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The State of THG Ingenuity in 2024

Updated Dec 13 2024

THG Ingenuity is a British ecommerce company headquartered at Manchester Airport, England. THG Ingenuity provides a uniquely vertically-integrated ecommerce offering that includes site hosting, marketing, fulfillment and manufacturing.

In this report, we'll cover the following essential statistics on THG Ingenuity usage.

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THG Ingenuity Growth

At present, there are 271 live stores running on the THG Ingenuity platform.

Here is the historical growth of stores running THG Ingenuity.

  • THG Ingenuity stores decreased -10.0% quarter-over-quarter in 2024 Q3.
  • THG Ingenuity stores decreased -26% year-over-year in 2024 Q3.
Quarter
Active Stores
2021 Q2
284
2021 Q3
325
2021 Q4
373
2022 Q1
395
2022 Q2
389
2022 Q3
397
2022 Q4
440
2023 Q1
430
2023 Q2
423
2023 Q3
406
2023 Q4
394
2024 Q1
363
2024 Q2
343
2024 Q3
301
2024 Q4 (to date)
271
Active Stores by Quarter

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a THG Ingenuity store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On THG Ingenuity Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Instagram is used by 92.6% of THG Ingenuity stores.
  • Facebook is used by 86.0% of THG Ingenuity stores.
  • LinkedIn is used by 66.8% of THG Ingenuity stores.
Type
Stores
Instagram
251
Facebook
233
LinkedIn
181
Twitter
174
YouTube
166
Tiktok
93
Pinterest
80
Facebook Group
1
Snapchat
1

Contact Information On THG Ingenuity Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 91% of THG Ingenuity stores have an email on their website
  • 45% of THG Ingenuity stores provide a phone number on their website
Type
Stores
Email
246
Phone
123

Top Categories For THG Ingenuity Stores

Here is the breakdown of industry verticals for stores on THG Ingenuity.

  • 41.7% of THG Ingenuity stores sell Beauty & Fitness products.
  • 27.3% of THG Ingenuity stores sell Health products.
  • 6.3% of THG Ingenuity stores sell Apparel products.

Top Countries For THG Ingenuity Stores

Here are the top countries for stores using THG Ingenuity.

  • 17.7% of THG Ingenuity stores are in United Kingdom
  • 9.2% of THG Ingenuity stores are in France
  • 8.5% of THG Ingenuity stores are in Germany
  • 7.4% of THG Ingenuity stores are in United States
Country
Stores
25
23
20
14
5

With a paid account, stores can also be segmented by region and city.

Number Of Employees For THG Ingenuity Stores

Here is the breakdown of THG Ingenuity stores by the number of employees.

  • 30.6% of THG Ingenuity stores have 250 - 999 employees.
  • 21.4% of THG Ingenuity stores have Unknown employees.
  • 17.7% of THG Ingenuity stores have 1 - 9 employees.
Employees
Stores
Unknown
58
1 - 9
48
10 - 24
2
25 - 49
26
50 - 99
15
100 - 249
27
250 - 999
83
1000 - 4999
1
5000+
11

Number Of Products Sold For THG Ingenuity Stores

Here is the breakdown of THG Ingenuity stores by the number of products that they sell.

  • 18.8% of THG Ingenuity stores sell 25 - 49 different products.
  • 16.2% of THG Ingenuity stores sell 1 - 9 different products.
  • 15.1% of THG Ingenuity stores sell 100 - 249 different products.
Products Sold
Stores
1 - 9
44
10 - 24
40
25 - 49
51
50 - 99
24
100 - 249
41
250 - 999
24
1000 - 4999
36
5000 - 9999
3
10000 - 24999
4
25000 - 99999
3

Top Technologies on THG Ingenuity Stores

We're tracking 56 different technologies that have 4,790 collective installs on THG Ingenuity stores.

  • OneTrust Cookie Consent is used by 98.9% of THG Ingenuity stores.
  • Google Adsense is used by 98.5% of THG Ingenuity stores.
  • LivePerson is used by 97.8% of THG Ingenuity stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all THG Ingenuity stores.

Top Shipping Carriers Used By THG Ingenuity Stores

  • Royal Mail is used by 3.7% of THG Ingenuity stores.
  • Correos is used by 2.2% of THG Ingenuity stores.
  • PostNord is used by 1.8% of THG Ingenuity stores.

Here are the top 7 shipping carriers across all THG Ingenuity stores.

Shipping Carrier
Stores
Royal Mail
10
Correos
6
PostNord
5
Fedex
4
Australia Post
3
Purolator
2
Canada Post
2

THG Ingenuity Store Top-level Domain Distribution

.com is the most popular top-level domain for THG Ingenuity stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 32.1% of THG Ingenuity stores have a .com domain.
  • 11.1% of THG Ingenuity stores have a .co.uk domain.
  • 7.0% of THG Ingenuity stores have a .de domain.
Top-level Domain
Stores
.com
87
.co.uk
30
.de
19
.fr
18
.es
18
.it
12
.com.au
9
.nl
6
.ie
5
.ae
4

Top THG Ingenuity Stores

Here are the top stores, powered by THG Ingenuity, ordered by store rank.

Name
Domain
Rank
Created
SkinStore
2,735
2017/01/27
www.gillette.co.uk
2,894
2021/04/23
Speedo
3,829
2016/12/30
Arrow Video US
5,311
2021/09/17
MYPROTEIN™
9,822
2021/03/26

New THG Ingenuity Stores

Here are the 0 highest-ranked stores added most recently.

Name
Domain
Rank
Created
colisfr.com
3,469,614
2024/07/12
Anastasia Beverly Hills DE
503,896
2023/10/20
Anastasia Beverly Hills ES
640,507
2023/10/20
Anastasia Beverly Hills PL
778,744
2023/10/13
Kult
11,316,656
2023/08/11

Stores Switching to THG Ingenuity From Other Platforms

Over the last 90 days, THG Ingenuity has taken 1 merchants from competitive ecommerce platforms.

Platform
Stores

Here are the top stores that have switched to THG Ingenuity from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
powerman.co.uk
2,721,105
Custom Cart
2024/12/02

Stores Switching from THG Ingenuity To Other Platforms

Over the last 90 days, THG Ingenuity has lost 18 merchants to competitive platforms.

Platform
Stores

Here are the top THG Ingenuity stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
Dermstore
1,116
Custom Cart
2024/10/27
MYPROTEIN™
1,468
Custom Cart
2024/09/30
LOOKFANTASTIC
2,244
Custom Cart
2024/10/07
Perricone MD
4,861
Custom Cart
2024/09/30
Endura UK
13,832
Custom Cart
2024/11/04

Get more insights on THG Ingenuity stores

Our search interface is easy to use and helps you find the THG Ingenuity stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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