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The State of THG Ingenuity in 2021

Updated Jul 30 2021

THG Ingenuity is a British ecommerce company headquartered at Manchester Airport, England. THG Ingenuity provides a uniquely vertically-integrated ecommerce offering that includes site hosting, marketing, fulfillment and manufacturing.

In this report, we'll cover the following essential statistics on THG Ingenuity usage.

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THG Ingenuity Growth

At present, there are 300 live stores running on the THG Ingenuity platform.

Here is the historical growth of stores running THG Ingenuity.

  • THG Ingenuity stores increased 34.4% quarter-over-quarter in 2021 Q2.
  • THG Ingenuity stores increased 203% year-over-year in 2021 Q2.
Quarter
New Active Stores
2017 Q1
3
2017 Q2
1
2017 Q3
2
2018 Q1
9
2018 Q2
2
2018 Q3
8
2018 Q4
1
2019 Q1
6
2019 Q2
3
2019 Q3
2
2019 Q4
11
2020 Q1
12
2020 Q2
6
2020 Q3
3
2020 Q4
10
2021 Q1
110
2021 Q2
76
2021 Q3 (to date)
3
Cumulative Stores by Quarter

It's hard to know exactly when a THG Ingenuity store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On THG Ingenuity Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Facebook is used by 84.0% of THG Ingenuity stores.
  • Instagram is used by 83.3% of THG Ingenuity stores.
  • Twitter is used by 64.0% of THG Ingenuity stores.
Type
Stores
Facebook
252
Instagram
250
Twitter
192
YouTube
178
Pinterest
103
Tiktok
39
LinkedIn
38
Snapchat
2

Contact Information On THG Ingenuity Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 89% of THG Ingenuity stores have an email on their website
  • 18% of THG Ingenuity stores provide a phone number on their website
Type
Stores
Email
267
Phone
53

Top Categories For THG Ingenuity Stores

Here is the breakdown of industry verticals for stores on THG Ingenuity.

  • 39.3% of THG Ingenuity stores sell Beauty & Fitness products.
  • 19.0% of THG Ingenuity stores sell Health products.
  • 4.7% of THG Ingenuity stores sell Apparel products.

Top Countries For THG Ingenuity Stores

Here are the top countries for stores using THG Ingenuity.

  • 18.3% of THG Ingenuity stores are in United Kingdom
  • 9.3% of THG Ingenuity stores are in United States
  • 8.0% of THG Ingenuity stores are in France
  • 7.3% of THG Ingenuity stores are in Germany
Country
Stores
24
22
12
12
9
7

With a paid account, stores can also be segmented by region and city.

Number Of Employees For THG Ingenuity Stores

Here is the breakdown of THG Ingenuity stores by the number of employees.

  • 7.7% of THG Ingenuity stores have 250 - 999 employees.
  • 1.3% of THG Ingenuity stores have 25 - 49 employees.
  • 1.0% of THG Ingenuity stores have 50 - 99 employees.
Employees
Stores
1 - 9
2
10 - 24
1
25 - 49
4
50 - 99
3
100 - 249
1
250 - 999
23
1000 - 4999
1

Number Of Products Sold For THG Ingenuity Stores

Here is the breakdown of THG Ingenuity stores by the number of products that they sell.

  • 11.0% of THG Ingenuity stores sell 25 - 49 different products.
  • 9.7% of THG Ingenuity stores sell 1000 - 4999 different products.
  • 9.7% of THG Ingenuity stores sell 250 - 999 different products.
Products Sold
Stores
1 - 9
19
10 - 24
28
25 - 49
33
50 - 99
18
100 - 249
25
250 - 999
29
1000 - 4999
29
5000 - 9999
7
10000 - 24999
6
25000 - 99999
2

Top Technologies on THG Ingenuity Stores

We're tracking 17 different technologies that have 601 collective installs on THG Ingenuity stores.

  • Google Tag Manager is used by 96.7% of THG Ingenuity stores.
  • Trustpilot is used by 51.0% of THG Ingenuity stores.
  • Criteo is used by 29.0% of THG Ingenuity stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all THG Ingenuity stores.

THG Ingenuity Store Top-level Domain Distribution

.com is the most popular top-level domain for THG Ingenuity stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 31.3% of THG Ingenuity stores have a .com domain.
  • 11.0% of THG Ingenuity stores have a .co.uk domain.
  • 6.7% of THG Ingenuity stores have a .de domain.
Top-level Domain
Stores
.com
94
.co.uk
33
.de
20
.fr
17
.es
11
.it
11
.com.au
8
.ie
6
.jp
6
.cn
5

Top THG Ingenuity Stores

Here are the top stores, powered by THG Ingenuity, ordered by store rank.

Name
Domain
Rank
Created
LOOKFANTASTIC
453
2019/12/06
MYPROTEIN™
810
2016/12/30
Zavvi UK
1,144
2016/12/30
SkinStore
1,633
2017/01/27
LOOKFANTASTIC
2,207
2018/01/05

New THG Ingenuity Stores

Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
Garden of Life Spain
355,637
2021/07/16
Oral
2,171,432
2021/07/02
Every Health RU
6,631,750
2021/07/02
www.babor.se
1,080,564
2021/06/25
Speedo Deutschland
2,381,476
2021/06/25

Stores Switching to THG Ingenuity From Other Platforms

Over the last 90 days, THG Ingenuity has taken 9 merchants from competitive ecommerce platforms.

Here are the top stores that have switched to THG Ingenuity from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
Speedo UK
3,511
Salesforce Commerce Cloud
2021/06/30
www.watermanshair.com
32,630
Shopify
2021/06/11
Berghaus UK
116,663
Salesforce Commerce Cloud
2021/07/03
Kickers
140,621
Visualsoft
2021/07/16
Comvita®
179,081
Custom Cart
2021/06/25

Get more insights on THG Ingenuity stores

Our search interface is easy to use and helps you find the THG Ingenuity stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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