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The State of THG Ingenuity in 2025

Updated Jul 4 2025

THG Ingenuity is a British ecommerce company headquartered at Manchester Airport, England. THG Ingenuity provides a uniquely vertically-integrated ecommerce offering that includes site hosting, marketing, fulfillment and manufacturing.

In this report, we'll cover the following essential statistics on THG Ingenuity usage.

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THG Ingenuity Growth

At present, there are 266 live stores running on the THG Ingenuity platform.

Here is the historical growth of stores running THG Ingenuity.

  • THG Ingenuity stores decreased -1.5% quarter-over-quarter in 2025 Q2.
  • THG Ingenuity stores decreased -21% year-over-year in 2025 Q2.
Quarter
Active Stores
2021 Q2
284
2021 Q3
325
2021 Q4
373
2022 Q1
395
2022 Q2
389
2022 Q3
397
2022 Q4
440
2023 Q1
430
2023 Q2
423
2023 Q3
406
2023 Q4
394
2024 Q1
363
2024 Q2
343
2024 Q3
301
2024 Q4
268
2025 Q1
279
2025 Q2
270
2025 Q3 (to date)
266
Active Stores by Quarter
2021 Q22021 Q32021 Q42022 Q12022 Q22022 Q32022 Q42023 Q12023 Q22023 Q32023 Q42024 Q12024 Q22024 Q32024 Q42025 Q12025 Q22025 Q3050100150200250300350400450

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a THG Ingenuity store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On THG Ingenuity Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

  • Instagram is used by 91.7% of THG Ingenuity stores.
  • Facebook is used by 88.7% of THG Ingenuity stores.
  • LinkedIn is used by 68.4% of THG Ingenuity stores.
Type
Stores
Instagram
244
Facebook
236
LinkedIn
182
Twitter
173
YouTube
170
Tiktok
120
Pinterest
73
Facebook Group
1

Contact Information On THG Ingenuity Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

  • 67% of THG Ingenuity stores have an email on their website
  • 39% of THG Ingenuity stores provide a phone number on their website
Type
Stores
Email
179
Phone
105

Top Categories For THG Ingenuity Stores

Here is the breakdown of industry verticals for stores on THG Ingenuity.

  • 43.2% of THG Ingenuity stores sell Beauty & Fitness products.
  • 31.2% of THG Ingenuity stores sell Health products.
  • 12.0% of THG Ingenuity stores sell Apparel products.
Beauty & FitnessHealthApparelSportsArts & EntertainmentFood & DrinkPets & AnimalsHome & Garden

Top Countries For THG Ingenuity Stores

Here are the top countries for stores using THG Ingenuity.

  • 23.3% of THG Ingenuity stores are in United Kingdom
  • 9.8% of THG Ingenuity stores are in United States
  • 9.0% of THG Ingenuity stores are in Germany
  • 7.5% of THG Ingenuity stores are in France
Country
Stores
24
20
12
11
9
United KingdomUnited StatesGermanyFranceSpainItalyAustraliaCanadaIreland

With a paid account, stores can also be segmented by region and city.

Number Of Employees For THG Ingenuity Stores

Here is the breakdown of THG Ingenuity stores by the number of employees.

  • 30.1% of THG Ingenuity stores have 250 - 999 employees.
  • 19.5% of THG Ingenuity stores have Unknown employees.
  • 17.3% of THG Ingenuity stores have 1 - 9 employees.
Employees
Stores
Unknown
52
1 - 9
46
10 - 24
4
25 - 49
24
50 - 99
15
100 - 249
35
250 - 999
80
1000 - 4999
1
5000+
9
Unknown1 - 925 - 4950 - 99100 - 249250 - 9995000+

Number Of Products Sold For THG Ingenuity Stores

Here is the breakdown of THG Ingenuity stores by the number of products that they sell.

  • 14.3% of THG Ingenuity stores sell 100 - 249 different products.
  • 14.3% of THG Ingenuity stores sell 1000 - 4999 different products.
  • 10.5% of THG Ingenuity stores sell 1 - 9 different products.
Products Sold
Stores
1 - 9
28
10 - 24
20
25 - 49
27
50 - 99
14
100 - 249
38
250 - 999
26
1000 - 4999
38
10000 - 24999
12
25000 - 99999
12
250000+
27
1 - 910 - 2425 - 4950 - 99100 - 249250 - 9991000 - 499910000 - 2499925000 - 99999250000+

Top Technologies on THG Ingenuity Stores

We're tracking 66 different technologies that have 4,058 collective installs on THG Ingenuity stores.

  • OneTrust Cookie Consent is used by 98.5% of THG Ingenuity stores.
  • AWIN is used by 95.5% of THG Ingenuity stores.
  • Snap Pixel is used by 89.8% of THG Ingenuity stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all THG Ingenuity stores.

Top Shipping Carriers Used By THG Ingenuity Stores

  • Royal Mail is used by 2.3% of THG Ingenuity stores.
  • PostNord is used by 1.1% of THG Ingenuity stores.
  • Canada Post is used by 0.8% of THG Ingenuity stores.

Here are the top 8 shipping carriers across all THG Ingenuity stores.

Shipping Carrier
Stores
Royal Mail
6
PostNord
3
Canada Post
2
USPS
2
Correos
2
Purolator
1
New Zealean Post
1
Fedex
1

THG Ingenuity Store Top-level Domain Distribution

.com is the most popular top-level domain for THG Ingenuity stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

  • 37.6% of THG Ingenuity stores have a .com domain.
  • 10.2% of THG Ingenuity stores have a .co.uk domain.
  • 7.1% of THG Ingenuity stores have a .de domain.
Top-level Domain
Stores
.com
100
.co.uk
27
.de
19
.fr
14
.it
10
.es
10
.ie
7
.nl
5
.ca
5
.com.au
4
.com.co.uk.de.fr.it.es.ie.nl.ca.com.au

Top THG Ingenuity Stores

Here are the top stores, powered by THG Ingenuity, ordered by store rank.

Name
Domain
Rank
Created
Speedo UK
2,891
2016/12/30
Zavvi UK
3,535
2016/12/30
LOOKFANTASTIC
3,546
2019/12/06
Matalan
3,556
2016/12/30
Perricone MD
4,523
2019/10/04

New THG Ingenuity Stores

Here are the 0 highest-ranked stores added most recently.

Name
Domain
Rank
Created
allsole
3,538,503
2025/01/24
Endura regno unito
11,972,667
2024/11/08
colisfr.com
6,501,378
2024/07/12
'47 Brand EU
328,178
2024/05/03
shu uemura ca
12,052,319
2023/12/29

Stores Switching to THG Ingenuity From Other Platforms

Over the last 90 days, THG Ingenuity has taken 1 merchants from competitive ecommerce platforms.

Platform
Stores
Custom Cart

Here are the top stores that have switched to THG Ingenuity from competitive ecommerce platforms.

Name
Domain
Rank
Last Platform
Changed
Athletia Beauty UK
726,793
Custom Cart
2025/05/26

Get more insights on THG Ingenuity stores

Our search interface is easy to use and helps you find the THG Ingenuity stores that are relevant to you.

You can segment stores on a variety of dimensions:

  • Social Media accounts
  • Email address
  • Phone numbers
  • Country
  • Third-party technologies
  • Creation date
  • Platform
  • Top-level domains
  • Domain status
  • Domain type
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Filter on stores with Facebook accounts.

For more insights on THG Ingenuity stores, create a free account and have a look for yourself.