The State of Tradift in 2023

In this report, we'll cover the following essential statistics on Tradift usage.

• Tradift growth
• Social media usage on Tradift stores
• Contact information on Tradift stores
• Top categories for Tradift stores
• Top countries for Tradift stores
• Number of employees for Tradift stores
• Number of products sold for Tradift stores
• Top Tradift technologies
• Top Shipping Carriers used by Tradift stores
• Tradift store top-level domain distribution
• Top Tradift stores
• New Tradift stores
• Stores switching to Tradift from other platforms

Tradift Growth

At present, there are 500 live stores running on the Tradift platform.

Here is the historical growth of stores running Tradift.

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a Tradift store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On Tradift Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

• Instagram is used by 20.4% of Tradift stores.
• Facebook is used by 9.0% of Tradift stores.
• YouTube is used by 4.0% of Tradift stores.

Contact Information On Tradift Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

• 17% of Tradift stores have an email on their website
• 13% of Tradift stores provide a phone number on their website

Top Categories For Tradift Stores

Here is the breakdown of industry verticals for stores on Tradift.

• 17.6% of Tradift stores sell Apparel products.
• 12.0% of Tradift stores sell Beauty & Fitness products.
• 2.8% of Tradift stores sell Food & Drink products.

Top Countries For Tradift Stores

Here are the top countries for stores using Tradift.

• 22.0% of Tradift stores are in Nigeria
• 0.6% of Tradift stores are in United States
• 0.2% of Tradift stores are in India

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Tradift Stores

Here is the breakdown of Tradift stores by the number of employees.

• 100.0% of Tradift stores have Unknown employees.

Number Of Products Sold For Tradift Stores

Here is the breakdown of Tradift stores by the number of products that they sell.

• 3.0% of Tradift stores sell 1 - 9 different products.
• 1.4% of Tradift stores sell 10 - 24 different products.

Top Technologies on Tradift Stores

We're tracking 11 different technologies that have 1,540 collective installs on Tradift stores.

• Google Adsense is used by 100.0% of Tradift stores.
• Google Analytics 4 is used by 100.0% of Tradift stores.
• Google Tag Manager is used by 100.0% of Tradift stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Tradift stores.

Top Shipping Carriers Used By Tradift Stores

• Fedex is used by 0.8% of Tradift stores.

Here are the top 1 shipping carriers across all Tradift stores.

Tradift Store Top-level Domain Distribution

.com is the most popular top-level domain for Tradift stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

• 86.4% of Tradift stores have a .com domain.
• 13.6% of Tradift stores have a .com.ng domain.

Top Tradift Stores

Here are the top stores, powered by Tradift, ordered by store rank.

New Tradift Stores

Here are the 5 highest-ranked stores added most recently.

Stores Switching to Tradift From Other Platforms

Over the last 90 days, Tradift has taken 491 merchants from competitive ecommerce platforms.

Here are the top stores that have switched to Tradift from competitive ecommerce platforms.

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