The State of WSHOP in 2026

In this report, we'll cover the following essential statistics on WSHOP usage.

• WSHOP growth
• Social media usage on WSHOP stores
• Contact information on WSHOP stores
• Top categories for WSHOP stores
• Top countries for WSHOP stores
• Number of employees for WSHOP stores
• Number of products sold for WSHOP stores
• Top WSHOP technologies
• Top Shipping Carriers used by WSHOP stores
• WSHOP store top-level domain distribution
• Top WSHOP stores
• New WSHOP stores
• Stores switching from WSHOP to other platforms

WSHOP Growth

At present, there are 66 live stores running on the WSHOP platform.

Here is the historical growth of stores running WSHOP.

• WSHOP stores increased 10.0% quarter-over-quarter in 2025 Q4.
• WSHOP stores increased 30% year-over-year in 2025 Q4.

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a WSHOP store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On WSHOP Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

• Facebook is used by 100.0% of WSHOP stores.
• Instagram is used by 97.0% of WSHOP stores.
• Pinterest is used by 80.3% of WSHOP stores.

Contact Information On WSHOP Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

• 56% of WSHOP stores provide a phone number on their website
• 47% of WSHOP stores have an email on their website

Top Categories For WSHOP Stores

Here is the breakdown of industry verticals for stores on WSHOP.

• 83.3% of WSHOP stores sell Apparel products.
• 7.6% of WSHOP stores sell Home & Garden products.
• 3.0% of WSHOP stores sell Food & Drink products.
• 3.0% of WSHOP stores sell People & Society products.

Top Countries For WSHOP Stores

Here are the top countries for stores using WSHOP.

• 25.8% of WSHOP stores are in France
• 6.1% of WSHOP stores are in Spain
• 4.5% of WSHOP stores are in Austria
• 4.5% of WSHOP stores are in Belgium

With a paid account, stores can also be segmented by region and city.

Number Of Employees For WSHOP Stores

Here is the breakdown of WSHOP stores by the number of employees.

• 53.0% of WSHOP stores have 100 - 249 employees.
• 19.7% of WSHOP stores have Unknown employees.
• 12.1% of WSHOP stores have 10 - 24 employees.

Number Of Products Sold For WSHOP Stores

Here is the breakdown of WSHOP stores by the number of products that they sell.

• 13.6% of WSHOP stores sell 250 - 999 different products.
• 13.6% of WSHOP stores sell 50 - 99 different products.
• 12.1% of WSHOP stores sell 100 - 249 different products.

Top Technologies on WSHOP Stores

We're tracking 44 different technologies that have 891 collective installs on WSHOP stores.

• Google Tag Manager is used by 98.5% of WSHOP stores.
• Google Ads Pixel is used by 97.0% of WSHOP stores.
• Google Adsense is used by 97.0% of WSHOP stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all WSHOP stores.

Top Shipping Carriers Used By WSHOP Stores

• Mondial Relay is used by 4.5% of WSHOP stores.
• DHL is used by 3.0% of WSHOP stores.
• La Poste is used by 3.0% of WSHOP stores.

Here are the top 4 shipping carriers across all WSHOP stores.

WSHOP Store Top-level Domain Distribution

.com is the most popular top-level domain for WSHOP stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

• 65.2% of WSHOP stores have a .com domain.
• 12.1% of WSHOP stores have a .fr domain.
• 3.0% of WSHOP stores have a .co.uk domain.

Top WSHOP Stores

Here are the top stores, powered by WSHOP, ordered by store rank.

New WSHOP Stores

Here are the 5 highest-ranked stores added most recently.

Stores Switching from WSHOP To Other Platforms

Over the last 90 days, WSHOP has lost 1 merchants to competitive platforms.

Here are the top WSHOP stores that have recently changed to a competitive platform.

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