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The State of THG Ingenuity in 2024

Updated Apr 12 2024

THG Ingenuity is a British ecommerce company headquartered at Manchester Airport, England. THG Ingenuity provides a uniquely vertically-integrated ecommerce offering that includes site hosting, marketing, fulfillment and manufacturing.

In this report, we'll cover the following essential statistics on THG Ingenuity usage.

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THG Ingenuity Growth

At present, there are 366 live stores running on the THG Ingenuity platform.

Here is the historical growth of stores running THG Ingenuity.

  • THG Ingenuity stores increased 8.5% quarter-over-quarter in 2024 Q1.
  • THG Ingenuity stores increased 52% year-over-year in 2024 Q1.
Quarter
Active Stores
2021 Q2
284
2021 Q3
325
2021 Q4
373
2022 Q1
395
2022 Q2
389
2022 Q3
397
2022 Q4
440
2023 Q1
430
2023 Q2
423
2023 Q3
406
2023 Q4
394
2024 Q1
363
2024 Q2 (to date)
366
Active Stores by Quarter

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a THG Ingenuity store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On THG Ingenuity Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Instagram is used by 92.9% of THG Ingenuity stores.
  • Facebook is used by 87.2% of THG Ingenuity stores.
  • LinkedIn is used by 65.6% of THG Ingenuity stores.
Type
Stores
Instagram
340
Facebook
319
LinkedIn
240
Twitter
228
YouTube
225
Tiktok
115
Pinterest
112
Snapchat
2
Facebook Group
1

Contact Information On THG Ingenuity Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 88% of THG Ingenuity stores have an email on their website
  • 46% of THG Ingenuity stores provide a phone number on their website
Type
Stores
Email
322
Phone
169

Top Categories For THG Ingenuity Stores

Here is the breakdown of industry verticals for stores on THG Ingenuity.

  • 42.6% of THG Ingenuity stores sell Beauty & Fitness products.
  • 24.0% of THG Ingenuity stores sell Health products.
  • 8.5% of THG Ingenuity stores sell Apparel products.

Top Countries For THG Ingenuity Stores

Here are the top countries for stores using THG Ingenuity.

  • 19.4% of THG Ingenuity stores are in United Kingdom
  • 8.2% of THG Ingenuity stores are in Germany
  • 8.2% of THG Ingenuity stores are in France
  • 7.9% of THG Ingenuity stores are in United States

With a paid account, stores can also be segmented by region and city.

Number Of Employees For THG Ingenuity Stores

Here is the breakdown of THG Ingenuity stores by the number of employees.

  • 28.4% of THG Ingenuity stores have 250 - 999 employees.
  • 22.4% of THG Ingenuity stores have Unknown employees.
  • 15.0% of THG Ingenuity stores have 1 - 9 employees.
Employees
Stores
Unknown
82
1 - 9
55
10 - 24
7
25 - 49
35
50 - 99
18
100 - 249
54
250 - 999
104
1000 - 4999
2
5000+
9

Number Of Products Sold For THG Ingenuity Stores

Here is the breakdown of THG Ingenuity stores by the number of products that they sell.

  • 15.8% of THG Ingenuity stores sell 10 - 24 different products.
  • 15.0% of THG Ingenuity stores sell 1 - 9 different products.
  • 14.8% of THG Ingenuity stores sell 100 - 249 different products.
Products Sold
Stores
1 - 9
55
10 - 24
58
25 - 49
54
50 - 99
32
100 - 249
54
250 - 999
52
1000 - 4999
41
5000 - 9999
5
10000 - 24999
9
25000 - 99999
3

Top Technologies on THG Ingenuity Stores

We're tracking 59 different technologies that have 6,230 collective installs on THG Ingenuity stores.

  • Google Tag Manager is used by 99.5% of THG Ingenuity stores.
  • Google Adsense is used by 99.5% of THG Ingenuity stores.
  • LivePerson is used by 98.6% of THG Ingenuity stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all THG Ingenuity stores.

Top Shipping Carriers Used By THG Ingenuity Stores

  • Royal Mail is used by 2.7% of THG Ingenuity stores.
  • Correos is used by 1.6% of THG Ingenuity stores.
  • PostNord is used by 1.4% of THG Ingenuity stores.

Here are the top 10 shipping carriers across all THG Ingenuity stores.

Shipping Carrier
Stores
Royal Mail
10
Correos
6
PostNord
5
Australia Post
3
USPS
3
Fedex
2
Purolator
2
UPS
2
SF Express
1
Canada Post
1

THG Ingenuity Store Top-level Domain Distribution

.com is the most popular top-level domain for THG Ingenuity stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 36.1% of THG Ingenuity stores have a .com domain.
  • 10.9% of THG Ingenuity stores have a .co.uk domain.
  • 6.6% of THG Ingenuity stores have a .de domain.
Top-level Domain
Stores
.com
132
.co.uk
40
.de
24
.fr
19
.es
19
.it
13
.com.au
11
.nl
6
.ie
6
.ae
5

Top THG Ingenuity Stores

Here are the top stores, powered by THG Ingenuity, ordered by store rank.

Name
Domain
Rank
Created
Dermstore
1,176
2016/12/30
Myprotein
1,199
2016/12/30
LOOKFANTASTIC
1,804
2019/12/06
Speedo
2,557
2016/12/30
Zavvi UK
2,860
2016/12/30

New THG Ingenuity Stores

Here are the 0 highest-ranked stores added most recently.

Name
Domain
Rank
Created
www.sxjgds.com
3,828,414
2024/02/16
carcontacts.info
5,986,776
2023/12/29
Anastasia Beverly Hills DE
842,514
2023/10/20
Anastasia Beverly Hills ES
961,136
2023/10/20
Anastasia Beverly Hills PL
992,776
2023/10/13

Stores Switching to THG Ingenuity From Other Platforms

Over the last 90 days, THG Ingenuity has taken 2 merchants from competitive ecommerce platforms.

Platform
Stores

Here are the top stores that have switched to THG Ingenuity from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
LOOKFANTASTIC IE
44,060
Custom Cart
2024/04/08
Lyre's
88,410
BigCommerce
2024/04/09

Stores Switching from THG Ingenuity To Other Platforms

Over the last 90 days, THG Ingenuity has lost 7 merchants to competitive platforms.

Platform
Stores

Here are the top THG Ingenuity stores that have recently changed to a competitive platform.

Name
Domain
Rank
New Platform
Changed
base UK
6,787
Custom Cart
2024/03/18
Omorovicza
28,670
Shopify
2024/01/22
Myprotein Ireland
63,122
Custom Cart
2024/04/08
www.symbiome.com
151,404
Shopify
2024/02/05
Omorovicza
166,978
Shopify
2024/01/22

Get more insights on THG Ingenuity stores

Our search interface is easy to use and helps you find the THG Ingenuity stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
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  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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