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The State of THG Ingenuity in 2021

Updated Nov 26 2021

THG Ingenuity is a British ecommerce company headquartered at Manchester Airport, England. THG Ingenuity provides a uniquely vertically-integrated ecommerce offering that includes site hosting, marketing, fulfillment and manufacturing.

In this report, we'll cover the following essential statistics on THG Ingenuity usage.

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THG Ingenuity Growth

At present, there are 370 live stores running on the THG Ingenuity platform.

Here is the historical growth of stores running THG Ingenuity.

  • THG Ingenuity stores increased 10.1% quarter-over-quarter in 2021 Q3.
  • THG Ingenuity stores increased 198% year-over-year in 2021 Q3.
Quarter
New Active Stores
2017 Q1
3
2017 Q2
1
2017 Q3
2
2018 Q1
10
2018 Q2
4
2018 Q3
8
2018 Q4
1
2019 Q1
7
2019 Q2
3
2019 Q3
3
2019 Q4
12
2020 Q1
12
2020 Q2
9
2020 Q3
3
2020 Q4
12
2021 Q1
110
2021 Q2
78
2021 Q3
32
2021 Q4 (to date)
21
Cumulative Stores by Quarter

It's hard to know exactly when a THG Ingenuity store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On THG Ingenuity Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Instagram is used by 84.9% of THG Ingenuity stores.
  • Facebook is used by 81.1% of THG Ingenuity stores.
  • Twitter is used by 58.6% of THG Ingenuity stores.
Type
Stores
Instagram
314
Facebook
300
Twitter
217
YouTube
214
LinkedIn
154
Pinterest
121
Tiktok
52
Snapchat
2

Contact Information On THG Ingenuity Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 93% of THG Ingenuity stores have an email on their website
  • 19% of THG Ingenuity stores provide a phone number on their website
Type
Stores
Email
344
Phone
71

Top Categories For THG Ingenuity Stores

Here is the breakdown of industry verticals for stores on THG Ingenuity.

  • 43.2% of THG Ingenuity stores sell Beauty & Fitness products.
  • 19.7% of THG Ingenuity stores sell Health products.
  • 7.0% of THG Ingenuity stores sell Apparel products.

Top Countries For THG Ingenuity Stores

Here are the top countries for stores using THG Ingenuity.

  • 20.5% of THG Ingenuity stores are in United Kingdom
  • 7.8% of THG Ingenuity stores are in Germany
  • 7.6% of THG Ingenuity stores are in France
  • 7.6% of THG Ingenuity stores are in United States
Country
Stores
29
28
15
13
9
9

With a paid account, stores can also be segmented by region and city.

Number Of Employees For THG Ingenuity Stores

Here is the breakdown of THG Ingenuity stores by the number of employees.

  • 19.7% of THG Ingenuity stores have 250 - 999 employees.
  • 10.5% of THG Ingenuity stores have 50 - 99 employees.
  • 3.0% of THG Ingenuity stores have 1 - 9 employees.
Employees
Stores
1 - 9
11
10 - 24
10
25 - 49
9
50 - 99
39
100 - 249
11
250 - 999
73
1000 - 4999
1

Number Of Products Sold For THG Ingenuity Stores

Here is the breakdown of THG Ingenuity stores by the number of products that they sell.

  • 13.2% of THG Ingenuity stores sell 25 - 49 different products.
  • 10.5% of THG Ingenuity stores sell 1 - 9 different products.
  • 10.3% of THG Ingenuity stores sell 10 - 24 different products.
Products Sold
Stores
1 - 9
39
10 - 24
38
25 - 49
49
50 - 99
26
100 - 249
37
250 - 999
32
1000 - 4999
35
5000 - 9999
9
10000 - 24999
7
25000 - 99999
2

Top Technologies on THG Ingenuity Stores

We're tracking 25 different technologies that have 1,092 collective installs on THG Ingenuity stores.

  • Google Tag Manager is used by 93.0% of THG Ingenuity stores.
  • Trustpilot is used by 62.2% of THG Ingenuity stores.
  • Splitit is used by 61.9% of THG Ingenuity stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all THG Ingenuity stores.

Technology
Stores
229
138
21
19
10

Top Shipping Carriers Used By THG Ingenuity Stores

  • UPS is used by 7.8% of THG Ingenuity stores.
  • Royal Mail is used by 2.7% of THG Ingenuity stores.
  • Correos is used by 1.6% of THG Ingenuity stores.

Here are the top 10 shipping carriers across all THG Ingenuity stores.

Shipping Carrier
Stores
UPS
29
Royal Mail
10
Correos
6
PostNord
5
Australia Post
4
DHL
3
Fedex
3
USPS
3
Canada Post
3
Purolator
2

THG Ingenuity Store Top-level Domain Distribution

.com is the most popular top-level domain for THG Ingenuity stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 38.1% of THG Ingenuity stores have a .com domain.
  • 10.5% of THG Ingenuity stores have a .co.uk domain.
  • 6.5% of THG Ingenuity stores have a .de domain.
Top-level Domain
Stores
.com
141
.co.uk
39
.de
24
.fr
19
.es
12
.it
12
.com.au
9
.jp
8
.ie
6
.ca
5

Top THG Ingenuity Stores

Here are the top stores, powered by THG Ingenuity, ordered by store rank.

Name
Domain
Rank
Created
LOOKFANTASTIC
331
2019/12/06
MYPROTEIN™
634
2016/12/30
Cult Beauty
688
2016/12/30
Zavvi UK
861
2016/12/30
SkinStore
1,214
2017/01/27

New THG Ingenuity Stores

Here are the 5 highest-ranked stores added most recently.

Name
Domain
Rank
Created
SpectriSKIN UK
1,621,448
2021/11/26
Zyn UK
1,635,539
2021/11/26
Zyn CH
2,853,792
2021/11/26
Sukin FR
3,805,447
2021/11/12
Revlon Hair Tools
7,281,993
2021/11/05

Stores Switching to THG Ingenuity From Other Platforms

Over the last 90 days, THG Ingenuity has taken 16 merchants from competitive ecommerce platforms.

Here are the top stores that have switched to THG Ingenuity from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
Cult Beauty
688
Custom Cart
2021/10/11
Cult Beauty
2,098
Custom Cart
2021/10/11
Ellesse™ UK Official Shop
12,316
SAP Commerce Cloud
2021/09/20
By Terry
12,482
Custom Cart
2021/11/09
Lyle & Scott
14,605
Salesforce Commerce Cloud
2021/10/01

Get more insights on THG Ingenuity stores

Our search interface is easy to use and helps you find the THG Ingenuity stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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Filter on stores with Facebook accounts.

For more insights on THG Ingenuity stores, create a free account and have a look for yourself.