Improved CRM Duplicate Detection
It's important to avoid duplicate records in your CRM otherwise you'll end up with redundant, and possibly conflicting, information making it harder for your team to find the information that they're looking for. Some merchants present an interesting challenge for duplicate detection since they operate multiple domains. Multiple domains are often used when a merchant has regional, or country-specific, stores. For instance, it's not uncommon for a merchant to operate domains like www.