Check out our Chrome Extension.

The State of THG Ingenuity in 2022

Updated May 20 2022

THG Ingenuity is a British ecommerce company headquartered at Manchester Airport, England. THG Ingenuity provides a uniquely vertically-integrated ecommerce offering that includes site hosting, marketing, fulfillment and manufacturing.

In this report, we'll cover the following essential statistics on THG Ingenuity usage.

Download a complete list of THG Ingenuity stores with a paid account.
Create a free account to get a feel for the data we provide.

THG Ingenuity Growth

At present, there are 430 live stores running on the THG Ingenuity platform.

Here is the historical growth of stores running THG Ingenuity.

  • THG Ingenuity stores increased 4.8% quarter-over-quarter in 2022 Q1.
  • THG Ingenuity stores increased 61% year-over-year in 2022 Q1.
Quarter
New Active Stores
2017 Q1
5
2017 Q2
1
2017 Q3
3
2018 Q1
10
2018 Q2
3
2018 Q3
11
2018 Q4
1
2019 Q1
7
2019 Q2
3
2019 Q3
3
2019 Q4
13
2020 Q1
13
2020 Q2
10
2020 Q3
3
2020 Q4
15
2021 Q1
115
2021 Q2
73
2021 Q3
40
2021 Q4
26
2022 Q1
19
2022 Q2 (to date)
13
Cumulative Stores by Quarter

It's hard to know exactly when a THG Ingenuity store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On THG Ingenuity Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Instagram is used by 80.7% of THG Ingenuity stores.
  • Facebook is used by 74.0% of THG Ingenuity stores.
  • Twitter is used by 53.7% of THG Ingenuity stores.
Type
Stores
Instagram
347
Facebook
318
Twitter
231
YouTube
227
LinkedIn
157
Pinterest
123
Tiktok
76
Snapchat
2

Contact Information On THG Ingenuity Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 70% of THG Ingenuity stores have an email on their website
  • 43% of THG Ingenuity stores provide a phone number on their website
Type
Stores
Email
300
Phone
186

Top Categories For THG Ingenuity Stores

Here is the breakdown of industry verticals for stores on THG Ingenuity.

  • 43.7% of THG Ingenuity stores sell Beauty & Fitness products.
  • 21.4% of THG Ingenuity stores sell Health products.
  • 8.4% of THG Ingenuity stores sell Apparel products.

Top Countries For THG Ingenuity Stores

Here are the top countries for stores using THG Ingenuity.

  • 22.1% of THG Ingenuity stores are in United Kingdom
  • 8.1% of THG Ingenuity stores are in United States
  • 7.4% of THG Ingenuity stores are in Germany
  • 6.5% of THG Ingenuity stores are in France
Country
Stores
32
28
18
16
9
7

With a paid account, stores can also be segmented by region and city.

Number Of Employees For THG Ingenuity Stores

Here is the breakdown of THG Ingenuity stores by the number of employees.

  • 19.8% of THG Ingenuity stores have 250 - 999 employees.
  • 8.8% of THG Ingenuity stores have 50 - 99 employees.
  • 3.7% of THG Ingenuity stores have 1 - 9 employees.
Employees
Stores
1 - 9
16
10 - 24
12
25 - 49
6
50 - 99
38
100 - 249
15
250 - 999
85
1000 - 4999
1

Number Of Products Sold For THG Ingenuity Stores

Here is the breakdown of THG Ingenuity stores by the number of products that they sell.

  • 13.7% of THG Ingenuity stores sell 25 - 49 different products.
  • 12.6% of THG Ingenuity stores sell 10 - 24 different products.
  • 11.2% of THG Ingenuity stores sell 1 - 9 different products.
Products Sold
Stores
1 - 9
48
10 - 24
54
25 - 49
59
50 - 99
28
100 - 249
44
250 - 999
36
1000 - 4999
38
5000 - 9999
8
10000 - 24999
7
25000 - 99999
3

Top Technologies on THG Ingenuity Stores

We're tracking 37 different technologies that have 3,731 collective installs on THG Ingenuity stores.

  • LivePerson is used by 88.8% of THG Ingenuity stores.
  • Google Tag Manager is used by 87.4% of THG Ingenuity stores.
  • Google Ads Pixel is used by 83.7% of THG Ingenuity stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all THG Ingenuity stores.

Top Shipping Carriers Used By THG Ingenuity Stores

  • Royal Mail is used by 3.7% of THG Ingenuity stores.
  • Correos is used by 1.4% of THG Ingenuity stores.
  • PostNord is used by 1.2% of THG Ingenuity stores.

Here are the top 10 shipping carriers across all THG Ingenuity stores.

Shipping Carrier
Stores
Royal Mail
16
Correos
6
PostNord
5
UPS
4
DHL
3
Fedex
3
USPS
3
Canada Post
3
Purolator
2
Yamato Transport
2

THG Ingenuity Store Top-level Domain Distribution

.com is the most popular top-level domain for THG Ingenuity stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 41.9% of THG Ingenuity stores have a .com domain.
  • 11.2% of THG Ingenuity stores have a .co.uk domain.
  • 6.0% of THG Ingenuity stores have a .de domain.
Top-level Domain
Stores
.com
180
.co.uk
48
.de
26
.fr
17
.es
15
.it
13
.com.au
8
.jp
7
.ie
6
.ca
5

Top THG Ingenuity Stores

Here are the top stores, powered by THG Ingenuity, ordered by store rank.

Name
Domain
Rank
Created
LOOKFANTASTIC
458
2019/12/06
MYPROTEINâ„¢
734
2016/12/30
Cult Beauty
1,056
2016/12/30
Zavvi UK
1,468
2016/12/30
SkinStore
1,482
2017/01/27

New THG Ingenuity Stores

Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
www.moeture.com
6,645,368
2022/04/29
Skincare, Păr, Makeup
10,817,034
2022/04/29
Speedo USA
6,604,204
2022/04/22
Rock & Roll Beauty
2,679,127
2022/04/15
LOOKFANTASTIC România
9,851,615
2022/04/15

Stores Switching to THG Ingenuity From Other Platforms

Over the last 90 days, THG Ingenuity has taken 12 merchants from competitive ecommerce platforms.

Platform
Stores

Here are the top stores that have switched to THG Ingenuity from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
Homebase
2,440
Custom Cart
2022/03/09
Nutrimuscle
110,660
Shopify
2022/04/04
Plenaire
148,775
Shopify
2022/05/03
100% Pure UK
153,835
Shopify
2022/03/05
11 Degrees
237,921
Visualsoft
2022/03/14

Stores Switching from THG Ingenuity To Other Platforms

Over the last 90 days, THG Ingenuity has lost 4 merchants to competitive platforms.

Platform
Stores

Here are the top THG Ingenuity stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
ELEMIS
100,315
Shopify
2022/04/04
Watermans
177,661
Shopify
2022/03/08
Car Gods
275,166
Shopify
2022/03/02
Daimon Barber
286,637
Shopify
2022/04/11

Get more insights on THG Ingenuity stores

Our search interface is easy to use and helps you find the THG Ingenuity stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on THG Ingenuity stores, create a free account and have a look for yourself.