Make-Up & Cosmetics stores on BASE

There are 263 live BASE stores in the Make-Up & Cosmetics category.

In this report, we'll cover the following essential statistics on BASE stores in the Make-Up & Cosmetics category.

• Growth of Make-Up & Cosmetics stores on BASE
• Social media usage on BASE stores in the Make-Up & Cosmetics category
• Contact information on BASE stores in the Make-Up & Cosmetics category
• Top countries for BASE stores in the Make-Up & Cosmetics category
• Number of products sold for BASE stores in the Make-Up & Cosmetics category
• Top technologies for BASE stores in the Make-Up & Cosmetics category
• Top-level domain distribution for BASE stores in the Make-Up & Cosmetics category
• Top Make-Up & Cosmetics stores on BASE
• New Make-Up & Cosmetics stores on BASE

Growth of Make-Up & Cosmetics Stores On BASE

Here is the historical growth of stores on BASE in the Make-Up & Cosmetics category.

• BASE stores in the Make-Up & Cosmetics category have decreased -16.7% quarter-over-quarter in 2025 Q4.
• BASE stores in the Make-Up & Cosmetics category have decreased -84% year-over-year in 2025 Q4.

It's hard to know exactly when a BASE store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On BASE Stores In The Make-Up & Cosmetics Category

Here are the top social media sites for BASE stores in the Make-Up & Cosmetics category.

• Instagram is used by 56.3% of BASE stores in the Make-Up & Cosmetics category.
• Facebook is used by 25.1% of BASE stores in the Make-Up & Cosmetics category.
• Twitter is used by 22.1% of BASE stores in the Make-Up & Cosmetics category.

Contact Information On BASE Stores In The Make-Up & Cosmetics Category

Here are the top contact methods for BASE stores in the Make-Up & Cosmetics category.

• 16.0% of BASE stores in the Make-Up & Cosmetics category provide a phone number on their website
• 3.4% of BASE stores in the Make-Up & Cosmetics category have an email on their website

Top Countries For BASE Stores In The Make-Up & Cosmetics Category

Here are the top countries for BASE stores in the Make-Up & Cosmetics category.

• 100.0% of BASE stores in the Make-Up & Cosmetics category are in Japan

With a paid account, stores can also be segmented by region and city.

Top Technologies on BASE Stores In The Make-Up & Cosmetics Category

We're tracking 17 different technologies that have 1,953 collective installs on BASE stores in the Make-Up & Cosmetics category.

• Cloudflare is used by 100.0% of BASE stores in the Make-Up & Cosmetics category.
• Cloudflare CDN is used by 100.0% of BASE stores in the Make-Up & Cosmetics category.
• New Relic is used by 100.0% of BASE stores in the Make-Up & Cosmetics category.

Here are the top 10 third-party technologies, ordered by number of installs, across all BASE stores.

Number Of Products Sold For BASE Stores In The Make-Up & Cosmetics Category

Here is the breakdown of BASE stores in the Make-Up & Cosmetics category by the number of products that they sell.

• 70.0% of BASE stores in the Make-Up & Cosmetics category sell 1 - 9 different products.
• 5.3% of BASE stores in the Make-Up & Cosmetics category sell 10 - 24 different products.
• 2.3% of BASE stores in the Make-Up & Cosmetics category sell 100 - 249 different products.

Top-level Domain Distribution For BASE Stores In The Make-Up & Cosmetics Category

The majority of BASE stores use a .com domain. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

• 24.0% of BASE stores in the Make-Up & Cosmetics category have a .com domain.
• 15.6% of BASE stores in the Make-Up & Cosmetics category have a .in domain.
• 13.7% of BASE stores in the Make-Up & Cosmetics category have a .base.shop domain.

Top Stores In The Make-Up & Cosmetics Category

Here are the top 5 Make-Up & Cosmetics stores ordered by worldwide store rank.

New Stores In The Make-Up & Cosmetics Category

Here are the top 5 most recent Make-Up & Cosmetics stores.

Get more insights on BASE stores

Our search interface is easy to use and helps you find the BASE stores that are relevant to you.

You can segment stores on a variety of dimensions:

• Social Media accounts
• Email address
• Phone numbers
• Country
• Third-party technologies
• Creation date
• Platform
• Top-level domains
• Domain status
• Domain type

Filter on stores with Facebook accounts.

For more insights on BASE stores, create a free account and have a look for yourself.

Other Reports

Have a look at these other reports to get a taste for what you can do with Store Leads.

• The State of Ecommerce
• The State of BASE