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The State of THG Ingenuity

THG Ingenuity is a British ecommerce company headquartered at Manchester Airport, England. THG Ingenuity provides a uniquely vertically-integrated ecommerce offering that includes site hosting, marketing, fulfillment and manufacturing.

Quarterly Growth

At present, there are 151 live stores running on the THG Ingenuity platform.

Here is the quarter-over-quarter growth of stores running THG Ingenuity.

Quarter
New Active Stores
2018 Q3
2
2018 Q4
1
2019 Q1
4
2019 Q2
2
2019 Q4
2
2020 Q1
10
2020 Q2
3
2020 Q4
2
2021 Q1
106
2021 Q2 (to date)
18
Cumulative Stores by Quarter

It's hard to know exactly when a THG Ingenuity store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Top Stores

Here are the top stores, powered by THG Ingenuity, ordered by worldwide store rank.

Name
Domain
Rank
Created
Lookfantastic
1,213
2021/03/19
Lookfantastic 中文官网
1,518
2021/04/09
www.iwantoneofthose.com
1,664
2021/03/19
MYPROTEIN™
1,736
2019/03/22
マイプロテイン|ヨーロッパ売上No.1プロテイン通販
2,130
2020/02/28

New Stores

Here are the 5 highest-ranked new stores that are running THG Ingenuity.

Name
Domain
Rank
Created
MYPROTEIN™中国官网
102,484
2021/04/16
OPTIFAST® UK
211,712
2021/04/16
Neal's Yard Remedies
419,314
2021/04/16
Command Official Site
922,560
2021/04/16
Acnecide UK
1,614,776
2021/04/16

Platform Wins

Over the last 90 days, THG Ingenuity has taken 83 merchants from competitive platforms.

Platform
Stores

Platform Win Stores

Here are the top stores won from competitive platforms.

Name
Domain
Rank
Last Platform
Changed
Lookfantastic 中文官网
1,518
Squarespace
2021/05/02
MYPROTEIN™
1,736
Squarespace
2021/05/02
MYPROTEIN™
3,550
Squarespace
2021/05/02
lookfantastic
4,640
Squarespace
2021/05/02
Lookfantastic|スキンケア|コスメ|ヘアケア
5,116
Squarespace
2021/05/02

Platform Losses

Over the last 90 days, THG Ingenuity has lost 13 merchants to competitive platforms.

Platform
Stores

Platform Loss Stores

Here are the top stores lost to competitive platforms.

Name
Domain
Rank
New Platform
Changed
MYPROTEIN™
152,263
Squarespace
2021/04/28
Every Health
207,025
Squarespace
2021/04/28
Grow Gorgeous™
541,107
Squarespace
2021/04/28
LOOKFANTASTIC Norge
1,778,695
Squarespace
2021/04/28
MYPROTEIN™
1,780,079
Squarespace
2021/04/28

Pricing Plan Breakdown

Here is the pricing plan breakdown for stores on THG Ingenuity.

Pricing Plan
Stores
Unknown
151

Category Breakdown

Here are the top 20 industry verticals for stores on THG Ingenuity.

Employee Breakdown

Here is the breakdown of THG Ingenuity stores by the number of employees.

Employees
Stores
1 - 9
1
50 - 99
2
250 - 999
2

Country Breakdown

The largest part of THG Ingenuity's install base is within the United States, but they have a solid presence within the United Kingdom, Canada and Australia as well.

Country
Stores
12
9
9
7
7
None
7
5

With a paid account, stores can also be segmented by region and city.

Social Media and Contact Info

Facebook, Twitter, Instagram and Pinterest have significant presence within the THG Ingenuity install base, with Facebook and Instagram especially showing quite strongly.

As expected, email remains an extremely popular communication channel.

Type
Stores
Percent
Facebook
135
89%
Instagram
132
87%
YouTube
85
56%
Twitter
84
55%
Pinterest
40
26%
Email
30
19%
Phone
19
12%
LinkedIn
5
3%

Third-Party Technologies

Many THG Ingenuity merchants run third-party technologies on their store in addition to apps from the THG Ingenuity App Store. We're tracking 9 different technologies that have 215 collective installs on THG Ingenuity stores.

Here are the top 9 third-party technologies, ordered by number of installs, across all THG Ingenuity stores.

Themes

THG Ingenuity has an active and extension theme store. Merchants using THG Ingenuity can use one of those pre-built theme or develop their own custom theme to meet their needs. We're currently tracking over 1 different THG Ingenuity themes. Here are the top themes.

Theme Name
Stores
Unknown
151

Top-level Domain Distribution

The vast majority of THG Ingenuity stores use a .com domain. This is not surprising since alternate top-level domains have only recently been introduced and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

Top-level Domain
Stores
.com
22
.co.uk
13
.de
12
.es
9
.fr
8
.it
7
.com.au
6
.ca
4
.cn
4
.ie
4

Get more insights on THG Ingenuity stores

Our search interface is easy to use and helps you find the THG Ingenuity stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
Filter stores on social media presence
Filter on stores with Facebook accounts.

For more insights on THG Ingenuity stores, create a free account and have a look for yourself.