The State of Stoom in 2022

In this report, we'll cover the following essential statistics on Stoom usage.

• Stoom growth
• Social media usage on Stoom stores
• Contact information on Stoom stores
• Top categories for Stoom stores
• Top countries for Stoom stores
• Number of employees for Stoom stores
• Number of products sold for Stoom stores
• Top Stoom technologies
• Stoom store top-level domain distribution
• Top Stoom stores
• New Stoom stores
• Stores switching to Stoom from other platforms
• Stores switching from Stoom to other platforms

Stoom Growth

At present, there are 8 live stores running on the Stoom platform.

Here is the historical growth of stores running Stoom.

• Stoom stores increased 16.7% quarter-over-quarter in 2021 Q1.
• Stoom stores increased 133% year-over-year in 2021 Q1.

It's hard to know exactly when a Stoom store was first created but we use a heuristic combining DNS and WHOIS data that provides a reasonable approximation.

Social Media Usage On Stoom Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

• Facebook is used by 50.0% of Stoom stores.
• Instagram is used by 50.0% of Stoom stores.
• YouTube is used by 25.0% of Stoom stores.

Contact Information On Stoom Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

• 75% of Stoom stores provide a phone number on their website
• 62% of Stoom stores have an email on their website

Top Categories For Stoom Stores

Here is the breakdown of industry verticals for stores on Stoom.

• 12.5% of Stoom stores sell Health products.
• 12.5% of Stoom stores sell Home & Garden products.

Top Countries For Stoom Stores

Here are the top countries for stores using Stoom.

• 100.0% of Stoom stores are in Brazil

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Stoom Stores

Here is the breakdown of Stoom stores by the number of employees.

• 25.0% of Stoom stores have 250 - 999 employees.

Number Of Products Sold For Stoom Stores

Here is the breakdown of Stoom stores by the number of products that they sell.

• 25.0% of Stoom stores sell 250 - 999 different products.
• 25.0% of Stoom stores sell 5000 - 9999 different products.
• 12.5% of Stoom stores sell 10 - 24 different products.

Top Technologies on Stoom Stores

We're tracking 17 different technologies that have 55 collective installs on Stoom stores.

• Cloudfront CDN is used by 87.5% of Stoom stores.
• Google Analytics is used by 75.0% of Stoom stores.
• Google Tag Manager is used by 75.0% of Stoom stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Stoom stores.

Stoom Store Top-level Domain Distribution

Here is the top-level domain distribution for Stoom stores.

• 100.0% of Stoom stores have a .com.br domain.

Top Stoom Stores

Here are the top stores, powered by Stoom, ordered by store rank.

New Stoom Stores

Here are the 5 highest-ranked stores added most recently.

Stores Switching to Stoom From Other Platforms

Over the last 90 days, Stoom has taken 1 merchants from competitive ecommerce platforms.

Here are the top stores that have switched to Stoom from competitive ecommerce platforms.

Stores Switching from Stoom To Other Platforms

Over the last 90 days, Stoom has lost 1 merchants to competitive platforms.

Here are the top Stoom stores that have recently changed to a competitive platform.

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