1
2023 Q3
19
2023 Q4
1
2024 Q1
9
2024 Q2
2
2024 Q3
3
2024 Q4
2
2025 Q1
1
2025 Q2
6
2025 Q3 (to date)
1
Active Store Count by Quarter

It's hard to know exactly when a E37 store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On E37 Stores In The Sporting Goods Category

Here are the top social media sites for E37 stores in the Sporting Goods category.

  • Instagram is used by 85.4% of E37 stores in the Sporting Goods category.
  • Facebook is used by 80.9% of E37 stores in the Sporting Goods category.
  • LinkedIn is used by 20.2% of E37 stores in the Sporting Goods category.
Type
Stores
Instagram
76
Facebook
72
LinkedIn
18
YouTube
14
Twitter
3
Tiktok
3

Contact Information On E37 Stores In The Sporting Goods Category

Here are the top contact methods for E37 stores in the Sporting Goods category.

  • 49.4% of E37 stores in the Sporting Goods category provide a phone number on their website
  • 39.3% of E37 stores in the Sporting Goods category have an email on their website
Type
Stores
Phone
44
Email
35

Top Countries For E37 Stores In The Sporting Goods Category

Here are the top countries for E37 stores in the Sporting Goods category.

  • 64.0% of E37 stores in the Sporting Goods category are in Sweden
  • 16.9% of E37 stores in the Sporting Goods category are in Norway
  • 9.0% of E37 stores in the Sporting Goods category are in Finland
  • 4.5% of E37 stores in the Sporting Goods category are in Denmark
Country
Stores
57
15

With a paid account, stores can also be segmented by region and city.

Top Technologies on E37 Stores In The Sporting Goods Category

We're tracking 28 different technologies that have 753 collective installs on E37 stores in the Sporting Goods category.

  • Google Ads Pixel is used by 96.6% of E37 stores in the Sporting Goods category.
  • Google Adsense is used by 96.6% of E37 stores in the Sporting Goods category.
  • Google Tag Manager is used by 96.6% of E37 stores in the Sporting Goods category.

Here are the top 10 third-party technologies, ordered by number of installs, across all E37 stores.

Number Of Products Sold For E37 Stores In The Sporting Goods Category

Here is the breakdown of E37 stores in the Sporting Goods category by the number of products that they sell.

  • 31.5% of E37 stores in the Sporting Goods category sell 1 - 9 different products.
  • 9.0% of E37 stores in the Sporting Goods category sell 10000 - 24999 different products.
  • 7.9% of E37 stores in the Sporting Goods category sell 25000 - 99999 different products.
Products Sold
Stores
1 - 9
28
25 - 49
1
100 - 249
4
250 - 999
5
1000 - 4999
6
5000 - 9999
1
10000 - 24999
8
25000 - 99999
7

Top-level Domain Distribution For E37 Stores In The Sporting Goods Category

The majority of E37 stores use a .com domain. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

  • 77.5% of E37 stores in the Sporting Goods category have a .se domain.
  • 10.1% of E37 stores in the Sporting Goods category have a .com domain.
  • 6.7% of E37 stores in the Sporting Goods category have a .no domain.
Top-level Domain
Stores
.se
69
.com
9
.no
6
.dk
2
.fi
2
.net
1

Top Stores In The Sporting Goods Category

Here are the top 5 Sporting Goods stores ordered by worldwide store rank.

Name
Domain
Rank
Created
Länna Sport
109,421
2016/12/30
Hockeystore.com
114,848
2023/02/17
Bikester
131,406
2019/08/23
Cykloteket
137,895
2017/01/27
Hockey Store
150,504
2018/05/18

For more insights on E37 stores, create a free account and explore our data.

New Stores In The Sporting Goods Category

Here are the top 5 most recent Sporting Goods stores.

Name
Domain
Rank
Created
HockeyShop.dk
13,105,443
2025/07/11
Bikester.fi
12,784,576
2025/06/20
Svensson Bikes
12,531,870
2025/06/13
Hockeystore
12,527,796
2025/05/09
Hockey Store
12,540,745
2025/05/09

Get more insights on E37 stores

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  • Social Media accounts
  • Email address
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  • Third-party technologies
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  • Domain type
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