Sun, Feb 14, 2021 Salesforce Lead Enrichment now matches on email

When we first launched enrichment for Salesforce leads, leads were only matched to stores in the database based on the Lead Website attribute.

But it turns out that many people do not set the Website field for their leads. As of today, if the Website attribute is not set of a lead, then we fall back to matching on the domain of the lead's Email attribute. This change should result in improved enrichment rates for companies that do not set Website on their Salesforce leads.

See the Salesforce integration documentation for more details.