The State of THG Ingenuity in 2024

THG Ingenuity is a British ecommerce company headquartered at Manchester Airport, England. THG Ingenuity provides a uniquely vertically-integrated ecommerce offering that includes site hosting, marketing, fulfillment and manufacturing.

In this report, we'll cover the following essential statistics on THG Ingenuity usage.

• THG Ingenuity growth
• Social media usage on THG Ingenuity stores
• Contact information on THG Ingenuity stores
• Top categories for THG Ingenuity stores
• Top countries for THG Ingenuity stores
• Number of employees for THG Ingenuity stores
• Number of products sold for THG Ingenuity stores
• Top THG Ingenuity technologies
• Top Shipping Carriers used by THG Ingenuity stores
• THG Ingenuity store top-level domain distribution
• Top THG Ingenuity stores
• New THG Ingenuity stores
• Stores switching to THG Ingenuity from other platforms
• Stores switching from THG Ingenuity to other platforms

THG Ingenuity Growth

At present, there are 334 live stores running on the THG Ingenuity platform.

Here is the historical growth of stores running THG Ingenuity.

• THG Ingenuity stores increased 7.4% quarter-over-quarter in 2024 Q2.
• THG Ingenuity stores increased 44% year-over-year in 2024 Q2.

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a THG Ingenuity store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On THG Ingenuity Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

• Instagram is used by 93.7% of THG Ingenuity stores.
• Facebook is used by 86.8% of THG Ingenuity stores.
• LinkedIn is used by 67.4% of THG Ingenuity stores.

Contact Information On THG Ingenuity Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

• 88% of THG Ingenuity stores have an email on their website
• 46% of THG Ingenuity stores provide a phone number on their website

Top Categories For THG Ingenuity Stores

Here is the breakdown of industry verticals for stores on THG Ingenuity.

• 43.7% of THG Ingenuity stores sell Beauty & Fitness products.
• 26.6% of THG Ingenuity stores sell Health products.
• 6.0% of THG Ingenuity stores sell Apparel products.

Top Countries For THG Ingenuity Stores

Here are the top countries for stores using THG Ingenuity.

• 19.5% of THG Ingenuity stores are in United Kingdom
• 8.7% of THG Ingenuity stores are in Germany
• 8.4% of THG Ingenuity stores are in United States
• 8.4% of THG Ingenuity stores are in France

With a paid account, stores can also be segmented by region and city.

Number Of Employees For THG Ingenuity Stores

Here is the breakdown of THG Ingenuity stores by the number of employees.

• 29.0% of THG Ingenuity stores have 250 - 999 employees.
• 21.6% of THG Ingenuity stores have Unknown employees.
• 15.9% of THG Ingenuity stores have 100 - 249 employees.

Number Of Products Sold For THG Ingenuity Stores

Here is the breakdown of THG Ingenuity stores by the number of products that they sell.

• 16.8% of THG Ingenuity stores sell 10 - 24 different products.
• 15.3% of THG Ingenuity stores sell 1 - 9 different products.
• 15.3% of THG Ingenuity stores sell 25 - 49 different products.

Top Technologies on THG Ingenuity Stores

We're tracking 60 different technologies that have 5,792 collective installs on THG Ingenuity stores.

• Google Adsense is used by 99.7% of THG Ingenuity stores.
• LivePerson is used by 98.8% of THG Ingenuity stores.
• Google Ads Pixel is used by 98.2% of THG Ingenuity stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all THG Ingenuity stores.

Top Shipping Carriers Used By THG Ingenuity Stores

• Royal Mail is used by 2.7% of THG Ingenuity stores.
• Correos is used by 1.8% of THG Ingenuity stores.
• PostNord is used by 1.5% of THG Ingenuity stores.

Here are the top 10 shipping carriers across all THG Ingenuity stores.

THG Ingenuity Store Top-level Domain Distribution

.com is the most popular top-level domain for THG Ingenuity stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

• 34.1% of THG Ingenuity stores have a .com domain.
• 11.7% of THG Ingenuity stores have a .co.uk domain.
• 6.9% of THG Ingenuity stores have a .de domain.

Top THG Ingenuity Stores

Here are the top stores, powered by THG Ingenuity, ordered by store rank.

New THG Ingenuity Stores

Here are the 0 highest-ranked stores added most recently.

Stores Switching to THG Ingenuity From Other Platforms

Over the last 90 days, THG Ingenuity has taken 2 merchants from competitive ecommerce platforms.

Here are the top stores that have switched to THG Ingenuity from competitive ecommerce platforms.

Stores Switching from THG Ingenuity To Other Platforms

Over the last 90 days, THG Ingenuity has lost 10 merchants to competitive platforms.

Here are the top THG Ingenuity stores that have recently changed to a competitive platform.

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