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The State of THG Ingenuity in 2022

Updated Sep 16 2022

THG Ingenuity is a British ecommerce company headquartered at Manchester Airport, England. THG Ingenuity provides a uniquely vertically-integrated ecommerce offering that includes site hosting, marketing, fulfillment and manufacturing.

In this report, we'll cover the following essential statistics on THG Ingenuity usage.

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THG Ingenuity Growth

At present, there are 397 live stores running on the THG Ingenuity platform.

Here is the historical growth of stores running THG Ingenuity.

  • THG Ingenuity stores increased 3.2% quarter-over-quarter in 2022 Q2.
  • THG Ingenuity stores increased 25% year-over-year in 2022 Q2.
Quarter
New Active Stores
2017 Q1
6
2017 Q2
1
2017 Q3
2
2018 Q1
11
2018 Q2
4
2018 Q3
11
2018 Q4
2
2019 Q1
6
2019 Q2
3
2019 Q3
3
2019 Q4
13
2020 Q1
12
2020 Q2
9
2020 Q3
3
2020 Q4
10
2021 Q1
108
2021 Q2
60
2021 Q3
30
2021 Q4
15
2022 Q1
20
2022 Q2
12
2022 Q3 (to date)
15
Cumulative Stores by Quarter

It's hard to know exactly when a THG Ingenuity store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On THG Ingenuity Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Instagram is used by 91.2% of THG Ingenuity stores.
  • Facebook is used by 84.4% of THG Ingenuity stores.
  • Twitter is used by 60.5% of THG Ingenuity stores.
Type
Stores
Instagram
362
Facebook
335
Twitter
240
YouTube
240
LinkedIn
208
Pinterest
124
Tiktok
69
Snapchat
2

Contact Information On THG Ingenuity Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 80% of THG Ingenuity stores have an email on their website
  • 50% of THG Ingenuity stores provide a phone number on their website
Type
Stores
Email
318
Phone
199

Top Categories For THG Ingenuity Stores

Here is the breakdown of industry verticals for stores on THG Ingenuity.

  • 46.1% of THG Ingenuity stores sell Beauty & Fitness products.
  • 23.9% of THG Ingenuity stores sell Health products.
  • 9.8% of THG Ingenuity stores sell Apparel products.

Top Countries For THG Ingenuity Stores

Here are the top countries for stores using THG Ingenuity.

  • 22.9% of THG Ingenuity stores are in United Kingdom
  • 8.3% of THG Ingenuity stores are in Germany
  • 7.8% of THG Ingenuity stores are in France
  • 7.8% of THG Ingenuity stores are in United States
Country
Stores
33
31
19
17
8

With a paid account, stores can also be segmented by region and city.

Number Of Employees For THG Ingenuity Stores

Here is the breakdown of THG Ingenuity stores by the number of employees.

  • 25.2% of THG Ingenuity stores have 250 - 999 employees.
  • 16.9% of THG Ingenuity stores have 100 - 249 employees.
  • 8.6% of THG Ingenuity stores have 1 - 9 employees.
Employees
Stores
1 - 9
34
10 - 24
27
25 - 49
16
50 - 99
22
100 - 249
67
250 - 999
100
1000 - 4999
2
5000+
1

Number Of Products Sold For THG Ingenuity Stores

Here is the breakdown of THG Ingenuity stores by the number of products that they sell.

  • 16.4% of THG Ingenuity stores sell 25 - 49 different products.
  • 15.6% of THG Ingenuity stores sell 10 - 24 different products.
  • 14.6% of THG Ingenuity stores sell 1 - 9 different products.
Products Sold
Stores
1 - 9
58
10 - 24
62
25 - 49
65
50 - 99
33
100 - 249
49
250 - 999
45
1000 - 4999
43
5000 - 9999
8
10000 - 24999
7
25000 - 99999
3

Top Technologies on THG Ingenuity Stores

We're tracking 40 different technologies that have 4,540 collective installs on THG Ingenuity stores.

  • Google Tag Manager is used by 98.2% of THG Ingenuity stores.
  • LivePerson is used by 97.0% of THG Ingenuity stores.
  • Google Ads Pixel is used by 91.4% of THG Ingenuity stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all THG Ingenuity stores.

Top Shipping Carriers Used By THG Ingenuity Stores

  • Royal Mail is used by 4.0% of THG Ingenuity stores.
  • Correos is used by 1.5% of THG Ingenuity stores.
  • Fedex is used by 1.3% of THG Ingenuity stores.

Here are the top 10 shipping carriers across all THG Ingenuity stores.

Shipping Carrier
Stores
Royal Mail
16
Correos
6
Fedex
5
PostNord
5
UPS
4
DHL
3
USPS
3
Canada Post
3
Purolator
2
Yamato Transport
2

THG Ingenuity Store Top-level Domain Distribution

.com is the most popular top-level domain for THG Ingenuity stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 38.0% of THG Ingenuity stores have a .com domain.
  • 11.8% of THG Ingenuity stores have a .co.uk domain.
  • 6.8% of THG Ingenuity stores have a .de domain.
Top-level Domain
Stores
.com
151
.co.uk
47
.de
27
.fr
19
.es
15
.it
13
.com.au
7
.jp
7
.ie
6
.nl
6

Top THG Ingenuity Stores

Here are the top stores, powered by THG Ingenuity, ordered by store rank.

Name
Domain
Rank
Created
Your Coca
594
2022/03/11
base
653
2016/12/30
LOOKFANTASTIC
824
2019/12/06
MYPROTEINâ„¢
950
2016/12/30
Cult Beauty
1,743
2016/12/30

New THG Ingenuity Stores

Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
Myrkl
8,710,524
2022/09/16
Myrkl
8,710,525
2022/09/02
Drybar UK
127,069
2022/08/19
Huda Beauty
8,882,237
2022/08/12
sklep.nestlebabyandme.pl
5,252,142
2022/08/05

Stores Switching to THG Ingenuity From Other Platforms

Over the last 90 days, THG Ingenuity has taken 5 merchants from competitive ecommerce platforms.

Platform
Stores

Here are the top stores that have switched to THG Ingenuity from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
Millican
28,105
Shopify
2022/07/04
BH Cosmetics
35,945
Shopify
2022/08/10
Prolong Device
257,557
Shopify
2022/07/05
SknHead London
348,300
Shopify
2022/09/06
ACO Skincare
400,534
Shopify
2022/06/30

Stores Switching from THG Ingenuity To Other Platforms

Over the last 90 days, THG Ingenuity has lost 3 merchants to competitive platforms.

Platform
Stores

Here are the top THG Ingenuity stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
Neal's Yard Remedies
7,640
Shopify
2022/09/05
de-liver-ance
342,375
Shopify
2022/08/15
nealsyardremedies.com.au
437,234
Shopify
2022/09/05

Get more insights on THG Ingenuity stores

Our search interface is easy to use and helps you find the THG Ingenuity stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
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  • Domain status
  • Domain type
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